Europe Shampoo Market Outlook, 2028

Europe is known for its cultural diversity, with each country having its own unique hair care practices and preferences. The European market has shown a strong preference for natural and organic products across various industries, including shampoo. Consumers are increasingly seeking shampoos made from natural ingredients, free from harmful chemicals, and with environmentally friendly packaging. This emphasis on sustainability and eco-consciousness sets the European market apart from other regions. The trend towards natural and organic products has influenced the shampoo market in Europe. Many brands are formulating shampoos with plant-based ingredients, avoiding harsh chemicals, sulfates, parabens, and synthetic fragrances. Organic certifications and sustainable packaging are also becoming more prevalent. European shampoo brands are leveraging digital and social media platforms to engage with consumers, provide educational content, and build brand loyalty. Influencer marketing and user-generated content play a vital role in promoting shampoo products and shaping consumer trends. According to the research report, “Europe Shampoo Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. With a growing focus on sustainability, waterless and low-water shampoos have gained popularity in Europe. These innovative formulations reduce water consumption during production and transportation, as well as offer convenience for travel or on-the-go use. Dry shampoos, shampoo bars, and powder-based shampoos fall into this category. In Europe, Personalized shampoos are gaining traction. Brands are offering customization options where consumers can select ingredients based on their hair type, concerns, and preferences. This trend allows individuals to have tailored shampoo formulations, providing a more personalized hair care experience. European shampoo brands are focusing on creating products that address scalp concerns such as dandruff, dryness, sensitivity, and oiliness. These shampoos often contain ingredients like tea tree oil, salicylic acid, and soothing botanical extracts to promote a balanced and nourished scalp. Shampoos that offer multiple benefits in a single product have gained popularity. For instance, brands are combining shampoo with conditioning properties, detangling agents, heat protection, color protection, or volumizing effects. This trend caters to the busy lifestyles of consumers seeking efficient and time-saving hair care solutions. Many European consumers have sensitive scalps or specific hair conditions. Brands are addressing this by offering dermatologically tested and hypoallergenic shampoos. These products undergo rigorous testing to ensure compatibility with sensitive skin, minimize irritation, and reduce the risk of allergic reactions.

France is known for its luxury and high-end beauty products, and this extends to the shampoo market. French shampoos often emphasize natural and botanical ingredients, with a focus on gentle formulations that nourish and protect the hair. French brands often incorporate pleasant fragrances into their shampoos, providing a luxurious sensory experience. In addition, German consumers tend to prioritize functionality and effectiveness in their shampoo choices. Shampoos in Germany often highlight specific hair concerns and offer targeted solutions. Anti-dandruff, volumizing, and strengthening shampoos are popular among German consumers. German brands also emphasize quality and affordability, making their products accessible to a wide range of consumers. Furthermore, Italy is renowned for its fashion and style, and this is reflected in the shampoo market. Italian shampoos often focus on providing salon-quality results and enhancing hair aesthetics. Shampoos that promote shine, smoothness, and manageability are particularly popular. Italian brands also place importance on natural ingredients and traditional herbal remedies. In the UK, there is a growing demand for natural, organic, and sustainable shampoos. British consumers prioritize products that are free from harsh chemicals, sulfates, and parabens. Shampoo brands in the UK often highlight their ethical and eco-friendly practices, such as cruelty-free formulations and recyclable packaging. Dry shampoo, which offers convenience and ease of use, is also quite popular in the UK. Spanish consumers appreciate traditional and natural ingredients in their shampoos. Spanish brands often incorporate ingredients like olive oil, aloe vera, and Mediterranean botanicals known for their nourishing and moisturizing properties. Shampoos with hydrating and repairing benefits are popular among Spanish consumers, especially those with dry or damaged hair. Ingredients used in shampoos in the European region are surfactants which are cleansing agents that help to remove dirt, oil, and impurities from the hair and scalp. Also, conditioning agents are used to provide softness, manageability, and detangling benefits to the hair. In addition, Moisturizing and Hydrating Ingredients help to retain moisture in the hair and prevent dryness. Many shampoos in Europe incorporate herbal extracts and botanicals such as chamomile extract, green tea extract, nettle extract, rosemary extract, lavender oil. pH adjusters are used to balance the pH level of the shampoo, ensuring it is gentle on the hair and scalp. Common pH adjusters include citric acid and sodium hydroxide. Antioxidants help to protect the hair from environmental damage and oxidative stress. Common antioxidants used in shampoos include Vitamin E (tocopherol) and Vitamin C (ascorbic acid). Silicones are often used in shampoos to provide a smooth and glossy appearance to the hair. These can include ingredients like Dimethicone and Cyclomethicone. The European shampoo market is a dynamic and evolving industry driven by consumer demand for personal care and grooming products. With increasing awareness about hair health, sustainability, and specialized formulations, shampoo manufacturers continue to innovate and cater to diverse customer preferences in this thriving market. Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

Research Consultant

Aspects covered in this report • Europe Shampoo Market with its value and forecast along with its segments • Country-wise Personal Protective Equipment market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia By Product Type • Cosmetic shampoo • Herbal/ organic • Dry shampoo • Others

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By Functionality • Antihairfall • Antidandruff • Multifunctionality • Other Functionalities By Price Range • Mass • Premium By Gender • Male • Female By Distribution channel • Specialist Retail Stores • Supermarkets/Hypermarkets • Convenience Stores • Online Retail Channels • Other Distribution Channel The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to shampoo industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.