North America Energy & Sports Drink Market Outlook, 2028

North America has a strong sports and fitness culture, with a significant portion of the population actively participating in various sports activities, exercise routines, and gym workouts. Energy and sports drinks are often associated with enhancing athletic performance and providing hydration and replenishment during physical activities, aligning with the values and aspirations of individuals engaged in sports and fitness. The North American market for energy and sports drinks is substantial and has experienced steady growth over the years. Factors such as increased participation in sports and fitness activities, changing consumer lifestyles, and demand for convenient energy-boosting beverages have contributed to market expansion. The sport and energy market is receiving an exponential boost from the millennial generation, owing to this consumer’s inclination towards fitness and sports, their higher buying capacity, and their willingness to pay for healthy products. North America is one of the leading markets due to the increasing trends of athleticism, rising concern for health, and shifts in dietary patterns due to changing lifestyles. The innovation of new flavours with health benefits is a major sector. The energy and sports drinks market is driven by growing awareness and demand from young adults and athletes. With growing concern for diabetes and obesity in the region, consumers in this region are giving equal importance to nutritional value and taste profile. The increasing demand for sports drinks is primarily due to the wide customer base, greater detailing by manufacturers towards innovative products, and use of cross-marketing strategies.

According to the research report "North America Energy and Sport Drink Market Outlook, 2028," published by Bonafide Research, the North America energy and sport drink market was valued at USD 6.55 billion in 2022. The growing emphasis on health and wellness has driven the demand for beverages that cater to active lifestyles. Consumers are seeking products that provide hydration, replenishment of electrolytes, and a boost of energy during physical activities. Energy and sports drinks are perceived as convenient options to support fitness goals and overall well-being. North America has a strong sports and fitness culture, with a significant number of individuals engaging in sports activities, gym workouts, and various exercise routines. The increasing participation in these activities has fueled the demand for energy and sports drinks as a means to enhance performance, endurance, and recovery. Based on the product types, which include energy drinks and sports drinks, in North America, energy drinks have the highest market share. Energy drinks are specifically formulated to provide a quick energy boost and enhance alertness. They typically contain stimulants such as caffeine, taurine, guarana, and vitamins, which help combat fatigue and increase focus. The demand for immediate energy and mental stimulation has made energy drinks popular among consumers, especially those leading busy and demanding lifestyles. Regular consumption of energy drinks can also be attributed to habitual behaviour. Once individuals develop a habit of consuming energy drinks, they may continue to do so out of familiarity or a perceived reliance on the beverage to provide them with the desired effects. In North America, several people have the habit of drinking energy drinks. Some individuals in the region simply enjoy the taste of energy drinks and consume them regularly for their flavour. Energy drink brands offer a variety of flavours to cater to different taste preferences, attracting consumers who find the taste appealing and enjoyable. Consumers are increasingly seeking energy drinks that offer additional functional benefits beyond just providing an energy boost. This has led to the emergence of energy drinks with added functional ingredients such as vitamins, minerals, electrolytes, adaptogens, and nootropic compounds. These drinks aim to address specific needs like enhanced focus, improved mood, or immune support.

There are industry associations and organisations related to the broader beverage industry that may cover aspects of the energy and sports drink markets. These associations focus on promoting the interests of the beverage industry as a whole, including energy and sports drink manufacturers and distributors. The American Beverage Association (ABA) represents the non-alcoholic beverage industry in the United States, including energy and sports drinks. It advocates for the industry's interests, promotes responsible consumption, and engages in public policy discussions related to the beverage sector. The Canadian Beverage Association (CBA) is the national trade association representing the non-alcoholic beverage industry in Canada. It represents various beverage categories, including energy and sports drinks, and works to promote the industry's sustainability, safety, and responsibility. These associations provide platforms for industry collaboration, information sharing, and advocacy on issues impacting the beverage sector.
Based on the types of energy drink products, which include non-alcoholic and alcoholic, in the North America region, the non-alcoholic segment is leading the market. Non-alcoholic energy drinks are specifically formulated to provide a quick energy boost and enhance alertness. They contain ingredients like caffeine, taurine, B-vitamins, and herbal extracts that stimulate the central nervous system and combat fatigue. Consumers in North America often turn to these drinks to increase their energy levels, improve their focus, and stay productive during busy days or when they need an extra boost. North America has a fast-paced lifestyle with long work hours, demanding schedules, and active lifestyles. Non-alcoholic energy drinks offer a convenient solution for individuals who need a quick source of energy to meet their daily demands. Students, professionals, athletes, and those engaged in physically or mentally demanding activities often rely on these drinks to enhance their performance and stay energised. Based on the energy drink types, non-organic, conventional, and organic In North America, non-organic energy drinks are more popular, and non-organic energy drinks account for the largest market share in the region. Non-organic sports drinks are often more affordable compared to their organic counterparts. Price plays a significant role in consumer purchasing decisions, and many individuals opt for non-organic options due to their lower cost. This affordability makes non-organic sports drinks more accessible to a wider consumer base.

Based on the sport drink types segment, which includes isotonic, hypotonic, and hypertonic, in this region, isotonic has the highest market share in the region. Isotonic sports drinks provide a source of readily available carbohydrates, which can be quickly absorbed and utilised by the body for energy. The combination of carbohydrates and electrolytes in isotonic formulations helps sustain energy levels, delay fatigue, and improve endurance during workouts or sports activities. Athletes and active individuals often choose isotonic sports drinks to enhance their performance and optimise their physical output. Based on the sport drink packaging types, which include glass and canes, In the North American region, the bottle has the largest market share in this industry. In the future, the can bottle is expected to grow at the highest CAGR rate. Bottles offer convenience and portability, making them a preferred choice for consumers who want to consume sports drinks on-the-go. Bottles are easy to carry, can fit in cup holders or bags, and can be consumed directly from the bottle without the need for additional containers or utensils. This convenience factor aligns with the active lifestyles of North American consumers, who often consume sports drinks during sports activities, workouts, or while travelling.

Government policies and restrictions play a significant role in shaping the North American energy and sports drink market. Government agencies, such as the Food and Drug Administration (FDA) in the United States and Health Canada in Canada, regulate the labelling and packaging requirements for energy and sports drinks. These regulations include guidelines for nutrition labelling, ingredient declarations, health claims, allergen labelling, and warnings. The government ensures that accurate and transparent information is provided to consumers, enabling them to make informed choices about the products they consume. Government agencies establish safety standards and set limits on certain ingredients in energy and sports drinks to protect public health. For example, regulations may specify maximum limits for caffeine content or the use of certain additives or artificial ingredients. The goal is to ensure that the products are safe for consumption and do not pose health risks, particularly when consumed in excessive amounts or by specific populations (e.g., children or pregnant women). Restrictions may be in place regarding the promotion of these beverages to target underage consumers or imply exaggerated health benefits. The goal is to ensure responsible marketing practises that do not encourage excessive consumption or mislead consumers about the effects of these products. Based on the distribution channel, it includes the supermarket/hypermarket, online, on-trade, convenience stores, and online. Supermarkets and hypermarkets are leading the market.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Energy & Sport Drink market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Product types

• Energy Drink
• Sport Drink

By Distribution channel

• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

By Energy Drink Product Type

• Non-Alcoholic
• Alcoholic

By Energy Drink Types

• Non-Organic/ Conventional
• Organic

By Sport Drink Products types

• Isotonic
• Hypotonic
• Hypertonic

By Sport Drink Packaging Type

• Bottle
• Cans

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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