Global Lingerie Market Overview, 2023-28

The global lingerie market is a unique industry with several distinct characteristics. One of the most notable features of the market is its ability to adapt to changing fashion trends and consumer preferences. Furthermore, another unique aspect of the global lingerie market is its focus on fit and comfort. Unlike many other fashion categories, lingerie is designed to be worn close to the skin, which means that proper fit and comfort are of utmost importance. As a result, lingerie companies invest heavily in research and development to improve the fit and functionality of their products, using new technologies and materials to create bras and pants that are both supportive and comfortable. Moreover, another technology trend in the global lingerie market is the use of smart fabrics that are designed to enhance the performance and functionality of lingerie products. For example, some companies are using moisture-wicking and antimicrobial fabrics to create sports bras that are comfortable, breathable, and odor-resistant. Other companies are using temperature-regulating fabrics that help to keep the wearer cool and dry, even during intense physical activity. In addition, many lingerie companies are investing in technologies such as 3D printing, virtual fitting rooms, and smart fabrics to improve the fit, comfort, and performance of their products. For example, some companies are using 3D scanning technology to create custom-fit bras that are tailored to each individual customer's body shape and size. This allows for a more personalized and comfortable fit and can also help reduce waste by minimizing the need for excess inventory.

According to the research report, “Global Lingerie Wear Market Overview, 2023-28” published by Bonafide Research, the market anticipated to reach market size of USD 113.92 Billion, increasing from USD 78.72 Billion in 2022.The market is projected to grow with 6.47% CAGR for 2023-28. The market is segmented by product type, such as knickers or panties, brasseries, shapewear and others. Knickers or panties are a popular product category in the global lingerie market, accounting for the majority of market share in 2022. Knickers or panties are an essential item of daily wear for most women and thus have a consistent demand. There are two price ranges in the global lingerie market: economy and premium. The most market share is expected to be held by low-cost lingerie. Customers have a wide range of options in the economy-priced lingerie segment, with various styles, colours, and designs available. While the premium-priced lingerie segment is expected to grow, it is likely to have a smaller market share than the economy-priced lingerie segment and to grow at a slower rate than the economy-priced lingerie segment. Satin, cotton, silk, nylon, and other materials are used in the global lingerie market. Among these materials, satin has the largest market share in the region. Customers prefer satin lingerie because of its smooth and silky texture, which provides a comfortable and luxurious feel. Satin is also known for its ability to drape beautifully, which improves the appearance of lingerie. Nylon has grown significantly in the region as a result of increased demand for nylon lingerie in the Middle East and Africa, which is being driven by a variety of factors such as changing fashion trends, rising disposable income, and the growing popularity of e-commerce platforms.

The distribution channels in the global lingerie market include specialty stores, online stores, hypermarkets, supermarkets, and others. Among these, specialty stores have the largest market share in the region. Specialty stores provide customers with a personalised shopping experience where they can receive expert advice and assistance in selecting lingerie products that fit their specific needs and preferences. Some of the popular specialty stores for lingerie in the Global are Victoria's Secret, La Perla, Agent Provocateur, Aerie, Calvin Klein, Huskemöller, Triumph International, Etam, Soma, and Oysho. Online stores have seen significant growth in the South American lingerie market during the forecast period. Some popular online sites for lingerie in the global market include Victoria's Secret, Adore Me, Figleaves, Bare Necessities, Agent Provocateur, La Perla, Boux Avenue, Yandy, Journelle, Brayola, and many more.

Trade shows and industry events play an important role in the global lingerie market as they provide a platform for companies to showcase their products, connect with potential customers and partners, and stay up-to-date on the latest trends and innovations in the industry. Furthermore, trade shows and industry events provide a platform for companies to launch new lingerie products and introduce them to a global audience. This helps companies generate buzz and build excitement around their new products. Moreover, trade shows and industry events offer companies an opportunity to network with potential customers, partners, and suppliers from all over the world. This can lead to new business opportunities, collaborations, and partnerships. In addition, trade shows and industry events are a great way for companies to build their brand and increase their visibility in the market. By showcasing their products and interacting with customers and industry insiders, companies can establish themselves as leaders in the industry.

The extent of government regulation in the global lingerie market differs by country and region. Some governments have strict regulations in place to ensure that lingerie products are safe for consumers and meet certain quality standards, while others have more relaxed regulations. Lingerie products must comply with safety standards related to the use of materials, product design, and manufacturing processes. For example, in the United States, the Consumer Product Safety Commission (CPSC) has established regulations that require flammability testing for certain types of textile products, including children's sleepwear and robes. Furthermore, lingerie products must also comply with labelling regulations related to product content, country of origin, and care instructions. For example, in the European Union, textile products must be labelled with a "CE" marking to indicate compliance with health, safety, and environmental protection standards. Moreover, companies that advertise lingerie products must comply with regulations related to truthful and accurate advertising. For example, in the United States, the Federal Trade Commission (FTC) has established guidelines that require advertisers to have a reasonable basis for any claims they make about their products.

Major Companies present in the market:
Jockey International Inc., Victoria’s Secret, Zivame, Gap, Inc., Hanesbrands Inc., Triumph International Ltd., Hunkemoller, Bare Necessities, Calvin Klein, MAS Holding, Hunkemöller International B.V., PVH Corp, L Brands, Chantelle Group, Hanky Panky, Honey Birdette, American Eagle Outfitters Inc.

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Lingerie market with its value and forecast along with its segments
• Region-wise Lingerie market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report:
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product Type:
• Knickers or Panties
• Brassiere
• Shapewear
• Others

By Pricing Rang:
• Economy
• Premium

By Material:
• Satin
• Cotton
• Silk
• Nylon
• Others
By Distribution channel:
• Hypermarket/Supermarket
• Specialty Stores
• Online
• Others

By Knickers or Panties:
• Brief
• Bikini
• Boyshort
• Hi-waist
• Others

By Brassiere:

By Types:
• Non-Padded
• Padded

By Style:
• Sports Bra
• Nursing Bra
• Convertible / Multi-way Bra
• Adhesive/ Stick-on Bra
• Others (StraplessBra, Backless Bra etc)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Lingerie industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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