Europe Air Purifier Market Outlook, 2028

Air purifier refers to an electrical appliance that helps in improving the air quality by removing contaminants present in an enclosed space. It aids in providing protection against total volatile organic compounds (TVOCs), smoke, dust, harmful chemicals, gases, etc. Air purifier also offers numerous benefits in reducing the risk of several respiratory diseases, maintaining air quality, providing a toxin-free environment, mitigating smells and odors, etc. As a result, it is widely installed across households, corporate and government offices, retail stores, and public spaces, such as hotels, gymnasiums, spas, clinics, beauty salons, cinema halls, malls, etc. Air pollution is impacting the lives of every individual globally. Air purifiers are manufactured to purify the interior by eradicating fine particles such as pet allergens and pollens. Moreover, an air purifier can remove volatile organic compounds like gases from indoor environments such as rooms, kitchens, and offices. According to the research report, “Europe Air Purifier Market Outlook, 2028, “published by Bonafide Research, the market is anticipated to reach USD 5.65 Billion by 2028. Europe is considered an air and dust polluting region. An increase in the amount of harmful dust particles in European air demands advanced air purifiers, which will clean pollutants and other particles such as can dust, mold, and viruses. As the European population is allergic to dust and other particles, the demand for air purifiers is rising leading to Europe air purifiers market growth. Europe is the hub of various industry giants due to the developed industrial sector in the region. Industries such as automotive, manufacturing, pharmaceutical, and oil & gas are prominent in the region. These industries release toxic gases, polluted water, and other waste materials, which remain in the atmosphere for a longer period and contaminate the air. Due to this, many people are suffering from some or the other disease. The only way to reduce the ill effects of polluted air and to live in clean air is to install air purifiers. This will augment the Europe air purifier’s market growth.

According to European Environment Agency (EEA), about 307,000 people lost their lives prematurely in 2021 due to polluted air in Europe, out of which 178,000 deaths could have been avoided if the EU members followed the WHO's guidelines for air quality of 5 ?g/m3. The EU has targeted to reduce this number to more than 55% by 2030 by adopting EU Zero Pollution Action Plan. In September 2021, The European Commission launched an open public consultation for the revision of rules of the EU on air quality. According to them, more than 400,000 people die in Europe every year due to air pollution. The polluted air negatively affects economy, health, crop yield, and damages properties as well, which costs around US$ 352 to 1,013 billion every year in the region. The European Union's air quality directives, including the 2008/50/EC directive on cleaner air & ambient air quality for Europe and the 2004/107/EC directive on polycyclic aromatic hydrocarbons & heavy metals in ambient air, set air quality standards that should not exceed in the given time period. These regulations are expected to augment the Europe air purifier’s market size. The commercial segment dominated the market in 2022, accounting for more than 51% of total sales. Commercial uses of air purifiers include hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centres, and other recreational facilities. In hotels and restaurants, air purifiers with activated carbon and HEPA are used to remove airborne particles, smoke, and odours from the air, thereby improving air quality. Air purifiers are used in dentistry and medical laboratories, as well as veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals, to remove allergens, airborne pathogens, and odours from the air in order to maintain indoor air quality for patients and personnel. The residential category is expected to grow at a CAGR of more than 7% during the projected period, owing to the increasing incidence of airborne diseases and rising levels of pollution in metropolitan regions around the world. Furthermore, global health consciousness is growing in parallel with rising living standards and disposable incomes. A growing awareness of the harmful impacts of air pollution is also boosting the usage of air pollution control systems, particularly in developing countries. Growing demand for a healthy lifestyle, particularly among urban youth, is expected to considerably contribute to market growth in the next years. In terms of Technology Type, HEPA led the market, accounting for more over 72.50% of sales in 2022. Pollen, dust, smoke, and bio-contaminants are all captured by HEPA filters, which are particularly effective at trapping airborne particles. The better quality and dependability of HEPA filters in eliminating airborne particles are expected to drive product penetration in the global market. Activated carbon filters, also known as activated charcoal filters, are composed of small particles of carbon in powdered or granular form that have been treated with oxygen to open the pores of carbon atoms. This enhances the carbon's surface area and porousness, boosting its ability to absorb airborne particles. These filters capture gases and odours from cooking, mould, chemicals, pets, and smoke. Ionic filters do not require frequent updates, which boosts their market penetration. However, the creation of ionised air and ozone during the purification process is responsible for respiratory illnesses such as asthma; therefore the technology's application is likely to be limited. Other air cleaning technologies include UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators. The photocatalytic oxidation process can convert dangerous gases and microscopic particles as small as 0.1 micron into safer molecules. VOCs, germs, and chemically active chemicals are all removed with this procedure.

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Manmayi Raval

Research Consultant

In 2022, the portable air purifier segment led the air purifier market, accounting for approximately 76.84% of total revenue. The supremacy of portable air purifiers is mostly due to its portability, ease of operation without requiring structural alterations in the home, and ease of maintenance. Furthermore, the portable air purifiers' extensive variety of features, such as smart controls, sensors, numerous filtration layers, and mobility, make it the most ideal for domestic or residential applications. Poor indoor air quality reduces productivity, causes disease, and raises the risk of chronic pulmonary problems, making a portable air purifier vital for breathing clean air. Recent Development: • In March, 2022, Daikin Industries, Ltd. received two internationally renowned design honours, the Red Dot Design Award 2022 and the iF Design Award 2022, for its humidifying Streamer air purifier and its domestic air conditioner for the European market. Moreover, an iF Design Award 2022 was given to its indoor unit of a domestic multi-system air conditioner for the Chinese market. • In 2020, Phillips launched Series 4000i, a new air purifier for domestic and commercial applications. The new air purifier is powered by smart connected technology and uses a 3-layer filter for purifying the air. Covid-19 Impact: In the wake of COVID-19, European companies developed new air purifiers capable of removing SARS-CoV-2 from the air. Similarly, the German government invested US$ 488 million (EUR 500 million) in enhancing ventilation systems in buildings to curb the spread of SARS-CoV-2. Moreover, the European governments also provided support to educational institutes such as schools that lacked central air conditioning systems to have mobile air purifiers. Since the COVID-19 outbreak, the awareness of respiratory diseases has increased. Thus, with the rising concern toward health, the installation of air purifiers is expected to increase during the forecast period. This led to Europe air purifier’s market growth.

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Major Companies present in the market: LG electronics, Dyson, Daikin, camfil, Wnix co ltd, coway, Electrolux, Midea Group, Blue Air, Philips Electronic N.V, Whirlpool corporation, Honeywell international Inc., 3M, Sharp, Carrier, HOKO home appliances Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe Air Purifier market with its value and forecast along with its segments • Country-wise Air Purifier market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia By Application Type: • Residential • Commercial • Industrial By Technology Type: • High Efficiency Particulate Air (HEPA) • Activated Carbon • Ionic Filters • Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.) By Mounting Type: • Fixed or In-duct • Portable or Standalone The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.