Europe Plant-Based Meat Market Outlook, 2026

The plant based meat product market in Europe is anticipated to witness the fastest growth over the forecast years on account of positive consumer outlook on vegetarian and vegan-meat products and stringent regulations against animal cruelty. Key manufacturers are implementing strategic initiatives, such as capacity expansion, product innovation, and mergers & acquisitions, to increase their sales in the regional market. For instance, in June 2020, Beyond Meat announced the expansion of its production capacity in Europe by acquiring a new production unit in Enschede, the Netherlands; and by opening a new co-manufacturing facility with Zandbergen World’s Finest Meat in Zoeterwoude, the Netherlands.

According to the research report “Europe Plant-Based Meat Market Outlook, 2026" published by Bonafide Research, the plant based meat products market is growing rapidly. Plant based meat products are healthier as compared to traditional meats. They are low in cholesterol and high in proteins and fibre. The growing health awareness, cruelty towards animals and environment has led to changing habit of consumers to shift from animal meat and products to plant based meat products.

Plant based meat consumers have doubled from 1.3 million to the current estimated figure of 2.6 million, representing 3.2% of the European population. Europe plant based meat product market has shown a potential growth historically and is expected to cross the market size of USD 4523 Million by the forecasted period of 2026. United Kingdom is the major revenue generating region in Europe. A key part of what makes vegan food so stimulating is the growing community of social media influencers advocating the lifestyle as part of their brand.

The process of creating such realistic meaty products from plants might baffle some, one thing consumers can be certain about is that they are not made in the torturous way that its animal-based analogs are. Plant-based foods not only help consumer’s health, but also support the health of planet.
Plant based foods require fewer resources like land and water, rather than animal based foods. Close to 20% of the planet’s fresh water is used in the production of meat and dairy, and animal agriculture is a major driver of climate change, contributing around 14.5 percent of global greenhouse gas emissions.

Animal farming is also not required each year. Meat and dairy specifically accounts for around 14.5% of global greenhouse gas emissions, according to the UN’s Food and Agricultural Organization (FAO).
According, to a 2018 University of Michigan study, commissioned by Beyond Meat, found that the Beyond Burger “generates 90% less greenhouse gas emissions, requires 46% less energy, has 99% less impact on water scarcity, and 93% less impact on land use than a ¼ pound of U.S. beef.” That’s a monumental difference!

During the COVID-19 pandemic, the food industry witnessed significant shifts, but, plant-based companies adapted and continued to launch new products and grow sales. Foodservice channel distribution was significantly impaired, and pantry stocking and panic buying led to a sharp increase in retail sales over the prior year. The COVID-19 pandemic, lockdowns, has encouraged consumers to order goods online and this, in turn, has boosted the online sales channels.

Major Companies present in the market
Amy's kitchen, Beyond meat, Conagra (Pinnacle Foods), Impossible food, Kellog (Morning star farms), Kraft Heinz Company (Boca Burger), Maple leaf, Nestle (Garden Gourmet), Quorn, Tayson (Raised and Rooted), Unilever (The Vegetarian Butcher)

Considered in this report
• Geography: Europe
• Base year: 2020
• Estimated year: 2021
• Forecast year: 2026

Aspects covered in this report
• Europe plant based meat products market with its value and forecast along with its segments
• Country-wise plant based meat products market analysis
• Various drivers and challenges
• On-going trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
• Rest of Europe

Types of meat products in the report
• Burger Pattie
• Sausages
• Strips & Nuggets
• Meatballs
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to plant-based meat industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords: Global, North America, South, America, Europe, Middle East, Africa, Asia, Asia-Pacific, India, Japan, USA, Canada, Mexico, UK, Italy, France, meat, chicken , meatballs, sausages, vegan, animal meat, alternate meat, beef, pork, burger pattie, wheat, soy, pea, gluten, fish, quinoa, legumes, seitan, lamb, turkey.

This report would help you answer the following questions:
1. What is the market size and forecast of the Europe Plant Based Meat Products Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Europe Plant Based Meat Products Market during the forecast period?
3. Which country outstands in the Europe Plant Based Meat Products Market?
4. Which are the segments to invest in over the forecast period in the Europe Plant Based Meat Products Market?
5. What is the competitive strategic window for opportunities in the Europe Plant Based Meat Products Market?
6. What are the technology trends and regulatory frameworks in the Europe Plant Based Meat Products Market?
7. What are the drivers for the growth of plant-based meat market?