Global Water Purifier Market Overview, 2022-27

Water purifiers are self-contained devices that are used to purify water from untreated sources such as lakes, rivers, and wells to make it fit for drinking. Water purifiers remove viruses, bacteria, and other impurities and make water fit for human consumption. Purification reduces the likelihood of gastrointestinal problems by removing chlorine and its by-products and aids in the development of immunity. It improves the taste of water by removing salts from the water by treating it. They are also used in disaster-prone areas and by military personnel, campers, hikers, and workers who live in areas where drinking water is insufficient. Water filter systems come in different sizes depending on the nature of use. The rise in sales due to e-commerce is one of the key trends impacting the water purifier market's revenue. Global Internet penetration and the rapid increase in urbanisation across the globe have led to the expansion of the online sales channel. The online platform enables customers to compare various products in terms of features, specifications, and price. Thus, an increase in sales of water purifiers on the online platform is anticipated to fuel the water purifier market in the near future. RO purifiers are popular because of their low electricity consumption, high performance efficiency, and constant introduction of new technologies. According to the research report, "Global Water Purifier Market Overview, 2027," published by Bonafide Research, the market was valued at USD 36.21 billion in 2021 and is projected to grow at a CAGR of 13.57% during the period 2022–2027. Contamination of water by heavy metals has gradually increased over the past decades due to the constant rise in industrial activity. The presence of heavy metals in the environment is a serious concern because of their toxic effects on health. Most of these metals, such as lead, copper, zinc, nickel, manganese, mercury, and chromium, are present in farm and industrial wastewater. This has led to increased demand for water purifiers across the world. People's awareness of impurities present in water is causing a rise in demand for water purifiers globally. Supply and growth in investments and innovative marketing campaigns by water purifier companies are further accelerating the sales. The introduction of digital marketing and strong growth in retail stores in developing regions further augment the demand for water treatment solutions. Strong government initiatives in developing countries such as India and China to make people aware of water-borne diseases through various public campaigns are creating awareness about water purity and its benefits in rural areas. The programme also educates consumers on preserving the quality of water supplied by inspecting the internal plumbing systems regularly.

Companies focus on achieving long-term growth through effective integration and continuous innovation in water purifiers. In Asia-Pacific, rising urbanisation and increased awareness of the benefits of purified water are creating lucrative opportunities for market players. Demand for counter-top purifiers is anticipated to increase significantly in the water purifier market during the forecast period. Growth in trade and investment options in developing regions is also likely to provide ample opportunities to market players during the forecast period. The Asia-Pacific region is expected to continue dominance with over 60% market share during the forecast period due to an increase in awareness of waterborne diseases among the populace. The number of households is rising due to the growth in the population and nuclear families. The rise in disposable income and water pollution are the major market drivers. Europe is the second largest market in the global water purifier market, with Germany as the leading country. Increased use of tap water is the main reason for the rapid adoption of water purifiers due to the increase in levels of contamination of water. Due to the growing demand for household products, rising population, and scarcity of clean water, North America is expected to register a high growth rate of 7.82% over the forecast period. Canada has a presence of water purifier manufacturers that adds to its advantage in terms of the cost of water purifiers. The South American water purifier market is driven by government initiatives to reduce the use of plastic that led to the decline in demand for packaged drinking water. Another factor is the high incidences of water pollution due to the presence of large mining industries in the region.

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Manmayi Raval

Research Consultant

The MEA region, given its geographical location and the quality of water use, requires desalination of water due to the lack of fresh water sources. Scanty rainfall is the main reason for this situation. The per capita rise in income levels of consumers in the region has led to increased adoption of water purification systems over the years. In Africa, various mass education programmes by WHO have increased the demand for water purifiers in the region. Due to the lockdowns, the manufacturing industries are facing various issues like a lack of raw materials, a shortage of labour, and supply chain disruptions. The manufacturing of water purifiers was halted temporarily, leading to reduced product demand and interruptions in the component supply. Hence, in this way, the market is highly impacted by the pandemic. The introduction of advanced technologies in water purifiers and the new normalcy have resulted in the growth of the water purifier market. Considered in this report • Geography: Global • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Global Water Purifier market with its value and forecast along with its segments • Region-wise plant based milk market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Regions covered in the report • North America • Europe • Asia-Pacific • South America • Middle East & Africa By Type in the report • Counter Top • Under Sink • Faucet Mount & Others By Technology in the report • RO • UV • Gravity Based • Others By Sales Channel in the report • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.