India Microwave Oven Otg Toaster Market Outlook, 2027-28

The market of Microwave ovens & OTG in india is expected to grow with a CGAR of more than 10% by value. This report consist industry trends & major growing factors

Featured Companies

  • 1. Bajaj Electricals Limited
  • 2. TTK Prestige Limited
  • 3. Groupe SEB India Private Limited
  • 4. IFB Industries Limited
  • 5. LG Electronics India Private Limited
  • 6. Panasonic India Private Limited
  • More...

India Microwave Oven, OTG & Toaster Market Outlook, 2026, provides insights on the market, through market size by value & volume and market share by category, region, sales channel & company. The rising standard of living of customers, an increasing number of nuclear families, and surging demand for frozen and ready-to-eat food are some of the key factors driving the market growth. The incline in the living standards with surging demand for frozen or ready to cook food is the major reason for the growth in Microwave Oven, OTG, and Toaster Market in India. The market of Microwave ovens & OTG is expected to be growing at an anticipated CAGR of more than 10% by value. The increasing number of working women and the preoccupied schedules of people in urban cities are likely to fuel the demand for ovens. Factors like the rising population, increasing disposable income of consumers, and growing awareness about different cooking appliances, such as microwave ovens, grills, and barbeques, are projected to impact the market positively. The market is to grow to over 7.5 Million Units by the end of the forecasted period.

The demand for a microwave oven may gain strong support from the rising consumer spending on kitchen appliances. The adoption of kitchen and home appliances is forecast to witness robust growth, owing to the increasing rate of urbanization in the country and the increasing ability of the middle-class population’s affordability. Widely classified into the normal and pop-up toaster, the market is led by the normal toaster with more than 70% of the market share. However, the high power consumption is expected to be a major restraint for the growth of the microwave oven market, with many regions facing frequent power cuts. The rising trend of connectivity between home appliances and innovations, such as inverter-based microwave ovens, is to create new potential in the market.

The microwave oven, OTG & toaster market is expected to register notable growth in the near future, owing to a significant increase in disposable income and growing working-class segment in the country. The increasing propensity of consumers to spend on appliances that assist them in kitchen chores has generated an increasing demand for microwave ovens. The northern region dominates the market with a marginal share difference from the southern region. However, the prominent use of traditional cooking equipment in the Eastern regions of the country limits the growth of the market.

The need for energy-efficient kitchen appliances and the growing demand for smart appliances are factors that will drive the growth of the market. Classified into four major segments of- Up to 20L, 21-25L, 26-30L, and 31L & more, based on capacity the market is led by the 21-25L segment. High disposable income increases the spending capacity of consumers to spend more on technology-driven premium microwave ovens & OTG. Moreover, consumers opt for multipurpose and hassle-free appliances, which make their kitchen chores much easier, which in turn are driving the adoption of microwave ovens. Added with this, the increasing interest of people in baking is a major addition to the market growth.

Key Players mentioned in the report are:

Bajaj Electricals Limited, Godrej Appliances, IFB Industries Limited, LG Electronics, Maharaja Whiteline (Groupe SEB India Pvt. Ltd.), Panasonic India Private Limited, Philips India Limited, Preethi Kitchen Appliances Private Limited, Samsung India Electronics Private Limited, Stove Kraft Private Limited, TTK Prestige Limited, Whirlpool Of India Limited, Wonderchef Home Appliances Pvt. Limited

“India Microwave Oven, OTG & Toaster Market Outlook, 2026” discusses the following aspects of Microwave Oven, OTG & Toasters in India:

The report gives an in-depth understanding of induction cooktop and electric cooker market in India:
- India Electric Kitchen Appliance Market Outlook
- India Microwave Oven Market Size By Value & Forecast
- India Microwave Oven Market Size By Volume & Forecast
- India OTG Market Size By Value & Forecast
- India OTG Market Size By Volume & Forecast
- India Microwave Oven, OTG & Toasters Market Segmental Analysis: By Company, By Region, By City
- India Toaster Market Size By Value & Forecast
- India Toaster Market Size By Volume & Forecast
- India Toaster Market Segmental Analysis: By Company
- Product, Price and Variant Analysis of Microwave Oven, OTG & Toaster -The key vendors in this market space
- Competitive Landscape & Strategic Recommendations

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases

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Arun Kalwani

Arun Kalwani

Research Analyst

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Arun Kalwani

Companies Mentioned

  • Bajaj Electricals Limited
  • TTK Prestige Limited
  • Groupe SEB India Private Limited
  • IFB Industries Limited
  • LG Electronics India Private Limited
  • Panasonic India Private Limited
  • Philips India Limited
  • Preethi Kitchen Appliances Private Limited
  • Whirlpool of India Limited
  • Samsung India Electronics Private Limited
  • Stove Kraft Private Limited
  • Wonderchef Home Appliances Private Limited
  • Godrej Appliances

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Demographics Insight
  • 5. India Electric Kitchen Appliances Market Outlook
  • 5.1. Market Size
  • 5.1.1. By Value
  • 5.1.2. By Volume
  • 5.2. Market Share
  • 5.2.1. By Company
  • 5.2.2. By Product Type (Value & Volume)
  • 5.2.3. By Sales Channel
  • 5.2.4. By Region
  • 6. India Microwave Oven & OTG Market Outlook
  • 6.1. Market Size
  • 6.1.1. By Value
  • 6.1.2. By Volume
  • 6.2. Market Share
  • 6.2.1. By Brand
  • 6.2.2. By Category (Value & Volume)
  • 6.2.3. By Region
  • 6.2.4. By Sales Channel
  • 6.3. India Microwave Oven Market Share
  • 6.4. India OTG Market Share
  • 6.5. Product, Price & Variant Analysis
  • 7. India Toaster Market Outlook
  • 7.1. Market Size
  • 7.1.1. By Value
  • 7.1.2. By Volume
  • 7.2. Market Share
  • 7.2.1. By Company
  • 7.2.2. By Category (Value & Volume)
  • 7.2.3. By Region
  • 7.2.4. By Sales Channel
  • 7.3. Product, Price & Variant Analysis
  • 8. PEST Analysis
  • 9. Trade Dynamics
  • 9.1. Import
  • 9.2. Export
  • 10. Market Dynamics
  • 10.1. Drivers
  • 10.2. Challenges
  • 11. Market Trends & Developments
  • 12. Competitive Landscape
  • 12.1. Porters Five Forces Analysis
  • 12.2. Company Profile
  • 12.2.1. Bajaj Electricals Limited
  • 12.2.2. Godrej Appliances
  • 12.2.3. IFB Industries Limited
  • 12.2.4. LG Electronics
  • 12.2.5. Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
  • 12.2.6. Panasonic India Private limited
  • 12.2.7. Philips India Limited
  • 12.2.8. Preethi Kitchen Appliances Private Limited
  • 12.2.9. Samsung India Electronics Private Limited
  • 12.2.10. Stove Kraft Private Limited
  • 12.2.11. TTK Prestige Limited
  • 12.2.12. Whirlpool Of India Limited
  • 12.2.13. Wonderchef Home Appliances Pvt. Limited
  • 13. Disclaimer

List of Tables


Table 1: India Tier-Wise Classification Of Cities
Table 2: India Region-Wise Classification Of Cities
Table 3: India Electric Kitchen Appliances Market Share - By Companies By Value In 2021-22
Table 4: India Electric Kitchen Appliances Market Share - By Product Type By Value In 2016-17, 2020-21 & 2027-28F
Table 5: India Electric Kitchen Appliances Market Share - By Product Type By Volume In 2016-17, 2020-21 & 2027-28F
Table 6: India Electric Kitchen Appliances Market Share - By Region By Volume In 2016-17, 2020-21 & 2027-28F
Table 7: India Microwave Oven & OTG Market Share - By Region By Volume In 2016-17, 2020-21 & 2027-28F
Table 8: Pricing Analysis Of Microwave Oven & OTG Brands Available In India
Table 9: India Toaster Market Share - By Region By Volume In 2016-17, 2020-21 & 2027-28F
Table 10: Pricing Analysis Of Toaster Brands Available In India
Table 11: India Economic Profile – 2016-17 to 2021-22
Table 12: Product Portfolio Of Bajaj Electricals Limited
Table 13: Key Facts Of Bajaj Electricals Limited
Table 14: Product Portfolio Of Godrej Appliances
Table 15: Key Facts Of Godrej Appliances
Table 16: Product Portfolio Of IFB Industries Limited
Table 17: Key Facts Of IFB Industries Limited
Table 18: Product Portfolio Of LG Electronics
Table 19: Key Facts Of LG Electronics
Table 20: Product Portfolio Of Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
Table 21: Key Facts Of Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
Table 22: Product Portfolio Of Panasonic India Private limited
Table 23: Key Facts Of Panasonic India Private limited
Table 24: Product Portfolio Of Philips India Limited
Table 25: Key Facts Of Philips India Limited
Table 26: Product Portfolio OfPreethi Kitchen Appliances Private Limited
Table 27: Key Facts OfPreethi Kitchen Appliances Private Limited
Table 28: Product Portfolio Of Samsung India Electronics Private Limited
Table 29: Key Facts Of Samsung India Electronics Private Limited
Table 30: Product Portfolio Of Stove Kraft Private Limited
Table 31: Key Facts Of Stove Kraft Private Limited
Table 32: Product Portfolio Of TTK Prestige Limited
Table 33: Key Facts Of TTK Prestige Limited
Table 34: Product Portfolio Of Whirlpool Of India Limited
Table 35: Key Facts Of Whirlpool Of India Limited
Table 36: Product Portfolio OfWonderchef Home Appliances Pvt. Limited
Table 37: Key Facts OfWonderchef Home Appliances Pvt. Limited

List of Figures


Figure 1: India Population 2016-17 To 2021-22 (In Crore)
Figure 2: India Population Age Structure (EST. 2021-22)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Electric Kitchen Appliances Market Size - By Value 2016-17 To 2027-28F (INR Crore)
Figure 5: India Electric Kitchen Appliances Market Size - By Volume 2016-17 To 2027-28F (In Million Units)
Figure 6: India Electric Kitchen Appliances Market Share - By Sales Channel By Volume In 2020-21 & 2027-28F
Figure 7: India Microwave Oven & OTG Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 8: India Microwave Oven & OTG Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 9: India Microwave Oven & OTG Market Share - By Brand By Volume In 2021-22
Figure 10: India Microwave Oven & OTG Market Share - By Category By Value In 2020-21 & 2027-28F
Figure 11: India Microwave Oven & OTG Market Share - By Category By Volume In 2020-21 & 2027-28F
Figure 12: India Microwave Oven & OTG Market Share By Sales Channel - By Volume In 2020-21 & 2027-28F
Figure 13: India Microwave Oven Market Share – By Category By Volume In 2020-21 & 2027-28F
Figure 14: India OTG Market Share - By Category By Volume In 2020-21 & 2027-28F
Figure 15: India Toaster Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 16: India Toaster Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 17: India Toaster Market Share - By Company By Volume In 2021-22
Figure 18: India Toaster Market Share - By Category By Value In 2020-21 & 2027-28F
Figure 19: India Toaster Market Share - By Category By Volume In 2020-21 & 2027-28F
Figure 20: India Toaster Market Share By Sales Channel - By Volume In 2020-21 & 2027-28F

Feed Phosphate Market Research FAQs

An OTG is best used for baking, toasting, and grilling. For example, you can bake cakes, grill meat, and toast bread with ease. A convection microwave can perform all of these functions and reheat, cook, and de-freeze, which the OTG cannot.

Aluminium, glass and silicone utensils are perfect to bake in an OTG and plastic, silicone and glass utensils are perfect for use in a microwave oven. However you cannot use metal utensils in a microwave, as the electromagnetic waves are absorbed by water, fats and sugars, but they are not absorbed by plastic or metal.

It is OK to use oven safe plastic containers in both electric and gas ovens. Oven safe containers should also be "microwave safe," but not all "microwave safe" containers are oven safe. If it doesn't say oven safe (note temperature too), it doesn't belong in the oven.

An Oven, Toaster, Grill (OTG) is a smaller version of a traditional oven. It uses heated coils to cook anything and can reheat, grill, barbeque, keep food warm or bake.

Paper cups, cartons, cling films and thermo plastics are suitable for microwave cooking. Metal or foil containers should never be used as these reflect the microwaves. Melamine ware also tends to crack when heated.

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India Microwave Oven Otg Toaster Market Outlook, 2027-28

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