India Water Purifier Market Outlook, 2026

India Water Purifier Market Outlook, 2026

Bonafide Research 23-07-2021 120 Pages Figures : 30 Tables : 28
Region : Asia-Pacific Category : Consumer Goods & Services Appliances & Equipment

1. Blue Star Limited

2. Eureka Forbes Limited

3. Havells India Limited

4. Hindustan Unilever Limited

5. Ion Exchange India Limited


A report titled “India Water Purifier Market Outlook, 2026” by Bonafide Research gives a comprehensive analysis of the water purifier industry in India. In the last few years, the Asia Pacific and majorly China, India & Bangladesh are experiencing a potential growth in water purifier sales due to an increase in water pollution, rising health awareness, rising disposable income, etc.

India Water Purifier Market is expected to grow with a CAGR of more than 9% in the forecasted period of FY 2020-21 to FY 2025-26. Overall Water Purifier is segmented into organized water purifier market and unorganized water purifier market. Further segments are covered based on By Technologies where RO+ water purifier is dominating the major market share followed by offline water purifiers. In review year organized market has a CAGR of more than 14% by value and reaches the volume of more than 100 Lakhs unit in the year 2019-20. The growth in the water purifier market has been largely driven by the rising awareness about drink pure water and growth in disposable income of the middle class where water purifiers have become the inevitable part of houses. According to our research share of institutional end-users is also growing at a pace of more than 6% in the forecasted period. Increasing water pollution in the country and the lack of freshwater supply by municipalities also drive the demand. The total market is made up of organized and unorganized players having huge price differences between them. Unorganized players are slowly becoming organized through easy online platforms. E-commerce has created huge differences in the distribution channels of all players whether organized or unorganized. Demand at the top end (electric) of the water purifier market, as well as the bottom end (non-electric/gravity-based), is showing strong growth.

To compete with a low price Chinese product penetration domestic players are adopting strong marketing strategies and got standards approval for the quality of their products. GOI’s Make in India policies and restrictions on the import of Chinese and Korean products helping domestic companies. Also, export in neighboring countries like Nepal, Bangladesh, Sri Lanka is growing. Leading companies spend more on branding advertisements through celebrities. Eureka signed Madhuri Dixit for marketing its brand Aquaguard. Hindustan Uniliver signed Farhan Akhtar and Prachi Desai as brand ambassadors for 'Pureit Marvella RO. Kent RO signed Hema Malini and Sachin Tendulkar. Other companies covered in this report are Livpure, Okaya power, Blue star, Panasonic, Havells, and LG Electronics and Ion exchange. In the last 5 years companies like Whirlpool, AO Smith, and Hi-Tech Sweet Water Technologies are successfully established in the Indian water purifier market.

Key aspects covered in the report “India Water Purifier Market Outlook, 2026” are the following:

• Global market size outlook By value, By volume
• Global market share outlook By type, By technologies, By Sales Channel, By Region & By Companies
• Indian market size outlook By organized and Unorganized sector
• Indian market share outlook By companies, By region, By state, By technologies, By end User, By organized-Unorganized sector
• RO+ water purifier market size By value & Volume and Share by product type RO, RO+UV, RO+UF & RO+UV+UF & technological developments
• UV water purifier market size By Value and Volume & technological developments
• Offline water purifier market size By Value and Volume & technological developments
• Trade dynamics (Import & Export), Market dynamics (Drivers and Challenges)
• Key trends, Competitive analysis & Strategic Recommendation

Considered in the report
• Base year: 2019-20
• Historical year: 2014-15
• Forecasted year: 2025-26

This report would help you answer the following questions:
1. What is the market size and forecast of the India Water Purifier Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the India Water Purifier Market during the forecast period?
3. Which region outstands in the India Water Purifier Market?
4. Which are the segments to invest in over the forecast period in the India Water Purifier Market?
5. What is the competitive strategic window for opportunities in the India Water Purifier Market?
6. What are the technology trends and regulatory frameworks in the India Water Purifier Market?
7. What are the major companies in the India Water Purifier Market?

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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