Global Personal Care Wipes Market Overview 2020-26

Global Personal Care Wipes Market Overview 2020-26

Bonafide Research 10-05-2021 100 Pages Figures : 27 Tables : 52
Region : Global Category : Consumer Goods & Services Beauty & Personal Care

1. Procter & Gamble Co

2. Kimberly & Clark Corporation

3. Unicharm Corporation

4. Hengan International Group Company Limited

5. Johnson & Johnson Private Limited


According to the recent study by Bonafide Research, Global Personal Care Wipes Market Overview, 2020-26, the market is to grow over a value difference of USD 8.25 Billion between 2015 to 2026. Wipes allow performing daily tasks in substantially less time for most of the people who are quite held up in their day-to-day activities due to extreme job pressures and increased children activities. The rising awareness among consumers to use personal care products, especially to avoid skin problems and infectious diseases is driving the market growth globally.

Globally the North American region leads the market for personal care wipes while the Asia Pacific remains the region with high potential. The significant growth in the number of potential buyers in developing economies like China and India is expected to drive the market in the region. Even though the factors such as increasing infant population & hygiene consciousness have been in favor of the market growth, the skin problems caused due to chemical contents in wipes are expected to restrain the growth. Nonetheless, the use of intimate wipes to avoid genital skin diseases is on an increase among consumers as a result the intimate wipes segment is presenting major opportunities for market expansion. The regions of Latin America and Middle East & Africa considered together, is likely to cross a market share of 10% by the end of the forecasted period.

The growing awareness of baby care products is influencing the sales of baby wipes in the majority of the region. Baby wipes have been in the market for the longest time due to their widespread usage. They are considered to be a convenient, portable, and hygienic way to keep babies clean. Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. Additionally, growing manufacturing activity towards bringing in modernization in healthcare practices, especially in developing countries, is expected to witness significant growth in the personal care wipes market during the forecast period.

The introduction of innovative products such as flavored wipes for cleaning children’s faces will continue to provide growth opportunities. Products categorized in the segment of personal hygiene, pre-moistened facial cleansing, disinfecting wipes, and wet wipes are expected to witness rapid gains. Facial and hand & body wipes are the other two segments that are gaining much popularity with the increase in treks and travels. They consist of various kinds of wipes including wet, hygienic, intimate, and fragrance. Wet wipes are the perfect solution in many life situations. They can be used as a cleaning tool very often during water scarcity or unavailability, which is a serious problem in many countries. This is one of the reasons for the growth of this segment.

In the recent period, wipes have become a must-buy in the grocery cart. The consumption pattern has increased twofold because of their multiple applications. People find pharmacy & drug stores as the best channel to buy them. However, supermarket & hypermarket segments have started gaining much purchase as a part of their monthly visits. Though e-commerce has gained popularity to a large extent in the retail business, it accounts for a small percentage of the total retail sales across the world. Countries such as UK, India, China, Germany, among others have witnessed rapid growth in the online buying of these products. The e-commerce segment is likely to emerge as the fastest-growing segment over the forecast period due to the above-given factors.

• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• North America
• Europe
• Asia
• Latin America
• Middle East & Africa

• Market Size by Value for the time period (2015-2026F)
• Market Share by Type (Baby, Facial, Hand & Body, Flushable & Others)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies & Drug Stores, Traditional Retail, Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

This report would help you answer the following questions:
1. What is the market size and forecast of the Global Personal Care Wipes Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Personal Care Wipes Market during the forecast period?
3. Which region outstands in the Global Personal Care Wipes Market?
4. Which are the segments to invest in over the forecast period in the Global Personal Care Wipes Market?
5. What is the competitive strategic window for opportunities in the Global Personal Care Wipes Market?
6. What are the technology trends and regulatory frameworks in the Global Personal Care Wipes Market?
7. What are the major company in the Global Personal Care Wipes Market?

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