India Sanitary Napkin,Pad, Tampon & Pantyliners Market Outlook, 2027-28

India Feminine Hygiene Market Size, Share, Trend & Market Analysis By Type (Sanitary Pads, Tempon, Menstrual Cup, Panty Liner), By Distribution Channel.

Featured Companies

  • 1. Aakar Innovations Private Limited
  • 2. Procter & Gamble Co
  • 3. BenQ India Private Limited
  • 4. Kimberly & Clark Corporation
  • 5. Havells India Limited
  • 6. Johnson & Johnson Private Limited
  • More...

India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2027-28' gives a comprehensive analysis on the Sanitary napkin industry of India. Since last few years, India is experiencing a major growth in the Sanitary napkin sales. The continuous improvement of literacy rates, the enhancement of consumers’ safety, sanitary consciousness and extended lifespan, plus improvements in conditions in rural areas, have all created opportunities for expansion of the sanitary napkin market. The industry is set to see a substantial rise with many start-ups providing affordable sanitary napkins especially to underprivileged and rural womens in India. Economic instability, gender bias, improper sanitation facilities and superstitions have continued to affect the sanitary pads market in India. A positive change though is spreading out across the nation with more women force joining workplace and increased awareness and education provided to women in India. Besides these the invention of biodegradable pads and eco-friendly pads are expected to further bolster market growth in forecast period.

India Sanitary napkin market grew historically at a growth rate of over 10% during the period 2016-17 to 2021-22 and further expected to grow rapidly over the forecast period. Overall sanitary napkin is segmented into rural sanitary napkin and urban sanitary napkin market. Increased sales of sanitary napkin are due to increased percentage of working females and upgraded consumers’ consumption habits. Being aware of the problem, the government has started to take measures to promote sanitary products in poor areas. Sanitary napkins are increasingly getting popular among women. Of course, continuous education and marketing from big international brands has significantly contributed to this penetration. 90% of India’s sanitary napkin market share goes to international companies like P&G and Johnson & Johnson. The pandemic also led to a positive change in feminine hygiene to wake up and recognise the menstrual hygiene.

Lower penetration is due to low incomes as well as the general lack of awareness of the importance of sanitary protection. The essential nature of sanitary protection is set to support performance, especially as the category’s key manufacturers are expected to invest in education campaigns to expand consumer base to include rural dwellers and low-income urban consumers. Tampons may possibly emerge due to a continued trend of westernisation although it still seems far-fetched and it would rival pantyliners and standard towels in future; there might only be a slight rise in demand.

Covered in the report:
• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin
• India Pantyliners
• India Tampon

"India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2027-28" discusses the following aspects of Sanitary napkin in India:
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The report gives an in-depth understanding of the Sanitary napkin market in India:
- Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
- India Sanitary napkin Market Size By Value & Forecast
- India Sanitary napkin Market Size By Volume & Forecast
- India Sanitary napkin Market Segmental Analysis: By Company, By Region, By Demographic
- Market Insights of Sanitary Napkin Market of Age below 24 years
- Total women, Menstruating women and its penetration
- ASP, Total Usage per Cycle and Volume Contribution
- Market Insights of Sanitary Napkin Market of Age From 24-35 years
- Total women, Menstruating women and its penetration
- ASP, Total Usage per Cycle and Volume Contribution
- Market Insights of Sanitary Napkin Market of Age above 35 years
- Total women, Menstruating women and its penetration
- ASP, Total Usage per Cycle and Volume Contribution
- Product, Variant & Pricing Analysis
- Product Variant Information
- ASP of Overall vs Rural vs Urban Market
- India Pantyliners Market By Value
- India Tampon Market By Value
- Key Vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Sanitary napkins in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Companies Mentioned

  • Aakar Innovations Private Limited
  • Procter & Gamble Co
  • BenQ India Private Limited
  • Kimberly & Clark Corporation
  • Havells India Limited
  • Johnson & Johnson Private Limited
  • Saathi Eco Innovations India Private Limited
  • Soothe Healthcare Private Limited
  • Saral Design Solutions Pvt. Ltd.
  • Mediaceso Pvt Ltd.
  • Redcliff Hygiene Pvt Ltd.
  • Redroom Technology Pvt Ltd.
  • Sirona Hygiene Pvt Ltd.
  • Glenmark Pharmaceuticals Ltd.

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India - Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
  • 5. India Sanitary Napkin Market Outlook
  • 5.1. Market Size By Value (Urban vs Rural)
  • 5.2. Market Size By Volume (Urban vs Rural)
  • 5.3. Market Share
  • 5.3.1. By Region
  • 5.3.2. By Demographic
  • 5.3.3. By Sales Channel
  • 5.3.4. By Age Group
  • 5.3.5. By Company
  • 5.3.6. By Type
  • 5.4. Market Insights of Sanitary Napkin Market of Age Below 24 years
  • 5.4.1. Total women, Menstruating women and its penetration
  • 5.4.2. ASP, Total Usage per Cycle and Volume Contribution
  • 5.5. Market Insights of Sanitary Napkin Market of Age From 24-35 years
  • 5.5.1. Total women, Menstruating women and its penetration
  • 5.5.2. ASP, Total Usage per Cycle and Volume Contribution
  • 5.6. Market Insights of Sanitary Napkin Market of Age Above 35 years
  • 5.6.1. Total women, Menstruating women and its penetration
  • 5.6.2. ASP, Total Usage per Cycle and Volume Contribution
  • 6. India Pantyliners Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Region
  • 6.2.2. By Demographic
  • 6.2.3. By Sales Channel
  • 6.2.4. By Company
  • 6.3. Product variant Information
  • 7. India Tampon Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share
  • 7.2.1. By Region
  • 7.2.2. By Demographic
  • 7.2.3. By Sales Channel
  • 7.2.4. By Company
  • 7.3. Product variant Information
  • 8. India Menstrual Cup Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share
  • 8.2.1. By Region
  • 8.2.2. By Demographic
  • 8.2.3. By Sales Channel
  • 8.2.4. By Company
  • 8.3. Product variant Information
  • 9. Pricing Analysis
  • 10. PEST Analysis
  • 11. Trade Dynamics
  • 11.1. Import
  • 11.2. Export
  • 12. Market Dynamics
  • 12.1. Drivers
  • 12.2. Challenges
  • 13. Market Trends & Developments
  • 13.1. Start ups are booming the Indian market
  • 13.2. Banana fibre sanitary pads are on track
  • 13.3. Low penetration level of hygiene products has created opportunities
  • 13.4. Major sales are driven by NGOs
  • 13.5. Demand for Eco-friendly feminine Products
  • 13.6. Innovative Feminine Hygiene
  • 13.7. Organic Tampons
  • 14. Competitive Landscape
  • 14.1. Porter`s Five Forces
  • 14.2. Company Profiles
  • 14.2.1. Procter & Gamble Hygiene and Health Care Limited (Whisper)
  • 14.2.1.1. Company Snapshot
  • 14.2.1.2. Company Overview
  • 14.2.1.3. Financial Highlights
  • 14.2.1.4. Geographic Spread and Distribution network
  • 14.2.1.5. Business Segment & Performance
  • 14.2.1.6. Product Portfolio
  • 14.2.1.7. Key Executives
  • 14.2.1.8. Strategic Moves & Developments
  • 14.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
  • 14.2.3. Unicharm India Pvt. Ltd. (Sofy)
  • 14.2.4. Kimberly-Clark Lever Ltd.
  • 14.2.5. Soothe Healthcare Private Limited
  • 14.2.6. BellaPremier Happy Hygiene Care Pvt. Ltd. (Bella)
  • 14.2.7. Saral Design Solutions Pvt. Ltd (Active)
  • 14.2.8. Aakar Innovations Pvt Ltd (Anandi)
  • 14.2.9. Mediaceso Pvt Ltd(She Cups)
  • 14.2.10. Redcliff Hygiene Pvt Ltd (PeeSafe)
  • 14.2.11. Redroom technology Pvt Ltd (Sanfe)
  • 15. Strategic Recommendation’s
  • 16. Disclaimer

List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India-Total Women, Menstruating Women and its Penetration Overall vs Rural vs Urban (2016-17, 2021-22 & 2027-28F)
Table 4: India Sanitary Napkin market Share By Age Group (2016-17, 2021-22 & 2027-28F)
Table 5: India Sanitary Napkin market Share By Company (2016-17, 2021-22 & 2027-28F)
Table 6: India Sanitary Napkin market Share By Type (2016-17, 2021-22 & 2027-28F)
Table 7: Sanitary Napkin ASP, Total Usage Per Cycle and Volume Contribution Of Menstruating Women Of age Below 24 years (2016-17, 2021-22 & 2027-28F)
Table 8: Sanitary Napkin ASP, Total Usage Per Cycle and Volume Contribution Of Menstruating Women Of age below 24-35 years(2016-17, 2021-22 & 2027-28F)
Table 9: Sanitary Napkin ASP, Total Usage Per Cycle and Volume Contribution Of Menstruating Women Of Age Above 35 years(2016-17, 2021-22 & 2027-28F)
Table 10: India Pantyliners market Share By Company (2016-17, 2021-22 & 2027-28F)
Table 11: India Tampon market Share By Company (2016-17, 2021-22 & 2027-28F)
Table 12: India Menstrual Cup market Share By Company (2016-17, 2021-22 & 2027-28F)
Table 13: HS Code for Feminine Hygiene Market in India 2021
Table 14: Import Duty Structure for HS Code XXXX in India 2021
Table 15: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 16: Import of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 17: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 18: Export of HS Code XXXX in India - By Country By Value &Volume Share 2021-22

List of Figures
Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Sanitary Napkin Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 5: India Sanitary Napkin Market Size By Volume 2016-17 to 2027-28F (in INR Crore)
Figure 6: India Sanitary Napkin Market Share By Value, By Region,( 2016-2017, 2021-22 & 2027-28F)
Figure 7: India Sanitary Napkin Market Share By Demographic (2016-17, 2021-22 & 2027-28F)
Figure 8: India Sanitary Napkin Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 9: India Pantyliners Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 10: India Pantyliners Market Share By Value, By Region,( 2016-2017, 2021-22 & 2027-28F)
Figure 11: India Pantyliners Market Share By Demographic (2016-17, 2021-22 & 2027-28F)
Figure 12: India Pantyliners Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 13: India Tampon Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 14: India Tampon Market Share By Value, By Region,( 2016-2017, 2021-22 & 2027-28F)
Figure 15: India Tampon Market Share By Demographic (2016-17, 2021-22 & 2027-28F)
Figure 16: India Tampon Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 17: India Menstrual Cup Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 18: India Menstrual Cup Market Share By Value, By Region,( 2016-2017, 2021-22 & 2027-28F)
Figure 19: India Menstrual Cup Market Share By Demographic (2016-17, 2021-22 & 2027-28F)
Figure 20: India Menstrual Cup Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 21: Porter's Five Forces of India Feminine Hygiene Market

Market Research FAQs

Sanitary pads normally come in bigger sizes and thicker as they need to absorb more flow during periods. Pantyliners are slimmer, smaller, and thinner and fit on your crotch area on you panties on normal discharge days giving you a feeling of no-usage. Although, pantyliners look strikingly similar to sanitary pads.

Change tampons as indicated on the packaging — normally every four to eight hours. Insert only one tampon at a time.

How old do you have to be to use tampons? You can start using tampons as soon as you get your period, which could be as young as 10 for some girls. What matters is your comfort level. Armed with accurate information, choosing whether and when to use a tampon is your personal decision.

Pads are rectangles of absorbent material that attach to the inside of a girl's underwear and catch menstrual blood. They're sometimes also called sanitary pads or sanitary napkins.

The pads are made of non-woven fabric with a super-absorbent core to avoid any wet feeling even when the flow is heavy. These pads are unscented. So, you need not worry about harmful chemicals causing infection.
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India Sanitary Napkin,Pad, Tampon & Pantyliners Market Outlook, 2027-28

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