India Ready-To-Cook Market Overview, 2022-28

Recent times have witnessed a spike in demand for the ready-to-cook category, most likely due to the pressure of having to balance work-from-home with household chores. Apart from the recent pandemic, the increase in the number of working mothers, who seek easy yet healthy cooking options has been a major driver for the Indian ready-to-cook market. The marketers have understood the need for creating a wider range to choose from to attract Indian customers. This market comprises Instant Noodles, Soup, Pasta Market, and Ready-to-mix (non-Frozen) market which comprises four segments’ Snacks mix, Curry & Dal mix, Dessert Mix, and other Meals and Rice mix). According to the recently updated publication of Bonafide Research titled- India Ready-To-Cook Overview, 2022-28, the instant Noodle-Pasta –Soup Market and the Ready to Mix segment together accounted for a market of more than INR 11000 crores in the year 2021-22.

The spike in demand for ready-to-cook products is due to a change in lifestyle. There are a large number of working women now, especially in Metros and large cities. Mothers are seeking easy-to-cook, yet healthy and tasty, options for their children. With RTC, the consumer is also able to add her unique touch to the dish. However, the issue is that very limited healthy ready-to-cook options are available. Healthy options are not tasty, and vice versa. The northern region contributes the highest in the country with a share of more than a quarter.

Even though traditional retail holds a high share, followed by modern retail in terms of revenue, the online sales channel is to experience a high growth rate in the forecasted period. The strategy to enter the online sales channel has paid rich dividends, as especially during the lockdown, the digital landscape was the only way to reach customers. In addition to leading e-commerce players, marketers have also associated with aggregators such as Swiggy and JustMyRoots to ensure the availability of products to customers. They are promoting products on multiple digital platforms, and on social media and are using digital to offer functional content – taste/health-centric recipes & customized solutions.

The marketer is trying to offer a perfect combination of taste, health, and convenience, and is positioned as the go-to wholesome snack for young professionals and working women with kids who seek both health and taste without investing much time in cooking at a very affordable price. The ready-to-cook foods segment is seeing accelerated growth as the stay-at-home advisory gives people a chance to broaden their culinary engagement and bring home the joy of dining out.

Companies included are: -
1. Nestle India Limited
2. Hindustan Unilever Limited
3. ITC Limited
4. Capital Foods Limited
5. CG Foods (India) Pvt. Ltd.
6. Bambino Argo Industries Ltd.
7. Gits Food Products Pvt. Ltd.
8. Kohinoor Foods Limited
9. iD Fresh Food (India) Pvt. Ltd.
10. Maiyas Beverages and Foods Pvt. Ltd.
11. Ushodaya Enterprises Pvt. Ltd.
12. Desai Foods Private Limited
13. Alimento Agro Foods Private Limited
14. Bikaner Foods Pvt. Ltd.

Considered in the report
• Geography: India
• Base year: 2021-22
• Historical year: 2016-17
• Forecasted year: 2027-28

Segments covered in the market
• By Category
• By Demographic Area
• By Region
• By Sales Channel
• By Company

Approach for the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the baby mobility equipment market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small organized players who otherwise have very less presence on the web. Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of baby mobility products were recorded and subsequently forecasted for the future years.

Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the Ready-to-cook industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.