India Frozen Food Market Overview, 2022-28

The market for frozen foods has been gaining traction in India owing to their convenience as they do not need any additional preparation and culinary expertise. Moreover, frozen food products, especially frozen snacks, offer enhanced palatability as compared to their home-cooked counterparts. Another reason for the increasing demand for frozen foods in India is the fact that these products are available year-round regardless of the season. Furthermore, end-users can buy these products through various distribution channels such as supermarkets and hypermarkets, convenience stores, departmental stores, etc. These modern grocery and food stores are equipped with cold chain facilities which have led to the availability of a variety of frozen food products in the market. Additionally, India’s large young population and influence of western food culture have changed their food habits and lifestyles, in turn, augmenting the demand for frozen food products in the region. The changing psychologies and shifting shopping patterns, shortage of time and hectic lifestyles and rising disposable incomes of the middle class are driving the demand for frozen foods in India.

According to the research report, “India Frozen Food Market Overview, 2027-28” published by Bonafide Research, the market is growing rapidly and expected to grow continuously in the coming years. The consumers are expected to drive the sales of direct retail sales of the frozen food, being driven to cook food at home influenced by food bloggers. Frozen snacks & ready meals constitute for major market share in India followed by frozen vegetables while frozen seafood contributes the lowest. With the world having changed around us forever, the demand for frozen foods is only going to increase. Awareness around how frozen foods are not only easy, convenient, quick snacking and full meal options but also that their freshness and food composition remains intact will create a new thought process that will lead to more frozen foods consumption and higher consumer preference. As more consumers open up to include frozen foods into their lives, it is going to get easier to manage their busy lives along with doing justice to their taste buds.

Today, frozen food processing has enabled the processed poultry meat industry to grow first in the Food Service / Institutions by supplying to all QSRs, HoReCa, Army, and then into retail. Each of the major poultry players is doing its own bit in creating the cold chain nearer to the consumers by setting up neighborhood cold freezer outlets to reach the end consumers at their doorsteps. Growing number of nuclear families, Growing youth population, Significant rise in the number of working women, change in mindset, food convenience & novelty drive the demand for frozen food in Indian Markets. But frozen food has got a raw deal in recent years because of the widely-held belief that fresh is best. But with its longer shelf life and versatility, few operators would be able to run an efficient kitchen without frozen food.
During the Covid lockdown period, working from home was found to be more fruitful and productive for many industries, apart from the software and allied industries. This propelled growth for frozen food meals to be in demand more. Schools and colleges have also been required to maintain social distancing and as a precautionary measure, they remained closed for the most part during the past two years. This meant that children remained at home most of the time during the pandemic and outdoor options for them were limited. With the fear of viral infections around and the need for good and healthy foods rising sharply, consumer’s demand for more of packaged food and beverage products has increased.

Considered in the report
• Geography: India
• Base year: 2021-22
• Historical year: 2016-17
• Estimated year: 2022-23
• Forecasted year: 2027-28

Aspects discussed in the report
• Global Frozen Food Market Outlook
• India Frozen Food Market Outlook
• India Frozen Food Market Share (Company, Product Type, End-User, Organized V/S Unorganized, Sales Channel, Regional Analysis)
• India Frozen Vegetable Market Outlook
• India Frozen Snacks & Ready Meal Market Outlook
• India Frozen Meat & Poultry Market Outlook
• India Frozen Seafood Market Outlook
• India Economic Profile
• Company Profile Of Top Players

The key segment in the report
• Frozen Vegetable
• Frozen Snacks & Ready Meals
• Frozen Seafood
• Frozen Meat & Poultry Products

The approach of the report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.