According to a recently published report "India Evaporative Air Cooler Market By Value, By Segment (Residencial, Industrial, Organized, Un-Organized), By Type (Room, Desert, Tower), Overview, 2020-2025", the air cooler market in India has experienced significant growth over the past few years. This market is segmented into residential and industrial based on the usage, with residential air coolers having a huge customer base and industrial having a small share, due to its limited usage and a high price. Having a different sales channel, the industrial air cooler manufacturers offer more customization than the residential one. Symphony was the first player to enter the branded residential air-cooler segment in the late 80s single-handedly transforming the way Indian consumers perceive evaporative air coolers when many companies did not give much emphasis to this product. As technological innovation took place, the residential segment has seen many new entrances in the last few years. The average selling price of the coolers has taken an upward shift, and now ranging from INR 9,000 to INR 13,000. The market share of organized players' has improved drastically and has grown above 15% in volume terms by 2018-19. The marketers are presently promoting their sales through large format stores, retail chains, e-commerce portals, and TV shopping channels. The industrial evaporative air cooler market is also growing at a good pace and has many opportunities in the years to come.
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Industrial evaporative air coolers are an alternative to regular air conditioning as these are both cost-effective and environment friendly. Classified into three categories, tower, desert and room coolers, the bigger market share is of room coolers category, which is budget-friendly and convenient for small and middle-size rooms. On the other hand, desert coolers are big in size and need an installation outside the window or near an open space. The desert coolers fitted on a window, allow them to suck air from outside, while room coolers do not need such specifications and are cheaper in rate. The next-gen cooling devices have stylish looks and ingested with a lot many features like blower control speed, water tank capacity, multi-stage air purification, four-way air deflection, ice chamber, touch screen, mosquito net with a dust filter, and empty water tank alarm. They take up less floor space but are still powerful enough to be efficient in big rooms. These air coolers are expected to have a market share of around 15% by 2024-25, as they are sleek and lighter. Considered in this report • Geography: India & Global • Base Year: FY 2018-19 • Estimated Year: FY 2019-20 • Forecast Year: FY 2024-25 How it will help to solve your strategic decision making process? • The report gives an in-depth understanding of evaporative air cooler products in India • Global evaporative air cooler market outlook • Global evaporative air cooler market size & forecast • Global evaporative air cooler market size by type of air cooler • India evaporative air cooler market outlook • India residential evaporative air cooler market size & forecast • India commercial evaporative air cooler market size & forecast • India evaporative air cooler segmental analysis: by company, by region, by product type • India evaporative air cooler market size & forecast by tier • Company profiles