Changing lifestyles of people, increased awareness about baby gear products, easy availability and enhancing per capita income have aided the growth in sales of baby mobility equipment in India. All these make parents buy baby gear products irrespective of their prices. This has led India’s baby mobility equipment’s demand to have surged in the last couple of years. The choice of consumers has shifted more to the products by organized players with the thinking of purchasing quality products for their babies this has given a boost in the market. Parents have become more cautious when selecting any baby-related products, be it baby food, baby cosmetics & toiletries, or baby safety & convenience. Demand for chemical-free and harmless baby care toiletries has been mounting due to rising awareness associated with various health-related issues, such as fungal and bacterial infections, caused by synthetic baby products and toiletries.
According to the research report, "India Baby Mobility Equipment Market Outlook, 2027-28," published by Bonafide Research the market for baby mobility equipment is expected to grow around 15% during the forecast period. Baby mobility equipment is segmented into Strollers, Prams, Walker, Car seats, Carrycot, Carriers which are used to carry babies from one place to another without any worry of weight. In the last couple of years, the market has grown drastically with the advancement of innovative products in the market. The market has observed a growth of around 20% CAGR in terms of volume in the last couple of year this is due to the increasing awareness among the parents and the thinking of providing their infants with better facility and comfort. The market is mainly import driven (especially prams/strollers and Car seats) where people import the products and sell by the names of their respective brands/labels or by franchises. From the overall market, it was seen until now that major chunk has been occupied by the walker which is slowly and gradually being occupied by the products like the stroller, car seats, etc. Currently, the adaption of the walker has been the highest nearly occupying half of the market share in terms of the volume. Whereas the new products like car seat showed the fastest volume growth and with increasing adaption the car seat products are surely going to pose a growth rate around 21% CAGR in the near future. The mobility equipment market urban contributes highest as products are affordable only for urban parents and rural being unaware of mobility types of equipment.
Major companies and their products
• Aardee Specials - Hauck
• Adorro India - Jane
• Artsana India Private Limited - Chicoo
• BrainBees Solutions Private Limited - Firstcry
• Me N Moms Private Limited - Mee Mee
• R for Rabbit Baby Products Private Limited – R For Rabbit
• Ral Consumer Products Limited - Tiffy and Toffee
Information of other companies
1st step, Anmol Baby Carrier, Baybee, Fisher-Price, Little Pumpkin, Luv Lap, Panda International, Safety First, Sunbaby, Toyhouse
Considered in this report
• Geography: India
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28
Aspects Covered In This Report
• India baby mobility equipment market with its value, volume, and forecast along with its segments
• Product price and variant analysis
• Various divers and challenges
• Import & export analysis
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation
Segment Covered In The Report
• Baby walker Baby stroller & prams
• Baby Carrier
• Baby car seat
• Baby carrycot
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to baby mobility products industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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Keywords: India, Baby, Mobility, Equipment’s, Walker, Stroller, Pram, Carrier, Carrycot, Car, Sea, Musical, Regular, Twin, Jogging, Lightweight, Rare facing, Front-facing, Convertible, first cry, Mee Mee, Jane, Hauck, Tiffy, Toffe.
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