Europe Baby & Adult Diaper Market Outlook, 2027

European countries such as Germany, France, UK, Spain & Italy are the prominent centres for diaper market. This report consist industry trends and major growing factors.

Featured Companies

  • 1. Procter & Gamble Co
  • 2. Domtar Corporation
  • 3. Ontex Group
  • 4. Unicharm Corporation
  • 5. Hengan International Group Company Limited
  • 6. Kao Corporation
  • More...

The Europe adult diaper market is primarily being driven by the rising awareness regarding urinary incontinence, especially in the elderly consumers. There is an increasing demand among consumers for pant-style diapers due to their flexibility and breathable waistbands that prevent skin rashes and itching. In line with this, the rising awareness regarding maintaining adequate hygiene has resulted in a significant rise in the demand for adult diapers. Various innovations, such as the launch of biodegradable and disposable diapers integrated with smart technologies that detect moisture levels and send real-time alerts through smartphone applications, are providing a thrust to the market growth. Other factors, including significant growth in the e-commerce industry and increasing product adoption in medical centers and hospitals for patients with chronic medical ailments, are anticipated to drive the market growth across the region. According to the report, “Europe Baby & Adult Diaper Market Outlook, 2027” published by Bonafide Research, the market is anticipated to reach more than USD 19 Billion by 2027. The diaper market of the world is growing at a faster pace in Europe. The emerging birth rates in some nations while higher life expectancy with adult incontinence has increased the demand for diapers in the market. Moreover, government of these nations are imposing new policies to improve the birth rates which will in return, increase the demand for diapers. Many organizations are putting their efforts to overcome the people from social stigmas of adult incontinence and also encourage them to switch to adult diapers, which will result into demand for the same. The total diaper market comprises of baby and adult diapers with their types in varying brands. Demand of these diapers have attracted the major companies to develop and manufacture, expanding their markets.

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While the developed countries are aware of the hygiene, it became easy for the brands to promote them but, In developing countries, people are still using traditional substitutes such as muslin cloth, etc. which let the brands to encourage them through various media. The European countries are developed and are well aware about the hygiene. This developed the chances for diaper brands to enter the market. Across the European continent, countries do not want to have enough children to keep their population size constant over time. In addition to that, Adult diapers are booming in European market as Europe is ageing, nearly one fifth of the total population is over 65 years old majorly due to low death-rates. European countries such as Germany, France, UK, Spain & Italy are the prominent centres for diaper market. In many countries, the diaper producers are investing in the adult diaper segment as the demand is growing continually. This will increase the adult diaper market in Europe. Initially, the diapers were promoted by the pharmacy stores, but with the swaying time, supermarkets and online retails gained the product. Moreover, the European parents are more sensitive to social media which helped them compare different qualities at one place. This also benefitted the brands to build intimacy with consumers promoting their product. Baby diapers are sold with many types such as disposable diapers, training pants, swim pants, etc. with limited edition such as printed diapers, denims, etc. With new advancements in diaper industry, the diapers are also developed with new innovations such as dual strips, grip strips, wetness indicators, leak guard, gel lock, biodegradable diapers, etc. Adult diapers are available in several sizes and fits such as briefs, adhesive taped, pull up, pants, etc. These diapers were also developed ultra-soft so that they can provide utmost comfort and safety during incontinence. The Europe diaper market is primarily driven by the increasing demand for baby care products. The increasing awareness among parents regarding infant health has increased their spending on diapers. As a result, manufacturers have introduced thinner diapers with absorbent core technology that can remove fluff pulp. They are also investing in improving the design, biodegradability, and safety features of diapers, thereby propelling the market growth. For instance, the development of smart diapers that consists of a small patch with coloured squares reacts differently to protein, bacteria, and water content. Besides this, the rising prevalence of conditions like mobility impairment, incontinence or severe diarrhea among the geriatric population is significantly influencing the market growth across the region.

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Manmayi Raval

Manmayi Raval

Research Consultant

Covid-19 Impacts: The COVID-19 pandemic had a mixed impact on the Europe diaper market. As a result of the pandemic, an increase in demand for diaper was observed especially in baby diaper market. The impact of prolonged lockdown had created a sudden gap in supply and demand of the diaper industry. The COVID-19 created awareness about eco-friendly products and usage of adult diaper was redefined. In the coming years, the market is predicted to grow at a faster rate and recover to the pre-COVID marks. With the increased understanding of the benefits of adult diapers, large number of private companies’ involvement in adult diaper industry, and changes in marketing techniques has been observed in the industry. Major Companies considered in the report: Procter & Gamble, Kimberly & Clark Corporation, Unicharm Corporation, Domtar Corporation, Ontex Group, Kao Corporation, Hengan International Group company, Johnson & Johnson, Drylock Technologies, Paul Hartmann AG, Medline Industries, Inc, The Honest Company Considered in the report • Geography: Europe • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027

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Manmayi Raval

Covered in the report: • Global diaper market • Global baby diaper market • Europe baby diaper market • Global adult diaper market • Europe adult diaper market • Market trends & developments • Key facts about the leading market players How it will help solving your strategic decision-making process? • Global diaper market scenario (historical & forecast) • Global diaper market size (baby & adult) • Global diaper market share (by company, type, region, country) • Global baby diaper market scenario (historical& forecast) • Global baby diaper size( historical & forecast) • Global baby diaper market share (by country, company, type, region) • Europe diaper market scenario(historical& forecast - baby & adult ) • Europe diaper market size(baby & adult) • Europe diaper market share (by country, company, type, region) • Global adult market scenario ( historical & forecast) • Global adult diaper size( historical & forecast) • Global adult diaper market share (by company, region, country) • Market trends & developments • Company profiles of leading companies Intended audience This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Companies Mentioned

  • Procter & Gamble Co
  • Domtar Corporation
  • Ontex Group
  • Unicharm Corporation
  • Hengan International Group Company Limited
  • Kao Corporation
  • Kitchen Appliances India Limited
  • Svenska Cellulosa Aktiebolaget (SCA) Hygiene
  • Johnson & Johnson,
  • Drylock Technologies
  • Paul Hartmann AG
  • Medline Industries, Inc.
  • The Honest Company

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. Economic /Demographic Snapshot
  • 5. Global Diaper Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Region
  • 5.2.2. By Country
  • 5.2.3. By Company
  • 5.2.4. By Product Type
  • 5.2.5. By Sales Channel
  • 6. Global Adult Diaper Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Region
  • 6.2.2. By Country
  • 6.2.3. By Company
  • 6.2.4. By Sales Channel
  • 7. Global Baby Diaper Market Outlook
  • 7.1. Global Birth Rate and Fertility Rate
  • 7.2. Market Size By Value
  • 7.3. Market Share
  • 7.3.1. By Region
  • 7.3.2. By Country
  • 7.3.3. By Company
  • 7.3.4. By Product Type
  • 7.3.5. By Sales Channel
  • 8. Europe Baby Diaper Market Outlook
  • 8.1. Birth Rate and Fertility Rate
  • 8.2. Market Size By Value
  • 8.3. Market Share
  • 8.3.1. By Country
  • 8.3.2. By Product Type
  • 8.3.3. By Sales Channel
  • 8.4. UK Baby Diaper Market Outlook
  • 8.4.1. Market Size By Value
  • 8.4.2. Market Share
  • 8.4.2.1. By Product Type
  • 8.4.2.2. By Sales Channel
  • 8.5. Germany Baby Diaper Market Outlook
  • 8.5.1. Market Size By Value
  • 8.5.2. Market Share
  • 8.5.2.1. By Product Type
  • 8.5.2.2. By Sales Channel
  • 8.6. France Baby Diaper Market Outlook
  • 8.6.1. Market Size By Value
  • 8.6.2. Market Share
  • 8.6.2.1. By Product Type
  • 8.6.2.2. By Sales Channel
  • 8.7. Italy Baby Diaper Market Outlook
  • 8.7.1. Market Size By Value
  • 8.7.2. Market Share
  • 8.7.2.1. By Product Type
  • 8.7.2.2. By Sales Channel
  • 8.8. Spain Baby Diaper Market Outlook
  • 8.8.1. Market Size By Value
  • 8.8.2. Market Share
  • 8.8.2.1. By Product Type
  • 8.8.2.2. By Sales Channel
  • 9. Market Dynamics
  • 9.1. Market Drivers
  • 9.2. Market Challenges
  • 10. Market Trends and Developments
  • 10.1. XXXX
  • 10.2. XXXX
  • 10.3. XXXX
  • 10.4. XXXX
  • 11. Company Profiles
  • 11.1. Procter & Gamble
  • 11.2. Kimberly & Clark Corporation
  • 11.3. Unicharm Corporation
  • 11.4. Domtar Corporation
  • 11.5. Ontex Group
  • 11.6. Kao Corporation
  • 11.7. Hengan International Group company
  • 11.8. Johnson & Johnson
  • 11.9. Drylock Technologies
  • 11.10. Medline Industries, Inc.
  • 11.11. Paul Hartmann AG
  • 11.12. The Honest Company
  • 12. Strategic Recommendations
  • 13. Disclaimer

List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Diaper Market Share By Region (2016, 2021&2027F)
Table 5: Global Diaper Market Share By Country (2016, 2021 & 2027F)
Table 6: Global Diaper Market Share By Company (2021)
Table 7: Global Adult Diaper Market Share By Region (2016, 2021&2027F)
Table 8: Global Adult Diaper Market Share By Country (2016, 2021 & 2027F)
Table 9: Global Adult Diaper Market Share By Company (2021)
Table 10: Global Baby Diaper Market Share By Region (2016, 2021&2027F)
Table 11: Global Baby Diaper Market Share By Country (2016, 2021 & 2027F)
Table 12: Global Baby Diaper Market Share By Company (2021)
Table 13: Europe Baby Diaper Market Share By Country (2016, 2021 & 2027F)
Table 14: Key Facts of Procter & Gamble
Table 15: Key Facts of Kimberly & Clark Corporation
Table 16: Key Facts of Unicharm Corporation
Table 17: Key Facts of Domtar Corporation
Table 18: Key Facts of Ontex Group
Table 19: Key Facts of Kao Corporation
Table 20: Key Facts of Hengan International Group company
Table 21: Key Facts of Johnson & Johnson
Table 22: Key Facts of Drylock Technologies
Table 23: Key Facts of Medline Industries, Inc.
Table 24: Key Facts of Paul Hartmann AG
Table 25: Key Facts of The Honest Company

List of Figures
Figure 1: Global Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 3: Global Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 4: Global Adult Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 5: Global Adult Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 6: Global Baby Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 7: Global Baby Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 8: Global Baby Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 9: Europe Baby Diaper Market Size By Product Type By Value 2016 to 2027F (In USD Billion)
Figure 10: Europe Baby Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 11: Europe Baby Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 12: UK Baby Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 13: UK Baby Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 14: UK Baby Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 15: Germany Baby Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 16: Germany Baby Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 17: Germany Baby Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 18: France Baby Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 19: France Baby Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 20: France Baby Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 21: Italy Baby Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 22: Italy Baby Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 23: Italy Baby Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 24: Spain Baby Diaper Market Size By Value 2016 to 2027F (In USD Billion)
Figure 25: Spain Baby Diaper Market Share By Product Type (2016, 2021 & 2027F)
Figure 26: Spain Baby Diaper Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 27: Market Attractiveness Index, 2021
Figure 28: Market Attractiveness Index, 2027F

Feed Phosphate Market Research FAQs

The Europe market is anticipated to gain more than USD 19 Billion during the forecast period.

Germany is anticipated to lead the North America market.

Hypermarket & Super market sales channel type is estimated to dominate the Europe market.

Procter & Gamble, Kimberly & Clark Corporation, Unicharm Corporation, Domtar Corporation, Ontex Group, Kao Corporation, Hengan International Group company and Johnson & Johnson are some of the market players in Europe market.
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Europe Baby & Adult Diaper Market Outlook, 2027

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