Europe Baby & Adult Diaper Market Outlook, 2025

Europe Baby & Adult Diaper Market Outlook, 2025

Bonafide Research 11-03-2020 88 Pages Figures : 99 Tables : 10
Region : Europe Category : Consumer Goods & Services Beauty & Personal Care

1. Procter & Gamble Co

2. Kimberly & Clark Corporation

3. The Daio Paper Corporation

4. Domtar Corporation

5. Unicharm Corporation


"Europe Baby & Adult Diaper Market By Value, By Country ( Germany, U.K, France, Italy, Spain and Rest of Europe ), By Product Type ( Disposable, Cloth, Training, Swim pants, Biodegradable ), By Company ( Kimberly & Clark Corporation, Procter & Gamble, Unicharm Corporation, Etc. ), Outlook ( Trends & Forecast ), 2025" gives a comprehensive analysis of the diaper market of the European countries. It gives the analysis for the review period of 2014 - 2019 with the forecast up to the year 2025. The diaper market of the world is growing at a faster pace. The emerging birth rates in some nations while higher life expectancy with adult incontinence has increased the demand for diapers in the market. Moreover, the government of these nations is imposing new policies to improve the birth rates which will in return, increase the demand for diapers. Many organizations are putting their efforts to overcome the people from social stigmas of adult incontinence and also encourage them to switch to adult diapers, which will result in demand for the same. The total diaper market comprises of baby and adult diapers with their types in varying brands. The demand for these diapers has attracted global companies to develop and manufacture, expanding their markets.

Baby diapers are sold with many types such as disposable diapers, training pants, swim pants, etc. with limited edition such as printed diapers, denim,etc. With new advancements in the diaper industry, the diapers are also developed with new innovations such as dual strips, grip strips, wetness indicators, leak guard, gel lock, biodegradable diapers, etc. Adult diapers are available in several sizes and fit such as briefs, adhesive tape, pull up, pants, etc. These diapers were also developed ultra soft so that they can provide the utmost comfort and safety during incontinence. While the developed countries are aware of the hygiene, it became easy for the brands to promote them but, In developing countries, people are still using traditional substitutes such as muslin cloth, etc. which let the brands to encourage them through various media.

The European countries are developed and are well aware of the hygiene. This developed the chances for diaper brands to enter the market. Across the European continent, countries do not want to have enough children to keep their population size constant over time. In addition to that, Adult diapers are booming in the European market as Europe is aging, nearly one-fifth of the total population is over 65 years old majorly due to low death-rates. European countries such as Germany, France, the united kingdom, Spain & Italy are the prominent centers for the diaper market. The total diaper market is going to become USD 17.77 billion till the end of the forecast period with CAGR of more than 2% (2020-25). In many countries, the diaper producers are investing in the adult diaper segment as the demand is growing continually. This will increase the adult diaper market in Europe. Initially, the diapers were promoted by the pharmacy stores, but with the swaying time, supermarkets and online retails gained the product. Moreover, the European parents are more sensitive to social media which helped them compare different qualities in one place. This also benefitted the brands to build intimacy with consumers promoting their products.

The key players of the Asia Pacific Diaper Market are Kimberly Clark, Procter & Gamble, SCA Hygiene, Johnson & Johnson, Unicharm, Daio paper corp., Domtar corp., TZMO, Ontex and several other international and domestic ones.

Covered in the report:
• Global diaper market
• Global baby diaper market
• Europe baby diaper market
• Global adult diaper market
• Europe adult diaper market
• Market trends & developments
• Key facts about the leading market players

How it will help to solve your strategic decision making process?

The report provides an in-depth knowledge of the Europe diaper market scenario:
• Global diaper market scenario (Historical & forecast)
• Global diaper market size (baby & adult)
• Global diaper market share (by company, type, region, country)
• Global baby diaper market scenario ( Historical& forecast)
• Global baby diaper size( Historical & forecast)
• Global baby diaper market share (by country, company, type, region)
• Europe diaper market scenario(Historical& forecast - baby & adult )
• Europe diaper market size(baby & adult)
• Europe diaper market share (by country, company, type, region)
• Global adult market scenario ( Historical & forecast)
• Global adult diaper size( Historical & forecast)
• Global adult diaper market share (by company, region, country)
• Market trends & developments
• Company profiles of leading companies

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology

The information contained in this report is based on both primary and secondary research. Primary research included interviews with various channel partners of the diaper market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports, and proprietary databases.

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