India Online Learning (Test Preparation) Market Overview, 2020-2025

The Test Preparation market is segmented based on exam type, which are government Service, civil Services, banking, engineering, medical, GMAT/MBA and other national & state govern

Featured Companies

  • 1. Grade Stack Learning Private Limited
  • 2. Test Book Edu Solutions Private Limited
  • 3. Neostencil India Private Limited
  • 4. Olive Board Comptech Private Limited
  • 5. Ankalan Web Solutions Private Limited
  • 6. Edukriti Learning Solutions Private Limited
  • More...

The report titled "India Online Test Preparation Market By ( Value, Volume ), By Test Type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device Preference ( Mobile/Tablet, Desktop/Laptop ) By Payment Period( One-time payment, Instalments ), By Company, By Brand ( Gradeup, Test Book, Etc. ), By Mode ( online, offline ), Overview, 2020-2024" presents the thorough analysis of online Test Preparation Market of India. Nowadays, the Education of India is improving day by day, which reflected the high competition between the people for getting the best education for higher studies or a secure job. So many competitive exams are conducted every year in India for higher studies or job-related. People are more looking to find a convenient way to prepare for these exams without disturbing their routine life. There is a huge demand for the online test preparation platform which provides the learning in their convenient time and place. Therefore, Online Test Preparation Market is growing with a CAGR of 39% for forecasted Periods in value terms. Government and Civil Services exam preparation are dominating the market with more than 50% share combined from the total online test preparation market.
Market Developments
The Test Preparation market is segmented based on exam type, which are government Service, civil Services, banking, engineering, medical, GMAT/MBA and other national & state government exam. Also, the report covers the tier wise test preferences chosen by the user. So the brands focused on course offerings for a particular Tier. Students are driven by instantaneous results and flexibility whereas professionals are driven by convenience factors therefor in device preferences mobile/ tablet are hold approx 60% in value share. Course fees of the competitive exam are to low compare to other courses, therefor generally users are preferred to pay their fees in onetime payment. As the working people are also prepared for various exams, digital payment is a high contribution in payment mode. Now, the brand is more targets to provide a free mock test to attract the user. The growth factor for this market is users learn from the best faculties all over the nation. Especially, beneficial to students staying in rural areas that they can have only one or two educational facilities, which most of the time offer a limited course and program options for students.
Major companies and their App
• Grade Stack Learning Private Limited. -
Gradeup
• Test Book Edu Solutions Private Limited - Test Book
• Neostencil India Private Limited- Neostencil
• Olive Board Comptech Private Limited- Olive board
• Ankalan Web Solutions Private Limited-
Top Rankers
• Edukriti Learning Solutions Private Limited- Careers360

Considered in this report
• India Demographics Summary
• India Education Overview
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Historical Year: FY 2014-15 to FY 2017-18
• Forecast Year: FY 2023-24
Aspects covered in the report
• India Education Overview
• India Online Test Preparation (Value, Volume), with analyzed historical and forecasted.
• Exam/Test wise segmentation of courses
• Device preferences for Online test Preparation Learning
• Detailed analysis of payment mode and payment period
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top-performing companies
• Market recommendations

Segments Covered in the report

By Exam/Test wise Segment
• Government Service
• Civil Services
• Banking
• Engineering
• Medical
• GMAT/MBA

By Device Preferences
• Mobile/Tablet
• Desktop/ Laptop

By Payment Period
• One-time payment
• Instalment

By Payment Mode
• Cash/ cheque
• Digital


The approach of the report
The information contained in the report " India Online Test Preparation Market By ( Value, Volume ), By Test Type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device Preference ( Mobile/Tablet, Desktop/Laptop ) By Payment Period( One-time payment, Instalments ), By Company, By Brand ( Gradeup, Test Book, Etc. ), By Mode ( online, offline ), Overview, 2020-2024" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third-party sources, various press releases, government-generated reports, data from government databases, company annual reports and listing down the major companies present into the market. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.
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Keywords: India, E-learning, Test Preparation, online courses, Digital payment, Government Exam, IBPS, SSC, CGL, Indian Railway, NEET, JEE, Banking, Competitive Exam, Results, Digital Payment, Mobile learning, M- learning, Mock test, Free Mock Test.

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Arun Kalwani

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Research Analyst

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Arun Kalwani

Companies Mentioned

  • Grade Stack Learning Private Limited
  • Test Book Edu Solutions Private Limited
  • Neostencil India Private Limited
  • Olive Board Comptech Private Limited
  • Ankalan Web Solutions Private Limited
  • Edukriti Learning Solutions Private Limited

Table of Contents

  • Table Of Contents
  • 1. Executive Summary
  • 2. Research Methodology
  • 3. India Demographics Summary
  • 4. India Education Overview
  • 4.1. India Primary and Secondary Enrolment
  • 4.2. India Higher Education Enrolment
  • 4.3. India Distance Learning Enrolment
  • 5. India E-Learning Market Outlook
  • 5.1. Market Size
  • 5.1.1. By Value
  • 5.1.2. By Volume
  • 5.2. Market Share
  • 5.2.1. By Category By Value
  • 5.2.2. By Category By Volume
  • 5.2.3. By Device Preference (Mobile/ Laptop)
  • 5.2.4. By Payment Period
  • 5.2.5. By Payment Mode
  • 6. Online Test Preparation Market Outlook
  • 6.1. Market Size
  • 6.1.1. By Value
  • 6.1.2. By Volume
  • 6.2. Market Share
  • 6.2.1. By Test Courses Type
  • 6.2.2. By Tiers
  • 6.2.3. By Device Preference
  • 6.2.4. By Payment Period
  • 6.2.5. By Payment Mode
  • 7. Economic Snapshot
  • 8. Company Profile
  • 8.1. Grade Stack Learning Private Limited
  • 8.2. Test Book Edu Solutions Private Limited
  • 8.3. Neostencil India Private Limited
  • 8.4. Olive Board Comptech Private Limited
  • 8.5. Ankalan Web Solutions Private Limited
  • 8.6. Edukriti Learning Solutions Private Limited
  • 9. Disclaimer

List Of tables
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: Class-wise Enrolment in school in 2015-16(In Crore)
Table 4: Higher Education Enrolment 2015-16 To 2018-19
Table 5:Distance Learning Enrolment 2015-16 To 2018-19
Table 6: Course-wise Test Preparation in Tiers (In Volume Terms)
Table 7: Course-wise Test Preparation in Tiers(In Value Terms)
Table-8: India Economic Profile – 2015 to 2018
Table 9:Key Facts of Grade stack learning Private Limited
Table 10:Key Facts of Testbook Edu Solutions Private Limited
Table 11: Key Facts of Neostencil India Private Limited
Table 12:Key Facts of Oliveboard Comptech Private Limited
Table 13:Key Facts of Ankalan Web Solutions Private Limited
Table 14:Key Facts of Edukriti Learning Solutions Private Limited

List of Figures

Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India E- Learning Market Size By Value 2014-15 To 2018-19 (INR CRORE)
Figure 5: India E- Learning Market Size By Value 2019-20F To 2024-25F (INR CRORE)
Figure 6: India E- Learning Market Size By Volume 2014-15 To 2018-19
Figure 7: India E- Learning Market Size By Volume 2019-20F To 2024-25F
Figure 8: India E-learning Market By Category By Value 2014-15 To 2018-19 (INR Crore)
Figure 9: India E-learning Market By Category By Value 2019-20F To 2024-25F
Figure 10: India E-learning Market By Category By Volume
Figure 11: India E-learning Market By Category By Volume
Figure 12: India E-learning Market Share By Device Preferences In Volume Terms
Figure 13: India E-learning Market Share By Payment Period In Volume Terms
Figure 14: India E-learning Market Share By Payment Mode In Volume Terms
Figure 15: Online Test Preparation Market Size By Value
Figure 16: Online Test Preparation Market Size By Value
Figure 17: Online Test Preparation Market Size By Volume 2014-15 To 2018-19
Figure 18: Online Test Preparation Market Size By Volume 2019-20FTo 2024-25F
Figure 19: Online Test Preparation Market Share By Test Courses Type
Figure 20: Online Test Preparation Market Share By Test Courses Type
Figure 21: Online Test Preparation Market Share By Device Preferences
Figure 22: Online Test Preparation Market Share By Payment Mode
Figure 23: Online Test Preparation Market Share By Payment Mode

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India Online Learning (Test Preparation) Market Overview, 2020-2025

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