India E-learning (K-12) & Test Preparation Market Outlook, 2027-28

Currently, the Indian Formal education system is facing issues like skill gap, outdated syllabus, lack of hands on practical experience, lack of quality educators and many more.

Featured Companies

  • 1. Think and Learn Private Limited
  • 2. Extra marks Education India Private Limited
  • 3. Vedantu Innovations Private Limited
  • 4. Greycells Media Limited
  • 5. Grade Stack Learning Private Limited
  • 6. Test Book Edu Solutions Private Limited
  • More...

Education that was once limited to classrooms and notebooks is now delivered through smart devices. The first wave of digital education in India started roughly two decades ago with the adoption of smart boards in classrooms. The report titled "India E-learning and Test Preparation Market Outlook, 2027-28" published by Bonafide Research states that the K-12 supplement market will grow at a forecast CAGR of 17.10% over the period ending 2027-28. The 11th and 12th account for maximum enrollments as they need to prepare for board examinations and soon after for entrance tests. These entrance tests help them get enrolled in a particular course for further study. For detailed discussions about E-Learning and test preparation, please give a completed evaluation of the prospects in the current market. This report provides an all-round, complete description of the market with comprehensive historical and forecasted analysis of the demand and needs of the market. The Indian formal education system is currently dealing with issues such as skill gaps, outdated curriculum, a lack of hands-on practical experience, a lack of quality educators, and many others. This report basically focuses on the system changes and E-Learning starts-up and gaining popularity among students from KG–12th grades and test preparation for entry level exams to get enrolled in medical, engineering, or management services or others. The report tries to clarify many aspects, like how courses offered online can be used to supplement traditional classroom education and even substitute for tuition.

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On one hand, teachers use the internet in their classrooms to make learning interesting for students; on the other hand, students use the internet to do more in-depth research on subjects of their interest with proper guidance from mentors all over the world. The report also shows how E-learning is seen as an imparting mode which facilities knowledge on media and electronic devices like laptops, desktops, tablets, etc. It has totally changed the method of learning imparted to the students. Unlike conventional or formal methods of training such as chalk boards and classrooms, eLearning makes giving and receiving simpler, prolific, and productive. It is a method of teaching purely through technology. This report basically lays emphasis on e-learning’s effectiveness and powerful tool for education. The report helps you to understand how online education can be in sync with modern learners. The report shows how the K-12 supplemental market is a supplement to school learning for students enrolled in primary and secondary classes in school. Byju's Learning App, Vedantu, Extramarks, Topper Learning, Gradeup, Testbook, etc. are major players for K-12 Supplementary education. The report also helps to understand how online classes help for knowledge-based exam preparation. Be it IIT-JEE, PMT, or even Civils, a lot of onus lies on the faculty and his/her ability to innovatively present the subject matter to the students. This report explains how the K-12 segments are divided as per the value and size of the market. The class segment, device preference, payment mode, and period are also given in detail with the actual study by expects. The online text preparations are explained with the type of test courses along with the device preferred. The effects of such online classes in the cities of Tier 1 and Tier 2 are also explained. Through the challenges of online education, major topics like Virtual Reality and Augmented Reality (VR and AR) are also highlighted. Their effects on future scopes, development in the education sector, the difference between the two and the focus of various organizations on these topics are also explained. Major Players: Byju's, Extramarks, Meritnation, Vedantu, Topper's Learning, toppr are the major players in the e-learning and test preparation market in India.

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Arun Kalwani

Arun Kalwani

Research Analyst

By Type • E-learning • Online K-12 Supplement • Online Test Preparation By Class (K-12) Segment • Kindergarden • 5th to 10th grade • 11th & 12th grade By Class (Test) Segment • Government Services • Civil Dervices • Banking • Engineering • Medical • GMAT/MBA

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Arun Kalwani

By City • Tier 1 • Tier 2 • Other By Device Preference • Mobile/ Tablet • Laptop/ Desktop By Payment Period • One Time Payment • Installments By Payment Method • Cash/ Cheque • Digital Approach of the report The information contained in the report Online K-12 supplement and Test Preparation Market Outlook, 2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to E-Learning cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Think and Learn Private Limited
  • Extra marks Education India Private Limited
  • Vedantu Innovations Private Limited
  • Greycells Media Limited
  • Grade Stack Learning Private Limited
  • Test Book Edu Solutions Private Limited
  • Neostencil India Private Limited
  • Olive Board Comptech Private Limited
  • Ankalan Web Solutions Private Limited
  • Edukriti Learning Solutions Private Limited
  • Text Book Edu Solutions Private Limited

Table of Contents

  • Table of content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Education Overview
  • 4.1. India Primary and Secondary Enrolment
  • 4.2. India Higher Education Enrolment
  • 4.3. India Distance Learning Enrolment
  • 5. India E-Learning Market Outlook
  • 5.1. Market Size By Value
  • 5.2. By Volume
  • 5.3. Market Share
  • 5.3.1. By Category
  • 5.3.2. By Device Preference (Mobile/Laptop)
  • 5.3.3. By Payment Period
  • 5.3.4. By Payment Mode
  • 6. India Online K-12 Supplement Market Outlook
  • 6.1. Market Size By Value
  • 6.2. By Volume
  • 6.3. Market Share
  • 6.3.1. By Class Segment
  • 6.3.2. By Higher Secondary Stream Wise
  • 6.3.3. By Device Preference (Mobile/Laptop)
  • 6.3.4. By Payment Period
  • 6.3.5. By Payment Mode
  • 6.3.6. By Brand
  • 7. India Online Test Preparation Market Outlook
  • 7.1. Market Size By Value
  • 7.2. By Volume
  • 7.3. Market Share
  • 7.3.1. By Test Courses Type
  • 7.3.2. By Tiers
  • 7.3.3. By Device Preference (Mobile/Laptop)
  • 7.3.4. By Payment Period
  • 7.3.5. By Payment Mode
  • 8. PEST Analysis
  • 9. Market Dynamics
  • 9.1. Drivers
  • 9.2. Challenges
  • 10. Market Trends & Developments
  • 10.1. Micro Learning
  • 10.2. Artificial Intelligence
  • 10.3. Adaptive learning
  • 10.4. Freemium Model
  • 10.5. Video and animation
  • 10.6. Gamification
  • 11. Competitive Landscape
  • 11.1. Porter`s Five Forces
  • 11.2. Company Profile
  • 11.2.1. Think and learn Private Limited
  • 11.2.1.1. Company Snapshot
  • 11.2.1.2. Company Overview
  • 11.2.1.3. Financial Highlights
  • 11.2.1.4. Geographic Insights
  • 11.2.1.5. Bussiness Segment & Perfomance
  • 11.2.1.6. Product Portfolio
  • 11.2.1.7. Key Executives
  • 11.2.1.8. Strategic Moves & Developments
  • 11.2.2. Extra marks Education India Private Limited
  • 11.2.3. Vedantu Innovations Private Limited
  • 11.2.4. Greycells Media Limited
  • 11.2.5. Grade Stack Learning Private Limited
  • 11.2.6. Text Book Edu Solutions Private Limited
  • 11.2.7. Neostencil India Private Limited
  • 11.2.8. Olive Board Private Limited
  • 11.2.9. Ankalan Web Solutions Private Limited
  • 11.2.10. Edukriti marks Education Private Limited
  • 12. Strategic Recommendation’s
  • 13. Disclaimer

List of Table
Table 1: India Economic Snapshot 2020
Table 2: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 3: Class-wise Enrolment in school in 2016-17(In Crore)
Table 4: Higher Education Enrolment 2016-17 To 2019-20
Table 5: Higher Education Enrolment 2016-17 To 2019-20
Table 6: Course-wise Test Preparation in Tiers (In Value Terms)
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List of Figure
Figure 1: India Population 2017-2021(In Crore)
Figure 2: India E-Learning Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 3: India E-Learning Market Size by Volume 2016-2017 to 2027-2028
Figure 4: India E-Learning Market Share by Value, By Category, 2016-17, 2021-22 & 2027-28
Figure 5: India E-Learning Market Share by Device Preference, 2016-17, 2021-22 & 2027-28
Figure 6: India E-Learning Market Share by Payment Period, 2016-17, 2021-22 & 2027-28
Figure 7: India E-Learning Market Share by Payment Period, 2016-17, 2021-22 & 2027-28
Figure 8: India Online K-12 Supplement Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 9: India Online K-12 Supplement Market Size by Volume 2016-2017 to 2027-2028
Figure 10: India Online K-12 Supplement Market Share by Class Segment, 2016-17, 2021-22 & 2027-28
Figure 11: India Online K-12 Supplement Market Share by Higher Secondary Stream Wise, 2016-17, 2021-22 & 2027-28
Figure 12: India Online K-12 Supplement Market Share by Device Preference, 2016-17, 2021-22 & 2027-28
Figure 13: India Online K-12 Supplement Market Share by Payment Period, 2016-17, 2021-22 & 2027-28
Figure 14: India Online K-12 Supplement Market Share by Payment Period, 2016-17, 2021-22 & 2027-28
Figure 15: India Online K-12 Supplement Market Share by Payment Period, 2016-17, 2021-22 & 2027-28
Figure 16: India Online Test Preparation Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 17: India Online Test Preparation Market Size by Volume 2016-2017 to 2027-2028
Figure 18: India Test Preparation Market Share by Class Segment, 2016-17, 2021-22 & 2027-28
Figure 19: India Test Preparation Market Share by Device Preference, 2016-17, 2021-22 & 2027-28
Figure 20: India Test Preparation Market Share by Payment Period, 2016-17, 2021-22 & 2027-28
Figure 21: India Test Preparation Market Share by Payment Period, 2016-17, 2021-22 & 2027-28
Figure 22: Porter's Five Forces of India E-Learning (K-12 Supplement and Test preparation) Market

Feed Phosphate Market Research FAQs

E-learning is “utilizing electronic technologies to access educational curriculum outside of a traditional classroom,” according to North Carolina's eLearning education initiative. E-learning courses or programs are generally based online.

About. DIKSHA (Digital Infrastructure for Knowledge Sharing) is a national platform for school education, an initiative of National Council for Educational Research and Training (NCERT), under the aegis of the Ministry of Education (MoE), GoI.

There is a lot of research done by various universities and researchers on techniques to improve the quality of e-learning. E-learning would make use of augmented reality and virtual reality to provide live experience to the students and make them learn through gamification methods.

Efficient way of delivering courses as the resources are available from anywhere and at any time; Students can interact with their peers from all around the world through group discussions and private chats; The studying material can be accessed unlimited number of times.

Offline classes encourage students to collaborate on projects with other students and help them learn new skills. Students become more introverted as a result of online education since they only communicate with other students through online chatting rather than face-to-face interaction.

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India E-learning (K-12) & Test Preparation Market Outlook, 2027-28

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