India Surface Cleaning Market Outlook, 2027-28

India Surface Cleaner Market Overview, 2022-2028”, the overall market for surface cleaners is growing with more than 19% CAGR from last five years.

Featured Companies

  • 1. Dabur India Limited
  • 2. Fena Private Limited
  • 3. Hindustan Unilever Limited
  • 4. Jyothy Labs Limited
  • 5. Reckitt Benckiser (India) Private Limited
  • 6. SC Johnson Products Private Limited
  • More...

The report titled "India Surface Cleaning By Type (Floor cleaner, specialized cleaner, Multi-Purpose Cleaner) By Brand (Dettol, Colin and Easy Off, Mr. Muscle, Just Mop, Presto etc.) By Company, By Demographics, By Sales Channel, Opportunities, Challenges, Trends) Market Outlook, 2027-28" gives a detailed analysis of various surface products in the market. Surface cleaner is a category of household cleaning agents comprising mainly of specialty chemicals that vary with the amount of dirt and the surface being cleaned. In India, the surface cleaner category is a niche. However, the surface cleaner market has emerged in the last five years because of the changing needs of Indian consumers. A decade ago, there was no brand which was positioned as a surface cleaner. Surface cleaners that facilitate quick and easy cleanups continue to gain its popularity as the products offer fresh approaches to tough cleaning problems. In addition, consumers are placing more importance on disinfections thus strengthening the connection between housecleaning and health. Currently branded products are driving the growth for surface cleaner products. Manufacturers are also experimenting with various types of format like gel & cream based cleaners, aerosol spray and disinfectant wipes. The report provides detail insight of the segments of surface cleaning products in India with along with its historical and forecasted value, various ongoing market trends, top performing players and their brands.

Market developments

The surface cleaning market of India is bifurcated into three segments Floor cleaner which includes the area such as room and bathroom, specialized cleaners which are used to clean the gas stoves, oven, furniture, faucet, glass etc and multi-purpose cleaners. The surface cleaner market have been growing at a decent pace but with the increasing awareness among the consumers to keep the household things clean the market is expected to cross the revenue of INR 2700 crore in the near future. Floor cleaning is a major part of the surface cleaning industry. Multi-Purpose cleaner is one of the fastest growing segments in the market which have been growing at a CAGR of over 24% in the last couple of years. Multi-purpose cleaners perform many different cleaning tasks such as glass, surface and floor cleaning. They are becoming highly popular all over the world and India is no exception. Branded floor cleaner players were successful in snatching the market from unbranded phenyls due to increase in consumer's precaution to tackle various diseases and flu in the country. Urban regions enjoys the highest penetration of surface cleaner products as houses in such regions are packed with the material that are required to be cleaned regularly like television, refrigerator, various glass materials etc. whereas the rural sector mostly have small houses and people like to clean specifically by moping it through wet clothes.

Major players with its brands

Multinationals are expanding the surface cleaner category by introducing a range of variants in the market on a continuous basis. Prominent players of the market are as follows.

• Reckitt Benckiser (India) Ltd- Lizol, Dettol, Colin, Easy Off
• Hindustan Unilever Limited - Cif, Domex
• Dabur India Limited - Dazzle
• SC Johnson Products Pvt. Ltd - Mr. Muscle, Pledge
• Jyothy Laboratories Limited - Exo
• Venky’s (India) Limited - All Kleen
• Future Consumer Enterprise Ltd - Clean Mate
• Fena Private Limited - NIP, COP
• Herbal Strategi Pvt Ltd - Just Mop
• The Clorox Company (Clorox) - Clorox, Pine-Sol

Considered in this report

• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28

Aspects covered in the report

• India surface cleaning market with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Information regarding the raw material used in cleaners
• Market penetration, policies and future development of each segment
• Trade analysis
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top performing companies
• Market recommendations

Segments covered in the report

• Floor surface cleaner
• Specialized Surface cleaner
• Multi-Purpose surface cleaner

Approach of the report

The information contained in the report is obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to surface cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

What's Inside a Bonafide Research`s industry report?

Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

Download Sample

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Arun Kalwani

Arun Kalwani

Research Analyst

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now
Arun Kalwani

Companies Mentioned

  • Dabur India Limited
  • Fena Private Limited
  • Hindustan Unilever Limited
  • Jyothy Labs Limited
  • Reckitt Benckiser (India) Private Limited
  • SC Johnson Products Private Limited
  • Strategi Herbals Private Limited
  • The clorox company india Private Limited
  • Venky’s (India) Limited
  • Future Consumer Enterprises Limited

Table of Contents

  • Table Of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Household Cleaning Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Brand
  • 4.2.3. By Category
  • 4.2.4. By Demographics
  • 4.2.5. By Sales Channel
  • 5. India Surface Cleaner Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Company
  • 5.2.2. By Brand
  • 5.2.3. By Segment
  • 5.2.4. By Demographics
  • 5.2.5. By Sales Channel
  • 5.3. India Floor Cleaner Market
  • 5.3.1. Market Size By Value
  • 5.3.2. Product, Price and Variant Analysis
  • 5.4. India Multi-Purpose Cleaner Market
  • 5.4.1. Market Size By Value
  • 5.4.2. Product, Price and Variant Analysis
  • 5.5. India Specialized Cleaner Market
  • 5.5.1. Market Size By Value
  • 5.5.2. Product, Price and Variant Analysis
  • 6. Raw Material
  • 7. Market Penetration
  • 8. Future Development
  • 9. Policy & Regulatory Landscape
  • 10. Trade Dynamics
  • 10.1. Import
  • 10.2. Export
  • 11. India Household Cleaning Market Dynamics
  • 11.1. Key Drivers
  • 11.2. Key Challenges
  • 12. Market Trends & Developments
  • 12.1. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.2. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.3. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.4. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.5. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 13. Competitive Landscape
  • 13.1. Porters Five Forces
  • 13.2. Company Profiles
  • 13.2.1. Reckitt Benckiser (India) Ltd.
  • 13.2.2. Hindustan Unilever Limited
  • 13.2.3. Dabur India Limited
  • 13.2.4. SC Johnson Products Pvt. Ltd.
  • 13.2.5. Jyothy Laboratories Limited
  • 13.2.6. Venky’s (India) Limited
  • 13.2.7. Future Consumer Enterprise Ltd.
  • 13.2.8. Fena Private Limited
  • 13.2.9. Herbal Strategi Pvt Ltd
  • 13.2.10. The Clorox Company
  • 14. Strategic Recommendations
  • 15. Disclaimer

List of Tables

Table-1: India Tier-wise Classification Of Cities
Table-2: India Region-wise Classification Of Cities
Table-3: Product, Price and Variant Analysis of Floor Cleaners in India (Price/500 ml)
Table-4: Product, Price and Variant Analysis of Specialized Cleaners in India (Price/500ml)
Table-5: Product, Price and Variant Analysis of Multi-Purpose Cleaners in India (Price/500ml)
Table-7: Typical Raw Material found in various General Purpose Cleaners
Table-8: Typical Raw Material found in Biocidal Hard Surface Cleaner
Table-9: Typical Raw Material found in Insect Repellant Hard Surface Cleaner
Table-10: Typical Formula For Glass Cleaners
Table-11: Import Duties under HS code XXXX
Table-12: Import of Household Cleaning Products in India - By Country By Volume
Table-13: Export of Household Cleaning Products from India - By Country By Volume 2021-22
Table-14: Product Portfolio of Reckitt Benckiser (India) Ltd. in Utensil Cleaner Market
Table-15: Product Portfolio of Reckitt Benckiser (India) Ltd. in Surface Cleaner Market
Table-16: Product Portfolio of Reckitt Benckiser (India) Ltd. In Toilet Cleaner Market
Table-17: Key Facts of Reckitt Benckiser (India) Ltd.
Table-18: Product Portfolio of Hindustan Unilever Limited in Utensil Cleaner Market
Table-19: Product Portfolio of Hindustan Unilever Limited in Surface Cleaner Market
Table-20: Product Portfolio of Hindustan Unilever Limited in Toilet Cleaner Market
Table-21: Key Facts of Hindustan Unilever Limited
Table-22: Product Portfolio of Dabur India Limited in Household Cleaning Market
Table-23: Key Facts of Dabur India Limited
Table-24: Product Portfolio of SC Johnson Products Pvt. Ltd. in Household Cleaning Market
Table-25: Key Facts of SC Johnson Products Pvt. Ltd.
Table-26: Product Portfolio of Jyothy Laboratories Limited in Household Cleaning Market
Table-27: Key Facts of Jyothy Laboratories Limited
Table-28: Product Portfolio of Venky's (India) Limited in Household Cleaning Market
Table-29: Key Facts of Venky's (India) Limited
Table-30: Product Portfolio of Future Consumer Enterprise Ltd. in Household Cleaning Market
Table-31: Key Facts of Future Consumer Enterprise Ltd.
Table-32: Product Portfolio of Fena Private Limited in Household Cleaning Market
Table-33: Key Facts of Fena Private Limited
Table-34: Product Portfolio of Strategi Herbals Private Limited in Surface Cleaner Market
Table-35: Key Facts of Strategi Herbals Private Limited
Table-36: Product Portfolio of The Clorox Company in Household Cleaning Market
Table-37: Key Facts of The Clorox Company

List Of Figures
Figure-1: India Population 2020 (In Crore)
Figure-2: India Population Age Structure
Figure-3: India Urban VS Rural (Crore)
Figure-8: India Household Cleaning Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-9: India Household Cleaning Market Size Forecast – By Value 2022-23F To 2027-28F
Figure-10: India Household Cleaning Market Share – By Company 2021-22
Figure-11: India Household Cleaning Market Share – By Brand 2021-22
Figure-12: India Household Cleaning Market Share – By Category 2021-22 & 2027-28F
Figure-13: India Household Cleaning Market Share – By Demographics 2021-22 & 2027-28F
Figure-14: India Household Cleaning Market Share – By Sales Channel 2021-22 & 2027-28F
Figure-15: India Surface Cleaner Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-16: India Surface Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore
Figure-17: India Surface Cleaner Market Share – By Company 2021-22
Figure-18: India Surface Cleaner Market Share – By Brand 2021-22
Figure-19: India Surface Cleaner Market Share – By Segment 2021-22
Figure-20: India Surface Cleaner Market Share – By Demographics 2021-22
Figure-21: India Surface Cleaner Market Share – By Sales Channel 2021-22
Figure-22: India Floor Cleaner Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-23: India Floor Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore)
Figure-24: India Specialized Cleaner Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-25: India Specialized Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore)
Figure-26: India Multi-Purpose Cleaner Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-27: India Multi-Purpose Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore)
Figure-28: Import of Household Cleaning Products in India – Value & Volume
Figure-29: Export of Household Cleaning Products from India – Value & Volume

Feed Phosphate Market Research FAQs

The sales channel taken into consideration in India Surface Cleaning Market are General retail, Multi-brand retail and Online. General retail sales channel is the leading one among them.

The top players of India Surface Cleaning Market are Reckitt Benkiser (India) Private Limited, HUL, S.C. Johnson Products Private Limited, Dabur India Limited and Others.

The rising awareness towards surface cleanliness and hygiene, along with the increasing consumer preference towards natural, safer, and clean-label-based variants, is primarily driving the India Surface Cleaning market.

Some of the top brands of India Surface Cleaning Market are Lizol, Cif, Mr Muscle, Dazzl, Domex, Dettol, Colin, Pledge, Easy Off and Others.

Why Bonafide Research?

  • Our seasoned industry experts bring diverse sector experience, tailoring methodologies to your unique challenges.
  • Leveraging advanced technology and time-tested methods ensures accurate and forward-thinking insights.
  • Operating globally with a local touch, our research spans borders for a comprehensive view of international markets.
  • Timely and actionable insights empower swift, informed decision-making in dynamic market landscapes.
  • We foster strong client relationships based on trust, transparency, and collaboration.
  • Our dedicated team adapts and evolves strategies to meet your evolving needs.
  • Upholding the highest standards of ethics and data security, we ensure confidentiality and integrity throughout the research process.

How client has rates us?

Requirement Gathering & Methodology
92%
Data Collection Techniques
97%
Our Research Team & Data Sourcing
93%
Data Science & Analytical Tools
81%
Data Visualization & Presentation Skills
86%
Project/ Report Delivery & After Sales Services
88%
Logo

India Surface Cleaning Market Outlook, 2027-28

We are friendly and approachable, give us a call.