India Surface Cleaning Market Outlook, 2027-28

The report titled "India Surface Cleaning By Type (Floor cleaner, specialized cleaner, Multi-Purpose Cleaner) By Brand (Dettol, Colin and Easy Off, Mr. Muscle, Just Mop, Presto etc.) By Company, By Demographics, By Sales Channel, Opportunities, Challenges, Trends) Market Outlook, 2027-28" gives a detailed analysis of various surface products in the market. Surface cleaner is a category of household cleaning agents comprising mainly of specialty chemicals that vary with the amount of dirt and the surface being cleaned. In India, the surface cleaner category is a niche. However, the surface cleaner market has emerged in the last five years because of the changing needs of Indian consumers. A decade ago, there was no brand which was positioned as a surface cleaner. Surface cleaners that facilitate quick and easy cleanups continue to gain its popularity as the products offer fresh approaches to tough cleaning problems. In addition, consumers are placing more importance on disinfections thus strengthening the connection between housecleaning and health. Currently branded products are driving the growth for surface cleaner products. Manufacturers are also experimenting with various types of format like gel & cream based cleaners, aerosol spray and disinfectant wipes. The report provides detail insight of the segments of surface cleaning products in India with along with its historical and forecasted value, various ongoing market trends, top performing players and their brands.

Market developments

The surface cleaning market of India is bifurcated into three segments Floor cleaner which includes the area such as room and bathroom, specialized cleaners which are used to clean the gas stoves, oven, furniture, faucet, glass etc and multi-purpose cleaners. The surface cleaner market have been growing at a decent pace but with the increasing awareness among the consumers to keep the household things clean the market is expected to cross the revenue of INR 2700 crore in the near future. Floor cleaning is a major part of the surface cleaning industry. Multi-Purpose cleaner is one of the fastest growing segments in the market which have been growing at a CAGR of over 24% in the last couple of years. Multi-purpose cleaners perform many different cleaning tasks such as glass, surface and floor cleaning. They are becoming highly popular all over the world and India is no exception. Branded floor cleaner players were successful in snatching the market from unbranded phenyls due to increase in consumer's precaution to tackle various diseases and flu in the country. Urban regions enjoys the highest penetration of surface cleaner products as houses in such regions are packed with the material that are required to be cleaned regularly like television, refrigerator, various glass materials etc. whereas the rural sector mostly have small houses and people like to clean specifically by moping it through wet clothes.

Major players with its brands

Multinationals are expanding the surface cleaner category by introducing a range of variants in the market on a continuous basis. Prominent players of the market are as follows.

• Reckitt Benckiser (India) Ltd- Lizol, Dettol, Colin, Easy Off
• Hindustan Unilever Limited - Cif, Domex
• Dabur India Limited - Dazzle
• SC Johnson Products Pvt. Ltd - Mr. Muscle, Pledge
• Jyothy Laboratories Limited - Exo
• Venky’s (India) Limited - All Kleen
• Future Consumer Enterprise Ltd - Clean Mate
• Fena Private Limited - NIP, COP
• Herbal Strategi Pvt Ltd - Just Mop
• The Clorox Company (Clorox) - Clorox, Pine-Sol

Considered in this report

• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28

Aspects covered in the report

• India surface cleaning market with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Information regarding the raw material used in cleaners
• Market penetration, policies and future development of each segment
• Trade analysis
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top performing companies
• Market recommendations

Segments covered in the report

• Floor surface cleaner
• Specialized Surface cleaner
• Multi-Purpose surface cleaner

Approach of the report

The information contained in the report is obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to surface cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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