The report Titled "India Utensil Cleaning Market Outlook, 2027-28" provides the detailed analysis of the utensil cleaning market of India and its performance. Household cleaning has become a significant segment of this sector now. Dishes and utensils cleaning products are available in almost every house in one form or the other In India, utensil cleaner market is up against fierce competition from traditional ash. Ash was commonly used across India to clean utensils and is seen as a superb degreaser with the added quality of being hygienic. However, Indian consumer slowly started migrating from ash to powder, powder to bar and now bar to liquid. With increasing disposable incomes and the increase in double income households, the Indian FMCG sector has become extremely lucrative. The report gives the all-round analysis of the insight of Indian utensil market various segments, its performance with historical and forecasted values, on-going trends, challenges and the profile of top performing companies present in the market.
Utensil cleaners are sold in different formats and penetration for all these formats is also different. Utensil cleaning market comprises of the products such as bar cleaner, powder cleaner, liquid cleaner and paste cleaner. The market has been dominating the overall household cleaning market since years with its wide range of products and flexibility in its prising that attracts huge consumer base. Bar enjoys highest penetration in the country and is the major contributor in the development of utensil cleaner category in India. The bar utensil cleaners have grown at a substantial rate with a CAGR of around 12% historically. Bar utensil cleaners comes at various price range starting from INR 5/piece, INR 10/piece, INR 30/piece and plus ranges which allows consumers from various section to opt for such products. On the other hand, penetration levels as well as per capita consumption of liquid and powder cleaners are considered in the premium category products in Indian market which has just started gaining consumer attention. The increasing urbanization and consumers potential to purchase such products is driving the market. Growing Indian population, particularly the middle class, presents an opportunity to makers of utensil cleaners to convert consumers to branded products and increase their daily consumption. Multinationals face intense competition from local vendors and counterfeit products. There are innumerable manufacturers of household cleaning products operating in every state of the country. Products from these local manufacturers are priced cheaper than the branded ones; hence they have outpaced the sales of branded products in their respective areas or states
Major companies with their brands
Organized dishwashing players and brands face intense competition in this category, not only from other brands but also from the traditional methods. There are various small players in the rural and semi-urban areas who sell cheap and unbranded dishwashing bars. Companies present in this competitive market with their products are as follows.
• Reckitt Benckiser (India) Ltd - Finish
• Hindustan Unilever (HUL) Ltd- Vim
• Dabur India Limited - Odopic
• Jyothy Laboratories Limited - Prill , Exo
• Venky’s (India) Limited - All Kleen
• Fena Private Limited - Nip
• Pitambari Products Pvt. Ltd - Pitambari
• Rohit Surfactants Private Limited - Xpert
• Patanjali Ayurved Limited - Patanjali
• Colgate and Palmolive (India) Ltd - Ajax, Axion
Considered in this report
• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28
Aspects covered in the report
• India utensil cleaning market, with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Information regarding the raw material used in cleaners
• Market penetration, policies and future development of each segment
• Trade analysis
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top performing companies
• Market recommendations
Segments covered in the report
• Bar Utensil cleaner
• Liquid Utensil cleaner
• Powder Utensil cleaner
• Paste Utensil cleaner
Approach of the report
The information contained in the report is obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to utensil cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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