India Brandy & Wine Market Outlook, 2027-28

Wine is made from the must (pulp) of red or black grapes and fermentation occurs together with the grape skins, which give the wine its color. White wine is made by fermenting juice, which is made by pressing crushed grapes to extract juice; the skins are removed and play no further role. This wine is then distilled using low heat, which concentrates the flavour and alcohol. The distillation process can happen multiple times depending on the type of brandy being made. After distillation, the brandy is aged in oak barrels. Then, the brandy is mixed with water and other brandies to create different flavours and alcoholic volumes. So it can be said that brandy is made from wine. On the other hand, wine is different from other types of alcohol as it is only made from fermentation and requires no distillation. India is traditionally known to have a male-dominated drinking population that favours the consumption of beer, rum, and scotch. Wine, on the other hand, is perceived to be more suited to feminine tastes. However, among the upper and middle-class populace, that perception is fast changing. It has also become one of the most viable gifting options for birthdays, anniversaries, and other events. India’s modern rendezvous with wine began in 1984 with the setting up of the Champagne Indage plant; however, wine consumption was not widespread till much later. Only recently has the culture around wine consumption changed, increasing multifold.

According to the report, "India Brandy & Wine Market Outlook, 2027-28," published by Bonafide Research, states that the demand for these alcoholic beverages in India is projected to grow at a CAGR of 11.14% over the forecast period 2027-28. Brandy is the second most popular alcoholic beverage in India and is more concentrated in the western part of the country. However, its consumption is gradually increasing in the colder part of India, which is the northern part. On the other hand, wine is considered mainly as a women’s drink and has the least consumption in India. It is more concentrated in the west and northern parts of India. The wine culture in India is evolving slowly but significantly. Wineries in the subcontinent make strides towards bringing newer, better bottles to the wine shelves and helping them grow on more sophisticated wine palates. India's red wine market is expanding every day, and in the last couple of years, several domestic wines have proved to be stellar in quality and remarkable in taste. Brandy has over 90% market share in the total brandy and wine market in India. The urban populace consumes more brandy and wine than their rural counterparts to the extent of 71% in 2021.

Brandy, in many regions, is promoted as a medicine for many common diseases. Many studies have found that moderate consumption of brandy can boost the immune system, induce sleep, improve heart health, treat cancer, treat colds and coughs, and so on, while others disagree.Still, the quantity required to be consumed for many of the above diseases and their consumption patterns are unknown. While over consumption of brandy could lead to a hangover, can damage one's liver, kidney, heart, and other organs, it also creates alcohol addiction, which would hinder your psychological health as well as your nervous system.

In terms of the development of its industry and cultivation, India has 123,000 acres of vineyards, out of which only one to two percent of the area is used for the production of wines. At present, there are around 110 wineries in India; 72 of them are in the state of Maharashtra. Wine production in India is spread across 5 major wine producing regions, including Nashik and Pune in Maharashtra, and Bangalore, Hampi Hills, and Bijapur in Karnataka state. Among domestic wineries and vineyards, Sula Vineyards (Nashik, Maharashtra), Chateau Indage (Pune, Maharashtra), and Grover Vineyards (Bengaluru, Karnataka) are major key players who claim a maximum share of the market.

The major factors driving the consumption trends among different types of wines are price sensitivity, brand familiarity, and country of origin. Another prerequisite to performing better in the Indian market would be to increase consumer knowledge to ensure an increase in demand, specifically towards higher quality and premium wines. This additionally corresponds to the changes in winemaking techniques and approaches, with winemakers catering to a diverse set of consumers—offering more approachable sweet wines to new consumers and more evolved ones, including prosecco types and frizzante, for more experienced drinkers. Wine tourism is a key strategy adopted by leading wineries to lead consumers to their product. But the outreach in India remains limited. As geopolitical trends are forcing large-scale wine exporters like Australia to refocus on newer markets, the Indian market should not be ignored. The right market strategy will involve assessing key market bases, developing a relationship with and promoting awareness among Indian wine consumers, and investing in the opportunities associated with the country’s young market.
Companies present in the market: Sula Vineyards, Grover Zampa Vineyards Limited, Fratelli Wines Private Limited, John Distilleries Private Limited, United Spirits Limited, Tilaknagar Industries Limited, Radico Khaitan Limited.

Considered in the Report:
• Geography: India
• Base Year: 2021-22
• Estimated Year: 2022-23
• Forecast Year: 2027-28

India by Region
• South India
• West India
• North India
• East India

By Distribution Channel covered in the report
• Retail Channel
• Institutional Channel
• CSD (Canteen Stores Department)

By Demographics covered in the report
• Rural
• Urban

The Approach of the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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