India Ketch Up, Pizza & Pasta Sauces Market Outlook, 2027-28

In India, Easy availability of sauces, Multiple application of Sauces, Increasing Craze for Italian Cuisine, increased in-house consumption the market is blooming with the time. The India Ketchup and Pizza & Pasta Sauce market consists of tomato ketchup and pizza & pasta sauces. The tomato ketchup and sauces include tomato ketchup and sauces like regular ketchup, hot and sweet ketchup, no onion no garlic ketchup and other unique ketchups like sweet and sour ketchup, chilli tomato sauce, Chatakedaar, sweet and spicy sauce, etc. Till a few years back the fast-food market in India was not a very prominent industry mostly because there were fewer fast-food joints and disposable incomes. But with the growth of both these elements the fast-food market in India received a boost.

‘India Ketchup, Pizza and Pasta Sauces Market Outlook, 2027-28’ gives a comprehensive analysis of the ketchup, pasta and pizza sauces industry in India. The overall market has grown with CGAR around 5% during review period. Fast food and ketchup are directly proportional to one another. The sweet and tangy taste provided by ketchup adds to the entire experience of a delicious or finger-licking meal. Thus, the rise in the demand for fast food has resulted in the rise in the demand for ketchup in India. Also, with the growing patterns of fast food consumption in the country, the need for ketchup is also increasing. Drivers like Increasing number of QSRs in India, Easy availability of sauces, Multiple application of Sauces, Increasing Craze for Italian Cuisine, increased in-house consumption the market is blooming with time.

Major players include HUL with its brand Kissan, Nestle with Maggi, G.D Foods with Tops, Kraft Heinz, Cremica, FieldFresh with its brand Del Monte. Regular tomato ketch is major contributor having highest market share since past and will continue on its position during forecast period. Pizza & Pasta sauce is expected to have market value more than INR 950 crore till 2027-28. Its major players include Dr. Oetker, Cremica, Veeba, Fieldfresh, Bajoria Foods and Scandic food etc. Pasta sauce comes in two different variant namely white pasta sauce and red pasta sauce. Pizza and Pasta sauce are mainly used in institution rather than home but scenario is changing today. For long, tomato ketchup has been the mainstay of the condiments segment in India. That is changing with the entry of numerous dips, sauces and spreads.

Further, the top Ketchup Brands in India are Maggi Kissan and Heinz. Nestle's Maggi leads the Indian ketchup market with higher market share. There are also a host of local ketchup brands that account for the rest of the market share of the ketchup industry in India. According to industry experts, there is still abundant scope for improvement as ketchup penetration is low in rural areas. Even in urban areas, people do not consume much ketchup in the house. Nestle offers 8 different types of sauces and ketchups like regular tomato ketchup, No Onion No Garlic (NONG) ketchup, Rich Tomato and Hot & Sweet (Tomato Chilli) under the brand Maggi. The Maggi sauce is leading the market, because of its brand name. In India, Maggi has been a household name since the coming of Maggi noodles. The fresh tomato ketchup in the pouch form is the most sold ketchup in the ketchup portfolio of Maggi presently.

On the other hand, Hindustan Unilever Limited's brand Kissan' offers 19 different types of sauces in India like Chotu ketchup, Twist Sweet & Spicy Sauce, Fresh Tomato Ketchup, Squeezo Chilli Tomato Ketchup, No Onion No Garlic (NONG) Ketchup, Twist Chilli Tomato Sauce, Chatakdaar Ketchup, etc. Kissan's primary focus in products has been on wider portfolio in terms of flavours available to the consumer. Because the target audience of Kissan is mothers of small children of middle-class families for whom price plays an important role in the buying decision of a product, the penetration pricing strategy is used by the company. Also, Kissan is widely advertised through various marketing channels such as TV adverts, Print media, retail outlets and newspapers. Pichku, which is a 90 ml pouch priced INR 15.

The overall market is anticipated to witness tremendous growth on account of introduction of innovative products and their easy availability through online, traditional and modern trade. Moreover, rising awareness about international cuisine coupled with increasing modern retail outlets offering price and convenience advantages, would further steer growth in the market over the next five years. India condiments market is witnessing growth owing to consumers having interest in different tastes and multi-cuisines. Moreover, rapid urbanization, development in economy with consumers having higher incomes at their disposal and growing working class population base in the country is shifting focus of people towards innovative products such as sugar-free, gluten free and non-GMO condiments which is fuelling the trend of healthy living as consumers, nowadays, are becoming conscious about health and are searching for products that provide health benefits along with taste. Additionally, increasing focus on R&D activities in food industry is resulting innovative product offerings with improved quality, which would further steer growth in the market.

Nowadays, ketchup with ethnic flavours has become a tradition to eat fast foods such as French fries, tater tots, sandwiches, and roasted meat. With the growing popularity of fast foods among the younger generation various food-specific ketchup and sauces have come to the foreground in recent years such as barbecue sauce, and egg ketchup. The tomato ketchup market outlook is exceptionally bewitching with the availability of top-notch flavours and organic choices. Proliferating western influence, the existence of smaller ketchup brands are factors set to drive the growth of the Tomato Ketchup Industry for the period 2022-2027. Organic ketchup extends a variety of advantages over conventional which is the main reason behind its heightening popularity. Around 8-9% of people are afflicted with diabetes worldwide and the number is anticipated to grow up to 11-12% by 2045. Consequently, the demand for organic ketchup is swelling as organic sugars are helpful in stabilizing the sugar count of the body. Moreover, organic condiments exhibit many antioxidants like polyphenols which reduce the risk of cardiovascular diseases like cancer and heart attack.

Covid-19 Impacts:
The COVID-19 pandemic has placed unprecedented stress on the demand for ketchup because of the shutdown and stringent government guidelines across the world. However, the situation saw scope in the rising demand from foodservices, which facilitated take-aways, and off-trade channels. This led to a shortage of ketchup in the market post the pandemic. The rising urbanization levels and the increasing disposable income have led many individuals to opt for on-the-go food. These food types are rapidly gaining popularity, especially among Generation Z and the millennials.

Covered in the Report:
• India Tomato Ketchup, Pasta and Pizza Sauces
• India Tomato Ketchup Sauces
• India Pasta Sauces
• India Pizza Sauces
• India Pizza and Pasta Sauce

"India Ketchup, Pasta and Pizza Sauces Market Outlook, 2027-28" discusses the following aspects of
Ketchup, Pasta and Pizza Sauces in India:
- India Table Sauces Market Size by Value & Forecast
- India Organized Table Sauces Market Size by Value & Forecast
- India Unorganised Table Sauces Market Size by Value & Forecast
- India Table Sauces Market Segmental Analysis: By Company and By Category
- India Tomato Ketchup, Pasta and Pizza Sauces Market Size By Value & Forecast
- India Tomato Ketchup Sauces Market
- India Tomato Ketchup Market Segmental Analysis: By Company, By Product Type, By Retail vs.
Institutional, By Organized vs. Unorganized
- India Pizza and Pasta Sauce Market
- India Pizza Sauce Market
- India Pasta Sauce Market
- India Pasta and Pizza Sauces Market Segmental Analysis: By Company, By Product Type, By
Retail vs. Institutional, By Organized vs. Unorganized
- Key Vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of - India Ketchup, Pasta and Pizza Sauce Market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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