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India Non-Paper Stationery Market Outlook, 2027-28

India Non-Paper Stationery Market Outlook, 2027-28

Bonafide Research 12-10-2022 92 Pages Figures : 18 Tables : 30
Region : Asia-Pacific Category : Consumer Goods & Services Household Goods

1. BIC Cello (India) Private Limited

2. Doms Industries Private Limited

3. Flair (India) Private Limited

4. Hindustan Pencils Private Limited

5. ITC Limited

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In the last few years, India has experienced a major growth in the sales of non-paper stationery products, including pens, pencils, colours and other products. The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming, and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for the expansion of the stationary market. The non-paper category is divided into segments like writing instruments, office products, colours, and other adhesive and technical instruments. The non-paper stationary market is dominated by the writing instruments market, followed by office products. Writing instruments include pens, pencils, and others. The market for writing instruments is dominated by the pen segment, followed by the pencil segment.

According to the report, "India Non-Paper Stationery Market Outlook, 2027-28" published by Bonafide Research, the market is anticipated to grow at more than 8% CAGR for 2022-28. Indian buyers are price-sensitive but are ready to spend more if dependable products are offered. However, the buying behaviour of the consumer towards non-paper stationery products is that of rawness about the variety of products or the correct usage of the product available in the market. This is on account of the fact that the offer of the chaotic players in the business is significantly higher than the sorted out players.

Aside from dominating paper stationary, non-paper stationary contributed less than 40% of market share. Further, writing instruments have chunked the largest pie of the non-paper stationary market with segments like pens, pencils, and others. In India, though stationery is largely retailed by local or small players, the industry is gradually moving towards an organised mould. The non-paper stationery market has witnessed phenomenal growth over the past couple of years. Growth beyond its set boundaries of writing instruments and stationary today includes a huge gamut of products across various ranges. All these lead to the one conclusion that evolving digitalisation has not yet proved a threat to stationary products, considering the potentiality of the growth market. Likewise, the government's focus on expanding education wherever possible has helped the development of the non-paper stationery market in India.

The Indian stationery market enjoys growth potential as the country has over 25 million students studying and requiring writing instruments and other stationery materials. The writing instruments industry is characterised by an increase in premium product designs on account of rising preference for products throughout India. In spite of the enhanced utilisation of computers and smartphones, the public continues to use writing instruments, marked by design advancements in the use of raw materials like ink and metal. As per a survey by the Ministry of Education, India has a total of 1,043 universities, 42,343 colleges, and 11,779 standalone institutions as of 2021. Under the Union Budget 2022–23, the government of India has allocated 104,278 crores in the coming fiscal year to education.

On the other hand, government initiatives such as Sarva Shiksha Abhiyaan and mid-day meal programmes have been strengthening India’s literacy from 65% in 2001 to 77.70% in 2021. The objective of attaining 100% literacy levels by 2025 could have a positive impact on the writing instruments sector. In addition to that, Ballarpur Industries is planning to enter non-paper stationery segments in the premium category. Writing instruments, desktop accessories, files and folders, computer consumables, glues, adhesives, and tapes are some of the segments the paper major is looking at. The company's stationery range will be premium. The entry into non-paper stationery will allow the country's top paper manufacturer to spread its retail business.

In India, a large number of economically disadvantaged consumer groups still prefer to buy stationery items from local vendors of unorganised companies rather than global market leaders. These are the challenges that the market poses for the players, and they differ from country to country. The advertisement also plays an important role in creating awareness about the product as well as innovation in the product. For instance, when Reynolds came up with pens that had waterproof ink, they advertised themselves accordingly. In June 2018, Kokuyo Camlin announced the launch of its cutting-edge stationery products, which comprise the Ikon geometry box, an eco-friendly mechanical pencil, and the Camlin Klick Eco 0.7 mm.

Furthermore, the developing economy, rising disposable income of individuals, growing awareness of the importance of education, and many more reasons are there to spend more on stationary products. Further, the increasing number of schools, colleges, and offices also indicates the greater consumption of non-paper stationary products. In addition, the increase in the population of the country shows the huge potential for market growth of the non-paper stationary market. Major companies that operate in the stationary market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, and Linc Pens & Plastic Limited.

COVID-19 Impacts:
As the COVID-19 pandemic resulted in remote learning and work-from-home situations, there was a decline in demand for writing instruments as studies and work that were earlier being conducted through the use of writing instruments shifted to digital devices. In order to tackle this change in consumer buying behaviour, writing instrument manufacturers came up with new products and added innovation to their offerings.

Covered in the report:
• Non-office paper stationary
• Writing instrument stationary
• Stationary colours and fine arts products
• Office product non-paper stationary
• Adhesive and technical Instruments stationary

"India Non-Paper Stationary Market Outlook, 2027-28" discusses the following aspects of stationary in India:

How it will help solving your strategic decision making process??

The report gives an in-depth understanding of the Non-Paper stationary market in India:
• India Non-paper Stationary Market Outlook
• Non-office Paper Stationary Market
• India Office Paper Stationary Market
• India Writing Instrument Market
• India Pen Stationary Market
• India Ball Pen & Roller Ball Pens Market
• India Gel Pen & Gel Roller Pens Market
• India Fountain and Others Pens Market
• India Pencil Market
• India Standard Pencil Market
• India Mechanical Pencil Market
• India Other Writing Instruments Market
• India Stationary Colours and Other Products Market
• India Office Products Market
• India Adhesive and Technical Instruments Market
• Market Size By Value
• Market Size By Volume
• Market Share By Segment
• Market Share By Type
• Market Share By Demographics
• Market Share By Distribution Channels
• Market Share By Use
• Market Share By Region
• Market Share By Company
• Major Players of the Market

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Non-Paper Stationary market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.


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