India Facial Care Market Outlook, 2027-28

India Facial Care market is anticipated to grow with a CAGR of more than 9% with more than INR 40000 Crore market size in value terms by 2027.

India Facial Care Market Outlook, 2027-28' gives a comprehensive analysis on the facial care market of India. Since last few years, India is experiencing a major growth in the cosmetic products sales. The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the facial care market.

India Facial care market is anticipated to grow with a CAGR of more than 9% with more than INR 40000 Crore market size in value terms during review period starting from 2021-22 to 2027-28. Overall market of facial care products is segmented into facial creams & gels face wash, fairness bleach, lip care products and other facial care products. Among all these categories, facial creams & gels and face wash altogether acquired more than 80 percent market share of total facial care market. As considering emerging trend of men’s grooming, Men’s face wash category market is anticipated to reach more than INR 3400 crores at the end of forecasted year. Considering developing economy of country and rising disposable income of individuals, encourage them to spend more on personal grooming. In addition, innovative offering with wide range of varieties by major players drive the growth of facial care market.

Aggressive advertisement techniques are proved to be complement in changing value of society and changing perception toward the facial care products. Companies are targeting customer’s desires to look beautiful, younger, and fashionable by effective advertisement. Furthermore, wide range of products, ease availability of products, growing awareness about benefits of products, emerging e-commerce, etc. will leads the market growth in upcoming future. On the other hand, the pandemic has had a widespread impact on consumer preferences and has accelerated the on-going shift to digitalisation. The industry is now relying on new-age technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), etc., in order to meet the growing and diversifying demands of the consumers as well as offer digital experiences. Tech deployment is indeed helping the sector improve the quality of the products and enhance the process of product recommendation, thereby improving the overall experiences of the consumers with the brands.

Driven by this demand for personalization, brands are turning to A+ (AR + AI) advantage. AI driven skin/ hair diagnostics, as well as AR based makeup, try-ons are delivering 1:1 tailored products/ regimes for every shopper. Brands are also using AI platforms for diagnostics. For instance, these technologies virtually identify common skin concerns such as oiliness, wrinkles, redness, dark circles, etc., and help brands offer customized skin care products to customers. Additionally, AR based apps are helping brands replicate this experience at home by helping customers experiment with a plethora of products, makeup, and hair colour looks. They even offer better trial of products than in-store.

Rise in disposable income of people, change in lifestyle, and increase in product launches to cater to the growing consumer demand are the key factors driving the facial care market, globally. Further, the growing popularity of multi-purpose products is expected to propel the market growth. During the forecast period, the market is expected to witness the fastest growth in the category of anti-aging creams, on account of surging geriatric population and increasing consciousness among people to look younger, with special focus on the facial skin. It has been observed that people have started using facial care products from a very young age to delay the signs of aging. Hence, the consumer base of these products has expanded to include younger people as well.

The key trend observed in the facial care market is the growing preference for organic products. In recent years, organic products have gained traction in the market due to the benefits offered by them. With the growing awareness on the beneficial properties of organic products, consumers have become more responsive toward the use of these products for skin care. Unlike other commercial beauty products, which are effective but contain harmful chemicals, organic products are free from chemical substances that have detrimental effects on the skin in the long run.

The busy lifestyle of people is another driving force propelling the growth of the facial care market. With the increase in stress level and hectic work life, the demand for skin care products that help relieve stress as well as add glow to the skin is rising. Products such as Vitruvi facial spray, Estée Lauder stress relief eye mask, and Tata Harper aromatic stress treatment have proved beneficial in alleviating stress as well as offering facial glow to the end users. Thus, the busy lifestyle of consumers is resulting in high demand for facial products that lend freshness to the skin and, at the same time, hide signs of exhaustion.

However, due to the expensive nature of cosmetic products offered by multi-national companies, smaller companies in the market often resort to offering cheaper substitutes to cater to the consumer demand. Thus, the availability of low-cost substitutes hinders the growth of the facial care market to some extent. Besides, the proliferation of counterfeit products is rendering the market unorganized. In addition to that, technological advancements in products continue to offer growth opportunities to the players operating in the facial care market. Companies are now employing facial care devices equipped with advanced technologies to monitor skin condition, generate digital feedback, and offer customized skin care solutions to their customers. For instance, in July 2016, L’Oréal Paris launched a campaign on SnapChat to promote its Infallible Silkissime eyeliner. The L’Oréal filter on SnapChat enables consumers to see themselves with a virtual makeover.

Covid-19 Impact:
The beauty industry across the country comprising of colour cosmetics, skincare range, fragrances, personal care products, hair care products, etc. has been completely shocked by this global pandemic of COVID19. The sales of the first quarter were quite weak and widespread closures were witnessed throughout the world. However, the skincare and cosmetics industry in India has responded in a very positive manner, with more and more brands switching the process of manufacturing for producing hand sanitizers or some other cleaning agents.

Major companies Present in the Report:
Dabur India Limited, Emami Limited, Hindustan Unilever Limited, ITC Limited, L'Oreal India Private Limited, Nature's Essence Private Limited, Nivea India Private Limited, Procter & Gamble Home Products Private Limited, VLCC Health Care Limited, Patanjali Ayurved Limited, The Himalaya Drug Company, Zydus Wellness Limited, Johnson & Johnson Private Limited, G. D. Pharmaceutical, Lotus Herbals Private Limited.

Covered in the report:
• India Facial Care Market
• Facial Creams And Gels Market
• Face Wash Market
• Fairness Bleach Market
• Lip Care Products Market
• Other Facial Care Market

"India Facial Care Market Outlook, 2027-28" discusses the following aspects of facial care products in India:
• India Facial Care Market Size By Value & Forecast
• India Facial Creams and Gels Market Size By Value & Forecast
• India Face Wash Market Size By Value & Forecast
• India Fairness Bleach Market Size By Value & Forecast
• India Lip Care Market Size By Value & Forecast
• India Other Facial Care Products Size By Value & Forecast
• Major Players of the Market

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of facial care market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.



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Arun Kalwani

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Research Analyst

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Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Facial Care Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share By Category
  • 4.3. India Facial Creams & Gels Market Outlook
  • 4.3.1. Market Size By Value
  • 4.3.2. Market Share
  • 4.3.2.1. By Company
  • 4.3.2.2. By Product Type
  • 4.3.2.3. By Sales Channel
  • 4.3.3. Product Price & Variant Analysis
  • 4.4. India Face Wash Market Outlook
  • 4.4.1. Market Size By Value
  • 4.4.1.1. India Unisex Face Wash Market Outlook
  • 4.4.1.2. India Men’s Face Wash Market Outlook
  • 4.4.2. Market Share
  • 4.4.2.1. By Company
  • 4.4.2.2. By Demographics
  • 4.4.2.3. By Category
  • 4.4.2.4. By Functional Benefits
  • 4.4.2.5. By Packaging Size
  • 4.4.3. Product Price & Variant Analysis
  • 4.5. India Fairness Bleach Market Outlook
  • 4.5.1. Market Size By Value
  • 4.5.2. Product Price & Variant Analysis
  • 4.6. India Lip Care Market Outlook
  • 4.6.1. Market Size By Value
  • 4.6.1.1. India Urban Lip Care Market Outlook
  • 4.6.1.2. India Rural Lip Care Market Outlook
  • 4.6.2. Product Price & Variant Analysis
  • 4.7. India Other Facial Care Products Market Outlook
  • 5. Pest Analysis
  • 6. Channel Partner Analysis
  • 7. Policy & Regulatory Framework
  • 8. Raw Material Analysis
  • 9. Trade Dynamics
  • 9.1. Import
  • 9.2. Export
  • 10. Market Dynamics
  • 10.1. Drivers
  • 10.2. Challenges
  • 11. Market Trends
  • 11.1. Growing Sales Channel through professional spa
  • 11.2. Preminumisation
  • 11.3. Rising Demand of Natural and herbal products
  • 11.4. Innovative promotions
  • 11.5. Creating a critical first impression
  • 12. Competitive Landscape
  • 12.1. Porter's Five Forces
  • 12.2. Company Profile
  • 12.2.1. Dabur India Limited
  • 12.2.1.1. Company Snapshot
  • 12.2.1.2. Company Overview
  • 12.2.1.3. Financial Highlights
  • 12.2.1.4. Geographic Insights
  • 12.2.1.5. Business Segment & Performance
  • 12.2.1.6. Product Portfolio
  • 12.2.1.7. Key Executives
  • 12.2.1.8. Strategic Moves & Developments
  • 12.2.2. Emami Limited
  • 12.2.3. Hindustan Unilever Limited
  • 12.2.4. ITC Limited
  • 12.2.5. L’Oreal India Private Limited
  • 12.2.6. Nature’s Essence Private Limited
  • 12.2.7. Nivea India Private Limited
  • 12.2.8. Procter & Gamble Home Products Private Limited
  • 12.2.9. VLCC Personal Care Limited
  • 12.2.10. Patanjali Ayurved Limited
  • 12.2.11. Himalaya Drug Company Private Limited
  • 12.2.12. Zydus Wellness Limited
  • 12.2.13. Johnson & Johnson Private Limited
  • 12.2.14. G. D. Pharmaceutical Private Limited
  • 12.2.15. Lotus Herbals Private Limited
  • 13. Strategic Recommendations
  • 14. Disclaimer

List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Facial Cream Market Share By Category (2016-17, 2021-22 & 2027-28)
Table 4: India Facial Cream & Gels Market Share By Company (2021)
Table 5: Product Price & Variant Analysis of Facial Creams & Gels Available in India 2018
Table 6: India Unisex Face Wash Market Size By Value (in INR Crore)
Table 7: India Men’s Face Wash Market Size By Value (in INR Crore)
Table 8: India Face Wash Market Share By Company (2021)
Table 9: India Face Wash Market Share By Functional Benefits (2021)
Table 10: India Face Wash Market Share By Functional Benefits (2021)
Table 11: Product Price & Variant Analysis of Unisex Face Wash Brands Available in India 2018
Table 12: Product Price & Variant Analysis of Fairness Bleach Brands Available in India 2021-22
Table 13: India Urban Lip Care Market Size By Value (in INR Crore)
Table 14: India Rural Lip Care Market Size By Value (in INR Crore)
Table 15: Product Price & Variant Analysis of Lip Care Products Available in India 2018
Table 16: HS Code for Facial Care Products in India 2021
Table 17: Import Duty Structure for HS Code XXXX in India 2021
Table 18: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 19: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 20: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 21: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22

List of Figures
Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Facial Care Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 5: India Facial Cream & Gels Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 6: India Facial Creams & Gels Market Share By Product Type (2016-17, 2021-22 & 2027-28)
Figure 7: India Facial Creams & Gels Market Share By Sales Channel (2016-17, 2021-22 & 2027-28)
Figure 8: India Face Wash Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 9: India Face Wash Market Share By Demographics (2016-17, 2021-22 & 2027-28)
Figure 10: India Face Wash Market Share By Category (2016-17, 2021-22 & 2027-28)
Figure 11: India Fairness Cream & Bleach Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 12: India Lip Care Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 13: India Other Facial Care Products Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 14: Porter's Five Forces of India Facial Care Market

Feed Phosphate Market Research FAQs

Used as part of pre-wedding ceremonies even today, ubtans are face and body cleansers known to lend a fresh glow to the skin. They're formulated keeping your Ayurvedic dosha in mind to also balance your skin (add moisture or get rid of excess oil) when you use them.

Indian skin tone, specifically referred to as brown or wheatish skin tone, is highly prevalent in the Indian subcontinent. A lighter shade of brown skin colour, wheatish skin isn't too dark or too fair. The word is coined from the wheat grain, which has a specific shade that lies between pearl white and brown.

There are other good options too such as the ones from Olay, Neutrogena, Biotique and so on. Preferably, use one with an SPF 30 to protect your skin from sun damage. Preferably apply moisturizer on damp, clean skin to let it work its best wonder.

India Facial Care market is anticipated to grow with more than 9% CAGR for 2022-2028.

India Facial Cream & Gel segment is anticipated to lead the market during the forecast period.

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India Facial Care Market Outlook, 2027-28

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