India Facial Care Market Outlook, 2027-28

India Facial Care Market Outlook, 2027-28' gives a comprehensive analysis on the facial care market of India. Since last few years, India is experiencing a major growth in the cosmetic products sales. The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the facial care market.

India Facial care market is anticipated to grow with a CAGR of more than 9% with more than INR 40000 Crore market size in value terms during review period starting from 2021-22 to 2027-28. Overall market of facial care products is segmented into facial creams & gels face wash, fairness bleach, lip care products and other facial care products. Among all these categories, facial creams & gels and face wash altogether acquired more than 80 percent market share of total facial care market. As considering emerging trend of men’s grooming, Men’s face wash category market is anticipated to reach more than INR 3400 crores at the end of forecasted year. Considering developing economy of country and rising disposable income of individuals, encourage them to spend more on personal grooming. In addition, innovative offering with wide range of varieties by major players drive the growth of facial care market.

Aggressive advertisement techniques are proved to be complement in changing value of society and changing perception toward the facial care products. Companies are targeting customer’s desires to look beautiful, younger, and fashionable by effective advertisement. Furthermore, wide range of products, ease availability of products, growing awareness about benefits of products, emerging e-commerce, etc. will leads the market growth in upcoming future. On the other hand, the pandemic has had a widespread impact on consumer preferences and has accelerated the on-going shift to digitalisation. The industry is now relying on new-age technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), etc., in order to meet the growing and diversifying demands of the consumers as well as offer digital experiences. Tech deployment is indeed helping the sector improve the quality of the products and enhance the process of product recommendation, thereby improving the overall experiences of the consumers with the brands.

Driven by this demand for personalization, brands are turning to A+ (AR + AI) advantage. AI driven skin/ hair diagnostics, as well as AR based makeup, try-ons are delivering 1:1 tailored products/ regimes for every shopper. Brands are also using AI platforms for diagnostics. For instance, these technologies virtually identify common skin concerns such as oiliness, wrinkles, redness, dark circles, etc., and help brands offer customized skin care products to customers. Additionally, AR based apps are helping brands replicate this experience at home by helping customers experiment with a plethora of products, makeup, and hair colour looks. They even offer better trial of products than in-store.

Rise in disposable income of people, change in lifestyle, and increase in product launches to cater to the growing consumer demand are the key factors driving the facial care market, globally. Further, the growing popularity of multi-purpose products is expected to propel the market growth. During the forecast period, the market is expected to witness the fastest growth in the category of anti-aging creams, on account of surging geriatric population and increasing consciousness among people to look younger, with special focus on the facial skin. It has been observed that people have started using facial care products from a very young age to delay the signs of aging. Hence, the consumer base of these products has expanded to include younger people as well.

The key trend observed in the facial care market is the growing preference for organic products. In recent years, organic products have gained traction in the market due to the benefits offered by them. With the growing awareness on the beneficial properties of organic products, consumers have become more responsive toward the use of these products for skin care. Unlike other commercial beauty products, which are effective but contain harmful chemicals, organic products are free from chemical substances that have detrimental effects on the skin in the long run.

The busy lifestyle of people is another driving force propelling the growth of the facial care market. With the increase in stress level and hectic work life, the demand for skin care products that help relieve stress as well as add glow to the skin is rising. Products such as Vitruvi facial spray, Estée Lauder stress relief eye mask, and Tata Harper aromatic stress treatment have proved beneficial in alleviating stress as well as offering facial glow to the end users. Thus, the busy lifestyle of consumers is resulting in high demand for facial products that lend freshness to the skin and, at the same time, hide signs of exhaustion.

However, due to the expensive nature of cosmetic products offered by multi-national companies, smaller companies in the market often resort to offering cheaper substitutes to cater to the consumer demand. Thus, the availability of low-cost substitutes hinders the growth of the facial care market to some extent. Besides, the proliferation of counterfeit products is rendering the market unorganized. In addition to that, technological advancements in products continue to offer growth opportunities to the players operating in the facial care market. Companies are now employing facial care devices equipped with advanced technologies to monitor skin condition, generate digital feedback, and offer customized skin care solutions to their customers. For instance, in July 2016, L’Oréal Paris launched a campaign on SnapChat to promote its Infallible Silkissime eyeliner. The L’Oréal filter on SnapChat enables consumers to see themselves with a virtual makeover.

Covid-19 Impact:
The beauty industry across the country comprising of colour cosmetics, skincare range, fragrances, personal care products, hair care products, etc. has been completely shocked by this global pandemic of COVID19. The sales of the first quarter were quite weak and widespread closures were witnessed throughout the world. However, the skincare and cosmetics industry in India has responded in a very positive manner, with more and more brands switching the process of manufacturing for producing hand sanitizers or some other cleaning agents.

Major companies Present in the Report:
Dabur India Limited, Emami Limited, Hindustan Unilever Limited, ITC Limited, L'Oreal India Private Limited, Nature's Essence Private Limited, Nivea India Private Limited, Procter & Gamble Home Products Private Limited, VLCC Health Care Limited, Patanjali Ayurved Limited, The Himalaya Drug Company, Zydus Wellness Limited, Johnson & Johnson Private Limited, G. D. Pharmaceutical, Lotus Herbals Private Limited.

Covered in the report:
• India Facial Care Market
• Facial Creams And Gels Market
• Face Wash Market
• Fairness Bleach Market
• Lip Care Products Market
• Other Facial Care Market

"India Facial Care Market Outlook, 2027-28" discusses the following aspects of facial care products in India:
• India Facial Care Market Size By Value & Forecast
• India Facial Creams and Gels Market Size By Value & Forecast
• India Face Wash Market Size By Value & Forecast
• India Fairness Bleach Market Size By Value & Forecast
• India Lip Care Market Size By Value & Forecast
• India Other Facial Care Products Size By Value & Forecast
• Major Players of the Market

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of facial care market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Manmayi Raval

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