India Gin Market Overview, 2022-28

Gin is a type of distilled alcoholic drink that derives its predominant flavour from juniper berries. Most countries in the world have witnessed rapid urbanisation and improvement in their financial conditions. This has led to an overall rise in the disposable income of people. In addition, this has made way for a shift in consumer preferences, especially among young, aspirational drinkers in developing economies such as Asia-Pacific, toward different and modern spirits. Alcoholic drinks are widely consumed, produced, and traded across the globe, owing to which the youth population is also attracted towards them. In addition, the population is gradually inclined towards sophisticated, moderated, and premium beverages, owing to continuous innovation in taste, flavours, packaging, and others. Indian craft gin brands are increasingly opting for Indian craft gin brands, mostly made of juniper berries sourced from the Himalayas and distilled in Goa with local botanicals, rather than global brands.

According to the research report published by Bonafide Research, "India Gin Market Overview, 2027–28," gin is the least consumed of all alcoholic beverages consumed in India. Changing consumer lifestyles and an increase in consumer spending behaviour are enabling premium and luxury gin brands to grow slowly and capture a large consumer base. It is expected that the demand for gin will be rising at a CAGR of 7.28% over the forecast period. In 2021-22, the average selling price of a bottle of gin was around INR 677.18, which is expected to rise with the demand for premium gin brands. South India is the biggest consumer of gin in India, followed by the West. Small handmade batches of local gin now account for nearly half of the mass-premium gin segment in the country, which had total sales of about 3.73 million cases in 2021-22. There has been significant growth in the number of breweries over the past few years, as consumers seek new flavours in gin to explore their taste for gins. This makes it essential for marketers and producers to understand the latest market trends and consumer buying behavior. Thus, revenue generation from premium and luxury categories is expected to drive the forecast period.

Strong distribution networks among leading Indian-made foreign liquor players are projected to favour the market's growth over the forecast period. Increasing consumption of alcohol among women is projected to raise the demand for white spirits such as gin and vodka. This in turn is expected to foster market growth. Increasing rebranding and redesigning by major players is expected to propel the market growth of gin over the forecast period.

However, preference for gin in India is the lowest as the majority of consumers in India prefer brown spirits like brandy, whiskey, and rum over white spirits such as gin, vodka, and white wine. This is expected to hamper the market growth of gin. The rise in the number of consumers suffering from alcohol addiction has been a great concern for governments of different nations. As a result, many governments have imposed stringent rules and regulations on the sales and distribution of these products. Moreover, there are restrictions on advertisements and promotions of such products, which restrict the marketing strategies available to the manufacturers. In addition, some governments also support campaigns and non-government organisations (NGO) that condemn the use of such beverages. These factors act as major hindrances for the market's growth.

Companies present in the market: United Spirits Limited, Pernod Ricard India Private Limited, Bacardi India Private Limited, Radico Khaitan Limited, John Distilleries Private Limited, Jagatjit Industries Limited.

Considered in the Report:
• Geography: India
• Base Year: 2021-22
• Estimated Year: 2022-23
• Forecast Year: 2027-28

India by Region
• South India
• West India
• North India
• East India

By Segment covered in the report
• Economy Gin
• Premium & Luxury Gin

By Distribution Channel covered in the report
• Retail Channel
• Institutional Channel
• CSD (Canteen Stores Department)

By Demographics covered in the report
• Rural
• Urban

The Approach of the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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