South America Frozen Meat and Poultry Market Outlook, 2028

The market has witnessed significant growth in recent years owing to factors such as quick urbanisation, increased standard of living and change in dietary patterns has contributed to the market growth of frozen meat in South America. The development of food administration and supermarket and hypermarket has expanded the inventory of frozen meat and poultry items in Asia-Pacific. South American countries, such as Argentina, Brazil have a long history and expertise in meat production. The region is renowned for its extensive grazing lands, which provide natural, open pastures for livestock. The animals are typically grass-fed, resulting in meat and poultry with excellent taste, tenderness, and marbling. South American producers have invested heavily in selective breeding programs to develop superior livestock genetics. This focus on genetic improvement has led to the production of animals with desirable traits, such as better meat yield, flavor, and tenderness. South America offers a diverse range of meat and poultry options. The region is particularly known for beef production, with countries like Argentina being famous for their high-quality grass-fed beef. Additionally, South America produces a wide range of poultry, including chicken, turkey, and duck, offering consumer’s ample choices. The production capacity and efficiency of South American countries are important determinants of market dynamics. Investments in technology, infrastructure, and farming practices can increase production volumes, improve product quality, and reduce costs. The ability to meet domestic and export demand relies on the efficiency and capacity of the production systems. Consumers are increasingly concerned about their health and well-being. They are looking for frozen meat and poultry products that are perceived as healthier options. This includes a preference for lean cuts of meat, organic or natural products, and those with reduced levels of additives, preservatives, and antibiotics. According to the research report, “South America Frozen Frozen Fish and Seafood Market Outlook, 2028", published by Bonafide Research, the market is anticipated to add more than USD 1.5 Billion from 2023 to 2028. Sustainability and ethical considerations are gaining importance among consumers. There is a growing demand for frozen meat and poultry products that come from sustainable and environmentally responsible production practices. Consumers are interested in products that are sourced from farms with responsible animal welfare practices and reduced environmental impact. There is a rising interest among consumers for frozen meat and poultry products that offer an authentic and artisanal experience. This includes products with traditional flavors, unique regional cuts, or products that highlight specific cultural or culinary traditions. Consumers are looking for products that provide a distinct taste and experience. Cuts and Varieties: Frozen meat provides a wide range of cuts and varieties, offering consumers greater choice. Whether its different cuts of beef, chicken parts, or specialty meats, frozen options allow consumers to access a variety of products that may not be readily available or affordable in fresh form. South America is well-known for its high-quality beef production, and beef is a favoured choice among consumers. Different cuts of beef, such as sirloin, ribeye, tenderloin, and skirt steak, are popular for grilling, roasting, or pan-frying. Grass-fed beef is particularly sought after for its flavor and tenderness. Futhermore, Chicken is a widely consumed and affordable protein source in South America. Frozen chicken products, including whole chickens, chicken breasts, thighs, and wings, are popular for various cooking methods, such as baking, grilling, or stewing. Chicken is versatile and used in a variety of traditional and modern South American dishes.

Advanced quality control measures, including regular temperature monitoring, microbial testing, and traceability systems, are implemented to ensure the safety and quality of frozen meat and poultry products. These measures help identify and address any potential issues that may arise during storage or transportation. South America utilizes advanced cold storage facilities equipped with temperature and humidity control systems. These facilities provide a controlled environment to maintain the frozen products at optimal temperatures, preventing microbial growth and maintaining product quality. IQF is a freezing technique where each piece of meat or poultry is individually frozen. This method allows for faster freezing, preserving the individual texture, taste, and quality of each product. IQF technology is commonly used for frozen poultry cuts, such as chicken breasts or wings. Furthermore, Blast freezing is a common technique used to rapidly freeze meat and poultry products. It involves exposing the products to a cold airflow at high velocity, which helps in quick freezing and the formation of small ice crystals. This process helps to preserve the quality and minimize cell damage. The meat product type includes, beef, chicken and pork. The beef product is leading the market of South America frozen meat and poultry market. South America, particularly countries like Brazil, Argentina, and Uruguay, is known for its significant beef production. These countries have a long-standing tradition of cattle ranching and a large supply of beef. As a result, frozen beef has a strong presence in the market due to its availability and the established infrastructure for beef production. Furthermore, Beef is a staple in South American diets, and it holds cultural significance in many countries. Consumers in South America have a preference for beef in their culinary traditions, such as barbecues (known as "asados" in Argentina and Uruguay). This cultural preference for beef contributes to its dominance in the frozen meat market. South American beef has gained a reputation for its quality and taste. The region's extensive pasturelands, natural resources, and favourable climate contribute to the production of high-quality beef. This reputation gives frozen beef a competitive edge in the market. Asociación Latinoamericana de Avicultura (ALA), The Latin American Poultry Association represents the poultry industry in Latin America, including South America. ALA promotes the development and advancement of the poultry sector, including frozen poultry products. Asociación Latinoamericana de Industrias de la Carne (ALIC) is a regional organization that represents the meat industry in Latin America. ALIC works towards the promotion of the meat sector, including frozen meat products. The Chamber of the Meat Industry and Derivatives of Argentina is an association (CICCRA) that represents the meat industry in Argentina. CICCRA focuses on promoting and regulating the meat sector, including frozen meat products. Associação Brasileira de Proteína Animal (ABPA) represents the animal protein industry in Brazil, which includes poultry and meat. ABPA plays a crucial role in promoting Brazilian frozen meat and poultry products both domestically and internationally.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: South America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South America Frozen Frozen Fish and Seafood market with its value and forecast along with its segments • Country-wise Frozen Frozen Fish and Seafood market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • Brazil • Argentina • Chile • Colombia

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By Meat Product: • Beef • Chicken • Pork • Others By End User: • Residential • Commercial By Sales Channel: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Meat and Seafood industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.