India Perfume Market Overview, 2029

Perfume is basically a mixture of fragrant essential oils or compounds, generally in a liquid form. The important purpose of the perfume is to reduce unpleasant body odors and make consumer smell fresh throughout the day. The perfume market is driven by various consumer behaviors and demands. In India, perfume market is complex and has developed over millennia. Consumers of perfumes are presented with a vast array of offerings from multinationals, from prestigious brands to independent manufacturers. Some of these perfumes are produced according to traditional formulae laid out in the ancient Hindu Ayurvedic texts. Due to the historic abundance of natural aromatic resources present in the Indian geographic region, there is a glut of natural raw materials from which perfumes and scents are extracted. All these products are exported from India to the international perfume houses of the world, and are also being used by a broad segment of local unorganized manufacturers. Perfume sales increase during the holiday season because it is a popular gift for friends, family, and relatives. Companies that are already established in other fragrance-related segments are now foraying into the perfume market by expanding their product portfolios. According to "India Perfume Market Overview, 2029", published by Bonafide Research, the India Perfume market is anticipated to grow at more than 11.02% CAGR from 2024 to 2029. The demand for perfume products has been driven by rising personal grooming, brand awareness, increasing disposable income, growing demand from the middle class population, and an affordable range of perfumes. At present, the Indian perfume market is set to grow considerably and offer innumerable opportunities for new entrants to establish themselves in this market. The perfume market is operated by organized as well as unorganized players. Earlier, the market was overpowered by unorganized players, as India was a land of attars, Kannauj (Uttar Pradesh) being the capital city for attars. Indians were mesmerized by the fragrance of attars and it was a favorite amongst many. Attars are somewhat losing their essence to these products as new players are entering into the organized market with innovations like perfumes, deodorants, and colognes. Recently, a made in India perfume from Kannauj was launched in New York.

With aromatic notes of grass jasmine, may rose, sandalwood and vanilla, the fragrances one of the best selling perfumes of all times in Indian market. Analyst across the country claims that one bottle of perfume is being sold every 55 seconds in India. India has traditionally been a strong men’s market as far as perfume is concerned. However, as the time goes, women are also actively concentrated into these iconic smells. Also, Indian population has evolved in last few years and now they are majorly concentrated on high-quality product. In India, no pooja or auspicious occasion would be completed without lighting frankincense. The Indian perfume market is experiencing significant growth, driven by changing consumer preferences and an expanding middle class, with various product types each presenting unique opportunities and demands. Eau De Parfum, characterized by a higher concentration of fragrance oils (15-20%), is becoming increasingly popular among millennials seeking luxury and long-lasting scents for evening wear. In contrast, Eau De Toilette, with its lighter formulation (5-15% fragrance oils), appeals to younger consumers looking for versatile, everyday fragrances at more affordable prices. Eau De Cologne, typically favored by men, offers refreshing qualities with about 2-4% fragrance oils, making it ideal for India's hot climate and benefiting from the growing trend of personal care among men. Eau Fraiche, the lightest option (1-3% fragrance oils), is suitable for casual settings and is appreciated for its affordability and refreshing nature. On the luxury end, Parfum, with its high concentration, is targeted at affluent consumers, presenting opportunities for niche brands. The Others category includes innovative and artisanal fragrances that are gaining traction as consumers seek unique scents reflecting their personal style, further boosted by the rise of e-commerce. Natural perfumes are crafted from essential oils, absolutes, and extracts sourced from plants, flowers, and fruits, appealing to consumers who prioritize eco-friendly and sustainable options. These fragrances are celebrated for their authentic and complex scent profiles, as they are derived from unaltered natural ingredients, making them a preferred choice for health-conscious individuals. The rising awareness of potential health risks associated with synthetic fragrances is driving demand for natural perfumes. Additionally, there is a significant opportunity to develop unique blends using indigenous Indian ingredients such as sandalwood, jasmine, and rose, which not only highlight the rich cultural heritage of the country but also cater to the growing trend of personalized fragrances through custom-blended options. Conversely, synthetic perfumes are formulated using man-made chemicals and compounds, offering a vast array of scent possibilities and often proving more cost-effective to produce. They typically provide longer-lasting fragrances and greater resistance to temperature and humidity fluctuations, making them suitable for India’s diverse climate. This segment holds a larger market share due to its affordability and accessibility, appealing to a broad consumer base. Opportunities in the synthetic segment include developing innovative blends that mimic natural scents or create entirely new olfactory experiences, as well as focusing on skin-friendly formulations that enhance longevity.

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Manmayi Raval

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By sales channel, offline sales holds the largest market share with more than 80% of the market, where as online is expected to grow with the highest CAGR in the coming years. Women are also emerging as the desirers of different perfumes, suiting their personalities and making them feel confident about themselves. Major contributors to the perfume market have mostly been international players like Coty, Avon, P&G, etc. Indian manufacturers have also started venturing into the perfume market, such as Vini Cosmetics with the brand Fogg. Fogg is currently the leading brand in the Indian deodorant market and now plans to take on big players in the perfume category. Many more big Indian names are setting their eyes on the perfume market and are planning to launch affordable perfumes for the price-sensitive Indian consumers. Domestic players like Fogg launched its range of perfumes for the Indian consumers priced at less than Rs. 500 which has left other big brands to re-think their pricing strategy for selling their perfumes in India. Price has been the biggest concern when it comes to buying a branded perfume. Ideally, Indian consumers look for perfumes that are ranged between Rs. 100 to Rs. 500 or maximum upto Rs. 1000. Considered in this report • Geography: India • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Japan Perfume market with its value and forecast along with its segments • City-wise perfume market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Eau De Parfum • Eau De Toilette • Eau De Cologne • Eau Fraiche • Parfum • Others

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By End User • Men • Women • Others By Ingredient Type • Natural • Synthetic By Product • Premium • Mass By Distribution Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.