The need of eating breakfast has been emphasized time and again for a person to be able to take on a busy day. The hustle and bustle around the first meal of the day keeps the packaged breakfast food category on the edge. Packaged breakfast cereals have become an essential part of breakfast in almost all the corners of globe. What were traditionally served as products of principal grains and rice that needed to be heated or cooked before being served, technological advances in the field of breakfast cereal have led to the development of a variety of ready-to-eat products that need no or minimal cooking. In India, cereal marketers are trying to change traditional breakfast norms by increasing the level of penetration and frequency of purchase. Players are banking heavily on urban consumption which has grown on the back of health offerings like oats and muesli. According to “India Breakfast Cereal Market Overview, 2016-2022”, the breakfast cereal market is growing with more than 17% CAGR from the past five years. The market is divided into two categories viz. hot cereals and ready-to-eat (RTE) cereals. Hot cereals include products like oats, oat bran, wheat bran and porridge whereas ready-to-eat (RTE) cold cereals include cornflakes, wheat flakes, choco flakes, muesli, etc. Indian consumers prefer hot breakfasts; hence hot cereal category is growing at a much faster pace than ready to eat cereals. Manufacturers have a range of brands appealing separately to kids and adults. Kellogg’s India, Bagrrys, Marico and PepsiCo are the leading players operating in this market. Owing to urbanization and increased income of people, southern and western markets are registering good amount of sales. Cornflakes, as a product type, dominate the market with highest market share whereas other cereals like oats and muesli add up for the rest. Oats and muesli are growing much faster than cornflakes as people are getting more health conscious and venturing into even healthier foods. The primary consumers for breakfast cereals continued to be urban consumers as they prefer a fast arrangement for breakfast due to their hectic lifestyles. To some extent, the market is self-propelled, thanks to higher spending power and growing health awareness. The widespread communications on health, especially on the rising incidence of cardiovascular diseases, diabetes and obesity in Indians have made them more health conscious than before. Not only are influencers such as doctors, nutritionists and the media passing on these messages, the companies assiduously themselves are playing the health card in almost all of their communications. Key Segments: Ready-To-Eat (RTE) Breakfast Cereals ? Cornflakes ? Muesli ? Others Hot Breakfast Cereals ? Oats ? Others “India Breakfast Cereal Market Overview, 2016-2022” discusses the following aspects of breakfast cereals in India: The report gives an in-depth understanding of breakfast cereal market in India: - Global Breakfast Cereal Market Outlook - Global Breakfast Cereal Market Size By Value & Forecast - Global Ready-To-Eat (RTE) Breakfast Cereal Market Size By Value & Forecast - Global Hot Breakfast Cereal Market Size By Value & Forecast - North America Breakfast Cereal Market Size By Value & Forecast - Europe Breakfast Cereal Market Size By Value & Forecast - Asia-Pacific Breakfast Cereal Market Size By Value & Forecast - Global Breakfast Cereal Market Segmental Analysis: By Company, By Region, By Category, By Sales Channel - India Breakfast Cereal Market Outlook - India Breakfast Cereal Market Size By Value & Forecast - India Breakfast Cereal Market Segmental Analysis: By Company, By Region, By Category, By Product Type - India Ready-To-Eat (RTE) Breakfast Cereal Market Size By Value & Forecast - India Cornflakes Market Size By Value & Forecast - India Muesli Market Size By Value & Forecast - India Ready-To-Eat (RTE) Breakfast Cereal Market Segmental Analysis: By Product Type, By Age - India Hot Breakfast Cereal Market Size By Value & Forecast - India Hot Breakfast Cereal Market Segmental Analysis: By Product Type - India Oats Market Size By Value & Forecast - India Oats Market Segmental Analysis: By Company, By Oat Mix - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of breakfast cereal in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globallyDownload Sample