India Tissues & Wipes Market Outlook, 2027-28

India Tissues & Wipes Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Beeta Machines Private Limited
  • 2. Bella Premier Happy Hygiene Care Private Limited
  • 3. The Himalaya Drug Company
  • 4. Ginni Filaments Limited
  • 5. Johnson & Johnson Private Limited
  • 6. Origami Cellulo Private Limited
  • More...

The Indian tissue and wipes market is one of the fastest growing categories in the hygiene industry in the country. The tissue paper market is segmented mainly into paper napkins, toilet paper, facial tissues, and other tissue-based products. The wipes market is mainly comprised of two categories, such as personal care wipes that include baby wipes, facial wipes, cosmetic wipes, hand sanitizing wipes, feminine wipes, intimate wipes, etc., and household cleaning wipes that include kitchen wipes, glass surface cleaning wipes, bathroom wipes, food service wipes, and automotive care wipes. The report covers the detailed insights of the tissues and wipes market in the Indian market. The report covers the Indian tissues and wipes market in a detailed segmental analysis with a value analysis. The report also covers the leading companies that are involved in the manufacturing of the various tissues and wipes products. The different companies involved in the organized tissues and wipes market in India are also analyzed in this report. The report also gives an idea of the product variant pricing analysis of each of the products available in the tissue and wipes market. Tissues & wipes products have seen tremendous growth in recent years in India. The basic factors driving the demand for tissues and wipes include rapid urbanization; growing middle class people; rising awareness of health and hygiene; and the increasing availability of convenient hygiene products. According to the report, "India Tissues and Wipes Market Outlook, 2027-28" published by Bonafide Research, the market is anticipated to grow with more than 12% CAGR during the forecast period, registering more than INR 3000 Crore market size. In the current scenario, the paper napkin segment is generating the largest revenue within the tissue paper market. Institutional consumers are contributing to the majority of sales of tissue papers in India. In the wipes market, baby wipes products have shown immense growth, while personal hygiene wipes such as facial wipes, feminine wipes, etc. are at an early stage.

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According to the report, the tissue paper market receives the maximum demand from institutional consumers such as hotels, restaurants, hospitals, and other commercial buildings. Wipes are also offered in conference and business centres in metro cities. A few international companies are present in the Indian market and are making efforts to develop the market. Domestic companies are also moving into these lucrative categories, which are also getting competition from private-label brands. As people are shifting more towards the hygiene side, existing players are offering and promoting products on the basis of hygiene. Manufacturers are promoting these products through celebrity endorsements and by employing various promotional activities to make consumers aware of the new wipes and tissue products and variants. On account of several factors such as rising per capita income, changing consumer perception, and increasing preferences for hygiene products, the overall wipes market is projected to witness inclined growth. The vast variety of product categories provided by the wet wipes producers in the nation is another important factor driving the expansion of this market. In addition to the standard washing tissues like wet toilet paper, baby wipes, or hard surface wipes, other products like sunscreen lotion or deodorant are also available as wipes. Additionally, businesses are concentrating on releasing such goods on the market that serve the dual purposes of being environmentally friendly and effective at cleaning. As an illustration, consider businesses like Pampers and Mamaearth that provide baby wipes made with plant-based fiber. Therefore, these factors are anticipated to spur the growth of the wet wipes market over the forecast years. The number of Internet users in India climbed from 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021, according to data from the Telecom Regulatory Authority of India, representing a quarterly growth rate of 3.79 percent. Due to the expansion of e-commerce, especially in light of India's rising rate of internet penetration, manufacturers now have new opportunities to connect with their clients. The online sales channel has greatly assisted in the evolution of the market in India by making it feasible to interact with clients in even the most remote locations and to expand distribution networks. In India, manufacturers are placing increasing emphasis on producing environmentally friendly goods, implementing sustainable methods from the very start of the manufacturing process, and working to lessen their carbon footprint. In order to compete with other companies and boost sales, manufacturers are also working to create reasonable and environmentally friendly products. In addition, the manufacturers are putting a focus on their product line and providing goods free of chemicals in order to meet the growing consumer demand for organic wet wipes. A few international companies are present in the Indian market and are making efforts to develop the market. Domestic companies are also moving into these lucrative categories, which are also getting competition from private-label brands. The major companies operating in the Indian tissue market are Bella India Healthcare Pvt. Ltd., Beeta Machines Pvt. Ltd., Origami Cellulo Private Limited, SCA Hygiene Products India Private Limited, etc. Companies like Johnson & Johnson, Unicharm India, Pigeon India Pvt. Ltd., and The Himalaya Drug Company are controlling the baby wipes market, while Ginni Filaments Limited and Future Consumer Enterprises are the leading players in personal hygiene wipes.

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Arun Kalwani

Arun Kalwani

Research Analyst

Baby wipes have emerged as a big category, driven by new-age 'supermoms’ that are financially independent, educated, and internet-savvy. This segment was practically non-existent 10 years ago. Though still nascent, the category has been growing fast over the last couple of years. The market advanced on the back of an increasing baby population, rising penetration of sanitary protection coupled with a surge in disposable income. Many tissue and hygiene product manufacturers are finding pockets of growth, most notably small players like Nobel hygiene. As far as the competitive landscape is concerned, Procter & Gamble Home Products Ltd leads the market, and the top three players account for a higher market share in value terms. COVID-19 Impacts: During the COVID-19 pandemic, customers preferred visiting adjacent grocery/Kirana stores, pharmacies/drug stores, and e-commerce platforms for their purchases instead of hypermarkets and supermarkets due to the country's strict lockdown enforcement. Following the COVID-19 epidemic, brands concentrated on expanding their product portfolios on e-commerce platforms. However, important players have been focusing more on e-commerce as the lockdown limits have been loosened and consumers have become more tech-aware in India. “India Tissues & Wipes Market Outlook, 2027-28” discusses the following aspects of tissues and wipes products in India: How it will help solving your strategic decision making process?? The report gives an in-depth understanding of tissues and wipes market in India - To identify the on-going trends and anticipated growth in the next five years - To anticipate the market size in 2021 and the growth rate by then - The ongoing market trends - The key vendors in this market space - The market opportunities and threats faced by the key vendors - India Tissue Paper Market Size, Share & Forecast - India Organized Tissue Paper Market Size, Share & Forecast - India Unorganized Tissue Paper Market Size & Forecast - India Tissues Segmental Analysis - By Brand, By Type, By End User - Product, Price and Variant Analysis of Paper Napkin, Toilet Roll, Face Tissue, Pocket Hanky Tissues - India Wipes Market Size & Forecast - India Wet Wipes Market Size & Forecast - India Dry Wipes Market Size & Forecast - India Personal Care Wipes Market Size & Forecast - India Baby Wipes Market Size, Share & Forecast - India Personal Hygiene Wipes Market Size, Share & Forecast - India Household Cleaning Wipes Market Size & Forecast - India Wipes Segmental Analysis - By Brand, By Segment, By Type, By End User - Product, Price and Variant Analysis of Baby Wipes, Facial Wipes, Hand Sanitizing Wipes, Make-up Removal Wipes - Changing Market Trends & Emerging Opportunities - Competitive Landscape & Strategic Recommendations

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Arun Kalwani

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with tissues and wipes market suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Companies Mentioned

  • Beeta Machines Private Limited
  • Bella Premier Happy Hygiene Care Private Limited
  • The Himalaya Drug Company
  • Ginni Filaments Limited
  • Johnson & Johnson Private Limited
  • Origami Cellulo Private Limited
  • Pigeon India Private Limited
  • Premier Tissues India Limited
  • SCA Hygiene Products India Private Limited
  • Unicharm India Private Limited
  • Future Consumer Enterprises Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Tissue Paper Market Outlook
  • 4.1. Market Size By Value
  • 4.1.1. India Organized Tissue Paper Market Outlook
  • 4.1.2. India Unorganized Tissue Paper Market Outlook
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Product Type
  • 4.2.3. By End User
  • 4.3. Tissue Paper Manufacturing Process
  • 4.4. Raw Material Analysis
  • 4.5. Product, Variant & Pricing Analysis
  • 5. India Wipes Market Outlook
  • 5.1. Market Size By Value
  • 5.1.1. India Wet Wipes Market Outlook
  • 5.1.2. India Dry Wipes Market Outlook
  • 5.2. India Personal Care Wipes Market
  • 5.2.1. India Baby Wipes Market Outlook
  • 5.2.2. India Personal Hygiene Wipes Market Outlook
  • 5.3. India Household & Home Cleaning Wipes Market Outlook
  • 5.4. Raw Material Analysis
  • 5.5. Product, Variant & Pricing Analysis
  • 6. Channel Partner Analysis
  • 7. PEST Analysis
  • 8. Trade Dynamics
  • 8.1. Import
  • 8.2. Export
  • 9. Market Dynamics
  • 9.1. Market Drivers
  • 9.2. Market Challenges
  • 10. Market Trends and Developments
  • 10.1. Rising Importance of health & hygiene
  • 10.2. Manufacturers' focus on brand strengthening
  • 10.3. Innovation, Advertising & promotional activities
  • 10.4. Increasing private labels enhances the competition
  • 10.5. Modern retail & e-commerce portals remain key distribution channel
  • 11. Competitive Landscape
  • 11.1. Porter`s Five Forces
  • 11.2. Company Profiles
  • 11.2.1. Tissue Paper Manufacturing Companies
  • 11.2.1.1. Bella India Healthcare PVT LTD
  • 11.2.1.2. Beeta Machines PVT LTD
  • 11.2.1.3. Origami Cellulo PVT LTD
  • 11.2.1.4. Premier Tissues India LTD
  • 11.2.1.5. SCA Hygiene Products India PVT LTD
  • 11.2.2. Wipes Manufacturing Companies
  • 11.2.2.1. Future Consumer Enterprises Limited
  • 11.2.2.2. Ginni Filaments Limited
  • 11.2.2.3. Johnson & Johnson PVT LTD
  • 11.2.2.4. Pigeon India PVT LTF
  • 11.2.2.5. The Himalaya Drug Company
  • 11.2.2.6. Unicharm India PVT LTD
  • 12. Strategic Recommendations
  • 13. Disclaimer

List of Table

Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Tissue Paper Market Share By Company (2021)
Table 4: India Baby Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Table 5: India Personal Hygiene Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Table 6: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 7: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 8: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 9: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22

List of Figures

Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Tissue Paper Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 5: India Organized Tissue Paper Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 6: India Unorganized Tissue Paper Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 7: India Tissue Paper Market Share By Product Type (2016-17, 2021-22 & 2027-28)
Figure 8: India Tissue Paper Market Share By End User (2016-17, 2021-22 & 2027-28)
Figure 9: India Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 10: India Wet Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 11: India Dry Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 12: India Personal Care Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 13: India Household & Home Cleaning Wipes Market Size By Value 2016-17 to 2027-28 (In INR Crore)
Figure 14: Distribution Channel followed by Tissue & Wipes Products manufacturers in India
Figure 15: Porter's Five Forces of India Tissue & Wipe Market

Feed Phosphate Market Research FAQs

In terms of product type, the India wet wipes are segmented into baby wipes, facial & cosmetics wipes, multi-purpose wipes, hand & body wipes and others (deodorant wipes, intimate wipes, surface wipes, etc.). Among which, the baby wipes have dominated the market with a market share of more than 60% in terms of value in 2022 and will continue to dominate the market in the forecast period. The rising presence of online channels is leading to increased sales owing to factors such as ease of availability, simple to use, time saving, etc.

The rising demand for tissues and wipes in the home and commercial sectors was significantly influenced by the growing concern about hygiene during COVID-19. Wipes have a lower demand than other hygiene goods, thus producers usually keep production and supply within the allowed range. As a result, the unprecedentedly high demand in 2020 has been limited by a lack of supply and converting capability, and retail establishments have experienced stockouts.

Some of the market trends in the India market include rising demand for organic wet wipes, growing access and availability of wet wipes, changing lifestyle of consumers, increasing demand for facial and cosmetic wipes, etc.

Nepanagar is an industrial township in Burhanpur district in the Indian state of Madhya Pradesh. Nepanagar is famous for its newsprint paper mill, Nepa Mills Limited (earlier known as The National News Print Ltd).

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India Tissues & Wipes Market Outlook, 2027-28

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