The air freshener products, synonym of air care products, fall into the broad category of home care products in India. Due to increase awareness regarding clean and fresh environment, the demand for air freshener products like various fragranced air freshener spray, electric air freshener, liquid air freshener, gel air freshener, block air freshener, etc are rising, hence offering opportunities to the Indian air freshener market. The rich consumers demand for the premium and value added air freshener products in order to maintain air hygiene in their rooms and car. As a result, they use various fragrance based air freshener products such as lavender, jasmine, rose, sandalwood, and lemon to keep their home and car odour free. Air freshener has turned into a riveting market for new product developments and innovation where producers are taking effort to convince consumers through aggressive campaign and advertizing. A natural/organic air care product is an emerging trend in the industry. However, the penetration of air freshener products is low in pan India and the rural penetration is almost negligible; presenting a massive opportunity to players. According to recently published report of Bonafide Research “India Air Freshener Market Overview”, air freshener market in India is growing with a CAGR of more than 20% from the last five years and is projected to grow with a significant growth rate over forecast period due to rising standard of living in India, growing awareness regarding clean environment, brand awareness, increasing disposable income, growing demand in middle class people and availability of wide range of products. The various formats such as sprays/aerosol air fresheners, liquid air fresheners, gel air fresheners, electrical/plug-in air fresheners, candle air fresheners, block air fresheners, etc are boosting the categorized market of air freshener industry. P&G Home Products, Reckitt Benckiser, Dabur India, Godrej, JK Helen Curtis, Midas Care, SC Johnson India, etc. are the players operating in the air freshener market. P&G Home Products leads the air freshener market in India with its brand Ambi Pur. India air freshener market is fragmented into three categories such as home fresheners, bathroom fresheners and car air fresheners market. The category of car air fresheners dominates the air freshener industry due to its various formats. Indian metros and urban areas are responsible for the majority of sales of air freshener products, with premium specialized and value added fragranced air freshener products growing rapidly among upper middle class consumers. “India Air Freshener Market Overview” discusses the following aspects of air freshener products in India: The report gives an in-depth understanding of air freshener market in India: - India Air Freshener Market Outlook - India Air Freshener Market Size By Value & Forecast - India Air Freshener Market Segmental Analysis: By Company, By Region, By Segment, By Format, By Sales Channel, By End User, By Fragrance, By Ingredients - India Home Freshener Market Size By Value & Forecast - India Home Freshener Market Segmental Analysis: By Format - India Car Freshener Market Size By Value & Forecast - India Car Freshener Market Segmental Analysis: By Brand, By Format - India Bathroom Freshener Market Size By Value & Forecast - India Bathroom Freshener Market Segmental Analysis: By Brand, By Format - Product Price & Variant Analysis - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of air freshener products and its ingredient suppliers in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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