India Oral Care Market Overview, 2022-28

India Oral Care Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Anchor Health & Beauty Care Private Limited
  • 2. The Himalaya Drug Company
  • 3. Colgate-Palmolive Company (India) Limited
  • 4. Dabur India Limited
  • 5. Elder Pharmaceuticals Private Limited
  • 6. Gillette India Limited
  • More...

India oral care market has shown tremendous growth in the last few years. The market was mainly driven by change in lifestyle of Indian consumers, demand for premium products, rising disposable incomes and awareness regarding hygiene and sanitation. Rise in awareness of oral hygiene has created a huge demand for premium and innovative products in metros and urban cities. Penetration level of oral care products in urban area is high as compare to that of rural area. Low penetration level in rural area poses latent opportunity for global as well as domestic players to grow the presence of their oral care products in India. As a result, players are now focusing more into rural cities and villages to increase the penetration as well as their product sales. Rural Indian consumers have started shifting to toothpaste & toothbrushes from toothpowder. Premium products like mouthwash have gained popularity among rich and upper middle class consumers. Although the market is growing at a fast pace, per capita consumption of oral care products in India is very low as compared to countries like U.S, China etc. According to "India Oral Care Market Overview, 2016-2028", the oral care market is categorized into five major categories viz. toothpaste, toothbrush, toothpowder, mouthwash and others. Toothpaste dominates the space as it is a primary product for Indians in their daily oral hygiene care and has huge presence in urban as well as rural India. Toothpaste market is further segmented into two product types' - regular whites and gel. With regards to the benefits, toothpaste is also segmented into Standard/ General, Herbal/ Naturals, Sensitivity and Beauty & Whitening. Among all, demand for herbal toothpaste is increasing in the country and currently is a hot favourite trend among consumers as well as companies, who are trying to launch as many herbal variants as possible. Toothbrushes are the second largest category in the oral care market. They have two product types, one is manual and the other is electric & battery powered. Manual toothbrushes have huge potential in Indian oral care market whereas electric toothbrush is a niche product type with limited number of rich people experimenting with it. Toothpowder category is at a declining stage due to changing consumer taste and preferences. Before some years, toothpowder had huge presence in rural India but now even they are shifting towards toothpaste. Mouthwash falls under premium category and comes as a secondary product for oral hygiene. Consumers are bending towards mouthwash products for better oral hygiene. Others products like tongue cleaners and dental floss are expanding gradually in the Indian market. Many global players like Colgate Palmolive India, Hindustan Unilever, Gillette India Limited (P&G), GSK Consumer Healthcare and Johnson & Johnson have strong presence in India. Dabur India and Patanjali Ayurved are the only two strong domestic players in the market. Key Category • Toothpaste • Toothbrush • Toothpowder • Mouthwash • Others (Tongue cleaners & Dental Floss) “India Oral Care Market Overview, 2016-2028” discusses the following aspects of oral care products in India: How it will help solving your strategic decision making process?? The report gives an in-depth understanding of oral care market in India: - India Oral Care Market Outlook - India Oral Care Market Size By Value & Forecast - India Oral Care Market Segmental Analysis: By Company, By Category - India Toothpaste Market Size By Value & Forecast - India Toothpaste Market Segmental Analysis: By Company, By Brand, By Product type, By Benefit/ Segment - India Toothbrush Market Size By Value & Forecast - India Toothbrush Market Segmental Analysis: By Company, By Product Type - India Toothpowder Market Size By Value & Forecast - India Toothpowder Market Segmental Analysis: By Brand - India Mouthwash Market Size By Value & Forecast - India Mouthwash Market Segmental Analysis: By Brand - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of oral care products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Prashant Tiwari

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Prashant Tiwari

Companies Mentioned

  • Anchor Health & Beauty Care Private Limited
  • The Himalaya Drug Company
  • Colgate-Palmolive Company (India) Limited
  • Dabur India Limited
  • Elder Pharmaceuticals Private Limited
  • Gillette India Limited
  • GlaxoSmithKline Consumer Healthcare Limited
  • Hindustan Unilever Limited
  • Johnson & Johnson Private Limited
  • Patanjali Ayurved Limited
  • Philips India Limited
  • Procter & Gamble Home Products Private Limited
  • Vicco Laboratories
  • 3M Company
  • Zoic Cosmetics

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Oral Care Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share
  • 4.2.1. By Category
  • 4.2.2. By Company
  • 4.2.3. By Sales Channel
  • 4.2.4. By End User
  • 4.2.5. By Overall Penetration
  • 4.2.6. By Region
  • 5. India Toothpaste Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Product Type
  • 6. India Toothbrush Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Product Type
  • 7. India Toothpowder Market Outlook
  • 8. India Mouthwash Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Product Type
  • 9. Other Oral care products Market
  • 9.1. Market Size By Value
  • 9.2. Market Share By Product Type
  • 10. Competitive Landscape
  • 10.1. Porter`s Five Forces
  • 10.2. Company Profiles
  • 10.2.1. Colgate-Palmolive (India) Limited
  • 10.2.2. Hindustan Unilever Limited
  • 10.2.3. Gillette India Limited
  • 10.2.4. Dabur India Limited
  • 10.2.5. Patanjali Ayurved Limited
  • 11. Strategic Recommendations
  • 12. Disclaimer

List of Tables
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Oral Care Market Share By Company (2020)
Table 4: India Oral Care Market Share By Sales Channel (2016-17, 2021-22 & 2027-28)
Table 5: India Mouthwash Market Share By Price Segment (2016-17, 2021-22 & 2027-28)
Table 6: India Mouthwash Market Share By Product Type (2016-17, 2021-22 & 2027-28)
Table 7: India Other Oral Care products Market Share By Type (2016-17, 2021-22 & 2027-28)
Table 8: India Economic Profile – 2020
Table 9: Key Facts of Colgate-Palmolive (India) Limited
Table 10: Key Facts of Hindustan Unilever Limited
Table 11: Key Facts of Gillette India Limited
Table 12: Key Facts of Dabur India Limited
Table 13: Key Facts of Patanjali Ayurved Limited

List of Figures
Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Oral Care Market Size By Value 2016-17 to 2027-28 (INR Crore)
Figure 5: India Oral Care Market Share By Category (2016-17, 2021-22 & 2027-28)
Figure 6: India Oral Care Market Share By Overall Penetration (2016-17, 2021-22 & 2027-28)
Figure 7: India Oral Care Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 8: India Toothpaste Market Size By Value 2016-17 to 2027-28(INR Crore)
Figure 9: India Toothpaste Market Share By Type (2016-17, 2021-22 & 2027-28)
Figure 10: India Toothbrush Market Size By Value 2016-17 to 2027-28(INR Crore)
Figure 11: India Toothbrush Market Share By Type (2016-17, 2021-22 & 2027-28)
Figure 12: India Toothpowder Market Size By Value 2016-17 to 2027-28(INR Crore)
Figure 13: India Mouthwash Market Size By Value 2016-17 to 2027-28(INR Crore)
Figure 14: India Other Oral Care Market Size By Value 2016-17 to 2027-28(INR Crore)

Feed Phosphate Market Research FAQs

The demand for toothpaste is increasing rapidly as people are progressively inclined towards using the product to maintain their dental health. These pastes help to safeguard the teeth from germs and bacteria, prevent the development of cavities in them, and enhance the overall health of the teeth.

The highest priced product is Chicco Dentifricio Toothpaste - Strawberry available at Rs. 279 in India.

Based on product, the oral care market is categorized into toothpastes, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. The toothpastes segment accounted for the largest share of the oral care market in 2020.

Colgate is India's one of the most trusted and reliable oral care brands to make it better. Also, it is certified by the Indian Dental Association, making it the best Toothbrush in India.

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India Oral Care Market Overview, 2022-28

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