Emerging Opportunities in the South American Feminine Hygiene Market.\

Having access to menstrual products is essential to a woman’s life. Lacking these products can interrupt women’s daily schedules, including their education and work. As South America’s economy declines due to the global pandemic, many women are unable to afford feminine products. Period poverty in the region is now a challenge that women must overcome by creating alternative menstrual products. According to ‘South America Feminine Hygiene Market Outlook, 2027’ by Bonafide Research, even though the region is one of the lowest contributors to the global market, it is to grow with a high CAGR over 6.5% through the forecasted period. In Argentina, the first generation of disposable pads was launched by the end of the 1930s; tampons arrived in the late 1960s through the 1970s, but they have not achieved the same level of acceptance as in the United States. Modess from Johnson & Johnson was the main brand of the first generation of pads. Kotex arrived in Argentina around 2010, almost a century after its appearance in the American market. Johnson & Johnson’s O.B. tampons were launched almost simultaneously in the United States and Argentina; they are the generic name of tampons in Argentina, although today there are many other brands in the local market.

While pads were advertised in Argentina just one decade after the American market, tampons lagged by three to four decades. Both cultural and political factors contributed to this lag. One reason for this is that the tampon required women to be willing to touch their own genitalia and have some knowledge about it. In this highly conservative society, where Catholic influence on the culture and the interruption of a dictatorship slowed the development of feminist movements, these requirements were often missing. Steadfast changes in the lifestyle of women in key feminine hygiene products markets such as Argentina and Brazil are estimated to propel the market for feminine hygiene products in South America. In addition to this, a rising number of women leading an active lifestyle, increasing hygiene awareness, and continuous product innovation are some factors that are likely to influence the utilization of sanitary protection products significantly in the region during the forecasted period. However, the coin has two sides. Period poverty in the region causes a great deal of distress. The governments have not adequately addressed the importance of menstrual and sexual products. The lack of these products obstructs women’s education and work. Innovative women are introducing creative, handcrafted and sustainable solutions to period poverty in South America, but widespread change is necessary to improve the lives of women who cannot afford traditional menstrual products.


Sanitary pads are the most commonly used product, with a focus on affordability and quality. Government programs promoting menstrual hygiene support market growth. Supermarkets, pharmacies, and online platforms are the main sales channels, ensuring broad availability. Tampons are popular among urban consumers, with a trend towards organic and chemical-free options. Pharmacies, supermarkets, and online platforms are significant sales channels, providing diverse choices. Panty liners are widely used for daily hygiene and light menstrual flow. There is increasing demand for eco-friendly options. Supermarkets, pharmacies, and online sales are primary channels, catering to diverse consumer needs. The adoption of menstrual cups is rising, driven by environmental awareness and cost-effectiveness. They are available through online platforms, specialty stores, and pharmacies, offering detailed product information. Internal cleansers have a limited market due to health concerns. Disposable razors and blades are widely used for hair removal. Supermarkets, pharmacies, and online platforms dominate the sales channels, offering various brands and types. Disposable products like sanitary pads are the most commonly used in South America. The market focuses on affordability and quality. Government programs promoting menstrual hygiene support market growth. Consumers appreciate the convenience and reliability of disposable products.

Reusable products, including menstrual cups and cloth pads, are gaining popularity. Environmental awareness and cost-effectiveness drive this segment's growth. Online platforms and specialty stores are significant sales channels for these products. These retail outlets are key sales channels, offering a wide range of feminine hygiene products. They provide convenience and competitive pricing, attracting a broad customer base. Pharmacies offer a trusted source for feminine hygiene products, providing a curated selection recommended by healthcare professionals. They are preferred by consumers seeking quality and safety. Convenience stores cater to on-the-go consumers, providing quick access to essential feminine hygiene products. Their strategic locations and extended hours make them a popular choice for emergency purchases. The online sales channel is growing rapidly, offering the convenience of home delivery and a broader selection of products. Consumers can compare prices, read reviews, and access a variety of brands not available in physical stores. Specialty stores focus on specific product categories, offering a unique selection of feminine hygiene products. Hospitals and healthcare facilities provide these products as part of their patient care services, ensuring access to essential hygiene items.