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In Spain , a Bonafide Research study estimated that the athletic shoe market could reach €2 billion by 2031. Why? The reasons for its boom, according to fmi (Future Market Insights), lie in "the global convergence of fashion, fitness, and lifestyle trends, the increased adoption of athleisure , and the growing demand for sustainable, limited-edition footwear with integrated technology." The same study also notes that Spain shares the enthusiasm of countries like Germany, France, Italy, and the UK for experimental collaborations, such as those developed by brands like Adidas with renowned fashion designers.

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The global smart home market continues to expand. According to Bonafide Research's "Global Smart Home Market Overview 2031" report, the global smart home market reached $160.75 billion in 2025 and is projected to exceed $438.25 billion by 2031, representing a compound annual growth rate of 18.67%. Meanwhile, IDC research indicates that shipments of smart home devices in China are expected to exceed 300 million units in 2026.

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The event will serve the entire geographical region from South Africa – the region’s largest nutraceutical market, with an expanding middle class and advanced retail and online channels – to the UAE, which is tipped to be the fastest-growing market for the period 2025 to 2030, according to Bonafide Research.

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Another 2024 study by Bonafide Research projected the Saudi online meditation sector to grow at a compound annual rate of 21.43 percent between 2024 and 2029. Apps such as Calm and Headspace are helping people integrate mindfulness into their digital routines, offering guided meditations and breathing exercises at the tap of a screen.

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The global stationery and supplies market was valued at USD 145.21-billion in 2024 and is expected to reach USD 178.63-billion by 2029, growing at a CAGR of 4.23%, according to Mordor Intelligence. The rise of eCommerce has led to a boom in personalised gifting in India. According to Bonafide Research, India's personalised gift market is projected to add USD 540 million by 2029, reflecting a strong culture for custom gifting. There is a renewed focus on eco-friendly products and sustainability. According to the Indian Retailers Association, 68% of urban consumers prefer eco-friendly gifts.

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Nearly 345 million people opened a fitness app in 2024, turning phones into training partners more often than real-world gyms. According to Bonafide Research, analysts peg the category to top $150 billion by 2029, with AI coaching doing the heavy lifting.

Last year’s “smart” routines simply tracked your reps; this year they anticipate your next move. According to Tom’s Guide, Google’s conversational Fitbit coach, for example, can build a week of workouts during a quick chat.

So which apps deserve a spot on your phone? We tested more than 20 platforms and narrowed the field to nine that personalize, protect your data, and respect your budget.

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Despite the current weakness, a look at the North American market for caps and closures points to a structural growth scenario. A study by Bonafide Research forecasts a market volume of over US$29 billion by 2029. Gerresheimer is named as a relevant supplier alongside competitors such as Berry Global and AptarGroup.

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Increasing investments in upgrading legacy telecommunications infrastructure coupled with the emergence of new technologies continue to shape the demand for coaxial cable in the country.

According to the "Japan Coaxial Cable Market Overview, 2030" report by Bonafide Research, Japan's coaxial cable market is expected to expand to more than US$530 million between 2025 and 2030. The coaxial cable market in Japan is driven by expanding demands from various industries, including telecommunications, broadcasting, defense, and automotive. 

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The global smart home market continues to expand. According to Bonafide Research's "Global Smart Home Market Overview 2031" report, the global smart home market reached $160.75 billion in 2025 and is projected to exceed $438.25 billion by 2031, representing a compound annual growth rate of 18.67%. Meanwhile, IDC research indicates that shipments of smart home devices in China are expected to exceed 300 million units in 2026.

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This preference for privacy is mirrored in market trends. A 2025 BonaFide Research report estimates the Indian online meditation and mindfulness market will cross USD 660 million by 2029, fuelled by rising stress awareness, hybrid work culture and a growing preference for home-based self-practice. Users are increasingly choosing short, private daily sessions over long retreat-style programs.

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Farmers affected by underinsurance saw claim payments reduced by around 45%, according to iFarm's data. Average shortfalls exceeded £11,000 per claim, with gaps surpassing £30,000 in larger losses.The UK's agricultural insurance market is forecast to surpass USD 530 million by 2030, according to Bonafide Research, serving farmers ranging from small-scale horticultural producers to large commercial cereal and oilseed operations.

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Farm stays have shaken off their muddy-boots reputation – agritourism is now ploughing ahead as one of the fastest-growing travel trends. Reports by market research firms, including Bonafide Research(opens in a new tab) and Research and Markets(opens in a new tab), indicate strong growth in Britain’s agritourism sector, driven by visitors seeking sustainability, authenticity and wellness-focused escapes. With younger audiences – particularly Gen Z – leading the charge, hands-on nature experiences and farm-based hospitality are becoming popular options for meaningful travel that focuses on enriching experiences. Below is a curated selection of Britain’s standout farm stays, vineyard hideaways and field-to-fork dining experiences that visitors can enjoy in 2026. 

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The event will serve the entire geographical region from South Africa – the region’s largest nutraceutical market, with an expanding middle class and advanced retail and online channels – to the UAE, which is tipped to be the fastest-growing market for the period 2025 to 2030, according to Bonafide Research.

Building on the success of the three existing events – Vitafoods Europe in Barcelona, Vitafoods Asia in Bangkok, and Vitafoods India in Mumbai – Vitafoods Middle East and Africa will become a one-stop shopping point for the nutraceutical industry to source ingredients for food supplements and nutraceutical products; finished dietary and nutraceutical products; contract manufacturing services; equipment; and other services such as consulting.

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Research houses converge on mid-single-digit CAGR estimates through 2030. Bonafide Research predicts US$40.6 billion revenue, signaling sustained Food Tech momentum. Future Market Insights places 2028 revenue nearer US$34.8 billion under conservative assumptions. Moreover, both scenarios expect liquid eggs to maintain the largest share by volume. Consequently, strategic priorities emerge for processors and investors alike.

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According to a recent report from Bonafide Research, the wellness market is here to stay. “As workplace stress levels rise … companies are realizing the necessity of investing in corporate wellness programs to support their employees’ physical and mental health.

“This awareness is further amplified by the Saudi government’s Vision 2030, which emphasizes the development of a healthy and productive workforce as a key component of economic diversification and social progress.”

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South Korea’s beer market was traditionally dominated by a few large domestic manufacturers. However, as Korean consumers become more adventurous and sophisticated in their tastes, demand for greater variety and creativity in beer flavors has risen significantly. According to Bonafide Research, the market is expected to exceed USD 31.28 billion by 2028.

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With a vibrant Nikkei community and growing interest in fermented beverages, Argentina is emerging as fertile ground for sake growth. Projections indicate that the Argentine sake market could reach USD 76 million by 2028, according to research by Bonafide Research . Although current consumption is still modest, the stage is ripe for a culturally supported and innovative trend.

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Another 2024 study by Bonafide Research projected the Saudi online meditation sector to grow at a compound annual rate of 21.43 percent between 2024 and 2029. Apps such as Calm and Headspace are helping people integrate mindfulness into their digital routines, offering guided meditations and breathing exercises at the tap of a screen.

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