Does AYURVEDA really help in boosting immunity? The word Ayurveda stands for knowledge of life and longevity. It had been more than 5000 years when India started using Ayurveda. It is one of the most known traditional system that has survived from generations till date. As per the number almost, 80% of Indian uses this method to cure illness. People are more aware of side effects that are caused by western medicine, ultimately giving rise to the Ayurvedic market. Immunity has played a very vital role in protecting the body from different germs and viruses. Ayurveda has driven more attention in the COVID-19 outbreak, as it is one the best method to build immunity. India is the leading market with the highest number of new food, drinks, and supplements that bear immune system-boosting claims launched since the mid of the year 2020. According to a recently published report of Bonafide Research, ?India Immunity Booster Market Outlook, 2020-25?, Chyawanprash is clearly dominating the market. It is one of the oldest company involving in immunity booster with a share of greater than 60% in the Indian market. Due to innovations, consumption of immunity booster products has increased as it comes in many different products, such as tea, juices, snacks, etc. According to the forecast south and north region has developed more interest will share 60% of the overall market. The India immunity booster market is lead by the sales driven through the general retail stores, followed by the multi-brand stores. In the year 2019, the online sector was with a share of less than 5% as it was in the initial stage and was developing. Nowadays parents are more conscious of developing their kid's immunity, as they are reeling with diseases more easily. Natural Ayurvedic immunity-boosting method is being more opted because western medicine has many side effects and cannot be used for a long time. Kids are more likely towards the taste and that has created a major concern for the manufacturers to come up with a variety of range to appeal to the youngest consumer segment. Though the market is growing rapidly with the numbers there is also a lot of challenges. Because of the bitter taste manufacturers have successfully come up with various forms and flavors of immunity boosters products. Major companies operating in the immunity-boosting market of India are Amway India Enterprise Private Limited, Baidyanath Ayurved Bhavan, Dabur India Limited, Emami Limited, Cipla Limited, Cureveda, Girnar Ayurvedic Pharmacy Private Limited, Hamdard Laboratories, Kerela Ayurvedic Limited, Maharishi Ayurvedic, Organic India Limited, Patanjali Pvt. Ltd, Himalaya Drug Company, Akiva Super foods.