Global Programmatic Display Market Growth (Status and Outlook) 2024-2030
The global Programmatic Display market size was valued at US$ 168,770 million in 2023. With growing demand in the downstream market, programmatic display advertising is anticipated
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Introduction
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analysed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
Market Insights
According to the Publishers’ latest study, the global Programmatic Display market size was valued at US$ 168770 million in 2023. With growing demand in downstream market, the Programmatic Display is forecast to a readjusted size of US$ 535900 million by 2030 with a CAGR of 17.9% during review period.
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Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.
North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.
In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.
Key Features:
The report on Programmatic Display market reflects various aspects and provide valuable insights into the industry.
Trends:
The global programmatic display market has experienced rapid growth, driven by the increasing adoption of automated and data-driven advertising practices.
There is a shift towards programmatic advertising, where ad inventory is bought and sold through real-time bidding (RTB) platforms and algorithms, providing more efficient and targeted ad placements.
The rise of mobile and video advertising has been a significant trend, with programmatic platforms enabling the seamless integration of ads across various digital devices and platforms.
The integration of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), has enabled more sophisticated audience targeting, real-time optimization, and predictive analytics in programmatic advertising.
The growing emphasis on data privacy and regulatory changes, such as the implementation of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), have led to the development of privacy-focused programmatic solutions.
The increasing focus on transparency and accountability in the programmatic ecosystem, with initiatives like ads.txt and Ads.cert, has aimed to address concerns around ad fraud and brand safety.
Drivers:
The significant growth in digital advertising spends, driven by the shift of advertising budgets from traditional media to online platforms, is a key driver of the programmatic display market.
The ability of programmatic platforms to offer more efficient, targeted, and measurable ad placements, leading to improved campaign performance and return on investment (ROI), is a major driver of adoption.
The increasing availability and utilization of first-party data, combined with the integration of third-party data sources, have enhanced audience targeting capabilities and the effectiveness of programmatic advertising.
The rise of data-driven marketing strategies and the need for real-time optimization and performance tracking have fueled the demand for programmatic solutions.
The growing popularity of mobile and video advertising, which are well-suited for programmatic buying, has contributed to the market's expansion.
The development of advanced programmatic technologies, such as header bidding, unified auction, and advanced targeting algorithms, have improved the efficiency and effectiveness of programmatic campaigns.
The ongoing shift towards a cookie less future and the development of alternative targeting solutions, such as contextual and cohort-based advertising, have driven the adoption of programmatic approaches.
Opportunities:
The continued growth of digital advertising, particularly in emerging markets and developing regions, presents significant expansion opportunities for the programmatic display market.
The increasing adoption of programmatic advertising by small and medium-sized businesses, as barriers to entry continue to decline, can drive market growth.
The expansion of programmatic solutions into new advertising channels, such as connected TV (CTV), audio, and out-of-home (OOH) advertising, can open up new avenues for growth.
The development of innovative programmatic technologies, including advanced AI/ML algorithms, cross-device targeting, and privacy-preserving solutions, can enhance the effectiveness and value proposition of programmatic advertising.
The integration of programmatic platforms with e-commerce and retail media networks can enable more seamless and effective omnichannel advertising strategies.
The increasing focus on brand safety and transparency in the programmatic ecosystem can create opportunities for providers offering reliable and trustworthy solutions.
The growing demand for programmatic guaranteed and private marketplace (PMP) deals can provide new revenue streams for programmatic platforms and publishers.
Threats:
The ongoing changes in the digital advertising landscape, such as the phasing out of third-party cookies and the increasing focus on privacy regulations, can pose challenges for traditional programmatic targeting and measurement approaches.
The potential for increased regulatory scrutiny and the implementation of more stringent data privacy laws can create compliance hurdles and impact the ability to leverage certain data sources for targeted advertising.
The risk of ad fraud, domain spoofing, and other forms of malicious activity in the programmatic ecosystem can undermine trust and transparency, potentially impacting market growth.
The highly competitive nature of the programmatic display market, with the presence of large tech giants, advertising platforms, and specialized providers, can lead to pricing pressures and challenges in maintaining market share.
The potential for technological disruptions, such as the emergence of new advertising formats, platforms, or alternative targeting methods, can threaten the dominance of traditional programmatic approaches.
The increasing emphasis on brand safety and the growing concerns around the placement of ads on inappropriate or unsafe content can create challenges for programmatic advertising providers.
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Market Size and Growth: The research report provide an overview of the current size and growth of the Programmatic Display market. It may include historical data, market segmentation by Type (e.g., Real Time Bidding (RTB), Programmatic Direct), and regional breakdowns.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Programmatic Display market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Programmatic Display market. It includes factors influencing customer ' purchasing decisions, preferences for Programmatic Display product.
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Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Programmatic Display market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Programmatic Display market. The report also evaluates the effectiveness of these policies in driving market growth.
Market Forecasts and Future Outlook: The global programmatic display market is poised for continued growth, driven by the increasing adoption of data-driven and automated advertising practices across various industries.
Market Segmentation:
Programmatic Display market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
Real Time Bidding (RTB)
Programmatic Direct
Private Exchange Buying (PMP)
Segmentation by application
E-commerce Ads
Travel Ads
Game Ads
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Facebook
Google (Doubleclick)
Amazon
Alibaba
Adobe Systems Incorporated
Tencent
Baidu
ByteDance
Verizon Communications
eBay
Expedia
MediaMath
The Trade Desk
Xandr
Rakuten
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Programmatic Display Market Size 2019-2030
2.1.2 Programmatic Display Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 Programmatic Display Segment by Type
2.2.1 Real Time Bidding (RTB)
2.2.2 Programmatic Direct
2.2.3 Private Exchange Buying (PMP)
2.3 Programmatic Display Market Size by Type
2.3.1 Programmatic Display Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Programmatic Display Market Size Market Share by Type (2019-2024)
2.4 Programmatic Display Segment by Application
2.4.1 E-commerce Ads
2.4.2 Travel Ads
2.4.3 Game Ads
2.4.4 Others
2.5 Programmatic Display Market Size by Application
2.5.1 Programmatic Display Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Programmatic Display Market Size Market Share by Application (2019-2024)
3 Programmatic Display Market Size by Player
3.1 Programmatic Display Market Size Market Share by Players
3.1.1 Global Programmatic Display Revenue by Players (2019-2024)
3.1.2 Global Programmatic Display Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Display Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Programmatic Display by Regions
4.1 Programmatic Display Market Size by Regions (2019-2024)
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