Sweet Potato market size was valued at US$ 32680 million in 2023 and is estimated to reach US$ 38280 million by 2030 with a CAGR of 2.3% during review period.
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According to Publisher’s latest study, the global Sweet Potato market size was valued at US$ 32680 million in 2023. With growing demand in downstream market, the Sweet Potato is forecast to a readjusted size of US$ 38280 million by 2030 with a CAGR of 2.3% during review period.
Market Overview
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The research report highlights the growth potential of the global Sweet Potato market. Sweet Potato are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Sweet Potato. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Sweet Potato market.
Sweet potato is a herbaceous perennial vine, bearing alternate heart-shaped or palmately lobed leaves and medium-sized sympetalous flowers. The edible tuberous root is long and tapered, with a smooth skin whose color ranges between yellow, orange, red, brown, purple, and beige. Its flesh ranges from beige through white, red, pink, violet, yellow, orange, and purple. Sweet potato varieties with white or pale yellow flesh are less sweet and moist than those with red, pink or orange flesh.
Key Features:
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Manmayi Raval
Research Consultant
Market Drivers: Growing Health Consciousness: Growing knowledge of sweet potatoes' nutritional advantages—such as their high fiber, antioxidant, and vitamin A content—is driving up demand from consumers.
Versatility in Culinary Applications: Sweet potatoes' popularity in both home cooking and the foodservice sector is fueled by their versatility, since they may be used in a broad variety of dishes, from salty to sweet.
Growth of Sweet Potato Processed Products: The creation and promotion of processed sweet potato goods such chips, purees, and fries is growing the industry and creating new consumer options.
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Growing Adoption of Plant-Based Diets: As a wholesome and satisfying substitute for conventional carbohydrate sources, sweet potatoes are becoming more and more in demand as plant-based diets become more and more popular.
Government programs and initiatives that encourage the production and consumption of sweet potatoes, especially in developing nations, are helping to drive market expansion.
Sustainable Farming Practices: In order to appeal to ecologically conscious consumers, sweet potatoes are frequently farmed utilizing sustainable farming practices.
Challenges: Problems with the supply chain: Storage, transportation, and distribution issues can have an impact on the quantity and quality of sweet potatoes that are available in different areas.
Seasonal Variations: Because sweet potatoes are cultivated seasonally, there may be changes in supply and demand, which could affect the stability of the market.
Management of Pests and Diseases: Farmers and suppliers face difficulties when managing pests and diseases that can impact the quality and productivity of sweet potato crops.
Market Competition: Alternative root vegetables and sources of carbohydrates present a competitive edge to the market, which may influence customer demand and preferences.
Economic Fluctuations: The demand for sweet potatoes and associated items can be impacted by changes in consumer expenditure and economic concerns.
Market Forecasts and Future Outlook: The expansion of food products based on sweet potatoes, growing consumer desire for wholesome and adaptable food options, and growing awareness of the health advantages of sweet potatoes are all projected to fuel the worldwide sweet potato market's robust growth between 2024 and 2030. Sustained development will need addressing concerns like seasonal changes and supply chain problems. There are plenty of chances in this business to innovate, grow into new markets, and create sustainable products.
Opportunities: Entry into Emerging Markets: There is a lot of room for growth when entering emerging markets, where there is a rising middle class and greater awareness of health issues.
Product Innovation and Diversification: Developing novel sweet potato-based goods, like drinks, snacks, and dietary supplements, can draw in a wide range of customer demographics and propel the industry forward.
Emphasis on Organic and Non-GMO goods: Creating and promoting sweet potato goods that are organic and non-GMO can entice customers who are concerned about their health and the environment.
Improved Marketing Techniques: Using social media and running focused advertising campaigns can raise consumer awareness and enhance demand for sweet potatoes.
Collaborations and Partnerships: Establishing strategic alliances with food producers, merchants, and agricultural associations can improve market share and spur innovation.
Sustainable agricultural Practices: Promoting environmentally friendly and sustainable agricultural methods can draw in eco-aware customers and improve a brand's reputation.
Market Segmentation:
Sweet Potato market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value.
1. Segmentation by type
• Hannah Sweet Potatoes
• Japanese Sweet Potatoes
• Jewel Sweet Potatoes
• Stokes Purple Sweet Potatoes
• Garnet Sweet Potatoes
2. Segmentation by application
• Commercial Food Industry
• Home Food
• Feed Industry
Regional Insight: North America: Due to its robust retail networks, high consumer knowledge of the health benefits, and substantial demand for processed sweet potato products, North America leads the market. With a strong demand for sweet potato fries and chips, the United States makes a significant contribution.
Europe: Europe is right behind, led by nations like the United Kingdom, Germany, and France. The demand for both fresh and processed sweet potatoes is driven by the region's emphasis on sustainability and healthy eating.
Asia-Pacific: Because of its quick urbanization, rising disposable incomes, and growing health consciousness, this region is predicted to develop at the fastest rate. India, China, and Japan are important markets with significant room for expansion.
Latin America: The region's economy is expanding gradually due to rising urbanization, economic development, and investments in food processing and agriculture. The two largest markets are Mexico and Brazil.
Middle East and Africa: Due to economic diversification, urbanization, and rising investments in food security and agriculture, the Middle East and Africa region offers growth prospects. Nigeria and South Africa are two prominent markets with enormous potential.
China is the largest Sweet Potato market with about 65% market share. Africa is follower, accounting for about 19% market share.
1. Americas
• United States
• Canada
• Mexico
• Brazil
2. APAC
• China
• Japan
• Korea
• Southeast Asia
• India
• Australia
3. Europe
• Germany
• France
• UK
• Italy
• Russia
4. Middle East & Africa
• Egypt
• South Africa
• Israel
• Turkey
• GCC Countries
Competitive Landscape: The key players are Zgganshu, FAO, China Custom, Societe, Uncomtrade, Zauba, CBP, NBS, Tradingeconomics, Dashboard, Zzys, Mof, Fara, Croptrust etc. Top 3 countries occupied about 74% market share.
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
• Zgganshu
• FAO
• China Custom
• Societe
• Uncomtrade
• Zauba
• CBP
• NBS
• Tradingeconomics
• Dashboard
• Zzys
• Mof
• Fara
• Croptrust
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Sweet Potato Annual Sales 2019-2030
2.1.2 World Current & Future Analysis for Sweet Potato by Geographic Region, 2019, 2023 & 2030
2.1.3 World Current & Future Analysis for Sweet Potato by Country/Region, 2019, 2023 & 2030
2.2 Sweet Potato Segment by Type
2.2.1 Hannah Sweet Potatoes
2.2.2 Japanese Sweet Potatoes
2.2.3 Jewel Sweet Potatoes
2.2.4 Stokes Purple Sweet Potatoes
2.2.5 Garnet Sweet Potatoes
2.3 Sweet Potato Sales by Type
2.3.1 Global Sweet Potato Sales Market Share by Type (2019-2024)
2.3.2 Global Sweet Potato Revenue and Market Share by Type (2019-2024)
2.3.3 Global Sweet Potato Sale Price by Type (2019-2024)
2.4 Sweet Potato Segment by Application
2.4.1 Commercial Food Industry
2.4.2 Home Food
2.4.3 Feed Industry
2.5 Sweet Potato Sales by Application
2.5.1 Global Sweet Potato Sale Market Share by Application (2019-2024)
2.5.2 Global Sweet Potato Revenue and Market Share by Application (2019-2024)
2.5.3 Global Sweet Potato Sale Price by Application (2019-2024)
3 Global Sweet Potato by Company
3.1 Global Sweet Potato Breakdown Data by Company
3.1.1 Global Sweet Potato Annual Sales by Company (2019-2024)
3.1.2 Global Sweet Potato Sales Market Share by Company (2019-2024)
3.2 Global Sweet Potato Annual Revenue by Company (2019-2024)
3.2.1 Global Sweet Potato Revenue by Company (2019-2024)
3.2.2 Global Sweet Potato Revenue Market Share by Company (2019-2024)
3.3 Global Sweet Potato Sale Price by Company
3.4 Key Manufacturers Sweet Potato Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Sweet Potato Product Location Distribution
3.4.2 Players Sweet Potato Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2019-2024)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion
4 World Historic Review for Sweet Potato by Geographic Region
4.1 World Historic Sweet Potato Market Size by Geographic Region (2019-2024)
4.1.1 Global Sweet Potato Annual Sales by Geographic Region (2019-2024)
4.1.2 Global Sweet Potato Annual Revenue by Geographic Region (2019-2024)
4.2 World Historic Sweet Potato Market Size by Country/Region (2019-2024)
4.2.1 Global Sweet Potato Annual Sales by Country/Region (2019-2024)
4.2.2 Global Sweet Potato Annual Revenue by Country/Region (2019-2024)
4.3 Americas Sweet Potato Sales Growth
4.4 APAC Sweet Potato Sales Growth
4.5 Europe Sweet Potato Sales Growth
4.6 Middle East & Africa Sweet Potato Sales Growth
5 Americas
5.1 Americas Sweet Potato Sales by Country
5.1.1 Americas Sweet Potato Sales by Country (2019-2024)
5.1.2 Americas Sweet Potato Revenue by Country (2019-2024)
5.2 Americas Sweet Potato Sales by Type
5.3 Americas Sweet Potato Sales by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Sweet Potato Sales by Region
6.1.1 APAC Sweet Potato Sales by Region (2019-2024)
6.1.2 APAC Sweet Potato Revenue by Region (2019-2024)
6.2 APAC Sweet Potato Sales by Type
6.3 APAC Sweet Potato Sales by Application
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Sweet Potato by Country
7.1.1 Europe Sweet Potato Sales by Country (2019-2024)
7.1.2 Europe Sweet Potato Revenue by Country (2019-2024)
7.2 Europe Sweet Potato Sales by Type
7.3 Europe Sweet Potato Sales by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Sweet Potato by Country
8.1.1 Middle East & Africa Sweet Potato Sales by Country (2019-2024)
8.1.2 Middle East & Africa Sweet Potato Revenue by Country (2019-2024)
8.2 Middle East & Africa Sweet Potato Sales by Type
8.3 Middle East & Africa Sweet Potato Sales by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Sweet Potato
10.3 Manufacturing Process Analysis of Sweet Potato
10.4 Industry Chain Structure of Sweet Potato
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Sweet Potato Distributors
11.3 Sweet Potato Customer
12 World Forecast Review for Sweet Potato by Geographic Region
12.1 Global Sweet Potato Market Size Forecast by Region
12.1.1 Global Sweet Potato Forecast by Region (2025-2030)
12.1.2 Global Sweet Potato Annual Revenue Forecast by Region (2025-2030)
12.2 Americas Forecast by Country
12.3 APAC Forecast by Region
12.4 Europe Forecast by Country
12.5 Middle East & Africa Forecast by Country
12.6 Global Sweet Potato Forecast by Type
12.7 Global Sweet Potato Forecast by Application
13 Key Players Analysis
13.1 Zgganshu
13.1.1 Zgganshu Company Information
13.1.2 Zgganshu Sweet Potato Product Portfolios and Specifications
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