With a market size of $25.06 billion in 2023, the Liquid Detergent market is forecasted to grow to $27.92 billion by 2030, fueled by increasing demand in downstream markets and a 1
For decades, laundry detergents have been a household staple, responsible for keeping clothes clean and fresh. However, the global liquid detergent market has emerged as a dominant force, offering a convenient and effective cleaning solution that caters to the needs of modern households. Unlike their powdered counterparts, liquid detergents boast several advantages that have revolutionized laundry care. Liquids dissolve easily in water, ensuring a mess-free laundry experience and eliminating the risk of leftover powder residue on clothes. Additionally, liquid detergents are formulated to work effectively in both hot and cold water cycles. This is a significant benefit, as cold water washing is becoming increasingly popular due to energy-saving concerns. Furthermore, liquid detergents often come packed with additional features that streamline the laundry process and enhance cleaning performance. Stain-fighting enzymes, for example, can tackle even the toughest stains, while fabric softeners leave clothes feeling soft and static-free. With their versatility and convenience, liquid detergents have become the preferred choice for many laundry rooms across the globe.
According to our publisher’s latest study, the global Liquid Detergent market size was valued at US$ 25060 million in 2023. With growing demand in downstream market, the Liquid Detergent is forecast to a readjusted size of US$ 27920 million by 2030 with a CAGR of 1.6% during review period.
The research report highlights the growth potential of the global Liquid Detergent market. Liquid Detergent are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Liquid Detergent. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Liquid Detergent market.
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Liquid detergent is a mixture with cleaning properties in dilute solutions, which is similar to soap but more soluble in hard water.
Liquid detergent can be used in tableware, clothing, etc. In this report, we just calculate the household liquid detergent.
Europe is the largest Liquid Detergent market with about 35% market share. China is follower, accounting for about 24% market share.
The key players are P&G, Unilever, Church & Dwight, Henkel, Clorox, ReckittBenckiser, Kao, Scjohnson, Lion, Colgate, Amway, Phoenix Brand, LIBY Group, Nice Group, Blue Moon, Shanghai White Cat Group, Pangkam, Nafine, Lam Soon (Hong Kong) Limited, Lonkey, Reward Group, Kaimi, Baoding Qilijia Daily Chemical, Beijing Lvsan Chemistry, Jieneng Group, Chengdu Nymph Group, Beijing Yiqing Daily Chemical, Jielushi etc. Top 3 companies occupied about 41% market share.
Key Features:
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Manmayi Raval
Research Consultant
The report on Liquid Detergent market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Liquid Detergent market. It may include historical data, market segmentation by Type (e.g., Dish-washing Detergent, Laundry Detergent), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Liquid Detergent market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Swirling Up Success: Dynamics of the Global Liquid Detergent Market
Market Drivers:
• Convenience Reigns: Easy-to-use, pre-measured liquid detergents are a perfect fit for busy lifestyles, driving consumer preference over traditional powders.
• Cleanliness Evolves: Advancements in enzyme technology and stain-fighting capabilities ensure liquid detergents tackle even the toughest messes, appealing to a wider customer base.
Market Trends:
• Going Green: Eco-conscious consumers are fueling demand for liquid detergents made with biodegradable ingredients and sustainable packaging solutions.
• Regional Rise: The Asia Pacific market is booming, driven by rising disposable incomes and increasing awareness of brand-name cleaning products.
Market Challenges:
• Cost Considerations: Concentrated formulas can offer value in the long run, but upfront costs may deter some budget-conscious consumers.
• Environmental Impact: While progress is being made, concerns linger around the environmental impact of certain detergent ingredients and packaging materials.
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Competitive Landscape: The research report provides analysis of the competitive landscape within the Liquid Detergent market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Liquid Detergent industry. This include advancements in Liquid Detergent technology, Liquid Detergent new entrants, Liquid Detergent new investment, and other innovations that are shaping the future of Liquid Detergent.
• Enzyme Power Boost: New enzyme technologies tackle an even wider range of stains and odors, leaving clothes cleaner and fresher for longer.
• Going Green: Development of eco-friendly formulations with biodegradable ingredients and concentrated formulas that reduce packaging waste cater to sustainability-conscious consumers.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Liquid Detergent market. It includes factors influencing customer ' purchasing decisions, preferences for Liquid Detergent product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Liquid Detergent market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Liquid Detergent market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Liquid Detergent market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Liquid Detergent industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
• Eco-Innovation Focus: Sustainability will be key, with a rise in bio-based ingredients, eco-friendly packaging, and concentrated formulas reducing waste.
• Performance Powerhouse: Expect even more powerful stain-fighting enzymes and odor-eliminating technologies for a deeper clean.
• Personalized Suds: The market may see custom detergent solutions tailored to specific fabric types, washing machine models, and individual cleaning needs.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Liquid Detergent market.
• Eco-Innovation Powerhouse: Develop eco-friendly formulas with biodegradability and sustainable packaging to attract environmentally conscious consumers.
• Performance Champion: Invest in R&D for even more powerful stain-fighting and odor-eliminating liquid detergents.
• Convenience King: Explore personalized laundry solutions with custom formulas for specific needs and washing machine types.
Market Segmentation:
Liquid Detergent market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value.
Segmentation by type
Dish-washing Detergent
Laundry Detergent
Others
Segmentation by application
Tableware
Clothing
Toilet
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
P&G
Unilever
Church & Dwight
Henkel
Clorox
ReckittBenckiser
Kao
Scjohnson
Lion
Colgate
Amway
Phoenix Brand
LIBY Group
Nice Group
Blue Moon
Shanghai White Cat Group
Pangkam
Nafine
Lam Soon (Hong Kong) Limited
Lonkey
Reward Group
Kaimi
Baoding Qilijia Daily Chemical
Beijing Lvsan Chemistry
Jieneng Group
Chengdu Nymph Group
Beijing Yiqing Daily Chemical
Jielushi
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Liquid Detergent Annual Sales 2019-2030
2.1.2 World Current & Future Analysis for Liquid Detergent by Geographic Region, 2019, 2023 & 2030
2.1.3 World Current & Future Analysis for Liquid Detergent by Country/Region, 2019, 2023 & 2030
2.2 Liquid Detergent Segment by Type
2.2.1 Dish-washing Detergent
2.2.2 Laundry Detergent
2.2.3 Others
2.3 Liquid Detergent Sales by Type
2.3.1 Global Liquid Detergent Sales Market Share by Type (2019-2024)
2.3.2 Global Liquid Detergent Revenue and Market Share by Type (2019-2024)
2.3.3 Global Liquid Detergent Sale Price by Type (2019-2024)
2.4 Liquid Detergent Segment by Application
2.4.1 Tableware
2.4.2 Clothing
2.4.3 Toilet
2.4.4 Others
2.5 Liquid Detergent Sales by Application
2.5.1 Global Liquid Detergent Sale Market Share by Application (2019-2024)
2.5.2 Global Liquid Detergent Revenue and Market Share by Application (2019-2024)
2.5.3 Global Liquid Detergent Sale Price by Application (2019-2024)
3 Global Liquid Detergent by Company
3.1 Global Liquid Detergent Breakdown Data by Company
3.1.1 Global Liquid Detergent Annual Sales by Company (2019-2024)
3.1.2 Global Liquid Detergent Sales Market Share by Company (2019-2024)
3.2 Global Liquid Detergent Annual Revenue by Company (2019-2024)
3.2.1 Global Liquid Detergent Revenue by Company (2019-2024)
3.2.2 Global Liquid Detergent Revenue Market Share by Company (2019-2024)
3.3 Global Liquid Detergent Sale Price by Company
3.4 Key Manufacturers Liquid Detergent Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Liquid Detergent Product Location Distribution
3.4.2 Players Liquid Detergent Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2019-2024)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion
4 World Historic Review for Liquid Detergent by Geographic Region
4.1 World Historic Liquid Detergent Market Size by Geographic Region (2019-2024)
4.1.1 Global Liquid Detergent Annual Sales by Geographic Region (2019-2024)
4.1.2 Global Liquid Detergent Annual Revenue by Geographic Region (2019-2024)
4.2 World Historic Liquid Detergent Market Size by Country/Region (2019-2024)
4.2.1 Global Liquid Detergent Annual Sales by Country/Region (2019-2024)
4.2.2 Global Liquid Detergent Annual Revenue by Country/Region (2019-2024)
4.3 Americas Liquid Detergent Sales Growth
4.4 APAC Liquid Detergent Sales Growth
4.5 Europe Liquid Detergent Sales Growth
4.6 Middle East & Africa Liquid Detergent Sales Growth
5 Americas
5.1 Americas Liquid Detergent Sales by Country
5.1.1 Americas Liquid Detergent Sales by Country (2019-2024)
5.1.2 Americas Liquid Detergent Revenue by Country (2019-2024)
5.2 Americas Liquid Detergent Sales by Type
5.3 Americas Liquid Detergent Sales by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Liquid Detergent Sales by Region
6.1.1 APAC Liquid Detergent Sales by Region (2019-2024)
6.1.2 APAC Liquid Detergent Revenue by Region (2019-2024)
6.2 APAC Liquid Detergent Sales by Type
6.3 APAC Liquid Detergent Sales by Application
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Liquid Detergent by Country
7.1.1 Europe Liquid Detergent Sales by Country (2019-2024)
7.1.2 Europe Liquid Detergent Revenue by Country (2019-2024)
7.2 Europe Liquid Detergent Sales by Type
7.3 Europe Liquid Detergent Sales by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Liquid Detergent by Country
8.1.1 Middle East & Africa Liquid Detergent Sales by Country (2019-2024)
8.1.2 Middle East & Africa Liquid Detergent Revenue by Country (2019-2024)
8.2 Middle East & Africa Liquid Detergent Sales by Type
8.3 Middle East & Africa Liquid Detergent Sales by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Liquid Detergent
10.3 Manufacturing Process Analysis of Liquid Detergent
10.4 Industry Chain Structure of Liquid Detergent
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Liquid Detergent Distributors
11.3 Liquid Detergent Customer
12 World Forecast Review for Liquid Detergent by Geographic Region
12.1 Global Liquid Detergent Market Size Forecast by Region
12.1.1 Global Liquid Detergent Forecast by Region (2025-2030)
12.1.2 Global Liquid Detergent Annual Revenue Forecast by Region (2025-2030)
12.2 Americas Forecast by Country
12.3 APAC Forecast by Region
12.4 Europe Forecast by Country
12.5 Middle East & Africa Forecast by Country
12.6 Global Liquid Detergent Forecast by Type
12.7 Global Liquid Detergent Forecast by Application
13 Key Players Analysis
13.1 P&G
13.1.1 P&G Company Information
13.1.2 P&G Liquid Detergent Product Portfolios and Specifications
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