Japan Online Food Delivery Services Market Outlook, 2030

Online food delivery allows customers to order meals from restaurants or stores through websites or apps, revolutionizing the food industry.

  • Bonafide Trust
  • 21-03-2025
  • Pages :  78
  • Figures : Delivery Hero SE Demae-Can Co., Ltd. Domino's Pizza, Inc. Maishoku (Nagano Tectron Co., Ltd.) McDonald's Corporation Rakuten Group, Inc. RIDE ON EXPRESS HOLDINGS Co., Ltd. Seven & i Holdings Co., Ltd. Uber Technologies, Inc. Yum! Brands, Inc. *REQUEST FRE
  • Category : IT & Telecommunications
  • Internet, E-Commerce & Software

Japan's online food delivery services market is experiencing significant growth, driven by increasing smartphone penetration, changing consumer lifestyles, and the growing popularity of online platforms. The surge in popularity can be attributed to several factors, including the convenience and accessibility offered by online food delivery platforms, the wide variety of cuisines available, and the increasing number of restaurants partnering with these services. The platform-to-consumer segment currently dominates the market, as consumers increasingly rely on online platforms to order food from their favorite restaurants. However, the restaurant-to-consumer segment is also expected to witness substantial growth, as restaurants focus on expanding their online presence and offering delivery services to cater to the evolving needs of customers. The competitive landscape of the market is characterized by the presence of both international and domestic players, each vying for market share through innovative strategies, competitive pricing, and expanding service offerings. Key players in the market include Uber Eats, Demae-can, menu, Rakuten Gurunavi Delivery, and Wolt, among others. These companies are constantly innovating and adapting to the changing market dynamics to maintain their competitive edge. The growth of the online food delivery services market in Japan is also being fueled by the increasing adoption of digital payment methods, the rise of social media marketing, and the growing demand for convenience and time-saving solutions. Furthermore, the COVID-19 pandemic has significantly accelerated the growth of the market, as consumers have become more reliant on online services for their daily needs. The market continues to evolve; it is expected to witness further growth and innovation, with new players entering the market and existing players expanding their offerings to cater to the diverse needs of consumers.

Online food delivery is a service in which a store or restaurant delivers food to a customer through the websites. With the increase of demands, as ordering food delivery has become more popular and trending. In 2020, the online food delivery services market in Japan stood at USD 2,333 million. Recording a CAGR of 9.54% from 2025 to 2030, the worth is projected to reach ~USD 5,561 million by 2030, according to a new report by Publisher. Japan's online food delivery market is experiencing a crescendo of growth, fueled by a confluence of factors. Technological advancements like ubiquitous smartphone penetration and high-speed internet access have laid the foundation for this digital dining revolution. Evolving consumer lifestyles, characterized by increasing urbanization, busy schedules, and a preference for convenience, have further amplified the demand for on-demand food services. The COVID-19 pandemic acted as a catalyst, accelerating the adoption of online food delivery as consumers sought contactless and safe dining options. This surge in demand has attracted a diverse range of players, from established international giants like Uber Eats and Wolt to homegrown contenders like Demae-can and menu, creating a vibrant and competitive landscape. Market trends point towards a growing preference for diverse cuisines, healthy meal options, and sustainable practices. Consumers are increasingly seeking personalized experiences, with features like customized orders, loyalty programs, and real-time delivery tracking gaining traction. Market drivers extend beyond convenience and include factors like increasing disposable incomes, a growing number of single-person households, and the rising popularity of online platforms for discovering new restaurants. The market is also witnessing a surge in restaurant-to-consumer (R2C) deliveries, as restaurants increasingly leverage online platforms to reach a wider customer base and manage their own delivery operations. While specific trade programs directly targeting the online food delivery market may be limited, the broader context of Japan's trade policies and initiatives plays a crucial role. The government's focus on promoting digitalization, supporting small and medium-sized enterprises (SMEs), and fostering innovation creates a favorable environment for the growth of online businesses, including food delivery platforms.

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The platform segment within Japan's online food delivery market is currently dominated by the platform-to-consumer (P2C) model. This segment represents the core of the market, where online platforms act as intermediaries connecting consumers with a vast network of restaurants. These platforms provide a user-friendly interface, often through mobile apps, allowing customers to browse menus, place orders, make payments, and track deliveries in real-time. The P2C segment has witnessed explosive growth due to its convenience, wide selection of cuisines, and the ability to discover new restaurants. Key players in this segment, such as Uber Eats, Demae-can, and menu, have invested heavily in technology, logistics, and marketing to attract both consumers and restaurants. They offer a range of features, including personalized recommendations, loyalty programs, and promotional offers, to enhance the user experience and drive customer loyalty. The P2C segment benefits from network effects, as the more restaurants join the platform, the more attractive it becomes to consumers, and vice versa. This creates a virtuous cycle that fuels the growth of the platform and expands its reach. While the P2C segment currently holds the largest market share, the restaurant-to-consumer (R2C) segment is also gaining traction. In this model, restaurants take control of their online ordering and delivery operations, often utilizing their own websites or apps. This allows restaurants to build direct relationships with their customers, manage their brand identity, and retain a larger share of the revenue. The R2C segment is particularly popular among restaurants that have established a strong brand presence and customer base. However, it requires significant investment in technology, logistics, and marketing, which can be challenging for smaller restaurants. As the online food delivery market in Japan continues to mature, both the P2C and R2C segments are expected to coexist and cater to different needs and preferences. The P2C segment will likely remain dominant due to its convenience and wide selection, while the R2C segment will appeal to restaurants seeking greater control and brand ownership.

Ice Hockey Equipment Market in North America: 2021 Edition

The North American ice hockey equipment market is a dynamic and thriving sector, driven by the enduring popularity of the sport at both professional and amateur levels. The market encompasses a wide range of products essential for player safety and performance, including skates, sticks, helmets, protective padding (shoulder pads, elbow pads, shin guards, pants), gloves, and apparel. The market is experiencing steady growth, fueled by factors such as increasing participation in youth hockey leagues, the rising popularity of women's hockey, and a growing emphasis on player safety. Technological advancements in equipment design and materials are also contributing to market expansion, with manufacturers constantly innovating to improve performance, comfort, and protection. The United States and Canada represent the largest markets within North America, with strong hockey traditions and a large base of active players. The market is characterized by a mix of established brands and smaller players, with competition focused on product innovation, pricing, and brand recognition. Sales channels include both online retailers and brick-and-mortar stores, with a growing trend towards online purchases due to convenience and wider selection. The market is also influenced by the popularity of professional leagues like the NHL, which drives demand for high-quality equipment and inspires younger generations to take up the sport. Furthermore, the increasing awareness of concussion prevention and other safety concerns is leading to a greater demand for advanced protective gear, further propelling market growth.

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Manmayi Raval

Manmayi Raval

Research Consultant



Ice hockey is a game played on an ice-coated surface with skates on the feet, played in between two teams with sticks to hit the puck and score goals against the other team. According to Publisher, the ice hockey equipment market in North America is set to achieve an incremental growth of USD 68 million, accelerating at a CAGR of almost 3.3% during the forecast period 2021-2027. The North American ice hockey equipment market is a dynamic arena, shaped by a confluence of trends, drivers, and underlying economic forces. Technological evolution is a dominant trend, with manufacturers constantly innovating to create lighter, more durable, and protective gear. Materials science plays a crucial role, with advancements in composites, polymers, and foams leading to improved stick performance, skate agility, and impact absorption in protective padding. Safety consciousness is another key trend, driven by increasing awareness of concussions and other injuries. This has led to a surge in demand for advanced helmets and protective gear with enhanced impact protection technologies. Performance enhancement is a constant pursuit, with players seeking equipment that maximizes their speed, agility, and shooting accuracy. This fuels demand for specialized sticks, lightweight skates, and aerodynamic apparel. Customization is also gaining traction, with players seeking personalized equipment that fits their individual needs and preferences. Manufacturers are increasingly offering customizable options for sticks, skates, and protective gear. Market drivers are multifaceted. Youth participation in hockey leagues is a major driver, with a large base of young players requiring a constant supply of equipment. The popularity of professional hockey, particularly the NHL, serves as a powerful marketing engine, inspiring young players and driving demand for high-quality equipment. Rising disposable incomes in many households allow parents to invest more in their children's hockey equipment. Growing female participation in hockey is also contributing to market growth, with a dedicated segment of female players requiring specialized equipment. Health and fitness awareness is a broader societal trend that benefits the market, as more people embrace sports and physical activity.

The North American ice hockey equipment market is segmented into a diverse range of product categories, each catering to specific player needs and contributing to overall market growth. Skates represent a significant segment, encompassing various types designed for different skill levels and playing styles, from beginner recreational skates to high-performance professional models. Skate technology is constantly evolving, with advancements in blade materials, boot construction, and fit systems impacting player agility and comfort. Sticks are another crucial segment, with a wide variety of materials, flexes, and blade curves available to optimize shooting power, puck handling, and passing accuracy. Composite materials like carbon fiber and fiberglass are increasingly prevalent, offering lighter weight and improved performance compared to traditional wooden sticks. Protective gear forms a substantial segment, encompassing helmets, shoulder pads, elbow pads, shin guards, hockey pants, and gloves. These products are essential for player safety and are subject to stringent safety standards. Manufacturers are continually innovating to improve impact absorption, comfort, and mobility in protective gear, particularly focusing on concussion prevention in helmets. Apparel constitutes a significant segment, including jerseys, pants, socks, and base layers. Performance fabrics that wick away moisture and regulate body temperature are increasingly popular, enhancing player comfort and performance. Accessories comprise a smaller but important segment, encompassing items like mouthguards, neck guards, skate sharpeners, and equipment bags. These accessories contribute to player safety, convenience, and equipment maintenance. Within each product segment, there are further sub-segments catering to specific player demographics, such as youth, adult, male, and female players. The market also offers specialized equipment for goaltenders, including masks, chest protectors, leg pads, and blockers. The demand for each product segment is influenced by factors like player participation rates, technological advancements, safety concerns, and performance aspirations. As the sport of ice hockey continues to evolve, the product segments within the equipment market will likely continue to innovate and adapt to meet the changing needs of players at all levels.


The North American ice hockey equipment market utilizes a diverse range of distribution channels to reach its target consumers, reflecting the evolving retail landscape and the preferences of hockey players and their families. Specialty sporting goods stores have traditionally been a dominant channel, offering a wide selection of hockey equipment, expert advice from knowledgeable staff, and opportunities for customers to try on and assess products before purchasing. These stores often cater specifically to hockey players, carrying a comprehensive range of equipment and accessories from various brands. Mass retailers like large department stores and discount chains also play a significant role, particularly for entry-level and recreational equipment. These retailers offer more affordable options and often have a broader reach, attracting a wider customer base. Online retailers have witnessed substantial growth in recent years, driven by the convenience of online shopping, access to a wider selection of products, and competitive pricing. E-commerce platforms allow consumers to browse and compare products from different brands, read customer reviews, and make purchases from the comfort of their homes. This channel has become increasingly important for reaching younger consumers and those located in areas with limited access to physical stores. Direct-to-consumer (DTC) sales are also gaining traction, with some manufacturers choosing to sell their products directly to consumers through their own websites or online marketplaces. This allows brands to build direct relationships with their customers, control their brand messaging, and potentially offer more competitive pricing. Pro shops located within ice rinks and arenas serve as another important channel, particularly for players who need immediate access to equipment or repairs. These shops often cater to the needs of local hockey communities and offer specialized services like skate sharpening and equipment fitting. Team and league suppliers represent a specialized channel, providing bulk orders of equipment and apparel to hockey teams and leagues at discounted prices. This channel is crucial for equipping youth hockey organizations and schools. The distribution landscape is constantly evolving, with a growing trend towards omnichannel retailing, where consumers can seamlessly shop across multiple channels, both online and offline. Manufacturers and retailers are increasingly integrating their online and offline operations to provide a more convenient and personalized shopping experience for hockey players and their families.

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Manmayi Raval



The North American ice hockey equipment market is primarily concentrated within two key countries: the United States and Canada, each exhibiting unique characteristics and contributing significantly to the market's overall dynamics. Canada holds a special place in the market, as ice hockey is the country's national sport and deeply ingrained in its culture. This translates to a high level of participation in hockey at all levels, from youth leagues to professional teams, driving a robust demand for ice hockey equipment. Canada boasts a well-established network of specialty sporting goods stores and pro shops, catering to the needs of hockey players across the country. The Canadian market is also influenced by the strong presence of homegrown brands and manufacturers, contributing to a competitive landscape. The United States represents the largest market within North America, driven by a large population and a growing interest in ice hockey. The US market is characterized by a diverse range of players, from youth leagues and amateur clubs to professional teams in the NHL. The US market is also influenced by the popularity of other sports, with hockey often competing for attention and participation with sports like basketball and American football. However, the increasing awareness of player safety and the growing popularity of women's hockey are contributing to the expansion of the US market. Both Canada and the United States benefit from a well-developed retail infrastructure, including both online and offline channels, providing consumers with easy access to ice hockey equipment. The market in both countries is also influenced by the performance of professional hockey leagues like the NHL, which drives demand for high-quality equipment and inspires younger generations to take up the sport. While both countries share a passion for ice hockey, their unique cultural contexts, market dynamics, and consumer preferences shape the overall landscape of the North American ice hockey equipment market.

Table of Contents

  • Part 1. Introduction
  • 1.1 Market definition
  • 1.2 Key benefits
  • 1.3 Market segment
  • Part 2. Methodology
  • 2.1 Primary
  • 2.2 Secondary
  • Part 3. Executive summary
  • Part 4. Market overview
  • 4.1 Introduction
  • 4.2 Market dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • Part 5. Online food delivery services market in Japan, by platform
  • 5.1 Restaurant owned platforms
  • 5.1.1 Market size and forecast
  • 5.2 Food aggregators
  • 5.2.1 Market size and forecast
  • Part 6. Key competitor profiles
  • 6.1 Delivery Hero SE
  • 6.2 Demae-Can Co., Ltd.
  • 6.3 Domino's Pizza, Inc.
  • 6.4 Maishoku (Nagano Tectron Co., Ltd.)
  • 6.5 McDonald's Corporation
  • 6.6 Rakuten Group, Inc.
  • 6.7 RIDE ON EXPRESS HOLDINGS Co., Ltd.
  • 6.8 Seven & i Holdings Co., Ltd.
  • 6.9 Uber Technologies, Inc.
  • 6.10 Yum! Brands, Inc.
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Japan Online Food Delivery Services Market Outlook, 2030

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