Global Lateral Fitness Equipment Market, 2021-2027

The global lateral fitness equipment market is projected to grow at a compound annual growth rate (CAGR) of 10.96% during the forecast period 2021-2027. The Industry insights of the report Global Lateral Fitness Equipment Market helps with the successful launch of a new product. This market report efficiently collects, analyzes, and evaluates information about a product or service to be offered for sale in that market. This market research report makes it easy to attain customer demographics which forms the core of any business. This report studies Potential clients for the product or service and their characteristics, spending habits, location, and needs of its target market.

The commonly used lateral fitness equipment are treadmills, stationary bicycles, stair climbers, and weight lifting machines. Moreover, surge in cases of diabetes and obesity have led to a revolution in the global fitness industry. According to World Health Organization (WHO) 13% of adult aged above 18 years were obese and 39 % of adults were over weight. This has majorly made way for increase in growth of clubs and gym memberships in the country, which has also resulted in the lateral fitness equipment market growth. A precautionary approach to health care has led to a surge in demand for services and products. Furthermore, big and established fitness chains and gyms are increasing their product and service portfolios in untapped markets to reach out to the potential customers, which also boosts the lateral fitness equipment market demand.

Globally, there is an increase in the gym culture as more people are joining the gym movement for great health. Moreover, huge number of people living in metro and Tier-2 cities are rapidly becoming health conscious and have started hitting the gyms, which also results in fueling the growth of the lateral fitness equipment market. Furthermore, increase in advance technology has changed the pattern of fitness activities. Now people are using technological devices such as GPS, pedometer, heart rate monitor, and smartphone apps to monitor their workout efforts in gyms. This fuels the growth of the lateral fitness equipment market. The increase in trend of being thin and slim for women and slender and muscular for men is becoming sociocultural and also influencing people to engage in fitness to have ideal body image.
The report provides in-depth analysis and insights regarding the current global market scenario, latest trends and drivers into global lateral fitness equipment market. It offers an exclusive insight into various details such as market size, key trends, competitive landscape, company share of market leaders, growth rate and market segments.

Moreover, the number of social media users has increased considerably with rise in internet penetration. Taking this into consideration, most of the key players in the lateral fitness equipment market strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries on imparting awareness about their product offerings among target customers on social media channels. Thus, through social media marketing strategy, global lateral fitness equipment market sights critical opportunity in gaining traction and increasing its customer reach among its target segments. However, high prices and rise in popularity of lateral fitness equipment brands such as Helix, Nortus, and Precor have led to the advent of counterfeit brands. Counterfeit brands are usually available in developing economies where customers are highly price-sensitive. This factor hampers the sale of the existing original lateral fitness equipment brands in these economies. Counterfeit brands are of low quality, and often lead to inconvenience & safety issues that subsequently develop negative perceptions among customers. Online distribution channel is one of the major platforms where transaction of counterfeited brands can be easily concealed. Thus, development of the counterfeited industry is anticipated to hamper the growth of the lateral fitness equipment market.

COVID-19 Impact
The pandemic had both a negative and positive effect on the market, positively because the health conscious behaviour among the consumer rose rapidly durring the pandemic. along with this the need for home equipment also showed an increase during lockdowns and social distancing practices. these factors bossted the growth of the market. But on the other hand  issues with the manufacturing practices and disruptions in supply chain as well as the distribution chain lead to a stunt in growth.

The lateral fitness equipment market is segmented on the basis of type, body type, end user, and region. The lateral fitness equipment market is segmented as below:

By Type:
- chest press machine
- elliptical
- exercise bike
- shoulder press machine
- treadmill
- others

By Body Type:
- lower body
- upper body

By End User:
- apartment
- company
- health club/gym
- home
- hospitals
- hotel
- others

By Region:
- region
- Asia-Pacific
- Europe
- North America
- Middle East and Africa (MEA)
- South America

The market research report covers the analysis of key stake holders of the lateral fitness equipment market. Some of the leading players profiled in the report include Amer Sports Corporation, Core Health & Fitness, LLC, Cybex International Inc., Icon Health & Fitness, Inc., Impulse (Qingdao) Health Tech Co., Ltd., Johnson Health Tech Co., Ltd., Nautilus, Inc., Technogym S.p.A., Total Fitness Equipment, True Fitness Technology, Inc., among others.
*list is not exhaustive, request free sample to get a complete list of companies

Historical & Forecast Period
This research report provides analysis for each segment from 2017 to 2027 considering 2020 to be the base year.

Scope of the Report
- To analyze and forecast the market size of the global lateral fitness equipment market.
- To classify and forecast the global lateral fitness equipment market based on type, body type, end user, and region.
- To identify drivers and challenges for the global lateral fitness equipment market.
- To examine competitive developments such as mergers & acquisitions, agreements, collaborations and partnerships, etc., in the global lateral fitness equipment market.
- To conduct pricing analysis for the global lateral fitness equipment market.
- To identify and analyze the profile of leading players operating in the global lateral fitness equipment market.

Why Choose This Report
- Gain a reliable outlook of the global lateral fitness equipment market forecasts from 2021 to 2027 across scenarios.
- Identify growth segments for investment.
- Stay ahead of competitors through company profiles and market data.
- The market estimate for ease of analysis across scenarios in Excel format.
- Strategy consulting and research support for three months.
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