Asia Pacific Automotive Infotainment Systems Market Outlook, 2029

The Asia Pacific Automotive Infotainment Systems Market estimated to reach a staggering USD 5.2 billion by 2030, driven by rise in disposable income.

According to publisher, The Asia Pacific region is revving its engine in the automotive infotainment systems market, estimated to reach a staggering USD 5.2 billion by 2030. This growth is fueled by a booming automotive industry, rising disposable incomes, and a growing demand for connected car features. This report explores the key factors driving this market, its dynamics, segmentation, regional variations, recent advancements, and the competitive landscape. Market Insights

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Market Growth Potential: The Asia Pacific automotive infotainment systems market is experiencing explosive growth, driven by a surge in car ownership and a growing middle class with a preference for advanced in-car technology. Growth Drivers: Several factors are propelling the Asia Pacific market forward: Rising Vehicle Production:

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Manmayi Raval

Manmayi Raval

Research Consultant

The region is witnessing a significant increase in vehicle production, with China leading the way. This translates to a demand for advanced infotainment systems to equip these new vehicles. Example: Chinese car manufacturers like BYD and Geely are increasingly integrating touchscreen infotainment systems with navigation and smartphone connectivity features in their vehicles. Tech-Savvy Consumers: Asia Pacific consumers, particularly the younger generation, are highly tech-savvy and have a strong demand for features like voice control, internet connectivity, and access to entertainment options within their vehicles. Example: Indian consumers are increasingly opting for infotainment systems with features like in-car Wi-Fi and access to popular streaming services. Government Initiatives: Governments in the region are promoting the adoption of connected car technologies, including advanced infotainment systems, to improve safety and enhance the driving experience. Example: South Korea's "Intelligent Car" initiative encourages the development and integration of advanced driver-assistance systems and connected car features in vehicles. Market Dynamics

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Manmayi Raval

The Asia Pacific automotive infotainment systems market is a dynamic environment shaped by several key trends: Focus on Localization: Asian companies are developing and manufacturing infotainment systems specifically designed for the regional market, considering local languages, content preferences, and user interfaces. Example: A Chinese infotainment system might offer voice control capabilities in Mandarin and integrate with popular Chinese navigation apps and music streaming services. Integration of Artificial Intelligence (AI): AI is gradually being integrated into infotainment systems in Asia Pacific, offering features like personalized recommendations, voice-activated assistants, and real-time traffic updates tailored to local conditions. Example: Japanese carmakers are exploring AI-powered systems that learn driver preferences and suggest routes based on traffic patterns and real-time information. Cost-Effectiveness: As the market matures, there's a growing focus on offering cost-effective infotainment system solutions for budget-conscious consumers in the region. Example: Indian and Chinese manufacturers are developing basic infotainment systems with features like Bluetooth connectivity and USB ports at competitive prices. Market Segments The Asia Pacific automotive infotainment systems market can be segmented based on various criteria: Features: The market caters to infotainment systems with a range of functionalities, including navigation, voice control, smartphone integration, internet connectivity, and ADAS integration. Vehicle Type: The market segments infotainment systems based on the vehicle type, from passenger cars and SUVs to luxury vehicles and commercial trucks. Regional Analysis The Asia Pacific automotive infotainment systems market exhibits significant variations across different regions: East Asia: East Asia, particularly China, Japan, and South Korea, is the dominant market leader due to a strong automotive industry, significant government support for connected car technologies, and a high consumer demand for advanced features. Example: Japanese luxury car brands like Lexus and Acura are known for their premium infotainment systems with high-fidelity sound systems and advanced navigation functionalities. South Asia: South Asia, led by India, is experiencing rapid growth in the automotive infotainment systems market, driven by a rising middle class and increasing car ownership. Example: Indian carmakers like Maruti Suzuki and Tata Motors are offering vehicles with basic infotainment systems as standard features, catering to the growing demand for in-car technology. Southeast Asia: Southeast Asia is an emerging market with significant potential for future growth. As the region's automotive industry expands, the demand for advanced infotainment systems is expected to rise. Example: Countries like Thailand and Vietnam are witnessing increasing investments in car manufacturing, which will likely drive the demand for infotainment systems in the coming years. Key Developments Focus on In-Vehicle Commerce: Similar to other regions, the Asia Pacific market is witnessing the emergence of in-vehicle commerce platforms. These allow drivers and passengers to order food, make payments, and book services directly through the infotainment system. Example: Imagine using the system to pay for tolls electronically or reserve a parking spot at a mall in China, all without leaving the car. Augmented Reality (AR) Navigation: AR navigation systems are emerging in the Asia Pacific market, offering a more intuitive and visually-appealing navigation experience. Example: A Japanese car manufacturer might develop an AR system that overlays directions and points of interest onto the real-world view through the windshield. Focus on Cybersecurity: As connectivity increases, cybersecurity concerns are paramount. Automakers and infotainment system developers are prioritizing robust security measures to protect user data and prevent cyberattacks. Example: Chinese tech companies are collaborating with automakers to develop secure in-vehicle payment systems and implement data encryption technologies. Competitive Landscape The Asia Pacific automotive infotainment systems market is a competitive landscape with a mix of established players, regional giants, and emerging startups: Global Tier 1 Suppliers: Major global Tier 1 suppliers like Bosch, Continental, and Harman International have a strong presence in the region, offering advanced infotainment system components and solutions. Regional Players: Regional giants like Panasonic (Japan), BYD (China), and LG Electronics (South Korea) are playing a significant role, catering to the specific needs of the Asian market and offering competitive infotainment system solutions. Startups: Local startups are emerging with innovative solutions tailored to the regional market. Example: An Indian startup might develop a voice-activated infotainment system that recognizes local languages and dialects for a more user-friendly experience. Tech Companies: Tech giants like Baidu (China) are developing their own in-vehicle operating systems (OS) specifically designed for the Asian market, offering integration with popular local apps and services. The Asia Pacific automotive infotainment systems market is brimming with potential. As the region's automotive industry continues to flourish and consumer demand for advanced technology grows, we can expect to see even more innovation in infotainment systems, with a focus on localization, AI integration, cost-effectiveness, and features that cater to the unique needs and preferences of Asian consumers.

Table of Contents

  • 1 Introduction 8
  • 1.1 Industry Definition and Research Scope 8
  • 1.1.1 Industry Definition 8
  • 1.1.2 Research Scope 9
  • 1.2 Research Methodology 12
  • 1.2.1 Overview of Market Research Methodology 12
  • 1.2.2 Market Assumption 13
  • 1.2.3 Secondary Data 13
  • 1.2.4 Primary Data 13
  • 1.2.5 Data Filtration and Model Design 14
  • 1.2.6 Market Size/Share Estimation 15
  • 1.2.7 Research Limitations 16
  • 1.3 Executive Summary 17
  • 2 Market Overview and Dynamics 20
  • 2.1 Market Size and Forecast 20
  • 2.1.1 Impact of COVID-19 on World Economy 21
  • 2.1.2 Impact of COVID-19 on the Market 24
  • 2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 26
  • 2.2 Major Growth Drivers 30
  • 2.3 Market Restraints and Challenges 34
  • 2.4 Emerging Opportunities and Market Trends 37
  • 2.5 Porter’s Fiver Forces Analysis 41
  • 3 Segmentation of Asia Pacific Market by Component 45
  • 3.1 Market Overview by Component 45
  • 3.2 Hardware 47
  • 3.2.1 Audio Unit 49
  • 3.2.2 Infotainment/Display Unit 50
  • 3.2.3 Navigation Unit 51
  • 3.2.4 Instrument Cluster 52
  • 3.2.5 Head-Up Display 53
  • 3.2.6 Connectivity & Communication 54
  • 3.2.7 Other Hardware 55
  • 3.3 Software 56
  • 3.3.1 Qnx 58
  • 3.3.2 Microsoft 59
  • 3.3.3 Linux 60
  • 3.3.4 Android 61
  • 3.3.5 Other Operating Systems 62
  • 4 Segmentation of Asia Pacific Market by Installation Type 63
  • 4.1 Market Overview by Installation Type 63
  • 4.2 In-dash Infotainment 65
  • 4.3 Rear Seat Infotainment 66
  • 5 Segmentation of Asia Pacific Market by Technology 67
  • 5.1 Market Overview by Technology 67
  • 5.2 Embedded System 69
  • 5.3 Tethered System 70
  • 5.4 Integrated System 71
  • 6 Segmentation of Asia Pacific Market by Connectivity 72
  • 6.1 Market Overview by Connectivity 72
  • 6.2 3G 74
  • 6.3 4G 75
  • 6.4 5G 76
  • 6.5 Other Networks 77
  • 7 Segmentation of Asia Pacific Market by Vehicle Type 78
  • 7.1 Market Overview by Vehicle Type 78
  • 7.2 Passenger Cars 80
  • 7.3 Commercial Vehicles 81
  • 8 Segmentation of Asia Pacific Market by Vehicle Propulsion 82
  • 8.1 Market Overview by Vehicle Propulsion 82
  • 8.2 ICE Vehicles 84
  • 8.3 Electric Vehicles (EV) 85
  • 9 Segmentation of Asia Pacific Market by Distribution Channel 86
  • 9.1 Market Overview by Distribution Channel 86
  • 9.2 OEM 88
  • 9.3 Aftermarket 89
  • 10 Asia-Pacific Market 2022-2032 by Country 90
  • 10.1 Overview of Asia-Pacific Market 90
  • 10.2 Japan 93
  • 10.3 China 96
  • 10.4 Australia 98
  • 10.5 India 101
  • 10.6 South Korea 103
  • 10.7 Rest of APAC Region 105
  • 11 Competitive Landscape 107
  • 11.1 Overview of Key Vendors 107
  • 11.2 New Product Launch, Partnership, Investment, and M&A 111
  • 11.3 Company Profiles 112
  • Aisin Aw Co., Ltd. 112
  • Alpine Electronics Inc. 114
  • Aptiv PLC 115
  • Bayerische Motoren Werke AG (BMW) 116
  • Clarion Co., Ltd. (Faurecia) 117
  • Continental AG 118
  • Denso Corporation 119
  • Ford Motor Co. 120
  • Fujitsu Limited 121
  • Garmin Ltd. 122
  • General Motors Co. 123
  • Harman International Industries, Inc. (Samsung Electronics) 124
  • Huizhou Desay SV Automotive Co., Ltd. 125
  • JVC Kenwood Corporation 126
  • Magnetic Marelli SpA 127
  • Mitsubishi Electric Corporation 128
  • Panasonic Corporation 129
  • Pioneer Corporation 130
  • Robert Bosch GmbH 131
  • Visteon Corporation 132
  • RELATED REPORTS 133



Table 1. Snapshot of Asia Pacific Automotive Infotainment Systems Market in Balanced Perspective, 2022-2032 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. World Economic Outlook, 2021-2023 23
Table 4. Scenarios for Economic Impact of Ukraine Crisis 27
Table 5. Main Product Trends and Market Opportunities in Asia Pacific Automotive Infotainment Systems Market 37
Table 6. Asia Pacific Automotive Infotainment Systems Market by Component, 2022-2032, $ mn 45
Table 7. Asia Pacific Automotive Infotainment Systems Market: Hardware by Product Type, 2022-2032, $ mn 48
Table 8. Asia Pacific Automotive Infotainment Systems Market: Software by Operating System, 2022-2032, $ mn 57
Table 9. Asia Pacific Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 63
Table 10. Asia Pacific Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 67
Table 11. Asia Pacific Automotive Infotainment Systems Market by Connectivity, 2022-2032, $ mn 72
Table 12. Asia Pacific Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 78
Table 13. Asia Pacific Automotive Infotainment Systems Market by Vehicle Propulsion, 2022-2032, $ mn 82
Table 14. Asia Pacific Automotive Infotainment Systems Market by Distribution Channel, 2022-2032, $ mn 86
Table 15. APAC Automotive Infotainment Systems Market by Country, 2022-2032, $ mn 91
Table 16. Japan Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 95
Table 17. Japan Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 95
Table 18. Japan Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 95
Table 19. China Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 97
Table 20. China Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 97
Table 21. China Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 97
Table 22. Australia Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 100
Table 23. Australia Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 100
Table 24. Australia Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 100
Table 25. India Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 102
Table 26. India Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 102
Table 27. India Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 102
Table 28. South Korea Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 104
Table 29. South Korea Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 104
Table 30. South Korea Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 104
Table 31. Automotive Infotainment Systems Market in Rest of APAC by Country/Region, 2022-2032, $ mn 106
Table 32. Breakdown of World Market by Key Vendor, 2022, % 109
Table 33. Aisin Aw Co., Ltd.: Company Snapshot 112
Table 34. Aisin Aw Co., Ltd.: Business Segmentation 113
Table 35. Aisin Aw Co., Ltd.: Product Portfolio 113



Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 17
Figure 4. Asia Pacific Automotive Infotainment Systems Market, 2022-2032, $ mn 20
Figure 5. Impact of COVID-19 on Business 24
Figure 6. Primary Drivers and Impact Factors of Asia Pacific Automotive Infotainment Systems Market 30
Figure 7. World Electric Vehicle Market, 2019-2030, million units 33
Figure 8. World Connected Cars Market, 2020-2030, thousand units 33
Figure 9. Primary Restraints and Impact Factors of Asia Pacific Automotive Infotainment Systems Market 34
Figure 10. Investment Opportunity Analysis 38
Figure 11. Porter’s Fiver Forces Analysis of Asia Pacific Automotive Infotainment Systems Market 41
Figure 12. Breakdown of Asia Pacific Automotive Infotainment Systems Market by Component, 2022-2032, % of Revenue 46
Figure 13. Asia Pacific Addressable Market Cap in 2023-2032 by Component, Value ($ mn) and Share (%) 46
Figure 14. Asia Pacific Automotive Infotainment Systems Market by Component: Hardware, 2022-2032, $ mn 47
Figure 15. Asia Pacific Automotive Infotainment Systems Market by Hardware: Audio Unit, 2022-2032, $ mn 49
Figure 16. Asia Pacific Automotive Infotainment Systems Market by Hardware: Infotainment/Display Unit, 2022-2032, $ mn 50
Figure 17. Asia Pacific Automotive Infotainment Systems Market by Hardware: Navigation Unit, 2022-2032, $ mn 51
Figure 18. Asia Pacific Automotive Infotainment Systems Market by Hardware: Instrument Cluster, 2022-2032, $ mn 52
Figure 19. Asia Pacific Automotive Infotainment Systems Market by Hardware: Head-Up Display, 2022-2032, $ mn 53
Figure 20. Asia Pacific Automotive Infotainment Systems Market by Hardware: Connectivity & Communication, 2022-2032, $ mn 54
Figure 21. Asia Pacific Automotive Infotainment Systems Market by Hardware: Other Hardware, 2022-2032, $ mn 55
Figure 22. Asia Pacific Automotive Infotainment Systems Market by Component: Software, 2022-2032, $ mn 56
Figure 23. Asia Pacific Automotive Infotainment Systems Market by Software: Qnx, 2022-2032, $ mn 58
Figure 24. Asia Pacific Automotive Infotainment Systems Market by Software: Microsoft, 2022-2032, $ mn 59
Figure 25. Asia Pacific Automotive Infotainment Systems Market by Software: Linux, 2022-2032, $ mn 60
Figure 26. Asia Pacific Automotive Infotainment Systems Market by Software: Android, 2022-2032, $ mn 61
Figure 27. Asia Pacific Automotive Infotainment Systems Market by Software: Other Operating Systems, 2022-2032, $ mn 62
Figure 28. Breakdown of Asia Pacific Automotive Infotainment Systems Market by Installation Type, 2022-2032, % of Sales Revenue 64
Figure 29. Asia Pacific Addressable Market Cap in 2023-2032 by Installation Type, Value ($ mn) and Share (%) 64
Figure 30. Asia Pacific Automotive Infotainment Systems Market by Installation Type: In-dash Infotainment, 2022-2032, $ mn 65
Figure 31. Asia Pacific Automotive Infotainment Systems Market by Installation Type: Rear Seat Infotainment, 2022-2032, $ mn 66
Figure 32. Breakdown of Asia Pacific Automotive Infotainment Systems Market by Technology, 2022-2032, % of Sales Revenue 68
Figure 33. Asia Pacific Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 68
Figure 34. Asia Pacific Automotive Infotainment Systems Market by Technology: Embedded System, 2022-2032, $ mn 69
Figure 35. Asia Pacific Automotive Infotainment Systems Market by Technology: Tethered System, 2022-2032, $ mn 70
Figure 36. Asia Pacific Automotive Infotainment Systems Market by Technology: Integrated System, 2022-2032, $ mn 71
Figure 37. Breakdown of Asia Pacific Automotive Infotainment Systems Market by Connectivity, 2022-2032, % of Revenue 73
Figure 38. Asia Pacific Addressable Market Cap in 2023-2032 by Connectivity, Value ($ mn) and Share (%) 73
Figure 39. Asia Pacific Automotive Infotainment Systems Market by Connectivity: 3G, 2022-2032, $ mn 74
Figure 40. Asia Pacific Automotive Infotainment Systems Market by Connectivity: 4G, 2022-2032, $ mn 75
Figure 41. Asia Pacific Automotive Infotainment Systems Market by Connectivity: 5G, 2022-2032, $ mn 76
Figure 42. Asia Pacific Automotive Infotainment Systems Market by Connectivity: Other Networks, 2022-2032, $ mn 77
Figure 43. Breakdown of Asia Pacific Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, % of Revenue 79
Figure 44. Asia Pacific Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%) 79
Figure 45. Asia Pacific Automotive Infotainment Systems Market by Vehicle Type: Passenger Cars, 2022-2032, $ mn 80
Figure 46. Asia Pacific Automotive Infotainment Systems Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn 81
Figure 47. Breakdown of Asia Pacific Automotive Infotainment Systems Market by Vehicle Propulsion, 2022-2032, % of Revenue 82
Figure 48. Asia Pacific Addressable Market Cap in 2023-2032 by Vehicle Propulsion, Value ($ mn) and Share (%) 83
Figure 49. Asia Pacific Automotive Infotainment Systems Market by Vehicle Propulsion: ICE Vehicles, 2022-2032, $ mn 84
Figure 50. Asia Pacific Automotive Infotainment Systems Market by Vehicle Propulsion: Electric Vehicles (EV), 2022-2032, $ mn 85
Figure 51. Breakdown of Asia Pacific Automotive Infotainment Systems Market by Distribution Channel, 2022-2032, % of Revenue 86
Figure 52. Asia Pacific Addressable Market Cap in 2023-2032 by Distribution Channel, Value ($ mn) and Share (%) 87
Figure 53. Asia Pacific Automotive Infotainment Systems Market by Distribution Channel: OEM, 2022-2032, $ mn 88
Figure 54. Asia Pacific Automotive Infotainment Systems Market by Distribution Channel: Aftermarket, 2022-2032, $ mn 89
Figure 55. Breakdown of APAC Automotive Infotainment Systems Market by Country, 2022 and 2032, % of Revenue 91
Figure 56. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 92
Figure 57. Automotive Infotainment Systems Market in Japan, 2022-2032, $ mn 94
Figure 58. Automotive Infotainment Systems Market in China, 2022-2032, $ mn 96
Figure 59. Automotive Infotainment Systems Market in Australia, 2022-2032, $ mn 98
Figure 60. Automotive Infotainment Systems Market in India, 2022-2032, $ mn 101
Figure 61. Automotive Infotainment Systems Market in South Korea, 2022-2032, $ mn 103
Figure 62. Automotive Infotainment Systems Market in Rest of APAC, 2022-2032, $ mn 105
Figure 63. Growth Stage of Asia Pacific Automotive Infotainment Systems Industry over the Forecast Period 107
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Asia Pacific Automotive Infotainment Systems Market Outlook, 2029

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