North America Automotive Infotainment Systems Market Outlook, 2029

The North America Automotive Infotainment Systems Market projected valuation of USD 7.64 billion by 2027, driven by rise in cybersecurity concerns.

According to publisher, The North American automotive infotainment systems market is cruising towards a projected valuation of USD 7.64 billion by 2027, fueled by a growing demand for in-car connectivity, comfort features, and advanced driver-assistance systems (ADAS). This report delves into the key factors propelling this market, its dynamics, segmentation, regional considerations within North America, recent developments, and the competitive landscape. Market Insights Market Growth: The North American market for automotive infotainment systems is experiencing steady growth, driven by rising customer expectations for a more connected and feature-rich driving experience.

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Growth Drivers: Several factors are accelerating the North American automotive infotainment systems market: Smartphone Integration: Platforms like Apple CarPlay and Android Auto allow seamless integration of smartphones with infotainment systems, enabling features like hands-free calling, music streaming, and navigation. Example: Ford's SYNC system offers seamless integration with Android Auto and Apple CarPlay, allowing drivers to access familiar smartphone applications through the car's infotainment system. Focus on Safety and Convenience:

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Manmayi Raval

Manmayi Raval

Research Consultant

Advanced infotainment systems offer features like voice control, large touchscreens, and integration with ADAS, enhancing driver safety and convenience. Example: General Motors' infotainment system integrates with blind-spot monitoring and lane departure warning systems, providing drivers with visual and audio alerts on the infotainment screen. Rising Demand for Premium Features: Consumers are increasingly demanding premium infotainment features like high-resolution displays, advanced sound systems, and rear-seat entertainment systems, particularly in luxury and high-end vehicles. Example: Tesla's infotainment system features a large touchscreen display for controlling various car functions, entertainment options, and even video games for passengers. Market Dynamics The North American automotive infotainment systems market is a dynamic environment shaped by several key trends:

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Manmayi Raval

Focus on User Experience (UX): Automakers are prioritizing user-friendly and intuitive infotainment systems with features like customizable layouts, gesture controls, and improved voice recognition. Example: Chrysler's Uconnect system offers customizable menus and voice commands for easy access to frequently used features while minimizing driver distraction. Cybersecurity Concerns: With greater connectivity comes heightened cybersecurity concerns. Automakers are implementing robust security measures to protect user data and prevent hacking attempts. Example: Regular software updates and encryption technologies are crucial to ensure a secure in-car experience for North American drivers. Integration of Artificial Intelligence (AI): AI is gradually being integrated into infotainment systems, offering features like personalized recommendations, voice-activated assistants, and real-time traffic updates. Example: Cadillac's Super Cruise system utilizes AI to offer semi-autonomous driving capabilities, allowing for hands-free driving on compatible highways. Market Segments The North American automotive infotainment systems market can be segmented based on various criteria: Price Range: Budget-Friendly Systems: Found in entry-level and mid-range vehicles, offering basic features like AM/FM radio, Bluetooth connectivity, and limited infotainment functionalities. Premium Systems: Offered in luxury and high-end vehicles, featuring larger displays, advanced navigation systems, high-fidelity sound systems, and rear-seat entertainment options. Features: The market caters to infotainment systems with varying functionalities, including navigation systems, voice control, smartphone integration, internet connectivity, and ADAS integration. Regional Analysis While North America functions as a single market, there can be variations in consumer preferences and adoption rates across the region: United States: The US holds the dominant share due to a large automotive industry and a high demand for feature-rich infotainment systems, particularly in SUVs and trucks. Example: American consumers prioritize user-friendly interfaces and smartphone integration features when choosing a vehicle. Canada: Canada's market closely follows the US trends, with a growing demand for connected car features and advanced infotainment systems. Example: Similar to the US, Canadian consumers are increasingly seeking vehicles with features like navigation, hands-free calling, and in-car entertainment options. Key Developments The North American automotive infotainment systems market is witnessing continuous innovation: Focus on In-Vehicle Commerce: Integration of in-vehicle commerce platforms is emerging, allowing drivers and passengers to order food, make payments, and book services directly through the infotainment system. * Example: Imagine using the system to order coffee at a drive-thru or reserve a parking spot at your destination without leaving the car. This trend is expected to gain traction in the coming years, offering a more convenient driving experience for North American consumers. Over-the-Air (OTA) Updates: Automakers are implementing OTA update capabilities for infotainment systems, allowing for software updates, bug fixes, and feature additions without visiting a dealership. Example: Tesla frequently delivers OTA updates to its vehicles, enhancing infotainment system performance and adding new features remotely. Focus on Sustainability: As sustainability becomes a growing concern, automakers are exploring ways to integrate eco-friendly features into infotainment systems. Example: This could involve features like displaying real-time fuel efficiency data or recommending eco-friendly driving routes to optimize fuel consumption. Competitive Landscape The North American automotive infotainment systems market is a competitive landscape with established players and new entrants: Detroit Three Automakers (Ford, General Motors, Stellantis): These major automakers develop their own infotainment systems or partner with technology companies to integrate advanced features. Foreign Automakers: Foreign automakers like Toyota, Honda, and Hyundai offer their own infotainment systems tailored to the North American market. Tech Companies: Tech giants like Apple (CarPlay), Google (Android Auto), and Baidu (CarLife) play a significant role by providing smartphone integration platforms for infotainment systems. Tier 1 Automotive Suppliers: Major Tier 1 suppliers like Bosch, Continental, and Harman International develop and supply components and software solutions for infotainment systems. The North American automotive infotainment systems market is poised for continued growth. As technology advances, we can expect to see even more focus on user experience, seamless connectivity, in-vehicle commerce integration, and features that enhance safety, convenience, and potentially, even sustainability for drivers and passengers throughout North America.

Table of Contents

  • 1 Introduction 8
  • 1.1 Industry Definition and Research Scope 8
  • 1.1.1 Industry Definition 8
  • 1.1.2 Research Scope 9
  • 1.2 Research Methodology 12
  • 1.2.1 Overview of Market Research Methodology 12
  • 1.2.2 Market Assumption 13
  • 1.2.3 Secondary Data 13
  • 1.2.4 Primary Data 13
  • 1.2.5 Data Filtration and Model Design 14
  • 1.2.6 Market Size/Share Estimation 15
  • 1.2.7 Research Limitations 16
  • 1.3 Executive Summary 17
  • 2 Market Overview and Dynamics 20
  • 2.1 Market Size and Forecast 20
  • 2.1.1 Impact of COVID-19 on World Economy 21
  • 2.1.2 Impact of COVID-19 on the Market 24
  • 2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 26
  • 2.2 Major Growth Drivers 30
  • 2.3 Market Restraints and Challenges 34
  • 2.4 Emerging Opportunities and Market Trends 37
  • 2.5 Porter’s Fiver Forces Analysis 41
  • 3 Segmentation of North America Market by Component 45
  • 3.1 Market Overview by Component 45
  • 3.2 Hardware 47
  • 3.2.1 Audio Unit 49
  • 3.2.2 Infotainment/Display Unit 50
  • 3.2.3 Navigation Unit 51
  • 3.2.4 Instrument Cluster 52
  • 3.2.5 Head-Up Display 53
  • 3.2.6 Connectivity & Communication 54
  • 3.2.7 Other Hardware 55
  • 3.3 Software 56
  • 3.3.1 Qnx 58
  • 3.3.2 Microsoft 59
  • 3.3.3 Linux 60
  • 3.3.4 Android 61
  • 3.3.5 Other Operating Systems 62
  • 4 Segmentation of North America Market by Installation Type 63
  • 4.1 Market Overview by Installation Type 63
  • 4.2 In-dash Infotainment 65
  • 4.3 Rear Seat Infotainment 66
  • 5 Segmentation of North America Market by Technology 67
  • 5.1 Market Overview by Technology 67
  • 5.2 Embedded System 69
  • 5.3 Tethered System 70
  • 5.4 Integrated System 71
  • 6 Segmentation of North America Market by Connectivity 72
  • 6.1 Market Overview by Connectivity 72
  • 6.2 3G 74
  • 6.3 4G 75
  • 6.4 5G 76
  • 6.5 Other Networks 77
  • 7 Segmentation of North America Market by Vehicle Type 78
  • 7.1 Market Overview by Vehicle Type 78
  • 7.2 Passenger Cars 80
  • 7.3 Commercial Vehicles 81
  • 8 Segmentation of North America Market by Vehicle Propulsion 82
  • 8.1 Market Overview by Vehicle Propulsion 82
  • 8.2 ICE Vehicles 84
  • 8.3 Electric Vehicles (EV) 85
  • 9 Segmentation of North America Market by Distribution Channel 86
  • 9.1 Market Overview by Distribution Channel 86
  • 9.2 OEM 88
  • 9.3 Aftermarket 89
  • 10 North America Market 2022-2032 by Country 90
  • 10.1 Overview of North America Market 90
  • 10.2 U.S. 93
  • 10.3 Canada 96
  • 10.4 Mexico 98
  • 11 Competitive Landscape 100
  • 11.1 Overview of Key Vendors 100
  • 11.2 New Product Launch, Partnership, Investment, and M&A 104
  • 11.3 Company Profiles 105
  • Aisin Aw Co., Ltd. 105
  • Alpine Electronics Inc. 107
  • Aptiv PLC 108
  • Bayerische Motoren Werke AG (BMW) 109
  • Clarion Co., Ltd. (Faurecia) 110
  • Continental AG 111
  • Denso Corporation 112
  • Ford Motor Co. 113
  • Fujitsu Limited 114
  • Garmin Ltd. 115
  • General Motors Co. 116
  • Harman International Industries, Inc. (Samsung Electronics) 117
  • Huizhou Desay SV Automotive Co., Ltd. 118
  • JVC Kenwood Corporation 119
  • Magnetic Marelli SpA 120
  • Mitsubishi Electric Corporation 121
  • Panasonic Corporation 122
  • Pioneer Corporation 123
  • Robert Bosch GmbH 124
  • Visteon Corporation 125
  • RELATED REPORTS 126



Table 1. Snapshot of North America Automotive Infotainment Systems Market in Balanced Perspective, 2022-2032 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. World Economic Outlook, 2021-2023 23
Table 4. Scenarios for Economic Impact of Ukraine Crisis 27
Table 5. Main Product Trends and Market Opportunities in North America Automotive Infotainment Systems Market 37
Table 6. North America Automotive Infotainment Systems Market by Component, 2022-2032, $ mn 45
Table 7. North America Automotive Infotainment Systems Market: Hardware by Product Type, 2022-2032, $ mn 48
Table 8. North America Automotive Infotainment Systems Market: Software by Operating System, 2022-2032, $ mn 57
Table 9. North America Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 63
Table 10. North America Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 67
Table 11. North America Automotive Infotainment Systems Market by Connectivity, 2022-2032, $ mn 72
Table 12. North America Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 78
Table 13. North America Automotive Infotainment Systems Market by Vehicle Propulsion, 2022-2032, $ mn 82
Table 14. North America Automotive Infotainment Systems Market by Distribution Channel, 2022-2032, $ mn 86
Table 15. North America Automotive Infotainment Systems Market by Country, 2022-2032, $ mn 91
Table 16. U.S. Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 95
Table 17. U.S. Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 95
Table 18. U.S. Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 95
Table 19. Canada Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 97
Table 20. Canada Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 97
Table 21. Canada Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 97
Table 22. Mexico Automotive Infotainment Systems Market by Installation Type, 2022-2032, $ mn 99
Table 23. Mexico Automotive Infotainment Systems Market by Technology, 2022-2032, $ mn 99
Table 24. Mexico Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, $ mn 99
Table 25. Breakdown of World Market by Key Vendor, 2022, % 102
Table 26. Aisin Aw Co., Ltd.: Company Snapshot 105
Table 27. Aisin Aw Co., Ltd.: Business Segmentation 106
Table 28. Aisin Aw Co., Ltd.: Product Portfolio 106



Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 17
Figure 4. North America Automotive Infotainment Systems Market, 2022-2032, $ mn 20
Figure 5. Impact of COVID-19 on Business 24
Figure 6. Primary Drivers and Impact Factors of North America Automotive Infotainment Systems Market 30
Figure 7. World Electric Vehicle Market, 2019-2030, million units 33
Figure 8. World Connected Cars Market, 2020-2030, thousand units 33
Figure 9. Primary Restraints and Impact Factors of North America Automotive Infotainment Systems Market 34
Figure 10. Investment Opportunity Analysis 38
Figure 11. Porter’s Fiver Forces Analysis of North America Automotive Infotainment Systems Market 41
Figure 12. Breakdown of North America Automotive Infotainment Systems Market by Component, 2022-2032, % of Revenue 46
Figure 13. North America Addressable Market Cap in 2023-2032 by Component, Value ($ mn) and Share (%) 46
Figure 14. North America Automotive Infotainment Systems Market by Component: Hardware, 2022-2032, $ mn 47
Figure 15. North America Automotive Infotainment Systems Market by Hardware: Audio Unit, 2022-2032, $ mn 49
Figure 16. North America Automotive Infotainment Systems Market by Hardware: Infotainment/Display Unit, 2022-2032, $ mn 50
Figure 17. North America Automotive Infotainment Systems Market by Hardware: Navigation Unit, 2022-2032, $ mn 51
Figure 18. North America Automotive Infotainment Systems Market by Hardware: Instrument Cluster, 2022-2032, $ mn 52
Figure 19. North America Automotive Infotainment Systems Market by Hardware: Head-Up Display, 2022-2032, $ mn 53
Figure 20. North America Automotive Infotainment Systems Market by Hardware: Connectivity & Communication, 2022-2032, $ mn 54
Figure 21. North America Automotive Infotainment Systems Market by Hardware: Other Hardware, 2022-2032, $ mn 55
Figure 22. North America Automotive Infotainment Systems Market by Component: Software, 2022-2032, $ mn 56
Figure 23. North America Automotive Infotainment Systems Market by Software: Qnx, 2022-2032, $ mn 58
Figure 24. North America Automotive Infotainment Systems Market by Software: Microsoft, 2022-2032, $ mn 59
Figure 25. North America Automotive Infotainment Systems Market by Software: Linux, 2022-2032, $ mn 60
Figure 26. North America Automotive Infotainment Systems Market by Software: Android, 2022-2032, $ mn 61
Figure 27. North America Automotive Infotainment Systems Market by Software: Other Operating Systems, 2022-2032, $ mn 62
Figure 28. Breakdown of North America Automotive Infotainment Systems Market by Installation Type, 2022-2032, % of Sales Revenue 64
Figure 29. North America Addressable Market Cap in 2023-2032 by Installation Type, Value ($ mn) and Share (%) 64
Figure 30. North America Automotive Infotainment Systems Market by Installation Type: In-dash Infotainment, 2022-2032, $ mn 65
Figure 31. North America Automotive Infotainment Systems Market by Installation Type: Rear Seat Infotainment, 2022-2032, $ mn 66
Figure 32. Breakdown of North America Automotive Infotainment Systems Market by Technology, 2022-2032, % of Sales Revenue 68
Figure 33. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 68
Figure 34. North America Automotive Infotainment Systems Market by Technology: Embedded System, 2022-2032, $ mn 69
Figure 35. North America Automotive Infotainment Systems Market by Technology: Tethered System, 2022-2032, $ mn 70
Figure 36. North America Automotive Infotainment Systems Market by Technology: Integrated System, 2022-2032, $ mn 71
Figure 37. Breakdown of North America Automotive Infotainment Systems Market by Connectivity, 2022-2032, % of Revenue 73
Figure 38. North America Addressable Market Cap in 2023-2032 by Connectivity, Value ($ mn) and Share (%) 73
Figure 39. North America Automotive Infotainment Systems Market by Connectivity: 3G, 2022-2032, $ mn 74
Figure 40. North America Automotive Infotainment Systems Market by Connectivity: 4G, 2022-2032, $ mn 75
Figure 41. North America Automotive Infotainment Systems Market by Connectivity: 5G, 2022-2032, $ mn 76
Figure 42. North America Automotive Infotainment Systems Market by Connectivity: Other Networks, 2022-2032, $ mn 77
Figure 43. Breakdown of North America Automotive Infotainment Systems Market by Vehicle Type, 2022-2032, % of Revenue 79
Figure 44. North America Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%) 79
Figure 45. North America Automotive Infotainment Systems Market by Vehicle Type: Passenger Cars, 2022-2032, $ mn 80
Figure 46. North America Automotive Infotainment Systems Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn 81
Figure 47. Breakdown of North America Automotive Infotainment Systems Market by Vehicle Propulsion, 2022-2032, % of Revenue 82
Figure 48. North America Addressable Market Cap in 2023-2032 by Vehicle Propulsion, Value ($ mn) and Share (%) 83
Figure 49. North America Automotive Infotainment Systems Market by Vehicle Propulsion: ICE Vehicles, 2022-2032, $ mn 84
Figure 50. North America Automotive Infotainment Systems Market by Vehicle Propulsion: Electric Vehicles (EV), 2022-2032, $ mn 85
Figure 51. Breakdown of North America Automotive Infotainment Systems Market by Distribution Channel, 2022-2032, % of Revenue 86
Figure 52. North America Addressable Market Cap in 2023-2032 by Distribution Channel, Value ($ mn) and Share (%) 87
Figure 53. North America Automotive Infotainment Systems Market by Distribution Channel: OEM, 2022-2032, $ mn 88
Figure 54. North America Automotive Infotainment Systems Market by Distribution Channel: Aftermarket, 2022-2032, $ mn 89
Figure 55. Breakdown of North America Automotive Infotainment Systems Market by Country, 2022 and 2032, % of Revenue 91
Figure 56. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 92
Figure 57. U.S. Automotive Infotainment Systems Market, 2022-2032, $ mn 94
Figure 58. Canada Automotive Infotainment Systems Market, 2022-2032, $ mn 96
Figure 59. Automotive Infotainment Systems Market in Mexico, 2022-2032, $ mn 98
Figure 60. Growth Stage of North America Automotive Infotainment Systems Industry over the Forecast Period 100
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North America Automotive Infotainment Systems Market Outlook, 2029

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