Asia Pacific In-Taxi Digital Signage Market 2020-2027

Asia Pacific in-taxi digital signage market will grow by 6.0% annually with a total addressable market cap of $1,358.3 million over 2021-2027.

Asia Pacific in-taxi digital signage market will grow by 6.0% annually with a total addressable market cap of $1,358.3 million over 2021-2027 owing to the increasing adoption of digital signage in the commercial vertical, growing demand for 4K & 8K display, and increasing technological advancements in digital display products. Taxi advertising is one of the most immediately recognizable kinds of outdoor advertising. Taxi ads are used by advertisers to make a huge impact on riders, other drivers, and even pedestrians. Taxi top ads, partial or full wrapped taxi ads, taxi trunk ads, and in-cab ads are some of the options available for advertisers. Currently, local and foreign tourists in both developed and developing nations prefer luxury vehicles just for the experience, as owning them may not be feasible for most of them. Several taxi service providers across the world have started offering luxury vehicles in their fleets, and competitive pricing is providing opportunities for these vehicles to be picked up by tourists. The growth of the market is driven by factors like increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K and 8K displays, and increasing technological advancements in display products.

Asia-Pacific is projected to register the largest market share in the in-taxi digital signage market in 2026. Owing to low labour costs in the Asia-Pacific region, the overall cost of implementing and installing digital signage systems is significantly low in the region. This has led to the emergence of Asia-Pacific as one of the potentially largest markets for digital signage. The in-taxi digital signage market has experienced significant growth in the Asia-Pacific region due to the increasing adoption and penetration of digital technologies and advanced audio-visual solutions integrated with next-generation technologies, including AI and AR. Asia-Pacific is supposed to have greater demand during the forecast year because of the fast-growing population. This factor alone stands out as the reason why the region will dominate the in-taxi digital signage market share in the given forecast period. Improvements in GDP per capita and infrastructure development have urbanized the region to a greater extent, turning rural areas into urban areas. The sudden surge in demand has caused the cities to fall into unsustainable consumption models. The top key players in the market are located in the region. The market is currently facing many obstacles which will hinder the growth, like the increasing fuel prices and people shifting to fleet transportation in order to fulfil their sustainability behaviour. This is also coupled with the fact that the Asia Pacific region consist of a large middle class population in developing countries which prefer cheaper public transport modes to begin with.  

As large projects are ongoing in countries like China, India, Australia, and Indonesia in Asia-Pacific, the region has the potential to bypass any competition. This is also because of the great amount of reserves the region has. Exploration activities in China are increasing, due to which China may have great demand for tin catalysts and compounds. According to the National Bureau of Statistics, the in-taxi digital signage market may witness an increase in regional demand during the forecast period. Several countries, such as China, South Korea, and India, have witnessed developments related to infrastructure in recent years, along with the growth of retail, BFSI, and transportation applications. This factor is also expected to drive the demand for digital signage in the region.

Impact of COVID
The COVID-19 outbreak has hindered the growth of the in-taxi digital signage market as there were continuous lockdowns and travel restrictions around the world. The ridesharing player, Bolt, closed its local operations after almost two and a half years in Australia, which was primarily a result of weakened demand due to the pandemic. But at the same time the market was also able to sustain due to the general public preferring the private mode of transport with public transport being a threat for getting infected by the Virus  

Highlighted with 29 tables and 46 figures, this 103-page report “Asia Pacific In-Taxi Digital Signage Market 2020-2027 by Component (Hardware, Software, Service), Vehicle Type (Luxury Taxi, Economy Taxi), End User, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific in-taxi digital signage market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific in-taxi digital signage market in every aspect of the classification from perspectives of Component, Vehicle Type, End User, and Country.

Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Device & Hardware
o LCD Display
o LED Display
o Other Hardware
• Solution & Software
o Installation Services
o Maintenance & Support
o Advertising Services
• Service

Based on Vehicle Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Luxury Taxi
• Economy Taxi

Based on End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Retail Industry
• Transportation & Logistics
• Hospitality Section
• Education Sector
• Healthcare Industry
• Corporate
• Entertainment & Sports
• Government
• Other End Users

Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2017-2027. The breakdown of key national markets by Component, Vehicle Type, and End User over the forecast years is also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Key Players (this may not be a complete list and extra companies can be added upon request):
Device Manufacturers:
Adflow
Apple Inc.
Curb Taxi
Samsung Electronics Co., Ltd.
Swipe Technologies
VeriFone Holdings Inc.
Software Providers:
Cabby Tabby Technologies
Enroute View Media Inc.
Gears Mobility Systems Pvt Ltd
Halo Cars
Service Providers:
Adomni
BillboardsIn
Blue Line Media
Bona Phandle Media
Clear Vision Advertisement
Curb Mobility
Grab
London Taxi Advertising
Valoriser Consultants
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

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Table of Contents

  • 1 Introduction 6
  • 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
  • 1.2 Research Methodology 10
  • 1.2.1 Overview of Market Research Methodology 10
  • 1.2.2 Market Assumption 11
  • 1.2.3 Secondary Data 11
  • 1.2.4 Primary Data 11
  • 1.2.5 Data Filtration and Model Design 12
  • 1.2.6 Market Size/Share Estimation 13
  • 1.2.7 Research Limitations 14
  • 1.3 Executive Summary 15
  • 2 Market Overview and Dynamics 17
  • 2.1 Market Size and Forecast 17
  • 2.1.1 Impact of COVID-19 on World Economy 18
  • 2.1.2 Impact of COVID-19 on the Market 20
  • 2.2 Major Growth Drivers 22
  • 2.3 Market Restraints and Challenges 26
  • 2.4 Emerging Opportunities and Market Trends 29
  • 2.5 Porter’s Fiver Forces Analysis 33
  • 3 Segmentation of Asia Pacific Market by Component 37
  • 3.1 Market Overview by Component 37
  • 3.2 Device & Hardware 39
  • 3.2.1 LCD Display 40
  • 3.2.2 LED Display 41
  • 3.2.3 Other Hardware 42
  • 3.3 Solution & Software 43
  • 3.4 Service 44
  • 3.4.1 Installation Services 45
  • 3.4.2 Maintenance & Support 46
  • 3.4.3 Advertising Services 47
  • 4 Segmentation of Asia Pacific Market by Vehicle Type 48
  • 4.1 Market Overview by Vehicle Type 48
  • 4.2 Luxury Taxi 50
  • 4.3 Economy Taxi 51
  • 5 Segmentation of Asia Pacific Market by End User 52
  • 5.1 Market Overview by End User 52
  • 5.2 Retail Industry 54
  • 5.3 Transportation & Logistics 55
  • 5.4 Hospitality Section 56
  • 5.5 Education Sector 57
  • 5.6 Healthcare Industry 58
  • 5.7 Corporate 59
  • 5.8 Entertainment & Sports 60
  • 5.9 Government 61
  • 5.10 Other End Users 62
  • 6 Asia-Pacific Market 2020-2027 by Country 63
  • 6.1 Overview of Asia-Pacific Market 63
  • 6.2 China 66
  • 6.3 Japan 68
  • 6.4 India 71
  • 6.5 Australia 73
  • 6.6 South Korea 75
  • 6.7 Rest of APAC Region 77
  • 7 Competitive Landscape 79
  • 7.1 Overview of Key Vendors 79
  • 7.2 New Product Launch, Partnership, Investment, and M&A 82
  • 7.3 Company Profiles 83
  • 7.3.1 Device Manufacturers 83
  • Adflow 83
  • Apple Inc. 85
  • Curb Taxi 86
  • Samsung Electronics Co., Ltd. 87
  • Swipe Technologies 88
  • VeriFone Holdings Inc. 89
  • 7.3.2 Software Providers 90
  • Cabby Tabby Technologies 90
  • Enroute View Media Inc. 91
  • Gears Mobility Systems Pvt Ltd 92
  • Halo Cars 93
  • 7.3.3 Service Providers 94
  • Adomni 94
  • BillboardsIn 95
  • Blue Line Media 96
  • Bona Phandle Media 97
  • Clear Vision Advertisement 98
  • Curb Mobility 99
  • Grab 100
  • London Taxi Advertising 101
  • Valoriser Consultants 102
  • RELATED REPORTS 103

List of Tables:

Table 1. Snapshot of Asia Pacific In-Taxi Digital Signage Market in Balanced Perspective, 2020-2027 16
Table 2. Growth Rate of World GDP, 2020-2022 19
Table 3. Main Product Trends and Market Opportunities in Asia Pacific In-Taxi Digital Signage Market 29
Table 4. Asia Pacific In-Taxi Digital Signage Market by Component, 2017-2027, $ mn 37
Table 5. Asia Pacific In-Taxi Digital Signage Market: Device & Hardware by Type, 2017-2027, $ mn 39
Table 6. Asia Pacific In-Taxi Digital Signage Market: Service by Type, 2017-2027, $ mn 44
Table 7. Asia Pacific In-Taxi Digital Signage Market by Vehicle Type, 2017-2027, $ mn 48
Table 8. Asia Pacific In-Taxi Digital Signage Market by End User, 2017-2027, $ mn 52
Table 9. APAC In-Taxi Digital Signage Market by Country, 2017-2027, $ mn 64
Table 10. China In-Taxi Digital Signage Market by Component, 2017-2027, $ mn 67
Table 11. China In-Taxi Digital Signage Market by Vehicle Type, 2017-2027, $ mn 67
Table 12. China In-Taxi Digital Signage Market by End User, 2017-2027, $ mn 67
Table 13. Japan In-Taxi Digital Signage Market by Component, 2017-2027, $ mn 70
Table 14. Japan In-Taxi Digital Signage Market by Vehicle Type, 2017-2027, $ mn 70
Table 15. Japan In-Taxi Digital Signage Market by End User, 2017-2027, $ mn 70
Table 16. India In-Taxi Digital Signage Market by Component, 2017-2027, $ mn 72
Table 17. India In-Taxi Digital Signage Market by Vehicle Type, 2017-2027, $ mn 72
Table 18. India In-Taxi Digital Signage Market by End User, 2017-2027, $ mn 72
Table 19. Australia In-Taxi Digital Signage Market by Component, 2017-2027, $ mn 74
Table 20. Australia In-Taxi Digital Signage Market by Vehicle Type, 2017-2027, $ mn 74
Table 21. Australia In-Taxi Digital Signage Market by End User, 2017-2027, $ mn 74
Table 22. South Korea In-Taxi Digital Signage Market by Component, 2017-2027, $ mn 76
Table 23. South Korea In-Taxi Digital Signage Market by Vehicle Type, 2017-2027, $ mn 76
Table 24. South Korea In-Taxi Digital Signage Market by End User, 2017-2027, $ mn 76
Table 25. In-Taxi Digital Signage Market in Rest of APAC by Country/Region, 2017-2027, $ mn 78
Table 26. Adflow: Company Snapshot 83
Table 27. Adflow: Business Segmentation 83
Table 28. Adflow: Product Portfolio 84
Table 29. Adflow: Revenue, 2017-2019, $ mn 84

List of Figures:

Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027 15
Figure 4. Asia Pacific In-Taxi Digital Signage Market, 2017-2027, $ mn 17
Figure 5. Impact of COVID-19 on Business 20
Figure 6. Primary Drivers and Impact Factors of Asia Pacific In-Taxi Digital Signage Market 22
Figure 7. World Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 25
Figure 8. World Digital Signage Market, 2019-2026, $ mn 25
Figure 9. Primary Restraints and Impact Factors of Asia Pacific In-Taxi Digital Signage Market 26
Figure 10. Investment Opportunity Analysis 30
Figure 11. Porter’s Fiver Forces Analysis of Asia Pacific In-Taxi Digital Signage Market 33
Figure 12. Breakdown of Asia Pacific In-Taxi Digital Signage Market by Component, 2020-2027, % of Revenue 37
Figure 13. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by Component, Value ($ mn) and Share (%) 38
Figure 14. Asia Pacific In-Taxi Digital Signage Market: Device & Hardware, 2017-2027, $ mn 39
Figure 15. Asia Pacific In-Taxi Digital Signage Market: LCD Display, 2017-2027, $ mn 40
Figure 16. Asia Pacific In-Taxi Digital Signage Market: LED Display, 2017-2027, $ mn 41
Figure 17. Asia Pacific In-Taxi Digital Signage Market: Other Hardware, 2017-2027, $ mn 42
Figure 18. Asia Pacific In-Taxi Digital Signage Market: Solution & Software, 2017-2027, $ mn 43
Figure 19. Asia Pacific In-Taxi Digital Signage Market: Service, 2017-2027, $ mn 44
Figure 20. Asia Pacific In-Taxi Digital Signage Market: Installation Services, 2017-2027, $ mn 45
Figure 21. Asia Pacific In-Taxi Digital Signage Market: Maintenance & Support, 2017-2027, $ mn 46
Figure 22. Asia Pacific In-Taxi Digital Signage Market: Advertising Services, 2017-2027, $ mn 47
Figure 23. Breakdown of Asia Pacific In-Taxi Digital Signage Market by Vehicle Type, 2020-2027, % of Revenue 48
Figure 24. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 49
Figure 25. Asia Pacific In-Taxi Digital Signage Market: Luxury Taxi, 2017-2027, $ mn 50
Figure 26. Asia Pacific In-Taxi Digital Signage Market: Economy Taxi, 2017-2027, $ mn 51
Figure 27. Breakdown of Asia Pacific In-Taxi Digital Signage Market by End User, 2020-2027, % of Revenue 53
Figure 28. Contribution to Asia Pacific 2021-2027 Cumulative Revenue by End User, Value ($ mn) and Share (%) 53
Figure 29. Asia Pacific In-Taxi Digital Signage Market: Retail Industry, 2017-2027, $ mn 54
Figure 30. Asia Pacific In-Taxi Digital Signage Market: Transportation & Logistics, 2017-2027, $ mn 55
Figure 31. Asia Pacific In-Taxi Digital Signage Market: Hospitality Section, 2017-2027, $ mn 56
Figure 32. Asia Pacific In-Taxi Digital Signage Market: Education Sector, 2017-2027, $ mn 57
Figure 33. Asia Pacific In-Taxi Digital Signage Market: Healthcare Industry, 2017-2027, $ mn 58
Figure 34. Asia Pacific In-Taxi Digital Signage Market: Corporate, 2017-2027, $ mn 59
Figure 35. Asia Pacific In-Taxi Digital Signage Market: Entertainment & Sports, 2017-2027, $ mn 60
Figure 36. Asia Pacific In-Taxi Digital Signage Market: Government, 2017-2027, $ mn 61
Figure 37. Asia Pacific In-Taxi Digital Signage Market: Other End Users, 2017-2027, $ mn 62
Figure 38. Breakdown of APAC In-Taxi Digital Signage Market by Country, 2020 and 2027, % of Revenue 64
Figure 39. Contribution to APAC 2021-2027 Cumulative Revenue by Country, Value ($ mn) and Share (%) 65
Figure 40. In-Taxi Digital Signage Market in China, 2017-2027, $ mn 66
Figure 41. In-Taxi Digital Signage Market in Japan, 2017-2027, $ mn 69
Figure 42. In-Taxi Digital Signage Market in India, 2017-2027, $ mn 71
Figure 43. In-Taxi Digital Signage Market in Australia, 2017-2027, $ mn 73
Figure 44. In-Taxi Digital Signage Market in South Korea, 2017-2027, $ mn 75
Figure 45. In-Taxi Digital Signage Market in Rest of APAC, 2017-2027, $ mn 77
Figure 46. Growth Stage of Asia Pacific In-Taxi Digital Signage Industry over the Forecast Period 79

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Asia Pacific In-Taxi Digital Signage Market 2020-2027

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