Europe In-Taxi Digital Signage Market 2020-2027

Europe in-taxi digital signage market accounted for $129.3 million in 2020 and will grow by 3.0% annually over 2020-2027 owing to the increasing adoption of digital signage in the commercial vertical, growing demand for 4K & 8K display, and increasing technological advancements in digital display products. Digital signage is defined as the electronic signage that makes use of the combination of the hardware and software for displaying the visual information. The signage is widely utilized in the hospitality, retail, and banking, among others, for more customer engagement and interaction. Digital signage generally incorporates of LCD, LED or a similar display system, connected to the content management system or software.

The surge in demand of digital signage in commercial applications across the region acts as one of the major factors driving the growth of digital signage market. The ongoing technological advancements in displays, and rise in demand for the digitized promotion of products and services to attract the attention of the target audience effectively accelerate the market growth. The surge in demand for 4K and 8K resolution displays and increase in popularity of 4K digitized sign display with the embedded Software and media player as it offers customers an affordable Ultra HD digital signage solution further influence the market. Additionally, growth in population, increase in infrastructure developments, and rapid urbanization and industrialization positively affect the digital signage market. Furthermore, high adoption of cloud-based digital signage solutions by businesses extends profitable opportunities to the market players in the forecast period. Taxi is one of the major mode of transport preferred in the region, as the continent consist of major inland travelling among with the high amount of consumers being economically sound compared to other regions. Along with this  the increased tourism in the region with the onset of post pandemic era have boosted the use of Taxi in some locations. These tourist majorly opt for luxury automobiles which has also forced Taxi service providers to introduce luxury cars in their fleet. Because of the aforementioned reason the in taxi digital signage market has caught attention of many premium brand which can directly cater to their target audience.   

Also, local taxi service providers and individuals who own exotic and premium cars are putting them up for hire for tourists. This trend is prominent in Western Europe. Tesla Model X, Audi, and BMW are some popular brands that are on offer. In the United Arab Emirates, particularly Dubai, being a very popular tourist destination, the demand for luxury taxis has been increasing at a significant rate. Germany dominates the Europe digital signage market due to the advancements in the technology within the region. Other lavish destinations in Western Europe, among others, are also expected to show considerable growth rates. However, the market has been turbulent in this segment, with few companies shifting their entire fleet toward budget offerings due to higher demand from that segment. Additionally, the high cost of insurance and maintenance of these vehicles is also expected to hinder the market growth. The Onset of sustainability has also impacted this market wherein the taxi business is shifting towards Electric Vehicles. With this shift in trend the business is also facilitated with on board versatile screens already on the car which can be used for marketing without a huge setup cost. Brands are attracted towards this sustainable move and hence further propel the market.

On the other hand, developing robust digital signage suitable for harsh environmental conditions and trends of online advertising and broadcasting further triggered by COVID-19 are expected to obstruct the market growth. The security issues associated with digital signage are projected to challenge the digital signage market in the forecast period.

COVID-19 Impact
The market was influenced by the pandemic in varying effects, the complete lockdowns imposed in major economies of Europe completely killed the market, along with this the shift of consumers with increasing use of digital platforms steered the companies away from this market. Along with this the consumers were also economically stringent and looked for other means of transport to save in terms of monetary value. Post lockdowns the Taxi business is sustaining with Cautious consumers which are looking for private mode of transport to shelter themselves from the virus.

Highlighted with 32 tables and 47 figures, this 104-page report “Europe In-Taxi Digital Signage Market 2020-2027 by Component (Hardware, Software, Service), Vehicle Type (Luxury Taxi, Economy Taxi), End User, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire Europe in-taxi digital signage market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe in-taxi digital signage market in every aspect of the classification from perspectives of Component, Vehicle Type, End User, and Country.

Based on Component, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Device & Hardware
o LCD Display
o LED Display
o Other Hardware
• Solution & Software
o Installation Services
o Maintenance & Support
o Advertising Services
• Service

Based on Vehicle Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Luxury Taxi
• Economy Taxi

Based on End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2017-2027 included in each section.
• Retail Industry
• Transportation & Logistics
• Hospitality Section
• Education Sector
• Healthcare Industry
• Corporate
• Entertainment & Sports
• Government
• Other End Users

Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Russia
• Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2017-2027. The breakdown of key national markets by Component, Vehicle Type, and End User over the forecast years is also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Key Players (this may not be a complete list and extra companies can be added upon request):
Device Manufacturers:
Adflow
Apple Inc.
Curb Taxi
Samsung Electronics Co., Ltd.
Swipe Technologies
VeriFone Holdings Inc.
Software Providers:
Cabby Tabby Technologies
Enroute View Media Inc.
Gears Mobility Systems Pvt Ltd
Halo Cars
Service Providers:
Adomni
BillboardsIn
Blue Line Media
Bona Phandle Media
Clear Vision Advertisement
Curb Mobility
Grab
London Taxi Advertising
Valoriser Consultants
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

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