Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 18
Figure 5. Asia Pacific B2C E-commerce Market, 2019-2030, $ bn 21
Figure 6. Primary Drivers and Impact Factors of Asia Pacific B2C E-commerce Market 24
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 27
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 27
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 28
Figure 10. Primary Restraints and Impact Factors of Asia Pacific B2C E-commerce Market 29
Figure 11. Investment Opportunity Analysis 33
Figure 12. Porter’s Fiver Forces Analysis of Asia Pacific B2C E-commerce Market 36
Figure 13. Breakdown of Asia Pacific B2C E-commerce Market by Device, 2019-2030, % of Revenue 41
Figure 14. Asia Pacific Addressable Market Cap in 2020-2030 by Device, Value ($ bn) and Share (%) 41
Figure 15. Asia Pacific B2C E-commerce Market: PCs, 2019-2030, $ bn 42
Figure 16. Asia Pacific B2C E-commerce Market: Smartphones, 2019-2030, $ bn 43
Figure 17. Asia Pacific B2C E-commerce Market: Tablets, 2019-2030, $ bn 44
Figure 18. Asia Pacific B2C E-commerce Market: Other Devices, 2019-2030, $ bn 45
Figure 19. Breakdown of Asia Pacific B2C E-commerce Market by Product Type, 2019-2030, % of Sales Revenue 47
Figure 20. Asia Pacific Addressable Market Cap in 2020-2030 by Product Type, Value ($ bn) and Share (%) 47
Figure 21. Asia Pacific B2C E-commerce Market: Consumer Electronics, 2019-2030, $ bn 48
Figure 22. Asia Pacific B2C E-commerce Market: Apparels and Footwear, 2019-2030, $ bn 49
Figure 23. Asia Pacific B2C E-commerce Market: Travel and Leisure, 2019-2030, $ bn 50
Figure 24. Asia Pacific B2C E-commerce Market: Food and Beverage, 2019-2030, $ bn 51
Figure 25. Asia Pacific B2C E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn 52
Figure 26. Asia Pacific B2C E-commerce Market: Health and Beauty, 2019-2030, $ bn 53
Figure 27. Asia Pacific B2C E-commerce Market: Automotive Parts, 2019-2030, $ bn 54
Figure 28. Asia Pacific B2C E-commerce Market: Other Product Types, 2019-2030, $ bn 55
Figure 29. Breakdown of Asia Pacific B2C E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 57
Figure 30. Asia Pacific Addressable Market Cap in 2020-2030 by Payment Method, Value ($ bn) and Share (%) 57
Figure 31. Asia Pacific B2C E-commerce Market: Net Banking, 2019-2030, $ bn 58
Figure 32. Asia Pacific B2C E-commerce Market: Credit Card, 2019-2030, $ bn 59
Figure 33. Asia Pacific B2C E-commerce Market: Debit Card, 2019-2030, $ bn 60
Figure 34. Asia Pacific B2C E-commerce Market: e-Wallet, 2019-2030, $ bn 61
Figure 35. Asia Pacific B2C E-commerce Market: Other Payment Methods, 2019-2030, $ bn 62
Figure 36. Breakdown of Asia Pacific B2C E-commerce Market by Channel Type, 2019-2030, % of Revenue 64
Figure 37. Asia Pacific Addressable Market Cap in 2020-2030 by Channel Type, Value ($ bn) and Share (%) 64
Figure 38. Asia Pacific B2C E-commerce Market: B2C Retailers, 2019-2030, $ bn 65
Figure 39. Asia Pacific B2C E-commerce Market: Classifieds, 2019-2030, $ bn 66
Figure 40. Breakdown of Asia Pacific B2C E-commerce Market by Business Model, 2019-2030, % of Revenue 68
Figure 41. Asia Pacific Addressable Market Cap in 2020-2030 by Business Model, Value ($ bn) and Share (%) 68
Figure 42. Asia Pacific B2C E-commerce Market: Brick-to-Click, 2019-2030, $ bn 69
Figure 43. Asia Pacific B2C E-commerce Market: Pure Click, 2019-2030, $ bn 70
Figure 44. Asia Pacific B2C E-commerce Market: Click-to-Brick, 2019-2030, $ bn 71
Figure 45. Breakdown of APAC B2C E-commerce Market by Country, 2019 and 2030, % of Revenue 73
Figure 46. Contribution to APAC 2020-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 74
Figure 47. B2C E-commerce Market in Japan, 2019-2030, $ bn 76
Figure 48. B2C E-commerce Market in China, 2019-2030, $ bn 78
Figure 49. B2C E-commerce Market in Australia, 2019-2030, $ bn 80
Figure 50. B2C E-commerce Market in India, 2019-2030, $ bn 82
Figure 51. B2C E-commerce Market in South Korea, 2019-2030, $ bn 84
Figure 52. B2C E-commerce Market in Rest of APAC, 2019-2030, $ bn 86
Figure 53. Growth Stage of Asia Pacific B2C E-commerce Industry over the Forecast Period 88
E-commerce is the purchase and sale of goods or services over the internet and the transfer of money and data to complete the transaction. It is also referred to as e-commerce or internet commerce. E-commerce is frequently used to refer to the online sale of physical products, but it can also refer to any commercial transaction that is facilitated by the internet. Asia Pacific B2C E-commerce market will grow by 10.3% annually with a total addressable market cap of $54.3 trillion over 2020-2030 owing to the growing adoption of mobile technology and online shopping amid COVID-19 pandemic. Key factors driving e-commerce’s growth across the Asia Pacific region is the emergence of a growing middle-class teamed with increased disposable income levels. This has triggered internet penetration and smartphone ownership across the Asia Pacific region. Internet accessibility and penetration have surged across Asia, resulting in the region's subsequent digitalization. Alongside the region and its citizens, other sectors also transformed to keep up with the global new, technology-driven economies. One such industry is the retail industry. As consumers across Asia have experienced increased exposure to the internet, the move from physical to online shopping appears only natural. Correspondingly, consumers’ average online spending increased dramatically during the 2017 to 2020 period. Social media has also been a driver in propelling the outburst of the e-commerce sector throughout the region. Social media platforms have seized the opportunity to advertise and sell goods by providing direct links to online retailers. Given that the Asia Pacific region's retail market has continuously generated huge income, it seemed only fitting that the retail sector digitalized with the region. The Asia-Pacific's e-commerce market has grown since it emerged as a global, dominant force, with projections that expansion will continue throughout the near future. Japan, China, and South Korea rank as some of the leading e-commerce markets throughout the region, accounting for significant shares of total retail e-commerce sales globally. China has leading e-commerce companies in the region, such as Alibaba, Pinduoduo, and JD.com. Moreover, some social media platforms even doubled as an online marketplace, ensuring that consumers do not need to leave the site to purchase goods. M-commerce has also seen a rise in the region, with consumers in Indonesia, Thailand, and the Philippines displaying the highest m-commerce penetration. With the significant growth of E-commerce in the Asia Pacific region, government bodies have started regulating laws and regulations to boost e-commerce business by providing favorable conditions. Such as Japan’s Diet passed a new law, the Act on Improvement of Transparency and Fairness in Trading on Specified Digital Platforms, requiring e-Commerce platforms to submit an annual report to METI on their business practices. METI will subsequently solicit comments from merchants, conduct reviews, and publish the results. China is dominating the e-commerce sector in Asia-Pacific due to large populations in the region has influenced the lifestyle and pattern of the consumer as well as the growing number of e-commerce platforms such as app and websites. South Korea holds the second position owing to rising technological advancement with wide adoption of smartphones in the region is driving the e-commerce platform at a significant rate. Japan holds the third position owing to LINE, a messaging app with has its payment system is the dominant social media platform in Japan along with the strong local presence of e-commerce websites.
In 2019, the Government of India (GOI) drafted a National E-Commerce policy to regulate increased levels of E-Commerce resulting from India’s rapid digitization. The approach focuses on consumer data protection, data localization, intellectual property, and competition. June 2022: Vietnam e-Commerce and Digital Economy Agency under the Ministry of Industry and Trade and Amazon Global Selling Vietnam on June 8 launched a cross-border e-commerce initiative. The initiative is intended to help Vietnam develop a workforce for this kind of commerce in the next five years, thus raising the capacity of local enterprises and opening up export opportunities for them.
COIVD-19 Impact
The unprecedented global outbreak of COVID-19 in December 2019 caused disruptions in many industries across the Asia Pacific region due to lockdown periods and the subsequent economic slowdown. However, the e-commerce market appeared to thrive during the pandemic, as consumers were seen to purchase goods online more frequently. Following the increase of new digital consumers and online retail traffic, if e-commerce sales and traffic continue to maintain their hold in the region post-pandemic, then it appears as though the market will thrive and expand further in the years to come.
Highlighted with 31 tables and 53 figures, this 119-page report “Asia Pacific B2C E-commerce Market 2020-2030 by Device, Product Type, Payment Method, Channel Type, Business Model, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific B2C E-commerce market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific B2C E-commerce market in every aspect of the classification from perspectives of Device, Product Type, Payment Method, Channel Type, Business Model, and Country.
By Device
• PCs
• Smartphones
• Tablets
• Other Devices
By Product Type
• Consumer Electronics
• Apparels and Footwear
• Travel and Leisure
• Food and Beverage
• Home Appliances and Furniture
• Health and Beauty
• Automotive Parts
• Other Product Types
By Payment Method
• Net Banking
• Credit Card
• Debit Card
• e-Wallet
• Other Payment Methods
By Channel Type
• B2C Retailers
• Classifieds
By Business Model
• Brick-to-Click
• Pure Click
• Click-to-Brick
By Geography
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
For each aforementioned country, detailed analysis and data for annual revenue are available for 2019-2030. The breakdown of key national markets by Device, Product Type, and Payment Method over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Asia Pacific B2C E-commerce market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Alibaba Group Holding Ltd, Amazon.com, Inc., ASOS, ChinaAseanTrade.com, Craigslist, Inc., DIYTrade.com, eBay Inc., eworldtrade.com, Flipkart Internet Private Limited, Groupon, IndiaMart InterMesh Ltd, JD.com Inc., KellySearch.com, Macy’s Inc.,MakeMytrip Pvt. Ltd., Mercateo AG, Newegg Business Inc, OLX, ThomasNet Inc, Walmart Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Read More