North America E-learning market is expected to grow by 11.1% annually in the forecast period and reach $159.1 billion by 2026 owing to the rising need for remote teaching and online learning amid the COVID-19 pandemic. Highlighted with 30 tables and 58 figures, this 130-page report “North America E-learning Market 2020-2026 by Offering, Learning Mode, Technology, Material Source, Application, End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America E-learning market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2015-2019 and provides forecast from 2020 till 2026 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America E-learning market in every aspect of the classification from perspectives of Offering, Learning Mode, Technology, Material Source, Application, End User, and Country. Based on Offering, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 included in each section. • Content • Service • Instructor Support Based on Learning Mode, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 included in each section. • Self-paced E-learning • Instructor-led E-learning Based on Technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 included in each section. • Online E-learning • Mobile E-learning • Rapid E-learning • VR & AR Technology • Learning Management System (LMS) • Lecture Capture Solutions (LCS) • Learning Content Management System • Massive Open Online Courses (MOOCS) • Other Technologies Based on Material Source, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 included in each section. • Open Educational Resources (OER) • Cloud Learning Management System (CLMS) • On-Premise Learning Management System (OLMS) Based on Application, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 included in each section. • Training • Testing Based on End User, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 included in each section. Academic • K-12 • Higher Education • Vocational Corporate • Large Enterprises • Small and Midsize Business (SMBs) Government Other End Users Geographically, the following national/local markets are fully investigated: • U.S. • Canada • Mexico For each aforementioned country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Learning Mode, Technology, Application, and End User over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America E-learning market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Adobe Systems Inc. Allen Interactions Inc. Apollo Education Group Aptara, Inc. BlackBoard Learn Cengage Learning CERTPOINT Systems Inc. Cisco Systems, Inc. Citrix Education Cornerstone OnDemand, Inc. Desire2learn Docebo Educomp Solutions Ltd GP Strategies Corp. Instructure Inc. Intuition Publishing Kallidus Ltd Learning Pool McGraw-Hill Education Meridian Knowledge Solutions Microsoft Corporation NIIT Ltd Oracle Corporation Pearson Plc Saba Software Skillsoft Corp Tata Interactive Systems The British Council Thomson Reuters Corp (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally
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1 Introduction
7 1.1 Industry Definition and Research Scope 7 1.1.1 Industry Definition 7 1.1.2 Research Scope 8 1.2 Research Methodology 11 1.2.1 Overview of Market Research Methodology 11 1.2.2 Market Assumption 12 1.2.3 Secondary Data 12 1.2.4 Primary Data 12 1.2.5 Data Filtration and Model Design 14 1.2.6 Market Size/Share Estimation 15 1.2.7 Research Limitations 16 1.3 Executive Summary 17 2 Market Overview and Dynamics 20 2.1 Market Size and Forecast 20 2.2 Major Growth Drivers 21 2.3 Market Restraints and Challenges 26 2.4 Emerging Opportunities and Market Trends 29 2.5 Porter’s Fiver Forces Analysis 33 3 Segmentation of North America Market by Offering 37 3.1 Market Overview by Offering 37 3.2 Content 39 3.3 Service 40 3.4 Instructor Support 41 4 Segmentation of North America Market by Learning Mode 42 4.1 Market Overview by Learning Mode 42 4.2 Self-paced E-learning 44 4.3 Instructor-led E-learning 45 5 Segmentation of North America Market by Technology 46 5.1 Market Overview by Technology 46 5.2 Online E-learning 49 5.3 Mobile E-learning 50 5.4 Rapid E-learning 51 5.5 VR & AR Technology 52 5.6 Learning Management System (LMS) 53 5.7 Lecture Capture Solutions (LCS) 54 5.8 Learning Content Management System 55 5.9 Massive Open Online Courses (MOOCS) 56 5.10 Other Technologies 57 6 Segmentation of North America Market by Material Source 58 6.1 Market Overview by Material Source 58 6.2 Open Educational Resources (OER) 60 6.3 Cloud Learning Management System (CLMS) 61 6.4 On-Premise Learning Management System (OLMS) 62 7 Segmentation of North America Market by Application 63 7.1 Market Overview by Application 63 7.2 Training 65 7.3 Testing 66 8 Segmentation of North America Market by End User 67 8.1 Market Overview by End User 67 8.2 Academic 69 8.2.1 K-12 70 8.2.2 Higher Education 71 8.2.3 Vocational 72 8.3 Corporate 73 8.3.1 Large Enterprises 75 8.3.2 Small and Midsize Business (SMBs) 76 8.4 Government 77 8.5 Other End Users 78 9 North America Market 2019-2026 by Country 79 9.1 Overview of North America Market 79 9.2 U.S. 82 9.3 Canada 86 9.4 Mexico 88 10 Competitive Landscape 90 10.1 Overview of Key Vendors 90 10.2 New Product Launch, Partnership, Investment, and M&A 93 10.3 Company Profiles 94 Adobe Systems Inc. 94 Allen Interactions Inc. 96 Apollo Education Group 97 Aptara, Inc. 98 BlackBoard Learn 99 Cengage Learning 100 CERTPOINT Systems Inc. 101 Cisco Systems, Inc. 102 Citrix Education 103 Cornerstone OnDemand, Inc. 104 Desire2learn 105 Docebo 106 Educomp Solutions Ltd 107 GP Strategies Corp. 108 Instructure Inc. 109 Intuition Publishing 110 Kallidus Ltd 111 Learning Pool 112 McGraw-Hill Education 113 Meridian Knowledge Solutions 114 Microsoft Corporation 115 NIIT Ltd 116 Oracle Corporation 117 Pearson Plc 118 Saba Software 119 Skillsoft Corp 120 Tata Interactive Systems 121 The British Council 122 Thomson Reuters Corp 123 11 Investing in North America Market: Risk Assessment and Management 124 11.1 Risk Evaluation of North America Market 124 11.2 Critical Success Factors (CSFs) 127 Related Reports and Products 130
Table 1. Snapshot of North America E-learning Market, 2019-2026 18
Table 2. Main Product Trends and Market Opportunities in North America E-learning Market 29
Table 3. North America E-learning Market by Offering, 2015-2026, $ bn 37
Table 4. North America E-learning Market by Learning Mode, 2015-2026, $ bn 42
Table 5. North America E-learning Market by Technology, 2015-2026, $ bn 46
Table 6. North America E-learning Market by Material Source, 2015-2026, $ bn 58
Table 7. North America E-learning Market by Application, 2015-2026, $ bn 63
Table 8. North America E-learning Market by End User, 2015-2026, $ bn 67
Table 9. North America E-learning Market: Academic Sector by Segment, 2015-2026, $ bn 69
Table 10. North America E-learning Market: Corporate Sector by Segment, 2015-2026, $ bn 73
Table 11. North America E-learning Market by Country, 2015-2026, $ bn 80
Table 12. U.S. E-learning Market by Learning Mode, 2015-2026, $ bn 84
Table 13. U.S. E-learning Market by Technology, 2015-2026, $ bn 84
Table 14. U.S. E-learning Market by Application, 2015-2026, $ bn 84
Table 15. U.S. E-learning Market by End User, 2015-2026, $ bn 84
Table 16. Canada E-learning Market by Learning Mode, 2015-2026, $ bn 87
Table 17. Canada E-learning Market by Technology, 2015-2026, $ bn 87
Table 18. Canada E-learning Market by Application, 2015-2026, $ bn 87
Table 19. Canada E-learning Market by End User, 2015-2026, $ bn 87
Table 20. Mexico E-learning Market by Learning Mode, 2015-2026, $ bn 89
Table 21. Mexico E-learning Market by Technology, 2015-2026, $ bn 89
Table 22. Mexico E-learning Market by Application, 2015-2026, $ bn 89
Table 23. Mexico E-learning Market by End User, 2015-2026, $ bn 89
Table 24. Adobe Systems Inc.: Company Snapshot 94
Table 25. Adobe Systems Inc.: Business Segmentation 94
Table 26. Adobe Systems Inc.: Product Portfolio 95
Table 27. Adobe Systems Inc.: Revenue, 2016-2018, $ bn 95
Table 28. Adobe Systems Inc.: Recent Developments 95
Table 29. Risk Evaluation for Investing in North America Market, 2019-2026 125
Table 30. Critical Success Factors and Key Takeaways 128
Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. North America E-learning Market, 2019-2026, $ bn 20
Figure 6. Primary Drivers and Impact Factors of North America E-learning Market 21
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 24
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 24
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 25
Figure 10. Primary Restraints and Impact Factors of North America E-learning Market 26
Figure 11. Investment Opportunity Analysis 30
Figure 12. Porter’s Fiver Forces Analysis of North America E-learning Market 33
Figure 13. Breakdown of North America E-learning Market by Offering, 2019-2026, % of Revenue 37
Figure 14. Contribution to North America 2020-2026 Cumulative Revenue by Offering, Value ($ bn) and Share (%) 38
Figure 15. North America E-learning Market: Content, 2015-2026, $ bn 39
Figure 16. North America E-learning Market: Service, 2015-2026, $ bn 40
Figure 17. North America E-learning Market: Instructor Support, 2015-2026, $ bn 41
Figure 18. Breakdown of North America E-learning Market by Learning Mode, 2019-2026, % of Revenue 42
Figure 19. Contribution to North America 2020-2026 Cumulative Revenue by Learning Mode, Value ($ bn) and Share (%) 43
Figure 20. North America E-learning Market: Self-paced E-learning, 2015-2026, $ bn 44
Figure 21. North America E-learning Market: Instructor-led E-learning, 2015-2026, $ bn 45
Figure 22. Breakdown of North America E-learning Market by Technology, 2019-2026, % of Revenue 47
Figure 23. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 48
Figure 24. North America E-learning Market: Online E-learning, 2015-2026, $ bn 49
Figure 25. North America E-learning Market: Mobile E-learning, 2015-2026, $ bn 50
Figure 26. North America E-learning Market: Rapid E-learning, 2015-2026, $ bn 51
Figure 27. North America E-learning Market: VR & AR Technology, 2015-2026, $ bn 52
Figure 28. North America E-learning Market: Learning Management System (LMS), 2015-2026, $ bn 53
Figure 29. North America E-learning Market: Lecture Capture Solutions (LCS), 2015-2026, $ bn 54
Figure 30. North America E-learning Market: Learning Content Management System, 2015-2026, $ bn 55
Figure 31. North America E-learning Market: Massive Open Online Courses (MOOCS), 2015-2026, $ bn 56
Figure 32. North America E-learning Market: Other Technologies, 2015-2026, $ bn 57
Figure 33. Breakdown of North America E-learning Market by Material Source, 2019-2026, % of Revenue 58
Figure 34. Contribution to North America 2020-2026 Cumulative Revenue by Material Source, Value ($ bn) and Share (%) 59
Figure 35. North America E-learning Market: Open Educational Resources (OER), 2015-2026, $ bn 60
Figure 36. North America E-learning Market: Cloud Learning Management System (CLMS), 2015-2026, $ bn 61
Figure 37. North America E-learning Market: On-Premise Learning Management System (OLMS), 2015-2026, $ bn 62
Figure 38. Breakdown of North America E-learning Market by Application, 2019-2026, % of Revenue 63
Figure 39. Contribution to North America 2020-2026 Cumulative Revenue by Application, Value ($ bn) and Share (%) 64
Figure 40. North America E-learning Market: Training, 2015-2026, $ bn 65
Figure 41. North America E-learning Market: Testing, 2015-2026, $ bn 66
Figure 42. Breakdown of North America E-learning Market by End User, 2019-2026, % of Revenue 67
Figure 43. Contribution to North America 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%) 68
Figure 44. North America E-learning Market: Academic, 2015-2026, $ bn 69
Figure 45. North America E-learning Market: K-12, 2015-2026, $ bn 70
Figure 46. North America E-learning Market: Higher Education, 2015-2026, $ bn 71
Figure 47. North America E-learning Market: Vocational, 2015-2026, $ bn 72
Figure 48. North America E-learning Market: Corporate, 2015-2026, $ bn 73
Figure 49. North America E-learning Market: Large Enterprises, 2015-2026, $ bn 75
Figure 50. North America E-learning Market: Small and Midsize Business (SMBs), 2015-2026, $ bn 76
Figure 51. North America E-learning Market: Government, 2015-2026, $ bn 77
Figure 52. North America E-learning Market: Other End Users, 2015-2026, $ bn 78
Figure 53. Breakdown of North America E-learning Market by Country, 2019 and 2026, % of Revenue 80
Figure 54. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 81
Figure 55. U.S. E-learning Market, 2015-2026, $ bn 83
Figure 56. Canada E-learning Market, 2015-2026, $ bn 86
Figure 57. E-learning Market in Mexico, 2015-2026, $ bn 88
Figure 58. Growth Stage of North America E-learning Industry over the Forecast Period 90
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