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North America Automotive Cybersecurity Market Outlook, 2030

North America Automotive Cybersecurity Market Outlook, 2030

2025

North America Automotive Cybersecurity Market Outlook, 2030

The North American automotive cybersecurity market is expanding as rising vehicle connectivity increases vulnerability to cyber threats.

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The North America automotive cybersecurity market is experiencing significant growth, driven by the increasing connectivity and complexity of modern vehicles. As vehicles become more connected, with features like advanced driver-assistance systems (ADAS), infotainment systems, and telematics, they become more vulnerable to cyberattacks. This vulnerability has led to a growing awareness of the importance of cybersecurity in the automotive industry, fueling the demand for robust cybersecurity solutions. The market is witnessing a surge in demand for solutions that can protect vehicles from various cyber threats, including hacking, data breaches, and malware attacks. This demand is further amplified by the increasing regulatory pressure on automakers to implement cybersecurity measures to ensure vehicle safety and security. The North America market is characterized by the presence of major automotive manufacturers, technology providers, and cybersecurity companies, fostering a competitive landscape. The market is also witnessing a growing trend of collaboration and partnerships between these players to develop and implement effective cybersecurity solutions. As vehicles become more sophisticated and connected, the North America automotive cybersecurity market is expected to witness continued growth in the coming years, with a focus on developing advanced solutions to address evolving cyber threats.

The North American automotive cybersecurity market is experiencing robust growth, driven by the increasing connectivity and complexity of modern vehicles, which makes them susceptible to cyberattacks. This vulnerability, coupled with rising consumer awareness and stringent government regulations like ISO/SAE 21434, is fueling demand for robust cybersecurity solutions. Key market trends include the adoption of intrusion detection and prevention systems, cloud-based security, secure over-the-air updates, and integrating cybersecurity throughout the vehicle lifecycle, especially with the rise of software-defined vehicles. The increasing frequency and sophistication of cyberattacks, targeting connected vehicle features like ADAS, infotainment, and telematics, are major drivers. While formal "trade programs" aren't the main catalyst, industry collaborations and initiatives are crucial. Organizations like the Auto-ISAC facilitate information sharing, and government agencies like NHTSA develop guidelines. Partnerships between cybersecurity firms and automakers drive solution development. The market is also seeing a growing emphasis on data protection and privacy, as vehicles collect substantial personal data. This dynamic landscape, shaped by technological advancements, regulatory pressures, and evolving cyber threats, is expected to propel the North American automotive cybersecurity market's continued expansion.

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The North American automotive cybersecurity market is segmented by product type, encompassing a range of solutions designed to protect vehicles from cyber threats. This segmentation reflects the diverse needs of the automotive industry and the evolving nature of cyberattacks. One key segment is intrusion detection and prevention systems (IDPS), which monitor vehicle networks for malicious activity and take action to prevent or mitigate attacks. IDPS solutions are crucial for detecting anomalies and protecting critical vehicle systems. Another significant segment is security software, which includes a variety of applications designed to secure different aspects of the vehicle, such as the infotainment system, telematics unit, and electronic control units (ECUs). This software can include firewalls, antivirus, and other security tools. Secure over-the-air (OTA) update solutions are also a crucial product type, enabling automakers to securely deliver software updates and patches to vehicles, addressing vulnerabilities and improving security over time. These solutions are essential for maintaining the long-term security of vehicles and ensuring they are protected against emerging threats. Furthermore, hardware security modules (HSMs) are gaining traction, providing a secure environment for storing cryptographic keys and performing sensitive operations. HSMs are crucial for protecting sensitive data and ensuring the integrity of vehicle systems. The market also includes cybersecurity services, which encompass a range of offerings, such as vulnerability assessments, penetration testing, and security audits. These services help automakers identify and address potential security weaknesses in their vehicles. As vehicles become more complex and connected, the product type segment is expected to evolve further, with new and innovative solutions emerging to address evolving cyber threats. The demand for comprehensive cybersecurity solutions that integrate multiple layers of protection is also increasing, driving the development of integrated platforms that combine different product types into a unified security framework. This dynamic product landscape is a key factor driving the overall growth of the North American automotive cybersecurity market.

The North American automotive cybersecurity market is experiencing significant growth due to the increasing connectivity and complexity of modern vehicles, creating vulnerabilities to cyberattacks. This market is segmented by product type, including intrusion detection and prevention systems (IDPS) for real-time threat monitoring, security software like firewalls and antivirus for various vehicle systems, secure over-the-air (OTA) update solutions for patching vulnerabilities, hardware security modules (HSMs) for protecting cryptographic keys, and cybersecurity services like vulnerability assessments. While not a direct segment, the type of fuel (ICE vs. EV) significantly influences cybersecurity needs. ICE vehicles require protection against manipulation of systems like braking and steering, and securing infotainment systems. EVs, with their greater reliance on software and connectivity, present a larger attack surface, requiring protection of communication between the vehicle and charging stations, securing OTA updates, and ensuring the integrity of battery management systems. The market is also driven by stringent regulations like ISO/SAE 21434, rising consumer awareness, and the increasing frequency of cyberattacks. Key trends include cloud-based security solutions, integrating cybersecurity throughout the vehicle lifecycle, and addressing data protection and privacy concerns. The rise of software-defined vehicles further amplifies the need for robust cybersecurity. Collaborations between automakers, cybersecurity companies, and organizations like the Auto-ISAC are vital for developing effective solutions. This dynamic market, shaped by technological advancements, regulatory pressures, and evolving cyber threats, is expected to continue its expansion, with a growing emphasis on comprehensive, multi-layered security approaches.

The North American automotive cybersecurity market is experiencing significant growth, driven by the increasing connectivity and complexity of modern vehicles. This growth is fueled by the rising number of connected cars, which are vulnerable to cyberattacks due to their internet connectivity and software-driven functionalities. The demand for cybersecurity solutions is further propelled by the growing adoption of advanced driver-assistance systems (ADAS) and autonomous driving features, which require robust security measures to ensure safety and prevent malicious control. The end-user segment for the North American automotive cybersecurity market comprises several key players. Firstly, original equipment manufacturers (OEMs) are a major segment, as they integrate cybersecurity solutions into their vehicles during the manufacturing process. These solutions protect various vehicle systems, including infotainment, telematics, and powertrain, from potential cyber threats. Secondly, Tier-1 suppliers, who provide components and systems to OEMs, also form a significant part of the end-user segment. They are responsible for developing and integrating secure software and hardware into their products, ensuring the overall security of the vehicle's electronic architecture. Thirdly, software and cybersecurity companies contribute to the end-user segment by offering specialized security solutions, such as intrusion detection and prevention systems, vulnerability management tools, and security testing services. These solutions help OEMs and Tier-1 suppliers enhance the cybersecurity of their vehicles and components. Lastly, government agencies and regulatory bodies play a crucial role in the end-user segment by establishing safety standards and regulations related to automotive cybersecurity. They also collaborate with industry stakeholders to promote best practices and ensure the security of connected vehicles on the roads. The increasing awareness of cybersecurity risks among consumers is also contributing to the growth of the market. As vehicles become more connected and software-dependent, consumers are increasingly concerned about the potential for hacking and data breaches. This concern is driving demand for vehicles with robust cybersecurity features, further fueling the growth of the market. The automotive cybersecurity market in North America is expected to witness substantial growth in the coming years, driven by the increasing connectivity of vehicles, the growing adoption of ADAS and autonomous driving technologies, and the rising awareness of cybersecurity risks among consumers.

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Table of Contents

  • 1 Introduction 8
  • 1.1 Industry Definition and Research Scope 8
  • 1.1.1 Industry Definition 8
  • 1.1.2 Research Scope 9
  • 1.2 Research Methodology 12
  • 1.2.1 Overview of Market Research Methodology 12
  • 1.2.2 Market Assumption 13
  • 1.2.3 Secondary Data 13
  • 1.2.4 Primary Data 13
  • 1.2.5 Data Filtration and Model Design 15
  • 1.2.6 Market Size/Share Estimation 16
  • 1.2.7 Research Limitations 17
  • 1.3 Executive Summary 18
  • 2 Market Overview and Dynamics 21
  • 2.1 Market Size and Forecast 21
  • 2.2 Major Growth Drivers 22
  • 2.3 Market Restraints and Challenges 27
  • 2.4 Emerging Opportunities and Market Trends 33
  • 2.5 Porter’s Fiver Forces Analysis 37
  • 3 Segmentation of North America Market by Solution 42
  • 3.1 Market Overview by Solution 42
  • 3.2 Hardware-based Solution 44
  • 3.3 Software-based Solution 45
  • 3.4 Network-based Solution 46
  • 3.5 Service Solution 47
  • 4 Segmentation of North America Market by Product Type 48
  • 4.1 Market Overview by Product Type 48
  • 4.2 Intrusion Detection System (IDS) 50
  • 4.3 Intrusion Detection and Prevention System (IDPS) 51
  • 5 Segmentation of North America Market by Product Form 52
  • 5.1 Market Overview by Product Form 52
  • 5.2 Built-in Cybersecurity Solutions 54
  • 5.3 Cloud-based Cybersecurity Solutions 55
  • 6 Segmentation of North America Market by Threat Type 56
  • 6.1 Market Overview by Threat Type 56
  • 6.2 Direct Physical Attacks 58
  • 6.3 Indirect Physical Vulnerabilities 59
  • 6.4 Wireless Vulnerabilities 60
  • 6.5 Sensor Fooling Vulnerabilities 61
  • 7 Segmentation of North America Market by Application 62
  • 7.1 Market Overview by Application 62
  • 7.2 Authentication and Access Control 64
  • 7.3 Protection from External Attacks 65
  • 7.4 Risk Detection & Incident Response 66
  • 8 Segmentation of North America Market by Automotive Component 67
  • 8.1 Market Overview by Automotive Component 67
  • 8.2 Telematics System 69
  • 8.3 Infotainment System 70
  • 8.4 Powertrain System 71
  • 8.5 On-board Diagnostics (OBD) 72
  • 8.6 Communication System 73
  • 8.7 ADAS & Safety System 74
  • 8.8 Other Component Systems 75
  • 9 Segmentation of North America Market by Vehicle Type 76
  • 9.1 Market Overview by Vehicle Type 76
  • 9.1.1 Passenger Vehicles 78
  • 9.1.2 Light Commercial Vehicles (LCV) 79
  • 9.1.3 Heavy Commercial Vehicles (HCV) 80
  • 9.2 Market Overview by Vehicle Connectivity 81
  • 9.2.1 Non-connected Vehicles 83
  • 9.2.2 Connected Vehicles 84
  • 9.3 Market Overview by Vehicle Autonomy 86
  • 9.3.1 Conventional Vehicles 88
  • 9.3.2 Autonomous Vehicles 89
  • 9.4 Market Overview by Vehicle Propulsion 90
  • 9.4.1 Traditional Vehicles 92
  • 9.4.2 Electric Vehicles 93
  • 10 North America Market 2019-2030 by Country 94
  • 10.1 Overview of North America Market 94
  • 10.2 U.S. 97
  • 10.3 Canada 101
  • 10.4 Mexico 103
  • 11 Competitive Landscape 105
  • 11.1 Overview of Key Vendors 105
  • 11.2 New Product Launch, Partnership, Investment, and M&A 109
  • 11.3 Company Profiles 110
  • Airbiquity 110
  • Aptiv 112
  • Argus Cyber Security 113
  • Arilou Technologies 114
  • Audi 115
  • BMW 116
  • Bosch Cybersecurity 117
  • ESCRYPT GmbH 118
  • Ford 119
  • General Motors 120
  • Guardknox Cyber Technologies Ltd. 121
  • Harman International 122
  • Karamba Security 123
  • Nissan 124
  • Saferide Technologies Ltd 125
  • Toyota 126
  • Trillium Secure Inc. 127
  • Upstream Security 128
  • Vector Informatik GmbH 129
  • Volkswagen 130
  • 12 Investing in North America Market: Risk Assessment and Management 131
  • 12.1 Risk Evaluation of North America Market 131
  • 12.2 Critical Success Factors (CSFs) 134
  • Related Reports and Products 137

Table 1. Snapshot of North America Automotive Cybersecurity Market, 2019-2030 19
Table 2. Main Product Trends and Market Opportunities in North America Automotive Cybersecurity Market 33
Table 3. North America Automotive Cybersecurity Market by Solution, 2019-2030, $ mn 42
Table 4. North America Automotive Cybersecurity Market by Product Type, 2019-2030, $ mn 48
Table 5. North America Automotive Cybersecurity Market by Product Form, 2019-2030, $ mn 52
Table 6. North America Automotive Cybersecurity Market by Threat Type, 2019-2030, $ mn 56
Table 7. North America Automotive Cybersecurity Market by Application, 2019-2030, $ mn 62
Table 8. North America Market by Automotive Component, 2019-2030, $ mn 67
Table 9. North America Automotive Cybersecurity Market by Vehicle Type, 2019-2030, $ mn 76
Table 10. North America Automotive Cybersecurity Market by Vehicle Connectivity, 2019-2030, $ mn 81
Table 11. North America Automotive Cybersecurity Market: Connected Vehicles by Type, 2019-2030, $ mn 85
Table 12. North America Automotive Cybersecurity Market by Vehicle Autonomy, 2019-2030, $ mn 86
Table 13. North America Automotive Cybersecurity Market by Vehicle Connectivity, 2019-2030, $ mn 90
Table 14. North America Automotive Cybersecurity Market: Electric Vehicles by Type, 2019-2030, $ mn 93
Table 15. North America Automotive Cybersecurity Market by Country, 2019-2030, $ mn 95
Table 16. U.S. Automotive Cybersecurity Market by Application, 2019-2030, $ mn 99
Table 17. U.S. Automotive Cybersecurity Market by Automotive Component, 2019-2030, $ mn 99
Table 18. U.S. Automotive Cybersecurity Market by Vehicle Type, 2019-2030, $ mn 99
Table 19. Canada Automotive Cybersecurity Market by Application, 2019-2030, $ mn 102
Table 20. Canada Automotive Cybersecurity Market by Automotive Component, 2019-2030, $ mn 102
Table 21. Canada Automotive Cybersecurity Market by Vehicle Type, 2019-2030, $ mn 102
Table 22. Mexico Automotive Cybersecurity Market by Application, 2019-2030, $ mn 104
Table 23. Mexico Automotive Cybersecurity Market by Automotive Component, 2019-2030, $ mn 104
Table 24. Mexico Automotive Cybersecurity Market by Vehicle Type, 2019-2030, $ mn 104
Table 25. Breakdown of North America Automotive Market by Key Vendor, 2019, % 107
Table 26. List of North America Key Automotive Cybersecurity Vendors 107
Table 27. Airbiquity: Company Snapshot 110
Table 28. Airbiquity: Business Segmentation 110
Table 29. Airbiquity: Product Portfolio 111
Table 30. Airbiquity: Revenue, 2016-2018, $ mn 111
Table 31. Airbiquity: Recent Developments 111
Table 32. Risk Evaluation for Investing in North America Market, 2019-2030 132
Table 33. Critical Success Factors and Key Takeaways 135

Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 18
Figure 5. North America Automotive Cybersecurity Market, 2019-2030, $ mn 21
Figure 6. Primary Drivers and Impact Factors of North America Automotive Cybersecurity Market 22
Figure 7. World Vehicle Production by Car Type, 2019-2030, million units 25
Figure 8. World Installed Car Base by Connectivity, 2019-2030, million units 25
Figure 9. Regulatory Organizations of Automotive Cybersecurity Systems 26
Figure 10. Primary Restraints and Impact Factors of North America Automotive Cybersecurity Market 27
Figure 11. Investment Opportunity Analysis 34
Figure 12. Porter’s Fiver Forces Analysis of North America Automotive Cybersecurity Market 37
Figure 13. Breakdown of North America Automotive Cybersecurity Market by Solution, 2019-2030, % of Revenue 42
Figure 14. North America Addressable Market Cap in 2020-2030 by Solution, Value ($ mn) and Share (%) 43
Figure 15. North America Automotive Cybersecurity Market: Hardware-based Solution, 2019-2030, $ mn 44
Figure 16. North America Automotive Cybersecurity Market: Software-based Solution, 2019-2030, $ mn 45
Figure 17. North America Automotive Cybersecurity Market: Network-based Solution, 2019-2030, $ mn 46
Figure 18. North America Automotive Cybersecurity Market: Service Solution, 2019-2030, $ mn 47
Figure 19. Breakdown of North America Automotive Cybersecurity Market by Product Type, 2019-2030, % of Revenue 48
Figure 20. North America Addressable Market Cap in 2020-2030 by Product Type, Value ($ mn) and Share (%) 49
Figure 21. North America Automotive Cybersecurity Market: Intrusion Detection System (IDS), 2019-2030, $ mn 50
Figure 22. North America Automotive Cybersecurity Market: Intrusion Detection and Prevention System (IDPS), 2019-2030, $ mn 51
Figure 23. Breakdown of North America Automotive Cybersecurity Market by Product Form, 2019-2030, % of Sales Revenue 52
Figure 24. North America Addressable Market Cap in 2020-2030 by Product Form, Value ($ mn) and Share (%) 53
Figure 25. North America Automotive Cybersecurity Market: Built-in Cybersecurity Solutions, 2019-2030, $ mn 54
Figure 26. North America Automotive Cybersecurity Market: Cloud-based Cybersecurity Solutions, 2019-2030, $ mn 55
Figure 27. Breakdown of North America Automotive Cybersecurity Market by Threat Type, 2019-2030, % of Sales Revenue 56
Figure 28. North America Addressable Market Cap in 2020-2030 by Threat Type, Value ($ mn) and Share (%) 57
Figure 29. North America Automotive Cybersecurity Market: Direct Physical Attacks, 2019-2030, $ mn 58
Figure 30. North America Automotive Cybersecurity Market: Indirect Physical Vulnerabilities, 2019-2030, $ mn 59
Figure 31. North America Automotive Cybersecurity Market: Wireless Vulnerabilities, 2019-2030, $ mn 60
Figure 32. North America Automotive Cybersecurity Market: Sensor Fooling Vulnerabilities, 2019-2030, $ mn 61
Figure 33. Breakdown of North America Automotive Cybersecurity Market by Application, 2019-2030, % of Revenue 62
Figure 34. North America Addressable Market Cap in 2020-2030 by Application, Value ($ mn) and Share (%) 63
Figure 35. North America Automotive Cybersecurity Market: Authentication and Access Control, 2019-2030, $ mn 64
Figure 36. North America Automotive Cybersecurity Market: Protection from External Attacks, 2019-2030, $ mn 65
Figure 37. North America Automotive Cybersecurity Market: Risk Detection & Incident Response, 2019-2030, $ mn 66
Figure 38. Breakdown of North America Market by Automotive Component, 2019-2030, % of Revenue 67
Figure 39. North America Addressable Market Cap in 2020-2030 by Automotive Component, Value ($ mn) and Share (%) 68
Figure 40. North America Automotive Cybersecurity Market: Telematics System, 2019-2030, $ mn 69
Figure 41. North America Automotive Cybersecurity Market: Infotainment System, 2019-2030, $ mn 70
Figure 42. North America Automotive Cybersecurity Market: Powertrain System, 2019-2030, $ mn 71
Figure 43. North America Automotive Cybersecurity Market: On-board Diagnostics (OBD), 2019-2030, $ mn 72
Figure 44. North America Automotive Cybersecurity Market: Communication System, 2019-2030, $ mn 73
Figure 45. North America Automotive Cybersecurity Market: ADAS & Safety System, 2019-2030, $ mn 74
Figure 46. North America Automotive Cybersecurity Market: Other Component Systems, 2019-2030, $ mn 75
Figure 47. Breakdown of North America Automotive Cybersecurity Market by Vehicle Type, 2019-2030, % of Revenue 76
Figure 48. North America Addressable Market Cap in 2020-2030 by Vehicle Type, Value ($ mn) and Share (%) 77
Figure 49. North America Automotive Cybersecurity Market: Passenger Vehicles, 2019-2030, $ mn 78
Figure 50. North America Automotive Cybersecurity Market: Light Commercial Vehicles (LCV), 2019-2030, $ mn 79
Figure 51. North America Automotive Cybersecurity Market: Heavy Commercial Vehicles (HCV), 2019-2030, $ mn 80
Figure 52. Breakdown of North America Automotive Cybersecurity Market by Vehicle Connectivity, 2019-2030, % of Revenue 81
Figure 53. North America Addressable Market Cap in 2020-2030 by Vehicle Connectivity, Value ($ mn) and Share (%) 82
Figure 54. North America Automotive Cybersecurity Market: Non-connected Vehicles, 2019-2030, $ mn 83
Figure 55. North America Automotive Cybersecurity Market: Connected Vehicles, 2019-2030, $ mn 84
Figure 56. Communication Modes of Connected Vehicles 85
Figure 57. Breakdown of North America Automotive Cybersecurity Market by Vehicle Autonomy, 2019-2030, % of Revenue 86
Figure 58. North America Addressable Market Cap in 2020-2030 by Vehicle Autonomy, Value ($ mn) and Share (%) 87
Figure 59. North America Automotive Cybersecurity Market: Conventional Vehicles, 2019-2030, $ mn 88
Figure 60. North America Automotive Cybersecurity Market: Autonomous Vehicles, 2019-2030, $ mn 89
Figure 61. Breakdown of North America Automotive Cybersecurity Market by Vehicle Propulsion, 2019-2030, % of Revenue 90
Figure 62. North America Addressable Market Cap in 2020-2030 by Vehicle Propulsion, Value ($ mn) and Share (%) 91
Figure 63. North America Automotive Cybersecurity Market: Traditional Vehicles, 2019-2030, $ mn 92
Figure 64. North America Automotive Cybersecurity Market: Electric Vehicles, 2019-2030, $ mn 93
Figure 65. Breakdown of North America Automotive Cybersecurity Market by Country, 2019 and 2030, % of Revenue 95
Figure 66. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 96
Figure 67. U.S. Automotive Cybersecurity Market, 2019-2030, $ mn 98
Figure 68. Canada Automotive Cybersecurity Market, 2019-2030, $ mn 101
Figure 69. Automotive Cybersecurity Market in Mexico, 2015-2026, $ mn 103
Figure 70. Growth Stage of North America Automotive Cybersecurity Industry over the Forecast Period 105

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