Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. Asia Pacific Mobile Augmented Reality Market, 2015-2026, $ bn 19
Figure 6. Primary Drivers and Impact Factors of Asia Pacific Mobile Augmented Reality Market 20
Figure 7. Primary Restraints and Impact Factors of Asia Pacific Mobile Augmented Reality Market 23
Figure 8. Porter’s Fiver Forces Analysis of Asia Pacific Mobile Augmented Reality Market 29
Figure 9. Breakdown of Asia Pacific Mobile Augmented Reality Market by Technology, 2019-2026, % of Revenue 33
Figure 10. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 34
Figure 11. Asia Pacific Mobile Augmented Reality Market: Marker-based Mobile Augmented Reality, 2015-2026, $ bn 36
Figure 12. Asia Pacific Mobile Augmented Reality Market: Markerless Mobile Augmented Reality, 2015-2026, $ bn 38
Figure 13. Breakdown of Asia Pacific Mobile Augmented Reality Market by Component, 2019-2026, % of Revenue 39
Figure 14. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 40
Figure 15. Asia Pacific Mobile Augmented Reality Market: Hardware, 2015-2026, $ bn 41
Figure 16. Asia Pacific Mobile Augmented Reality Market: Software, 2015-2026, $ bn 43
Figure 17. Asia Pacific Mobile Augmented Reality Market: Total Consumer MAR App Revenue, 2015-2026, $ bn 44
Figure 18. Asia Pacific Mobile Augmented Reality Market: Average Revenue per App (ARPA), 2015-2026, USD 45
Figure 19. Asia Pacific Mobile Augmented Reality Market: Number of Sold Consumer MAR Apps, 2015-2026, million 45
Figure 20. Breakdown of Asia Pacific Mobile Augmented Reality Market by Mobile Device, 2019-2026, % of Revenue 46
Figure 21. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%) 47
Figure 22. Asia Pacific Mobile Augmented Reality Market: Smartphones, 2015-2026, $ bn 48
Figure 23. Asia Pacific Mobile Augmented Reality Market: Tablets, 2015-2026, $ bn 49
Figure 24. Asia Pacific Mobile Augmented Reality Market: Personal Digital Assistants (PDAs) and Handheld Game Consoles, 2015-2026, $ bn 50
Figure 25. Asia Pacific Mobile Augmented Reality Market: Smart Glasses and Wearables, 2015-2026, $ bn 51
Figure 26. Breakdown of Asia Pacific Mobile Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 52
Figure 27. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 53
Figure 28. Asia Pacific Mobile Augmented Reality Market: Gaming, 2015-2026, $ bn 54
Figure 29. Asia Pacific Mobile Augmented Reality Market: Entertainment & Media, 2015-2026, $ bn 55
Figure 30. Asia Pacific Mobile Augmented Reality Market: Aerospace & Defense, 2015-2026, $ bn 56
Figure 31. Asia Pacific Mobile Augmented Reality Market: Healthcare, 2015-2026, $ bn 57
Figure 32. Asia Pacific Mobile Augmented Reality Market: Education & E-learning, 2015-2026, $ bn 58
Figure 33. Asia Pacific Mobile Augmented Reality Market: Manufacturing, 2015-2026, $ bn 59
Figure 34. Asia Pacific Mobile Augmented Reality Market: Retail & E-commerce, 2015-2026, $ bn 60
Figure 35. Asia Pacific Mobile Augmented Reality Market: Other Verticals, 2015-2026, $ bn 61
Figure 36. Breakdown of Asia Pacific Mobile Augmented Reality Market by End User, 2019-2026, % of Revenue 62
Figure 37. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%) 63
Figure 38. Asia Pacific Mobile Augmented Reality Market: Consumer, 2015-2026, $ bn 64
Figure 39. Asia Pacific Mobile Augmented Reality Market: Total Personal MAR Users, 2015-2026, billion 65
Figure 40. Asia Pacific Mobile Augmented Reality Market: Enterprise, 2015-2026, $ bn 66
Figure 41. Breakdown of APAC Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 69
Figure 42. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 70
Figure 43. Mobile Augmented Reality Market in China, 2015-2026, $ bn 71
Figure 44. Mobile Augmented Reality Market in Japan, 2015-2026, $ bn 75
Figure 45. Mobile Augmented Reality Market in India, 2015-2026, $ bn 77
Figure 46. Mobile Augmented Reality Market in Australia, 2015-2026, $ bn 79
Figure 47. Mobile Augmented Reality Market in South Korea, 2015-2026, $ bn 81
Figure 48. Mobile Augmented Reality Market in Rest of APAC, 2015-2026, $ bn 83
Figure 49. Growth Stage of Asia Pacific Mobile Augmented Reality Industry over the Forecast Period 85
Asia Pacific mobile augmented reality market will grow by 52.8% over 2020-2026 with a total addressable market cap of $115.9 billion driven by the fast-growing adoption of mobile AR technology. Highlighted with 36 tables and 49 figures, this 123-page report “Asia Pacific Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Country. Based on technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Marker-based MAR • Passive Marker • Active Marker Markerless MAR • Model-based Tracking • Image-based Processing Based on component, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Hardware • Sensors • Semiconductor Component • Displays • 3D Cameras • Others Software • Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base) • Enterprise Based on mobile device, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Smartphones • Tablets • Personal Digital Assistants (PDAs) and Handheld Game Consoles • Smart Glasses and Wearables Based on industry vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education & E-learning • Manufacturing • Retail & E-commerce • Other Verticals Based on end user, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Consumer Enterprise • Large Enterprises • Small- & Medium-sized Enterprises Geographically, the following national/local markets are fully investigated: • Japan • China • South Korea • Australia • India • Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Asia Pacific mobile augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Atheer, Inc. Augmented Pixels Aurasma Blippar Ltd. Catchoom Technologies, S.L. Cinoptics DAQRI LLC Google, LLC HTC Infinity Augmented Reality Laster Technologies Lumus Ltd. Meta Microsoft Corp. Optinvent S.A. Qualcomm Technologies Inc. Rockwell Collins Samsung Co Ltd. Sieko Epson Technical Illusions Total Immersion Universal mCloud Corp. (NGRAIN) Vuzix Corp. WeAR Studio Wikitude GmbH Zappar (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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