List of Figures:
Figure 1. Research Method Flow Chart 14
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 17
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 19
Figure 4. Global Extended Reality Market by Revenue, 2015-2026, $ bn 22
Figure 5. Global Extended Reality Production by Revenue, 2015-2026, $ bn 23
Figure 6. Primary Drivers and Impact Factors of Global Extended Reality Market 24
Figure 7. Primary Restraints and Impact Factors of Global Extended Reality Market 27
Figure 8. Porter’s Fiver Forces Analysis of Global Extended Reality Market 33
Figure 9. Breakdown of Global Extended Reality Market by Technology, 2019-2026, % of Revenue 37
Figure 10. Breakdown of Global Extended Reality Production by Technology, 2019-2026, % of Revenue 38
Figure 11. Global Augmented Reality (AR) Market, 2015-2026, $ bn 39
Figure 12. Global Augmented Reality (AR) Production, 2015-2026, $ bn 40
Figure 13. Global Virtual Reality (VR) Market, 2015-2026, $ bn 43
Figure 14. Global Virtual Reality (VR) Production, 2015-2026, $ bn 44
Figure 15. Global Mixed Reality (MR) Market, 2015-2026, $ bn 47
Figure 16. Global Mixed Reality (MR) Production, 2015-2026, $ bn 48
Figure 17. Breakdown of Global Extended Reality Market by Component, 2019-2026, % of Revenue 49
Figure 18. Breakdown of Global Extended Reality Production by Component, 2019-2026, % of Revenue 50
Figure 19. Global XR Hardware Market, 2015-2026, $ bn 51
Figure 20. Global XR Hardware Production, 2015-2026, $ bn 52
Figure 21. Global XR Software Market, 2015-2026, $ bn 53
Figure 22. Global XR Software Production, 2015-2026, $ bn 54
Figure 23. Global XR Content Creation Market, 2015-2026, $ bn 55
Figure 24. Global XR Content Creation Production, 2015-2026, $ bn 56
Figure 25. Breakdown of Global Extended Reality Market by Device Type, 2019-2026, % of Revenue 57
Figure 26. Global AR Devices Market, 2015-2026, $ bn 58
Figure 27. Global VR Devices Market, 2015-2026, $ bn 61
Figure 28. Global MR Devices Market, 2015-2026, $ bn 64
Figure 29. Breakdown of Global Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 66
Figure 30. Breakdown of Global Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 67
Figure 31. Global Extended Reality Market for Gaming, 2015-2026, $ bn 68
Figure 32. Global Extended Reality Production for Gaming, 2015-2026, $ bn 69
Figure 33. Global Extended Reality Market for Entertainment & Media, 2015-2026, $ bn 70
Figure 34. Global Extended Reality Production for Entertainment & Media, 2015-2026, $ bn 71
Figure 35. Global Extended Reality Market for Aerospace & Defense, 2015-2026, $ bn 72
Figure 36. Global Extended Reality Production for Aerospace & Defense, 2015-2026, $ bn 73
Figure 37. Global Extended Reality Market for Healthcare, 2015-2026, $ bn 74
Figure 38. Global Extended Reality Production for Healthcare, 2015-2026, $ bn 75
Figure 39. Global Extended Reality Market for Education, 2015-2026, $ bn 76
Figure 40. Global Extended Reality Production for Education, 2015-2026, $ bn 77
Figure 41. Global Extended Reality Market for Manufacturing, 2015-2026, $ bn 78
Figure 42. Global Extended Reality Production for Manufacturing, 2015-2026, $ bn 79
Figure 43. Global Extended Reality Market for Retail, 2015-2026, $ bn 80
Figure 44. Global Extended Reality Production for Retail, 2015-2026, $ bn 81
Figure 45. Global Extended Reality Market for Other Sectors, 2015-2026, $ bn 82
Figure 46. Global Extended Reality Production for Other Sectors, 2015-2026, $ bn 83
Figure 47. Breakdown of Global Extended Reality Market by End-user, 2019-2026, % of Revenue 84
Figure 48. Global Consumer XR Market, 2015-2026, $ bn 85
Figure 49. Global Enterprise XR Market, 2015-2026, $ bn 86
Figure 50. Global Market Snapshot 88
Figure 51. Geographic Spread of Worldwide Extended Reality Market, 2019-2026, % of Revenue 89
Figure 52. Geographic Spread of Worldwide Extended Reality Production, 2019-2026, % of Revenue 90
Figure 53. North American Extended Reality Market, 2015-2026, $ bn 93
Figure 54. Breakdown of North America Extended Reality Market by Country, 2019 and 2026, % of Revenue 93
Figure 55. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 94
Figure 56. U.S. Extended Reality Market by Revenue, 2015-2026, $ bn 95
Figure 57. U.S. Extended Reality Production by Revenue, 2015-2026, $ bn 96
Figure 58. Canada Extended Reality Market by Revenue, 2015-2026, $ bn 99
Figure 59. Canada Extended Reality Production by Revenue, 2015-2026, $ bn 100
Figure 60. Extended Reality Market in Mexico by Revenue, 2015-2026, $ bn 102
Figure 61. Extended Reality Production in Mexico by Revenue, 2015-2026, $ bn 103
Figure 62. European Extended Reality Market by Revenue, 2015-2026, $ bn 106
Figure 63. Breakdown of European Extended Reality Market by Country, 2019 and 2026, % of Revenue 106
Figure 64. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 107
Figure 65. Extended Reality Market in UK by Revenue, 2015-2026, $ bn 108
Figure 66. Extended Reality Production in UK by Revenue, 2015-2026, $ bn 109
Figure 67. Extended Reality Market in France by Revenue, 2015-2026, $ bn 111
Figure 68. Extended Reality Production in France by Revenue, 2015-2026, $ bn 112
Figure 69. Extended Reality Market in Germany by Revenue, 2015-2026, $ bn 114
Figure 70. Extended Reality Production in Germany by Revenue, 2015-2026, $ bn 115
Figure 71. Extended Reality Market in Spain by Revenue, 2015-2026, $ bn 117
Figure 72. Extended Reality Production in Spain by Revenue, 2015-2026, $ bn 118
Figure 73. Extended Reality Market in Italy by Revenue, 2015-2026, $ bn 120
Figure 74. Extended Reality Production in Italy by Revenue, 2015-2026, $ bn 121
Figure 75. Extended Reality Market in Russia by Revenue, 2015-2026, $ bn 123
Figure 76. Extended Reality Production in Russia by Revenue, 2015-2026, $ bn 124
Figure 77. Extended Reality Market in Rest of Europe by Revenue, 2015-2026, $ bn 126
Figure 78. Extended Reality Production in Rest of Europe by Revenue, 2015-2026, $ bn 127
Figure 79. Asia-Pacific Extended Reality Market by Revenue, 2015-2026, $ bn 129
Figure 80. Breakdown of APAC Extended Reality Market by Country, 2019 and 2026, % of Revenue 129
Figure 81. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 131
Figure 82. Extended Reality Market in China by Revenue, 2015-2026, $ bn 132
Figure 83. Extended Reality Production in China by Revenue, 2015-2026, $ bn 133
Figure 84. Extended Reality Market in Japan by Revenue, 2015-2026, $ bn 136
Figure 85. Extended Reality Production in Japan by Revenue, 2015-2026, $ bn 136
Figure 86. Extended Reality Market in India by Revenue, 2015-2026, $ bn 138
Figure 87. Extended Reality Production in India by Revenue, 2015-2026, $ bn 139
Figure 88. Extended Reality Market in Australia by Revenue, 2015-2026, $ bn 141
Figure 89. Extended Reality Production in Australia by Revenue, 2015-2026, $ bn 142
Figure 90. Extended Reality Market in South Korea by Revenue, 2015-2026, $ bn 144
Figure 91. Extended Reality Production in South Korea by Revenue, 2015-2026, $ bn 145
Figure 92. Extended Reality Market in Rest of APAC by Revenue, 2015-2026, $ bn 147
Figure 93. South America Extended Reality Market by Revenue, 2015-2026, $ bn 149
Figure 94. Breakdown of South America Extended Reality Market by Country, 2019 and 2026, % of Revenue 149
Figure 95. Contribution to South America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 150
Figure 96. Extended Reality Market in Argentina by Revenue, 2015-2026, $ bn 151
Figure 97. Extended Reality Production in Argentina by Revenue, 2015-2026, $ bn 152
Figure 98. Extended Reality Market in Brazil by Revenue, 2015-2026, $ bn 154
Figure 99. Extended Reality Production in Brazil by Revenue, 2015-2026, $ bn 155
Figure 100. Extended Reality Market in Chile by Revenue, 2015-2026, $ bn 157
Figure 101. Extended Reality Production in Chile by Revenue, 2015-2026, $ bn 158
Figure 102. Extended Reality Market in Rest of South America by Revenue, 2015-2026, $ bn 160
Figure 103. Extended Reality Market in Rest of the World (RoW) by Revenue, 2015-2026, $ bn 162
Figure 104. Breakdown of RoW Extended Reality Market by Country, 2019 and 2026, % of Revenue 162
Figure 105. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 163
Figure 106. Extended Reality Market in Saudi Arabia by Revenue, 2015-2026, $ bn 164
Figure 107. Extended Reality Production in Saudi Arabia by Revenue, 2015-2026, $ bn 165
Figure 108. Extended Reality Market in Iran by Revenue, 2015-2026, $ bn 167
Figure 109. Extended Reality Production in Iran by Revenue, 2015-2026, $ bn 168
Figure 110. Extended Reality Market in UAE by Revenue, 2015-2026, $ bn 170
Figure 111. Extended Reality Production in UAE by Revenue, 2015-2026, $ bn 171
Figure 112. Growth Stage of Global Extended Reality Industry over the Forecast Period 174
Figure 113. Seiko Epson Revenue, 2014-2018, $ mn 220
Figure 114. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, $ mn 220
Figure 115. Seiko Epson Revenue Breakdown by Business Segment, 2018 221
Figure 116. Seiko Epson Revenue Breakdown by Region, 2018 221
Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). Global demand for XR will exhibit a 2020-2026 CAGR of 45.0% to reach $346.39 billion in 2026. Global XR production was valued at $25.4 billion in 2019 and is expected to grow by 46.5% annually over 2020-2026. Highlighted with 128 tables and 116 figures, this 237-page report “Global Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Region 2020-2026: Demand and Production Outlook” is based on a comprehensive research of the entire global extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Region. Based on technology, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Augmented Reality (AR) o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) • Virtual Reality (VR) o Nonimmersive Technology o Semi-Immersive and Fully Immersive Technology • Mixed Reality (MR) Based on component, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Hardware o Sensors o Semiconductor Component o Displays and Projectors o Position Trackers o Cameras o Others • Software o Software Developer Kits o Cloud Services • Content Creation Based on device type, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Augmented Reality Devices o Head-Mounted Display (HMD) o Head-Up Display (HUD) o Handheld Device • Virtual Reality Devices o Head-Mounted Display (HMD) o Gesture-Tracking Device o Projector & Display Wall • Mixed Reality Devices o Wireless Head Mounted Display o Wired Head Mounted Display Based on industry vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Manufacturing • Retail • Others Based on end-user, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Consumer • Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises) Geographically, the following listed regions and national markets are fully investigated: • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) • Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into The Netherlands, Denmark, Austria, Norway, Sweden, Belgium, Poland, Czech Republic, Slovakia, Hungary, and Romania) • North America (U.S., Canada, and Mexico) • South America (Brazil, Chile, Argentina, Rest of Latin America) • RoW (Saudi Arabia, UAE, Iran) For each of the aforementioned regions and countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of all regional markets by country and the key national markets by Technology, Component, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in global extended reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: Acer Inc. Augmedix Aurasma Blippar.com Limited Catchoom DAQR Dell Technologies Inc. EON. Reality Inc. Facebook Google HP Development Company LP HTC Corporation Koninklijke Philips N.V. MAGIC LEAP, INC. Medical Realities Metaio Microsoft Niantic, Inc. Nintendo Co., Ltd. Psious Samsung Seiko Epson Sony Total Immersion Vuzix Corporation Wikitude GMBH Zappar (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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