United Arab Emirates (UAE) Massage Equipments Market Overview, 2028

The United Arab Emirates wellness culture places a strong emphasis on personalized and tailored experiences. As a result, consumers in the United Arab Emirates may seek massage equipment that offers adjustable settings and customizable massage programs to suit their individual preferences and needs. Aromatherapy is highly valued in the United Arab Emirates wellness practices. Massage equipment that incorporates aromatherapy features, such as essential oil diffusers or aroma pockets, is particularly sought after for enhancing the relaxation experience. Alongside modern massage equipment, traditional healing practices, such as cupping therapy and reflexology, are still embraced in the United Arab Emirates wellness industry. Manufacturers and retailers may offer massage equipment that complements and supports these traditional therapies. The United Arab Emirates wellness culture is influenced by ancient healing philosophies from different cultures, such as Ayurveda and Traditional Chinese Medicine (TCM). Massage equipment inspired by these healing philosophies may find a receptive market in the United Arab Emirates. The United Arab Emirates hosts various cultural events and festivals that celebrate wellness, where massage equipment is often showcased. These events create opportunities for consumers to explore the latest trends in massage devices and wellness practices. Many spas and wellness centers in the United Arab Emirates have separate facilities for men and women. This cultural consideration may influence the design and marketing of massage equipment for use in gender-specific spa areas. Given the busy lifestyle of some United Arab Emirates residents and visitors, massage equipment that offers quick and time-efficient massage sessions may be particularly appealing. Given the United Arab Emirates hot climate, air-conditioning is a crucial aspect of indoor spaces. Massage equipment that accommodates air-conditioned environments, such as temperature-regulated massage chairs, may be favored by consumers. Some massage equipment in the United Arab Emirates may include features like built-in speakers or music therapy options, as soothing sounds and music play a role in relaxation and stress reduction. According to the research report "United Arab Emirates Equipments Market Overview, 2028," published by Bonafide Research, the United Arab Emirates Massage Equipments market is expected to grow at more than 6.5% CAGR from 2023 to 2028. The UAE has become a popular destination for wellness tourism, attracting travelers seeking relaxation, rejuvenation, and specialized spa experiences. Tourists and residents alike indulge in various massage therapies and wellness treatments offered by high-end spas and resorts. Advanced massage equipment with cutting-edge technology is gaining popularity in the UAE. Features such as adjustable settings, smart controls, and heated massage elements cater to the country's tech-savvy consumers. There is a growing emphasis on mindfulness and mental well-being in the UAE. Massage therapies that promote stress reduction, anxiety relief, and improved sleep are sought after by wellness seekers. With a growing interest in fitness and sports activities, massage therapies for athletic recovery are gaining popularity. Specialized massage techniques, such as sports massage and deep tissue massage, are sought after by athletes and fitness enthusiasts. Mobile massage services were gaining popularity in the UAE, offering the convenience of professional massages in the comfort of one's home, hotel room, or office. Mobile massage therapists equipped with portable massage equipment provided on-demand services to cater to busy individuals. Spa-goers in the UAE were showing interest in fusion massage therapies that combine elements from different massage techniques and cultural traditions. For example, a massage might integrate Swedish massage strokes with Thai stretching techniques or incorporate elements of Balinese and Ayurvedic massages. Spas in the UAE were expanding their offerings beyond traditional massages to provide comprehensive holistic spa menus. These menus included various wellness treatments, facials, body scrubs, and other services to cater to diverse preferences.

The Electric segments expected highest market share in the UAE massage equipment market. Electric massage equipment serves not only as a wellness device but also as an entertainment and relaxation tool. Features like built-in speakers, Bluetooth connectivity, and mobile app compatibility allow users to enjoy music or media while receiving a massage. Many electric massage devices offer temperature control and heat therapy features. The ability to apply gentle warmth during a massage session enhances muscle relaxation and soothes sore muscles, making electric devices more appealing to consumers seeking therapeutic benefits. Furthermore, Non-electric massage equipment, such as manual massagers and traditional massage tools, often has a traditional and holistic appeal. Consumers in the UAE are increasingly seeking authentic and natural wellness solutions, making non-electric devices attractive. Wellness experts, fitness trainers, and physical therapists often recommend non-electric massage equipment as part of stretching and recovery routines. Their endorsement contributes to the segment's growth. In addition, based on application, sedentary lifestyles are common among UAE residents, especially due to office-based work and long hours of sitting. As a result, back pain and muscle tension are common issues, driving the demand for back massagers to alleviate discomfort. Back massagers and body massagers are designed to specifically target muscles in the back, neck, shoulders, and other parts of the body. Their ability to provide targeted relief makes them highly sought after by consumers seeking muscle relaxation and tension relief. The UAE is a popular destination for wellness tourism, attracting tourists seeking relaxation and rejuvenation. Hotels, resorts, and wellness centers in the UAE invest in commercial massage equipment to offer guests a premium wellness experience during their stay. Many businesses and corporations in the UAE have embraced corporate wellness programs to promote employee well-being. Commercial massage equipment is installed in corporate wellness rooms or relaxation areas, providing employees with stress-relief and relaxation during work hours. Commercial massage equipment is often showcased and used in wellness events, exhibitions, and health fairs. This exposure increases consumer awareness and encourages potential buyers to experience the benefits of massage equipment. Furthermore, Residential massage equipment offers the convenience of having a massage experience at one's own convenience and availability. Users can enjoy the benefits of massage without the need to travel to external wellness facilities or spas, making it an attractive option for busy individuals. In addition based on product type, Stationary massage equipment provides a wide range of massage techniques, such as Shiatsu, Swedish, and deep tissue massage. This versatility appeals to consumers who seek a variety of massage experiences for different wellness needs. Many stationary massage equipment models offer customization options, allowing users to adjust the height, angle, and intensity of the massage. This customization enhances the user experience and accommodates individuals of varying body types. Online sales channels offer the convenience of shopping from anywhere and at any time. Consumers can browse through a wide range of massage equipment options, compare prices, read customer reviews, and make purchases without leaving their homes. Online sales channels provide secure payment gateways, giving consumers confidence in making online transactions. The availability of multiple payment options, including credit/debit cards, digital wallets, and cash on delivery, further encourages online purchases. Online platforms allow consumers to share their reviews and recommendations of massage equipment products. Positive reviews and word-of-mouth referrals play a significant role in influencing purchase decisions. Furthermore, Specialty stores typically employ knowledgeable staff who is well-trained in massage equipment and its benefits. Customers can receive personalized recommendations and expert advice on choosing the most suitable massage equipment for their requirements. Specialty stores excel in providing personalized service to customers. They can tailor their offerings to meet individual customer needs and preferences, creating a more engaging and satisfying shopping experience. In addition, based on therapy, Accupressure is a traditional therapeutic technique that originated in ancient Chinese medicine. As interest in holistic and traditional therapies grows, more consumers in the UAE are seeking accupressure-based massage equipment to experience its potential health benefits. Accupressure-based massage equipment is often designed for ease of use and can be applied by individuals without specialized training. This convenience makes it accessible to a wider audience, including those who may not have experience with traditional therapies.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: United Arab Emirates • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • United Arab Emirates Massage Equipment market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Category • Electric • Non-Electric

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By Application • Back Massagers and Body Massagers • Leg and Foot Massagers • Neck and Shoulder Massagers • Head Massagers • Others By End User • Commercial • Residential By Distribution channel • Hypermarket and Supermarket • Specialty Store • Online Sales Channel • Others By product Type • Chairs & Sofas • Stationary equipment • Handheld • Others (Table) By Therapy • Roller • Vibrator • Acupressure The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.