France is renowned for its spa culture, with a long history of thermal baths and wellness centers. French spas offer a wide range of massage treatments, including traditional European massages, aromatherapy, hot stone massages, and more. These spas often use specialized massage equipment to enhance the therapeutic benefits of their treatments. Wellness and self-care are essential aspects of French culture. French people prioritize their well-being and often seek out activities and products that promote relaxation and stress relief. Massage equipment, both for professional and home use, is seen as an integral part of self-care and overall wellness. While visiting spas is popular in France, many individuals also enjoy creating their own spa experiences at home. Home spa rituals may involve using massage equipment such as massage chairs, massage cushions, and handheld massagers to unwind and rejuvenate after a long day. France is associated with luxury and sophistication, and this is reflected in the massage equipment market as well. Luxury massage chairs and high-end massage tables with advanced features and elegant designs are popular among consumers who seek a touch of luxury in their relaxation routines. French culture values traditional massage techniques, and there is a preference for massages that have been practiced for centuries. Techniques such as Swedish massage, deep tissue massage, and Lomi Lomi massage are widely appreciated. Massage equipment that can replicate these traditional techniques accurately is well-regarded. The French view massage as a holistic practice that not only relaxes the body but also calms the mind and uplifts the spirit. Massage equipment that provides a comprehensive and integrated massage experience, addressing physical and emotional well-being, is valued in the French market. In France, massage equipment that blends seamlessly with home decor is valued. Brands that offer massage chairs and accessories with stylish and versatile designs may appeal to consumers seeking products that fit their living spaces. According to the research report "France Massage Equipments Market Overview, 2028," published by Bonafide Research, the France Massage Equipments market is expected to grow at more than 6% CAGR from 2023 to 2028. The France massage equipment market has witnessed continuous advancements in technology. Manufacturers are integrating smart controls, mobile app connectivity, and innovative features into massage chairs, cushions, and handheld massagers to enhance user experience and convenience. There is an increasing recognition of the therapeutic benefits of massage equipment for various health conditions. Healthcare professionals are recommending massage chairs and accessories as complementary therapy for pain management and stress relief. Smart technology is increasingly being incorporated into massage equipment. Smart massage devices can adjust massage intensity based on the user's feedback and body response, making the massage experience more personalized and effective. Some massage chairs and devices are integrating voice command features, allowing users to control massage settings and preferences through voice commands, providing a hands-free and convenient experience. Hybrid massage chairs that combine traditional massage techniques with modern technology, such as virtual reality and augmented reality, are emerging in the market, offering a unique and immersive massage experience. Zero-gravity massage chairs, which recline to a position where the legs are elevated above the heart, are becoming increasingly popular in France. This positioning is believed to reduce pressure on the spine and improve blood circulation. he hospitality industry, including hotels and resorts in France, is incorporating massage equipment into their guest offerings. Massage chairs and spa-like amenities in hotel rooms are becoming a trend, enhancing the guest experience. There is a growing interest in massage equipment designed for children and infants in France. Parents are exploring massage chairs and cushions suitable for providing gentle massages to their children. Back and body pain are common issues faced by individuals of all age groups due to sedentary lifestyles, improper posture, stress, and physical strain. Back and body massagers offer a targeted and convenient solution for alleviating muscle tension, promoting relaxation, and reducing pain. Back and body massagers are designed to target large muscle groups, making them suitable for a wide range of massage applications. They can cover a broader area of the body, including the back, shoulders, neck, thighs, and calves, providing comprehensive massage therapy. Many people in France have jobs that require long hours of sitting at a desk, leading to postural problems and muscle stiffness. Back and body massagers cater to the needs of individuals looking for ways to relax and relieve tension after extended periods of inactivity. In addition, Electric massage equipment offers advanced technology and features that enhance the overall massage experience. These devices are equipped with motors, controllers, and programmable settings, providing users with customizable massage options, intensity levels, and massage techniques. Electric massagers can typically provide longer massage durations compared to manual or non-electric alternatives. This extended massage session is appreciated by users who seek more comprehensive relaxation and muscle relief. Furthermore, Non-electric massage equipment is often simple and straightforward to use, requiring minimal setup and no power source. Consumers appreciate the ease of incorporating non-electric massagers into their daily routines without the need for complex controls or adjustments. The Chairs & Sofas segment is expected to have the highest market share in the France massage equipment market. Chairs and sofas designed for massage offer comprehensive full-body massage experiences. They are equipped with multiple massage techniques and rollers that target various body areas, including the back, neck, shoulders, arms, hips, thighs, and calves. This extensive coverage appeals to consumers seeking all-in-one massage solutions. Massage chairs and sofas come with advanced features, such as multiple massage programs, adjustable intensity levels, heat therapy, air compression, and zero-gravity positions. The ability to customize the massage experience to suit individual preferences contributes to their popularity. In addition based on end user, the Commercial segment is projected to dominate the market. High-end hotels and resorts in France often include spa and wellness facilities to enhance their guests' experience. Massage chairs and other massage equipment are commonly featured in these establishments to provide guests with premium relaxation services during their stay. Many fitness centers and gyms now offer recovery and relaxation services to their members. Massage chairs and handheld massagers are commonly placed in these facilities to help gym-goers recover after intense workouts and to promote overall wellness. Hypermarkets and supermarkets offer a one-stop shopping experience where consumers can find a wide variety of products, including massage equipment, along with their regular grocery and household shopping. This convenience encourages impulse purchases and increases the likelihood of consumers exploring massage equipment options. Hypermarkets and supermarkets frequently offer promotional deals, discounts, and seasonal sales on massage equipment and other products. These offers attract price-sensitive consumers and drive higher sales volumes. Some well-known hypermarkets and supermarkets in France include Carrefour, E.Leclerc, Intermarché, Auchan, Casino Supermarché, Géant Casino. In addition, Specialty stores exclusively focus on massage equipment and related products. This narrow product range allows them to curate a diverse selection of massage equipment, including massage chairs, handheld massagers, foam rollers, and other specialized tools. Consumers visiting these stores can explore a wide variety of massage equipment options in one place. The Roller segment is expected to have the highest market share in the France massage equipment. Rollers are commonly used for self-myofascial release (SMR) techniques. SMR helps release muscle knots, tension, and tightness, promoting better muscle flexibility, circulation, and overall recovery. Massage rollers are compact and lightweight, making them easily portable. Users can carry them to the gym, office, or travel destinations, ensuring continued access to massage therapy wherever they go. Athletes and fitness enthusiasts often use massage rollers as part of their warm-up and recovery routines. Rolling helps improve blood flow and tissue health, aiding in muscle recovery after workouts. In addition, The Acupressure segment is expected to have the highest CAGR during the forecast period. Acupressure is a form of traditional therapy with roots in ancient Chinese medicine. As people seek alternative and holistic wellness practices, the demand for acupressure-based massage equipment has risen. Acupressure is believed to help alleviate various types of pain, including back pain, headaches, and muscle soreness. The potential for natural pain relief attracts consumers looking for drug-free alternatives. Considered in this report • Geography: France • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • France Massage Equipment market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Category • Electric • Non-Electric By Application • Back Massagers and Body Massagers • Leg and Foot Massagers • Neck and Shoulder Massagers • Head Massagers • Others By End User • Commercial • Residential By Distribution channel • Hypermarket and Supermarket • Specialty Store • Online Sales Channel • Others By product Type • Chairs & Sofas • Stationary equipment • Handheld • Others (Table) By Therapy • Roller • Vibrator • Acupressure The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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