Japanese massage is based on a holistic approach to health and well-being, viewing the body, mind, and spirit as interconnected. Massage therapy is considered a way to promote overall balance and harmony within the body. Massage in Japan is not just a form of relaxation; it is seen as a therapeutic practice with healing benefits. It is commonly used to address various health concerns, promote circulation, alleviate muscle tension, and improve the body's natural healing processes. Japanese massage therapists undergo formal training to master traditional massage techniques such as Anma and Shiatsu. The profession of massage therapy is respected, and practitioners are highly skilled in their craft. Massage is integrated with other traditional Japanese healing practices, such as herbal medicine, acupuncture, and moxibustion. These complementary therapies work together to support health and well-being. Traditional Japanese massage may involve the use of various massage tools, such as wooden sticks (shinobi), bamboo rods (taken), or stone tools (ishi). These tools are used to apply pressure, stimulate acupressure points, and address specific health conditions. In addition to traditional techniques, modern massage equipment is prevalent in Japan. High-tech massage chairs, portable handheld massagers, and other innovative devices are widely available to cater to modern lifestyles. In Japan, hospitality and customer service are highly valued cultural traits. Massage establishments prioritize customer comfort and satisfaction, creating a welcoming and relaxing environment for clients. Massage is integrated into Japanese daily life, with many people incorporating self-massage techniques or receiving massages regularly for relaxation and stress relief. Japanese massage practices often emphasize the principles of Zen Buddhism and mindfulness. Both practitioners and recipients of massage are encouraged to be fully present and attentive during the massage session, promoting a meditative and calming experience. According to the research report "Japan Massage Equipment Market Overview, 2028," published by Bonafide Research, the Japan massage Equipment market is projected to reach market size more than USD 650 Million by 2028. Japan has one of the world's largest aging populations, and massage equipment caters to the specific needs of seniors seeking relief from age-related issues such as muscle stiffness and joint pain. Massage chairs, handheld massagers, and other devices are popular among the elderly population for regular use at home. The fast-paced and stressful urban lifestyle in Japan has led to an increase in stress-related conditions, including muscle tension and fatigue. Massage equipment offers a convenient solution for individuals to relax and unwind in the comfort of their homes. Japan is a popular destination for wellness tourism, attracting domestic and international travelers seeking traditional healing practices and spa experiences. The demand for massage equipment in wellness centers and resorts has increased due to the growing wellness tourism industry. Massage equipment is increasingly being integrated into healthcare settings, including hospitals and rehabilitation centers. Massage chairs and mats are used as part of therapeutic treatment plans to complement medical care and promote recovery. Massage equipment is popular among sports and fitness enthusiasts in Japan. Athletes and active individuals use massage products for post-workout recovery, injury prevention, and muscle relaxation. Massage equipment provides convenience and time efficiency for individuals who may not have the time to visit a spa or wellness center regularly. Owning massage equipment at home allows users to enjoy massages at their convenience. Handheld massage equipment, such as massage guns and percussion massagers, is highly portable and easy to use. The compact and lightweight design of these devices allows users to carry them anywhere and use them on the go, at home, or even in the office. Handheld equipment provides targeted relief to specific muscle groups. Users can control the intensity and pressure of the massage by adjusting the device's settings, allowing for a personalized and customized massage experience according to individual needs and preferences. Japan has witnessed a growing interest in wellness and self-care practices, with consumers seeking products that promote relaxation and reduce stress. Handheld massage equipment aligns with this trend, offering a convenient and accessible way to prioritize self-care. In addition based on category, Electric massage equipment, such as massage chairs and electronic massagers, often come equipped with advanced features and technology. These may include multiple massage techniques, customizable settings, air compression, heat therapy, and even artificial intelligence for personalized massages. The incorporation of advanced technology enhances the massage experience, attracting consumers seeking high-end products with superior functionalities. Many electric massage equipment products come with smart technology features, such as mobile app control, Bluetooth connectivity, and voice commands. The integration of smart technology enhances user experiences and appeals to tech-savvy consumers. Japanese culture places importance on mental wellness, and stress relief practices are valued for overall well-being. Back and body massagers offer a relaxing experience that helps individuals unwind and manage stress, making them popular among individuals seeking mental relaxation. Japan has an aging population, and musculoskeletal disorders are common among older individuals. Body massagers that provide full-body relief are popular among seniors seeking pain management and relaxation. Back and body massagers often come in compact and portable designs, allowing users to use them at home, in the office, or while traveling. The convenience and versatility of these massagers make them attractive to a wide range of consumers. In addition the Roller segment is anticipated to lead the market based on therapy. Rollers provide targeted muscle relief by applying pressure to specific areas of the body. Foam rollers, in particular, are designed to target knots and trigger points in muscles, promoting relaxation and reducing muscle tension. Regular use of rollers can aid in improving body alignment and posture. By targeting specific muscle groups, rollers can help alleviate imbalances and promote better posture over time. Foam rollers and massage sticks are often included in wellness programs and fitness routines at gyms and wellness centers. Consumers who experience the benefits of rollers during classes or sessions may be motivated to purchase them for personal use. Japan has a strong culture of wellness and relaxation, with a significant number of wellness centers, spas, and massage parlors throughout the country. These establishments require a variety of massage equipment to cater to their clients' diverse needs, contributing to the demand in the commercial segment. Japan is a popular tourist destination, attracting millions of domestic and international travelers annually. Tourists often seek relaxation and rejuvenation through massage services during their visits, increasing the demand for massage equipment in commercial settings. Many Japanese companies offer corporate wellness programs to promote employee well-being and productivity. Massage equipment, such as massage chairs, is often provided in office spaces and employee lounges to offer stress relief and relaxation during work hours. Furthermore, Word-of-mouth recommendations play a significant role in consumer preferences in Japan. Positive reviews and personal testimonials about the benefits of residential massage equipment contribute to its popularity. Residential massage equipment becomes a part of consumers' lifestyle routines, providing regular relaxation and contributing to a holistic approach to wellness. Residential massage equipment is viewed as a long-term investment in health and well-being. Consumers are willing to invest in products that provide lasting benefits and contribute to their overall well-being. Hypermarkets and supermarkets have a widespread retail network across Japan, making them easily accessible to a large number of consumers. Their extensive presence in various cities and regions allows them to reach a broad customer base, contributing to higher sales of massage equipment. Hypermarkets and supermarkets are known for offering a diverse range of products under one roof. By providing massage equipment alongside other health and wellness products, consumers find it convenient to shop for all their needs in a single location. Major hypermarkets and supermarkets dedicate significant shelf space to massage equipment, both in-store and online. This visibility and prominence on the shelves attract consumers' attention, leading to higher sales. some well-known hypermarkets and supermarkets in Japan include Aeon (AEON Group), Ito-Yokado (Seven & I Holdings), Seiyu (Walmart Japan), Don Quijote (Don Quijote Co., Ltd.), Life Corporation, MaxValu (Aeon Group). In addition, Japan has seen a significant increase in e-commerce adoption and online shopping behavior, with more consumers preferring the convenience of shopping online. The rising internet penetration and smartphone usage contribute to the growth of online sales channels for massage equipment. Japan has a well-developed logistics infrastructure, ensuring efficient and timely delivery of massage equipment to customers' doorsteps. Fast and reliable home delivery services further encourage online shopping. Some popular online retailers and marketplaces in Japan include Amazon Japan, Rakuten Ichiba, Yahoo! Shopping, Wowma!, Qoo10 Japan. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Japan Massage Equipment market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Category • Electric • Non-Electric By Application • Back Massagers and Body Massagers • Leg and Foot Massagers • Neck and Shoulder Massagers • Head Massagers • Others By End User • Commercial • Residential By Distribution channel • Hypermarket and Supermarket • Specialty Store • Online Sales Channel • Others By product Type • Chairs & Sofas • Stationary equipment • Handheld • Others (Table) By Therapy • Roller • Vibrator • Acupressure The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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